“It involves many sacrifices, but the passion and desire to succeed makes the journey enjoyable and having the support of Cesar as my mentor and friend makes me confident that I’ll achieve my goals.”
September 24, 2020
Cesar Quintero left Venezuela in 2004 looking for a place where he could build a brighter future. Arriving in Miami, Quintero founded Fit2Go, a successful healthy meal delivery service that provides fresh and convenient meals to professionals across the Miami area. Having reached his lofty goals, he is now helping others do the same.
Quintero understands first-hand that making a business successful is often a difficult path. Before social media and today’s popular food-delivery apps, he had to figure out how to market Fit2Go as an industry that was still undiscovered.
“In 2004 when I started Fit2Go, I literally had to knock on people’s offices and convince them that meal delivery was convenient for them,” he said.
It worked. Over time, Fit2Go grew into a highly successful enterprise, delivering dietitian designed and fresh chef-made meals to over 1,000 people per day. In 2013, Quintero finished a master’s program at MIT and a “Why Discovery” self-assessment, allowing him to see that what fulfilled him most about Fit2Go was the opportunity it gave him to help people achieve their life’s goals.
“I realized that my products, services, and processes weren’t what motivated me,” said Quintero. “Instead it was helping others – empowering my company’s leaders – to live a better life.”
In 2013, he founded the coaching firm The Profit Recipe, which uses the Entrepreneurial Operating System to provide companies with the tools to increase discipline and accountability in their organizations and help execute their visions.
As Quintero was shifting his creative focus to a new business enterprise, another immigrant arrived at Fit2Go in 2015 with her own fresh perspective.
Francisbel Flores came to the U.S. in 2015 from Venezuela with just $1,500 in her pocket. She was working 18-hour days at Fit2Go and her second job to make ends meet. Through hard work, Flores moved up the ladder at Fit2Go, becoming the Operations Manager for Deliveries and Kitchen in just two years.
Recognizing Flores’ drive and progress in the company, it soon became clear to Quintero that she was the perfect candidate to fill his position. Despite the challenges of COVID-19, Flores was able to realize her American Dream of becoming a business owner when Quintero sold his 50% ownership share to her earlier this year.
Working with Quintero, Flores learned to take ownership of her position in the company, making decisions and solving high level issues that made the transition to a new role a natural one.
Now as owner of Fit2Go, Flores plans to expand it into a lifestyle brand by introducing new wellness snack products like collagen cookies, along with revamped menus and services to introduce Fit2Go to new channels. Whatever challenges come her way, Flores is certain that her background as an immigrant and her enthusiasm for expressing herself through food will help her and her chef partner on the right path.
“My experience as an immigrant trained me to work tirelessly and prepared me to face the challenges of being a business owner,” said Flores. “It involves many sacrifices, but the passion and desire to succeed makes the journey enjoyable and having the support of Cesar as my mentor and friend makes me confident that I’ll achieve my goals.”
Fit2Go’s mission is to help health-conscious professionals who are in need of something fresh, balanced and convenient to eat during their hectic workdays. We cook all our meals with fresh ingredients and deliver them daily before lunch time. Our menus were developed and balanced by a dietitian and a chef to guarantee freshness and quality. Our clients have the choice of selecting any combination of Lunch, Lunch + Dinner, Wraps and Salads.
For more information, please visit https://fit2gomeal.com
About The Profit Recipe
The Profit Recipe is a coaching firm that focuses on helping entrepreneurs build a business by design with proven tools and systems so that they can live a life by design.
Share article on social media or email: