Category Archives: health and fitness

Health and Fitness, is important to living a healthy life. Learn the newest research from our Press Releases today.

Tasteful Ingredients Meet Bad Boy Spices in New Keto Snack & Breakfast Mixes


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Bubba’s Fine Foods, the grain-free snack kings of the health food world, are back and more flavorful than ever with the launch of six new Keto Nut Mixes and three new Keto Granolas available through their Amazon store now.

These finger-licking new options are packed with protein, antioxidants, vitamins, and taste bud tingling spices for a crunch and zip that rivals their junk food counterparts.

Best of all, they’re perfect for anyone living a low carb, Paleo, or Keto-centered lifestyle since they only have 2-3 grams of net carbs and plenty of protein for that sustaining energy and feeling of fullness.

Savory Keto Nut Mixes:

  • Snack on a premium blend of walnuts, pecans, and healthy seeds doused with finger-licking seasonings
  • Up to 7g of protein, only 3g of net carbs, and 19g of nutritious fats
  • 1.2oz snack packs are the perfect size for sports games, road trips, school or work snacks, and more
  • Flavors include: Pepperoni Pizza, Traditional Recipe, and Sour Cream & Chive

Sweet Glazed Keto Nut Mixes:

  • Enjoy a premium blend of nuts and seeds expertly crafted to indulge your sweet tooth cravings. Sprinkle on top of yogurt, smoothies, or soups for a crunchy kick!
  • Up to 6g of protein, only 3g of net carbs, and 19g of nutritious fats
  • 1.2oz Single-Serve Snack Pack
  • Flavors include: Chocolate Chip Cookie Dough, Maple Cinnamon Praline, and Thai Sweet Chili

Keto Granolas:

  • Add the perfect touch of sweet and crunch to breakfast, snacks, or dessert. Enjoy the sweet taste of sugar, without the sugar alcohol aftertaste.
  • Nutrient-rich ingredients: coconut, sunflower seeds, walnuts, flax seeds, and chia
  • 2g of net carbs per serving, and 3g of dietary fiber
  • Flavors include: Lemon Blueberry Tart, Maple Cinnamon Crunch, and Double Chocolate Chip

Bubba’s Fine Foods are paleo, low-glycemic, grain-free, gluten-free, soy-free, dairy-free, and free of refined sugars and artificial flavorings.

Bubba’s Keto Granola and Keto Nut Mixes are both available through Bubba’s Fine Foods’ Amazon Store and bubbasfoods.com and will soon be available at grocery stores nationwide.

Bubba’s full line of snacks can be purchased at bubbasfoods.com, Amazon, Whole Foods, Natural Grocers, Sprouts, The Fresh Market, King Soopers, and select retailers nationwide.

Follow @bubbasfoods on Facebook, Twitter, and Instagram.

About

Since 2014, Bubba’s Fine Foods has been at the head of a natural health food revolution where smart, healthy choices finally meet big, bold flavors. Run by gourmet chef Jared Menzel and health coach and former CrossFit trainer Jeff Schmidgall, they’re satisfying your naughty and nice cravings with every wholesome green banana they peel, a dash of chipotle they sprinkle, and a nourishing handful you munch.

To coordinate an interview with Bubba’s Fine Foods, contact Brooke Daily at brooke@veteranpr.com.

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KrowdFit Announces an Industry Leading Wellness-Driven HSA Allowing Employers to Dynamically Load HSA Contributions Tied to Healthy Lifestyles


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Our partnership with KrowdFit optimizes the health savings account (HSA) into an all-encompassing solution that benefits every employee,” said Kelly Hockett, benefits product manager at WEX.

KrowdFit, the largest cash-back wellness incentive program in the U.S. and Canada, today announced that its proven enterprise wellness rewards program has launched a wellness add-on to benefit plans powered by WEX, designed to tie employer HSA contributions to employees achieving daily health goals.

Employers using WEX’s benefit administration services for their HSA can purchase an integrated KrowdFit wellness solution that allows them to customize employer contributions by selecting contribution levels and daily health goals, e.g., $1/day for 10,000 steps, $2/day for 30 minutes of physical activity, and $1/day for 7 hours of sleep for a total daily earned contribution of $4. All employee activity and efforts are objectively captured and verified through KrowdFit’s integrations with all leading wearables, fitness and sleep apps.

“Wellness solutions are not a one-size-fits-all benefit, and promoting wellness in a way that benefits everyone – not just the office athlete – can be difficult. Our partnership with KrowdFit optimizes the health savings account (HSA) into an all-encompassing solution that benefits every employee,” said Kelly Hockett, benefits product manager at WEX.

In addition to earning HSA contributions, all employees, regardless if they have an HSA or not, are automatically eligible to participate in KrowdFit’s cash-back wellness rewards program. KrowdFit is the only wellness incentive program to pay out cash rewards from its unlimited cash rewards pool. The rewards pool increases as new members join, allowing KrowdFit to pay out more people every week. There is no limit to how much cash members can win. In fact, members can win KrowdFit’s rewards over and over again; they just can’t win the same reward in back-to-back periods.

KrowdFit member’s sleep, steps, mindfulness and fitness activities are automatically logged into the KrowdFit app. Each time an activity is logged, members automatically earn an entry into one of five different cash giveaways, making them eligible to receive weekly, monthly, and quarterly cash incentives of up to $5,000 or more per winner.

KrowdFit winners are randomly selected via computer, and rewards are not based on activity results or performance, allowing KrowdFit to create an inclusive wellness program that levels the playing field between the athlete and the non-athlete.


  • $600 Bi-Monthly Mindfulness Cash Giveaway: Six winners are selected twice a month to split a $300 cash prize at $50 each. Members can earn one entry per five minutes of mindfulness, with a maximum of two entries per day.
  • $1,500 Weekly Meal Logging Cash Giveaway: Twelve winners are selected weekly to split a $1,500 cash prize at $125 each. Members can earn one entry per meal logged, with a maximum of five entries per day.
  • $2,000 Monthly Sleep Cash Giveaway: Eight winners are selected monthly to split a $2,000 cash prize at $250 each. Members can earn up to three entries per day for eight hours of sleep.
  • $5,000 Quarterly Steps Cash Giveaway: Two winners are selected quarterly to split a $5,000 cash prize at $2,500 each. Members can earn one entry for 5,000 steps or four entries per day.
  • $20,000 Quarterly Physical Activity Giveaway: Four winners are selected quarterly to split a $20,000 cash prize at $5,000 each. Members can earn one entry for 30 minutes of activity or a maximum of four entries per day.

“KrowdFit was founded on research and proven science that shows monetary incentives, coupled with social reinforcement, help people more easily achieve their fitness and wellness goals,” said Jim Miller, CEO and founder of KrowdFit. “We know change isn’t possible overnight, but we’re committed to encouraging, recognizing, and rewarding our members knowing that if they consistently put forth the effort, the results will follow.”    

KrowdFit has paid out more than $2 million in cash-back rewards through its wellness platform, with the average member winning $450 a year. The platform has also driven a 72% sustained engagement rate for 97% of its active member population, with 62% of active members reporting walking and moving more, 67% reporting improved eating and sleeping habits, and 53% reporting weight loss. KrowdFit is a Solution Provider partner that offers their solutions within the WEX partner ecosystem.

About KrowdFit

KrowdFit® has paid out millions in KrowdFit sponsored cash rewards and is the recognized leader in milestone-driven, wellness incentive, and engagement programs. KrowdFit’s mission is to create a healthy revolution by encouraging, recognizing, and rewarding the consistent effort people make to live healthy, active lifestyles. KrowdFit’s patent pending, skill-based, self-improvement challenge platform BringIt® has proven to drive very high levels of sustained engagement leading to positive outcomes and long-term, healthy behavioral change. KrowdFit is headquartered in Bend, OR with an in-office in Bellevue, WA. For more information, visit http://www.krowdfit.com.

Media Contact:

Max Borges Agency for KrowdFit

krowdfit@maxborgesagency.com

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MassageLuXe Franchising Announces New Location in Missouri


“We’re thrilled to see Steve and Margo continue to develop in Missouri,” said Mark Otter, MassageLuXe CEO. “We knew when we met them that they’d be a great fit for MassageLuXe – I look forward to watching their continued success.”

MassageLuXe, a fast-growing luxury spa franchise, congratulates Steve and Margo Allison on another spa location in Lake St. Louis, Missouri. The newest spa is located at 6105 Ronald Reagan Drive and is slated to be open to the public in early February. In total, the brand has 69 locations nationwide.

This is Steve and Margo’s sixth store location — they’ve been with the brand since 2010. Previously, Margo worked in the health and beauty industry for several years, and Steve owned multiple businesses. Together, they decided to combine their strengths and open a MassageLuXe franchise, suiting both of their passions.

“We liked the idea of owning a business that helps people look and feel their best,” said Margo. “The great thing about the MassageLuXe model is that people can’t believe how affordable the services are considering how great of an experience they have.”

In fact, the Allisons liked the idea so much, they’re actually Area Developers for the brand. The same way an HR rep may recruit a great candidate for a job, the Allisons are looking to recruit enthusiastic entrepreneurs to join their area. Currently, they’re looking to open three new locations in the Jefferson City and Springfield markets. The goal is to have these three new locations open in the next 24 months.

“This market has been good to us,” says Margo. “It’s a great opportunity for those who are looking to start their own business with the benefit of having great support and training. We’re excited to bring our services to more people in the central and southwest areas of Missouri.”

According to MassageLuXe CEO Mark Otter, the company has a goal to reach 250 locations in the next five years. “We’re thrilled to see Steve and Margo continue to develop in Missouri,” said Otter. “We knew when we met them that they’d be a great fit for MassageLuXe – I look forward to watching their continued success.”

MassageLuXe’s mission is “to deliver the highest quality massage, facial and waxing services in an environment that is both luxurious and relaxing to all of the guests.” With the brand’s unrivaled franchisee support and training, and continued expansion across the country, this mission is achievable for any entrepreneurial spirit looking for their next endeavor.

The new MassageLuXe spa is located at 6105 Ronald Reagan Drive in Lake St. Louis, and is set to open in early February.

For more information about MassageLuXe, please go to https://massageluxe.com/.

For franchising information about MassageLuXe, please go to https://franchise.massageluxe.com/.

About MassageLuXe

Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, wellbeing, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall wellbeing for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 69 locations across 16 states and is planning to expand to 250 locations in the next five years.

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Healthy, flavor-packed crunchy powdered peanut butter


PB2 foods has gone boldly where no brand has before: Creating the first crunchy powdered peanut butter.

After winning over peanut butter lovers with their smooth, better-for-you, protein-packed nut butters, culinary pioneer PB2 Foods has gone boldly where no brand has before: Creating the first crunchy powdered peanut butter.

Plant-based, gluten free, and sourced from only the highest quality peanuts, PB2’s new offering has all the flavor of classic peanut butter with 85% fewer calories, 5 hefty grams of plant-based protein, and a satisfying, guilt-free crunch.

“There is deep nostalgia for the crunchy peanut butter of our youth, but the sugar and calories in typical store brands make it a no-go for anyone who wants to keep things on the healthy side” said Craig Entwistle, CEO of PB2 Foods. “We knew it wouldn’t be easy to craft a peanut butter that combined flavor, texture AND health benefits, but we couldn’t wait to take up the challenge. Now it’s here!”

