All posts by imreal

Financial Services Association Gears up for Membership Drive


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Member Kit Package

I invite ALL our members to take advantage of earning referral dollars and submit professional colleagues for membership…IARFC Board Trustee Chair and CEO, H. Stephen Bailey, MRFC®.

Under the Member-Refer-A-Member Drive, participating members will be rewarded $25 toward a renewal for each new RFA®, RFC®, MRFC® or Association member who joins during that period.

Newly referred members will receive a $185 value IARFC Member Kit to help them promote their designation and credentials. The kit includes:

  •     Media Release
  •     Member Certificate
  •     Confirmation Notice
  •     Ethics Approved Certificate
  •     IARFC Code of Ethics
  •     Ethics Approved Seals
  •     Lapel Pin or Ladies Broach
  •     IARFC Information Brochures
  •     IARFC Custom Pen

“Membership Drives are ways to infuse enthusiasm within the Association while increasing the numbers,” remarked H. Stephen Bailey. MRFC®, Board Trustee Chair and CEO. “I invite ALL our members to take advantage of earning referral dollars and submit professional colleagues for membership.”

The IARFC offers designations, credentials, and membership on 4 levels:

  •     Registered Financial Associate (RFA®) – designation offered to professionals who have less than 3 years of experience in the financial services industry.
  •     Registered Financial Consultant (RFC®) – designation awarded to financial consultants who meet the high standards of education, experience, and ethics with more than 3 years of experience in the industry.
  •     Master Registered Financial Consultant (MRFC®) – accredited credential awarded to financial consultants who meet the high standards of education, experience, ethics, and examination with more than 4 years of experience in the industry.
  •     Association Membership – full membership and benefits for those serving the financial industry.

Additionally, the member who refers the most members will be recognized with the Association Membership Award during the 2020 IARFC Annual Banquet at the Westin Hotel in Downtown Cincinnati – April 23, 2020

Members can send in their referrals by filling out the Referral Form and returning it to info@iarfc.org.

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Promark Expands Its Executive Leadership Team with Doug Matthews


Doug Matthews has joined Promark as its Chief Operations Officer on October 1, 2019. In this new role, Doug will oversee operations for all Promark sites and ensure high-quality engagement for our team, program participants and client companies.

“We welcome Doug to our expanding organization,” say Promark Managing Partners, Bill Harmon and Tim Schoonover. “Doug’s wealth of experience in our industry will assist us in growing our business exponentially, and we count on his expertise to advise us on our day-to-day operations and strategic imperatives.” Doug possesses extensive experience in leadership roles in the outplacement and talent management fields most recently as CEO of Career Partners International and before that as President of Right Management.

Promark has been assisting clients for over 50 years by providing career transition services, executive coaching programs, leadership development solutions and HR Advisory expertise to organizations and their employees in support of their business, professional and personal success. With an outstanding net-promoter rating of +75, Promark works with clients in Cincinnati, Columbus, Dayton, Pittsburgh, Louisville and Lexington to provide local services in these markets and in 350 locations worldwide as a member firm of Career Partners International.

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Genesis R&D® Supplements Software Updated with New Documentation Management Feature


Supplement facts shown on Genesis R&D software screen

Genesis R&D Supplements software version 1.6 includes new file-management tools, more.

“We continue to center our development around the user experience, The ability to attach files for auditing and other purposes has been a top request, and I think our customers will be happy to have it.”

ESHA Research, the leader in nutrition analysis and regulatory-compliance solutions, announced today an important update to their Genesis R&D Supplement Formulation and Labeling Software, the industry’s only program tailored specifically to the needs of supplement and nutraceutical manufacturers.

Genesis R&D Supplements version 1.6 introduces a new document management feature that enables users to store critical recordkeeping files such as spec sheets and lab analysis results with Ingredients and Formulas stored in the database. This update also comes with an optional, importable nutrition database of 1,349 herbal (and other) ingredients pre-populated with nutrient and component data. Software users now have the option to upload and use these ingredients when formulating products.

“We continue to center our development around the user experience,” said Craig Bennett, CEO of ESHA. “The ability to attach files for auditing and other purposes has been a top request, and I think our customers will be happy to have it.”

Other notable features include an alternate way to calculate overages, a Unit Weight column visible when formulating and additional behind-the-scenes performance enhancements.

Users are invited to attend the version 1.6 feature release webinar, on Wednesday, November 13, 2019. For webinar details and to register, visit the ESHA website.

About Genesis R&D Supplements

Genesis R&D Supplements automates a wide variety of functions necessary to the supplement-formulation process, including those previously performed using spreadsheets and hand calculations. Genesis R&D simplifies each step of the commercialization process with automatic generation of regulatory-compliant Supplement Facts panels, virtual prototyping, tools to streamline your development phases, and reports and archive options to track ingredient changes and formulation revisions for auditing or other purposes.

About ESHA Research

ESHA Research, founded in 1981, offers a variety of nutritional analysis and label development solutions to ensure regulatory compliance. Our software programs and databases are used all over the world, by food manufacturers, educational facilities, restaurants, healthcare facilities, and other industry institutions for nutrient analysis, labeling, product development, and more. In addition, ESHA Research offers software and regulatory compliance consulting and label-generation services.

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Whitepaper Illustrates the Important Role Email Validation Plays in the Holiday Retail Season


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Email Validation helps businesses worldwide protect and optimize revenue by ensuring their contacts’ email addresses are genuine, accurate and up-to-date. The result is reduced fraud, higher customer satisfaction and better marketing campaign performance. – Geoff Grow, CEO, Service Objects

Service Objects, the leading provider of real-time global contact validation solutions, has created a free whitepaper, The ROI of Real-Time Email Validation, to help retail marketing and customer service professionals develop effective email marketing practices for the holiday shopping season and beyond.

The holiday season, kicking off with Black Friday and Cyber Monday, is the busiest season for many retailers, with total holiday sales breaking the US $1 trillion mark for the first time last season. Unfortunately, it is also a prime season for fraud, mis-delivery and data errors. This means that it is more important than ever to validate email addresses to make sure they are accurate, deliverable, and do not originate from suspicious or harmful sources. This whitepaper discusses best practices for profitable email marketing, and how automated data quality tools can help.

One such data quality tool is Service Objects’ DOTS Email Validation, a real-time API-based that validates and corrects global email addresses, effectively reducing bounce rates by up to 90 percent. Email Validation fixes common errors, corrects addresses to ensure deliverability and avoid blacklisting, and flags potentially fraudulent addresses as well as known spammers, greylisters and more. By integrating Email Validation with their CRM and marketing automation platform, retailers will significantly improve the ROI of their email marketing efforts.

According to Service Objects’ CEO Geoff Grow, “For many retailers, the holiday season can represent a third or more of total annual sales. Email Validation helps businesses worldwide protect and optimize this revenue by ensuring their contacts’ email addresses are genuine, accurate and up-to-date. The result is reduced fraud, higher customer satisfaction and better marketing campaign performance.”

The ROI of Real-Time Email Validation white paper is now available for download. More information about Service Objects’ Email Validation, including a free trial, can be found on their web site. Retailers can also request a free consultation on their own specific email marketing situation.

About Service Objects

Founded in 2001, Service Objects is the leading provider of contact validation solutions, validating online transactions in real-time, including contact name, address, phone, email and device. Using Service Objects’ global validation and location web services, businesses can detect and correct inaccurate contact data, identify fraudulent transactions, provide additional insight on customer data, and enable businesses to process transactions in a more efficient manner. Service Objects has validated nearly 4 billion contacts, and major brands such as American Express, LendingTree, and Amazon rely on Service Objects for their data validation needs. For more information about Service Objects’ real-time web services, please contact sales@serviceobjects.com.

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Adobe MAX 2019 Attendees to Get Hands-On with Roland DGA’s Cutting-Edge Digital Imaging Technologies


Attendees at the November 4-6 Adobe MAX 2019 conference in Los Angeles have the opportunity to create their own personalized journals using Roland's advanced VersaUV LEF2 UV flatbed printers.

Attendees at last year’s Adobe MAX decorate their own personalized journals with colorful graphics using Roland’s advanced yet easy-to-use VersaUV LEF series flatbed UV printers.

“Roland devices allow users to take their ideas and transform them into reality, so they’re a perfect fit for this amazing creativity conference.”– Andrew Oransky, Roland DGA President and CEO

Roland DGA, a leading provider of wide-format inkjet printers and other innovative digital imaging devices, will be partnering with Adobe® and ASUS at the upcoming Adobe® MAX 2019 conference at the Los Angeles Convention Center, supplying advanced Roland digital inkjet printers for a pre-show workshop and interactive booth experiences during the event. Held annually, Adobe MAX is the one of the world’s largest design conferences, attracting creative minds for a week of inspirational talks, workshops and networking.

Roland DGA will partner with Adobe to conduct a November 2-3 pre-show workshop in which participants will design Día del los Muertos inspired artwork that will be printed on Roland VersaUV® LEF2-300 UV flatbed inkjets. The completed projects from this worship will be on display in the Adobe MAX Pavilion throughout the November 4-6 conference for all attendees to see.

Roland DGA and Adobe will also be teaming up to give show-goers an opportunity to get interactive with the latest digital technologies from both companies. Attendees will be able to use Roland’s new VersaUV LEF2 flatbed UV printer and Adobe Illustrator software to create customized luggage tags featuring their own designs and vibrant, eye-catching printed graphics. The attendees will design their luggage tags in the Adobe booth and then print them out on the Roland LEF2.

Those at Adobe MAX 2019 will also have a chance to design their own custom stickers. Roland DGA will be partnering with ASUS to provide four Adobe Illustrator workstations, where attendees can design their own stickers and print them out using Roland’s powerful yet compact 20-inch VersaSTUDIO BN-20 desktop printer/cutter.

“We are thrilled to contribute, once again, to the overall success of Adobe MAX,” said Roland DGA President Andrew Oransky. “Roland devices allow users to take their ideas and transform them into reality, so they’re a perfect fit for this amazing creativity conference. By getting hands-on with our printers to bring their projects to life, attendees will get a feel for the incredible capabilities of these machines and how simple they are to operate.”

To learn more about Adobe MAX 2019, visit https://max.adobe.com. For more information on Roland DGA, or the complete line of Roland products, visit https://www.rolanddga.com.

About Roland DGA Corporation

Roland DGA Corporation serves North and South America as the marketing, sales, distribution and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, personalization and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries. For more information, visit https://www.rolanddga.com.

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Lee Spirit Company’s Crème de Violette Earns Gold at the 2019 Breckenridge Craft Spirits Festival


Colorado Springs, Colo. – Oct 31, 2019 – Lee Spirits Company, a leading distiller of gin, fine liqueurs and North American blended whiskey is pleased to announce that its popular Crème de Violette liqueur has earned a Gold recognition during the 2019 Breckenridge Craft Spirits Festival. Each product entry was judged by double blind testing to earn this year’s designation(s).

First offered to the public in 2016, Lee Spirits’ Crème de Violette is a 60-proof, true crème liqueur that was created by using the same process distillers used in the early 1900s. The product can be found for purchase within hundreds of retail outlets where the company distributes its products as well as in bottle form or inside a delicious cocktail at the organization’s award-winning speakeasy and tasting room, Brooklyn’s on Boulder Street. Many of Lee Spirits’ products are available throughout five states: Arizona, Colorado, Kansas, Oklahoma and Texas. Distributors who want more information about Lee Spirits Company’s offerings, click here.

“We are honored to stand next to so many incredible brands that were recognized during this year’s Breckenridge Craft Spirits Festival,” said Nick Lee, Co-founder of Lee Spirits Company. “This designation is a fantastic acknowledgement to all the effort our head distiller and research and development team puts into each and every product we manufacture.”

Popular in many cocktails, Lee Spirits head of research and development and lead bartender Philip Taylor recommends those who haven’t sampled Crème de Violette to try it in an Aviation:


  • 1 1/4 oz Dry Gin
  • 3/4 oz Lemon juice
  • 1/4 oz Simple syrup
  • 1/4 oz Maraschino liqueur
  • 1/4 oz Creme de Violette
  • Shake with ice, strain then pour into your favorite cocktail glass
  • Garnish: Lemon Twist

About Lee Spirits Company:

Lee Spirits Company is an award-winning Colorado-based distillery whose mission is to create the finest gin, liqueurs and blended whiskey to empower spirit-lovers to make authentic pre-prohibition classic cocktails.

In 2013, Lee Spirits Company founders and cousins Ian and Nick Lee had an idea to develop and manufacture the finest gin in Colorado and the United States along with accompanying liqueurs and whiskey that would fit into classic cocktail recipes exactly as originally written. To connect with Lee Spirits, visit their website or social media page.

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BrightFarms To Build Next World-Class Sustainable Greenhouse Farm in Henderson County, North Carolina


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BrightFarms will expand into North Carolina with a new 280,000 sq. ft. hydroponic greenhouse.

Today’s consumers are searching for produce that’s fresher, safer and responsibly grown. It’s the reason that locally grown food has become the #1 purchase driver in produce for supermarkets.