PB2’s crunchy powdered peanut butter is also certified kosher and vegan, and non-GMO project verified, so it checks all the boxes for people who face dietary, ethical, religious, and other restrictions. And as the latest member of the PB2 Foods family, it will sit side by side with the company’s line of powdered peanut and almond butter offerings.

“Every time we create a new product, we strive for balance between flavor and health benefits. We love simple, plant-based nut butters that not only stand on their own as a snack, but add a burst of flavor to a sandwich or smoothie,” Entwistle said. “It wasn’t easy, but we kept this new crunchy version under wraps until it was absolutely perfect. Now we can’t wait to share it with the world.”

PB2’s line of nut butters are available at almost all grocery stores nationwide and online at the company’s website, pb2foods.com, and Amazon.

To keep up with PB2 Foods on social media, follow along the company on Instagram, Facebook and Pinterest.

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About PB2 Foods:

Launched in 2007, powdered nut butter pioneer PB2 Foods is on a mission to help people find the balance in everyday life, feel confident in their choices, and be present each day. The brand works with its family of farmers to grow pure and simple products that will help people live better and happier. The makers of PB2 take their time to create the very best in quality plant-based products, because they believe food can be both healthy and delicious at the same time.

Free of preservatives, artificial flavors and artificial sweeteners, PB2 products also are void of any GMOs, or genetically modified organisms, and can serve a wide variety of dietary preferences. Along with being vegan and certified gluten-free, PB2 has been certified kosher by the Orthodox Union, the world’s largest kosher certification and kosher supervision agency.

PB2 Foods is based in Tifton, Georgia, and is marketed from St. Simons Island, Georgia.

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Apexnetwork Physical Therapy Ranked a Top Franchise in Entrepreneur’s Highly Competitive 42nd Annual Franchise 500®


APEXNETWORK PHYSICAL THERAPY recently ranked in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry making it one of the company’s most competitive rankings ever. Recognized as an invaluable resource for potential franchisees, the Franchise 500® ranks ApexNetwork Physical Therapy as for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.

“Despite the current pandemic, personalized physical therapy services continue to rise,” says Jason Baxter, ApexNework Physical Therapy’s Director of Franchise Operations. “We thank each of our franchisees and their staff for their resiliency in the face of unprecedented challenges. Truly, they are the face of the ApexNetwork brand in your communities and play an integral part in the overall success of the ApexNetwork Physical Therapy.”

“2020 was a challenging year for everyone, but it was also a year of unusual opportunity,” says Jason Feifer, Entrepreneur editor-in-chief. “Franchises were able to be nimble and innovative, serving the needs of franchisees and customers in ways that will resonate for many years to come. We believe that, when we eventually look back on this time, we’ll see it as a moment when many brands defined themselves for the future.”

In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 42-year-old ranking formula continues to evolve as well. The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.

Over its 42 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. ApexNetwork Physical Therapy’s ranking is a testament to its strength as a franchise opportunity.

ApexNetwork Physical Therapy is a leading franchisor of physical therapy and rehabilitation services. Partnership and acquisition opportunities are also available. Our philosophy is quite simple, to be the best in rehabilitation. Experience the difference!

To find the nearest ApexNetwork Physical Therapy locations, visit http://www.apexnetworkpt.com

For more information on owning a franchise, visit http://www.apexnetworkfranchise.com.

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Fitness Machine Technicians Opens First Location in Minnesota


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Fitness Machine Technicians, specialists in the maintenance and repair of exercise equipment for commercial and residential customers, opens in the Minneapolis and St. Paul areas today. Plymouth residents Brian and Bethany Dillon will own and operate the local office.

Fitness Machine Technicians operates in more than 100 markets across the country and offers service/repair and maintenance on a variety of exercise equipment in fitness centers, universities, high schools, hotels, apartment complexes, corporate gyms and private residences.

Both Brian and Bethany are originally from the area and received their master’s degrees in the Twin Cities – Brian studied accounting and finance, and Bethany studied psychology. They currently work in their respective fields locally.