BrightFarms, the No. 1 brand of locally grown packaged salads, will expand into North Carolina with a new 280,000 sq. ft. hydroponic greenhouse. Once complete, the farm will create 54 “green-collar” sustainable agriculture jobs that all pay a living wage and offer industry-leading health benefits and training.

The new greenhouse will grow a variety of salad greens and herbs including spring mix, spinach, baby kale, romaine, arugula and a variety of other innovative greens not typically seen in traditional supermarkets.

By growing produce close to its consumers, BrightFarms delivers its local, pesticide-free baby greens to supermarkets in as little as 24 hours of harvest, about a week faster than leafy greens grown on the West Coast. By growing indoors, the farms create ideal growing environments for plants to thrive and to maximize food safety.

The new greenhouse will add to BrightFarms’ network of local, sustainable greenhouse farms; serving local markets including Charlotte, N.C.; Winston-Salem, N.C; Greenville, S.C.; Spartanburg, S.C.; and Atlanta. Existing farms already in operation are in Virginia, Pennsylvania, Ohio and Illinois.

“Today’s consumers are searching for produce that’s fresher, safer and responsibly grown. It’s the reason that locally grown food has become the #1 purchase driver in produce for supermarkets,” said Steve Platt, BrightFarms CEO. “We are incredibly grateful for the support from Governor Cooper and the North Carolina Department of Commerce and look forward to bringing local, pesticide-free leafy greens to North Carolina and neighboring states.”

“This is exciting news for Henderson County,” said N.C. Senator Chuck Edwards. “We welcome BrightFarms’ new jobs and investment to Appalachia’s agricultural community.”

“BrightFarms has made a tremendous investment in our state,” said N.C. Representative Jake Johnson. “I know they will be very successful in Henderson County and the workforce is ready to support them.”

In addition to the North Carolina Commerce and Economic Development Partnership, key partners in the project include the North Carolina General Assembly, North Carolina Community College System, Blue Ridge Community College, Henderson County, Agribusiness Henderson County, City of Hendersonville and Conserving Carolina.

To learn more about BrightFarms’ greenhouses and its fresh, local produce visit http://www.brightfarms.com

About BrightFarms

BrightFarms is the No. 1 brand of locally grown packaged salads, serving the freshest, tastiest and most responsibly grown produce to consumers nationwide. BrightFarms operates hydroponic greenhouse farms in the communities it serves, enabling it to eliminate time, distance, and costs from the food supply chain. BrightFarms’ growing methods, a model for the future of scalable, sustainable local farming, use far less energy, land and water than long distance, field-grown agriculture. Forbes has recognized BrightFarms as one of the “100 Most Consumer Centric Companies” and Fast Company has recognized BrightFarms as “One of World’s 50 Most Innovative Companies” and one of the “Top 10 Most Innovative Companies in Food.” BrightFarms is funded by leading investors Cox Enterprises, Catalyst Investors, WP Global Partners and NGEN Partners. For more information, please visit http://www.brightfarms.com.

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Metro Health Chamber Recognizes Trella Health as a Middle-Market Business Driving Growth in the Atlanta Region


Powered by the Metro Atlanta Chamber, ‘Backed by ATL’ announces Trella Health as one of five new middle-market companies added to the program. The Backed by ATL initiative was launched to support scaling middle-market companies, helping to accelerate growth and fuel economic impact across metro Atlanta. The additional four companies chosen this year include CulturaLink, NOW Corp, Revenue Analytics, and The Gathering Spot.

“We recognize that the economic impact of middle-market companies is undeniable. Helping these companies scale and empowering their leaders for future growth directly aligns with our commitment to shaping and driving the next generation of careers, community and culture in Atlanta,” said Hala Moddelmog, MAC’s president and CEO. “These five companies exemplify the diverse landscape of industries in our region that are fueling growth, creating jobs and generating millions in revenue.”

To date, Backed by ATL companies have raised close to $1 billion in capital and created over 3,000 jobs in the region. The addition of the new companies will not only help drive even greater economic impact, but also help continue to reshape the future of metro Atlanta through innovative approaches to technology across industries. Once selected for the program, MAC partners with each company at no cost to develop a customized acceleration plan based on the organization’s growth strategies. Plans may include a wide range of support, including building connections to potential customers and partners, talent recruitment and retention, funding strategies and more. In addition, the program aims to create a collaborative and supportive community of middle-market companies that together will fuel economic impact throughout the region.