The husband-wife duo plan to train and hire technicians to service and perform maintenance on workout machines.

“We are avid gym-goers and enjoy being active, so we were intrigued by the opportunity to be part of the growing fitness industry,” said Bethany. “With Minneapolis and St. Paul ranking among the top 10 fittest cities in the U.S., we know residents here turn to at-home or gym workouts, especially during the many cold months we experience in Minnesota, and we recognize the opportunity and need to keep equipment in top shape.”

Due to the current COVID-19 pandemic, technicians take extra precautions by wearing face masks, shoe covers, and gloves and using disinfectant wipes when servicing equipment.

Since its inception, Fitness Machine Technicians has been committed to delivering reliable service/repair and preventive maintenance services to customers across the nation. With more than 35 years’ experience in the fitness industry, Chief Executive and Founder Don Powers created a company that puts its customers first.

Powers notes, “I’m looking forward to seeing the Dillons open our first Minnesota franchise – with their backgrounds and knowledge of the area, we know they’ll have great success!”

For more information about having a fitness machine or exercise facility serviced, please contact Fitness Machine Technicians of Minneapolis and St. Paul at 612-605-7558 or visit http://www.FitnessMachineTechnicians.com/MSP.

About Fitness Machine Technicians

Fitness Machine Technicians specializes in the maintenance and repair of fitness equipment for commercial and home exercise facilities. Clients include fitness centers, corporations, hotels, condominiums, high schools, colleges and universities, government, and residential homes across the United States. Its corporate-trained and authorized technicians are committed to providing the most reliable repair and maintenance services.

Fitness Machine Technicians also offers franchise opportunities to individuals with an interest in fitness and looking to run a service-based business based on a proven operating model. The company’s award-winning franchise currently has locations in approximately 100 territories across the country. For more information, visit the website at http://www.FitnessMachineTechnicians.com or call 844-FMT-FIXX.

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Enjoy Amazing K-Contents Online


First held to overcome the off-season of the tour industry, the Korea Grand Sale is a promotion for inbound tourism that offers discounts and customer incentives for not only shopping but also flights, accommodations, cultural activities, beauty, food, entertainment

MCST (Ministry of Culture, Sports, and Tourism; Minister: Park Yang-woo) and VKC (Visit Korea Committee) will host the “Korea Grand Sale 2021,” a culture & tourism festival for foreigners, from January 14 to February 28, 2021.

Korea Grand Sale is a representative shopping tourism festival that provides attractive tourism contents and shopping benefits to attract foreign tourists during the off-season of tourism in winter. This festival will be specially held online in 2021 due to the COVID-19 situation.

A variety of programs are offered: ▲Online cultural tours around Korea wherein people can experience and purchase Korean cultural content in a contactless way; ▲Special Online Shopping Promotion wherein discounts are offered for items of K-beauty, K-food, and K-fashion, which are popular among foreign tourists; and ▲Share your Korea, a social media campaign with a hashtag designed to grab the attention of foreigners and encourage them to participate on social media as well as on the Internet.

Enjoy online tours, don’t miss out on E-Class

To begin with, Hallyu star Eric Nam will act as a guide for the Korea Grand Sale and tell stories about the festival. His introduction of K-Pop, K-Beauty, K-Fashion, K-Food, and K-Heritage will be made into a video and broadcast on YouTube and tvN Asia channel. In addition to simply introducing Korean tourism, online classes will also be offered. It will provide foreign tourists the opportunities to learn about K-content (Korean food, K-POP, Korean beauty, Korean language, etc.) and experience Korean culture firsthand from the experts in each field. Discount coupons will be also given away for those who join programs to make their online tour experience even more enjoyable.

Have fun shopping even from outside Korea: Online Shopping Promotion

Shopping benefits will be provided as well. Korea Grand Sale will open an “Online Shopping Promotion” so that foreigners living outside of Korea can readily purchase popular Korean items on the Internet. A variety of goods including K-Beauty items, Korean food, and K-Pop merchandise that are gaining popularity around the world will be sold at up to 60% discount. In particular, joint promotion with G-market, 11street, and other E-commerce platforms will make the shopping experience more convenient. Furthermore, ‘Korea travel voucher events’ will be organized for customers who bought goods during the special sale to encourage them to visit Korea.

Korean Tourism Product Purchasing promotion

There will also be a Korean tourism product purchasing promotion as a collaboration with the tourism industry, one of the hardest hit by COVID-19. A range of travel-related companies providing service related to flights, accommodations, and cultural activities will offer a variety of promotions: special offers for flights to Korea, early bird promotion, up to 80% and extra 8% discount on major hotels, provincial tourism products, and special discounts for activities related to Korea culture and performances. These promotions are intended to encourage foreigners to choose Korea as the first travel destination after the pandemic.

Sharing “my Korea”, a social media campaign

As a social media campaign for foreigners, “#Share_Your_Korea” will take place for 46 days. It aims to let travelers around the world recall the memory of their last trip to Korea by uploading “their Korea, their K-content” on social media with the hashtag, attract attention to Korea, and consequently make people look forward to traveling to Korea.

Along with this, Korea Experience Program will take place in collaboration with KOCIS (Korean Culture and Information Service). Foreign influencers living in Korea will join this program to promote the charm of Korea overseas.

In cooperation with Google Korea, held a global digital marketing education program for companies and local businesses participating in the Korea Grand Sale 2021. Moreover, to actively promote this online Korea Grand Sale abroad, advertisements and marketing were strengthened through international networks of private enterprises such as cash card companies, airlines, duty-free stores, Korea Tourism Organization, and KOTRA and their related organizations.

MCST and VKC will promote Korea as a shopping tourism destination with Korea Grand Sale as a steppingstone and further enhance Korea’s reputation as a travel destination by attracting a lot of foreign tourists after COVID-19.

The 2021 Korea Grand Sale, which will be opened with the online concert of K-pop idol singer ‘OH MY GIRL’, will be held for 46 days from Jan. 14. For further information, please visit the official website of the Korea Grand Sale. (en.koreagrandsale.co.kr)

Korea Grand Sale is a culture & tourism festival for foreigners featuring a combination of shopping, tourism, and Hallyu content. First held to overcome the off-season of the tour industry, the Korea Grand Sale is a promotion for inbound tourism that offers discounts and customer incentives for not only shopping but also flights, accommodations, cultural activities, beauty, food, entertainment, and others. This year’s Korea Grand Sale 2021 will be held online due to the COVID-19 situation with upgraded online/contactless content.

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Undefeated Tribe dba Crunch Fitness Austin Names Brooke Chavez CMO


Brooke Chavez, CMO Crunch Fitness Austin

Brooke is an experienced marketer and transformative leader who has implemented end-to-end marketing strategies, re-engineered local store marketing and community management, and has a track record of rapid scale for growth.

Undefeated Tribe dba Crunch Fitness Austin today announced the appointment of Brooke Chavez as Chief Marketing Officer. In this position, Chavez will lead the Crunch Austin franchise group’s marketing strategy and operational integration, rapidly expanding the brand’s footprint from 6 to 50 locations in the next 5 years.

With a previous position of Vice President of Franchise Operations at Massage Heights, Chavez is a seasoned professional with over 20 years of marketing and operations leadership including work with brands such as Papa Johns, Jimmy Johns, Genghis Grill.

“Brooke is an experienced marketer and transformative leader who has implemented end-to-end marketing strategies, re-engineered local store marketing and community management, and has a track record of rapid scale for growth. She has the experience and expertise in sales, brand growth, and overall capability to accelerate the Crunch Fitness brand throughout Texas and Oklahoma,” said Tony Hartl, CEO and Founder of Crunch Fitness Austin.