“We are beyond excited to have access to all the phenomenal resources Backed by ATL brings to mid-market companies like ours,” said Ian Juliano, CEO of Trella Health. “It is an honor to be selected.”

Backed by ATL launched in September 2017. Other participating companies include Ally Commerce, First Performance, MaxEx, Nolan Transportation Group, Patientco, Pindrop, PrimeRevenue, QGenda, Rubicon Global, SalesLoft, Skillshot, Springbot, Terminus, TruRating and Urjanet.

Moddelmog added, “Backed by ATL is a prime example of our next-gen mindset to drive the region’s economy and position metro Atlanta as a top-tier global competitor.”

For more information, visit http://www.backedbyatl.com

About Trella Health

Trella Health provides acute, ambulatory, and post-acute organizations with the most complete picture of care activity in their service areas. As one of only a few companies in the country deemed ‘Innovators’ under the Center for Medicare and Medicaid Service’s Virtual Research Data Center Program, Trella has access to 100% of Medicare Part A and Part B claims data. Trella analyzes 1.25 billion claims annually and presents relevant insights to nearly 10,000 users so they can build higher-performing care networks, serve more patients, and reduce the cost of care. Trella is proud to be a Modern Healthcare top 25 Best Places to Work company for the second year in a row.

About the Metro Atlanta Chamber

The Metro Atlanta Chamber (MAC) serves as a catalyst for a more prosperous and vibrant region. To advance economic growth and improve metro Atlanta’s quality of place, MAC is focused on starting, growing and recruiting companies to the 29-county metro Atlanta region. The Chamber is also focused on expanding the region’s innovation economy by promoting and strengthening connections to drive Atlanta’s innovation and entrepreneurial culture. MAC is committed to being an active voice for the business community, serving as an advocate for a competitive business climate and promoting Atlanta’s story. For more information, visit http://www.MetroAtlantaChamber.com.

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Caravan Health Announces 2019 Population Health Pioneer Award Winners


“Caravan Health ACOs and partners had another exceptional year, showing that care transformation is within reach with hard work and a strong team,” said Tim Gronniger, Caravan Health CEO.

Caravan Health today announced the winners of this year’s Population Health Pioneer Awards, which are given annually to Caravan Health accountable care organizations (ACOs) and partners for their achievements in improving patient care.

This year’s winners provided the highest quality health care to their communities and demonstrated a commitment to excellence in their work. Overall, Caravan’s ACOs had another outstanding year, reaching $58 million in total savings in 2018. These impressive financial results came alongside high-quality patient care, with patients receiving enhanced preventive services and care coordination, reflected in MIPS quality scores averaging above 99 percent.

Caravan Health selected these winners from a strong pool of nominees with compelling testimonials about their skill and dedication. The nomination for All-Star ACO Champion Brenda Ward illustrates the caliber of these nominees, reading in part, “Brenda has taken the ACO challenge head on. From the beginning, she pushed forward tirelessly, spending more time than a 9-5 job. She is constantly working, even when not in the office, to ensure the success of the ACO.”

“Caravan Health ACOs and partners had another exceptional year, showing that care transformation is within reach with hard work and a strong team,” said Tim Gronniger, Caravan Health CEO. “All of us at Caravan Health extend our congratulations and look forward to celebrating in person at our Symposium in December.”

The award winners will be formally honored at the fourth annual Caravan Health Accountable Care Symposium in Scottsdale, Arizona on December 11 and 12, 2019. Register at caravanhealth.com/symposium to join two days of networking and learning from the leaders in population health and value-based care.

Accountable Care Organizations Award Winners – Group

The ACO group award winners recognize communities who have distinguished themselves in the area of care delivery.


  • Community of the Year – Sullivan County Community Hospital
  • For transforming care delivery, promoting primary care initiatives and supporting the team with training.
  • Commitment to Preventive Care – Fall Creek Internal Medicine
  • For leading a robust annual wellness visit program.
  • Leadership in Care Coordination – Covington County Hospital
  • For commitment to supporting and treating patients with multiple chronic conditions.
  • Improvement in Care Delivery – Glacial Ridge Hospital District
  • For reducing over-utilization of emergency department services.
  • Excellence in Consistency of Care Delivery – McFarland Clinic
  • For attention and accuracy in identifying and coding patient conditions.

Accountable Care Organization Award Winners – Individual

The individual awards recognize those health care professionals who serve as models of high-quality care delivery.

  • All Star ACO Champion – Brenda Ward, Minidoka Memorial Hospital
  • For overall ACO leadership in advancing the cause of improving quality and reducing cost.
  • Most Valuable Care Coordinators – Shelle Berg, First Care Health System and Nicole Tabert, Samaritan Hospital
  • For excellence in addressing patient needs and tangibly improving their quality of life.
  • Outstanding Physician Leadership – Dr. James Morrison, Huntsville Hospital, Hampton Cove and Dr. Kelli Christensen, Portneuf Quality Alliance
  • For going above and beyond to lead care teams, improve patient lives and serve as models of successful care transformation.
  • Practice Manager Leader – Brooke Eaves, Choctaw Regional Medical Center
  • For exceptional, results-driven management of an ACO practice.

Consultative Client Award Winners – Individual

Caravan Health’s consultative award winners recognize high-performing clients from the company’s population health management consulting branch.

  • Best Community Collaboration – Rachel Walker, Memorial Hospital at Gulfport
  • For excellence in community engagement for better health care.
  • Outstanding Physician Leadership – Dr. Sean Kerby, Memorial Hospital at Gulfport
  • For going above and beyond to lead care teams, improve patient lives and serve as models of successful care transformation.
  • Most Valuable Partnership Manager – Kellie Proctor, St. Dominic Jackson Memorial Hospital
  • For program leadership and advancing the cause of improving quality and reducing cost.

Comprehensive Primary Care Plus (CPC+) Award Winners

  • Most Valuable Care Coordinator – Allison Eversman, Mercer Health
  • For excellence in addressing patient needs and tangibly improving their quality of life.
  • Practice Manager Leader – Craig Myers, Family Medical Center of the Bitterroot
  • For exceptional, results-driven management of a CPC+ practice.
  • Outstanding Physician Leadership – Dr. Thomas Burkert, Thomas S. Burkert, MD
  • For going above and beyond to lead care teams, improve patient lives, and serve as models of successful care transformation.

About Caravan Health:

Caravan Health is the national leader of successful accountable care and population health programs for community health systems. Caravan Health works with more than 250 health systems, 25,000 providers and hundreds of thousands of patient lives to drive quality, financial benefits, and strong physician relationships in accountable care organizations. For more information visit http://www.caravanhealth.com.

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FullStory Appoints Digital Security Expert Kathy Wang as Company’s Chief Information Security Officer


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Kathy Wang, Chief Information Security Officer at FullStory

With Kathy Wang as our new CISO, FullStory has a security expert ready to stand vigilant as a stalwart leader over this most critical function.

Digital experience software company FullStory has announced Kathy Wang as the company’s Chief Information Security Officer.

Bruce Johnson, co-founder and chief product officer, shares, “Today thousands of customers trust FullStory with their digital experience data. As stewards of this information, we are responsible for weaving security into every part of our infrastructure, from our software to our vendors—and into the fabric of our company culture. With Kathy Wang as our new CISO, FullStory has a security expert ready to stand vigilant as a stalwart leader over this most critical function.”

Wang is an internationally-recognized malware expert, having researched, developed, evaluated, and operationalized solutions for detecting and preventing client-side attacks used by advanced persistent threats (or APT) as they target common digital platforms. Wang brings digital security expertise accumulated over 20 years, most recently from her time at GitLab. As a leader and advisor in the security space, Wang’s insights have been shared through speaking engagements and panels at events such as RSA, DEFCON, AusCERT, and REcon. Kathy was also a co-author of Beautiful Security, an anthology about information security innovation.

On behalf of thousands of e-commerce and SaaS customers globally, FullStory stores and organizes digital experience data generated on websites and apps. The platform offers proactive detection of revenue-impacting customer experience problems as well as experience-based analytics and robust search and segmentation. These quantitative capabilities combine with FullStory’s qualitative tools, including heatmaps and session replay, to solve formerly intractable digital experience problems.

Earlier this year, FullStory successfully achieved SOC 2 Type II compliance. Wang will lead FullStory’s team of security engineers as they further bolster security initiatives at the company.

Find more information about data responsibility at FullStory on the company’s website.

About FullStory

Founded in 2014, FullStory’s digital experience software provides thousands of companies globally with clear, actionable, revenue-increasing insights about their customer experience. FullStory securely stores and organizes digital experience information, making that information easy to understand and act on. Product and software development teams use FullStory to operationalize the digital customer experience, breaking down information silos and turning painful customer struggle into immediate opportunities to improve their most critical metrics and KPIs. For more information about FullStory, visit http://www.fullstory.com.

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