About Crunch Fitness

Fusing fitness with entertainment to make serious exercise fun, Crunch Fitness offers miles of top-quality cardio and strength training equipment, power half-hour circuit training, a functional training area with indoor turf, a dedicated group fitness studio offering 70+ weekly classes, Ride Studio for high-energy spin classes, Kid’s Crunch Babysitting, a sauna, premium tanning beds, spray tanning, HydroMassage® and more.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,300,000 members with over 300 gyms worldwide in 29 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.

Contact Crunch Fitness Austin: marketing@undefeatedtribe.com

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‘Best in Wellness’ senior living communities win ICAA NuStep Beacon Award


ICAA NuStep Beacon "Best in Wellness" Award

ICAA NuStep Beacon “Best in Wellness” Award

“It is a pleasure to honor the top 25 wellness communities,” says Jane Benskey, marketing communications specialist at NuStep. “Their recognition of the value and importance of creating cultures where wellness is not a program in a room, but rather a way of life.

COVID-19’s emergence in 2020 upended daily life in senior living communities across North America and made it more vital than ever to nurture wellness for residents and staff. Many communities have embraced wellness as a culture shift in the last decade, prioritizing wellness—and its pursuit—as an essential way of life. Today, the International Council on Active Aging® (ICAA) and NuStep, LLC, honor 25 communities and recognize their “Best in Wellness” achievements with the 2020 ICAA NuStep Beacon Award.

ICAA, a professional association that leads, connects and defines the active-aging industry, supports organizations and professionals that develop wellness environments and services for adults over 50. NuStep is a leading manufacturer of recumbent cross-trainers used in healthcare, senior living and fitness settings worldwide. The longtime champions of active aging and wellness launched their joint annual awards program in 2019 to spotlight “Best in Wellness” achievements in North America’s senior living communities. A culture of wellness permeates community life, supporting residents and staff in engaging as fully as possible in all of life’s dimensions. The award is presented to communities that successfully foster a wellness culture and an environment that supports wellness for all who live and work there.

ICAA defines wellness as “derived from our ability to understand, accept and act upon our capacity to lead a purpose-filled and engaged life.” When we do, “we can embrace our potential…to pursue and optimize possibilities” in life’s key dimensions: emotional, physical, intellectual, social, spiritual, vocational and environmental. These dimensions improve quality of life when they are nurtured and prioritized as a whole.

“It is a pleasure to honor the top 25 wellness communities,” says Jane Benskey, marketing communications specialist at NuStep. “Their recognition of the value and importance of creating cultures where wellness is not a program in a room, but rather a way of life, is having a lasting and positive impact on many lives.” Adds Benskey, “The momentum toward wellness was influenced by innovative leaders, thinkers and doers. The Beacon Award will recognize those who continue to lead the way.”

ICAA’s CEO and Founder Colin Milner notes, “By identifying winning communities as leaders in creating cultures of wellness, the Beacon Award provides a powerful tool for recruiting staff, attracting new investors or adding extra prestige to marketing materials. Each recipient receives a crystal award trophy to display—a symbol of excellence to inspire residents and staff daily.”

The 2020 “Best in Wellness” ICAA NuStep Beacon Award winners are:

1. John Knox Village of Florida (Pompano Beach, Florida)

2. Lakeview Village (Lenexa, Kansas)

3. Masonic Village at Elizabethtown (Elizabethtown, Pennsylvania)

4. Maravilla Santa Barbara (Santa Barbara, California)

5. Sunnyside Retirement Community (Harrisonburg, Virginia)

6. Splendido At Rancho Vistoso (Tucson, Arizona)

7. Tapestry Arbutus Walk (Vancouver, British Columbia, Canada)

8. Tapestry Village Gate West (Vancouver, British Columbia, Canada)

9. The Forest at Duke (Durham, North Carolina)

10. Tapestry at Wesbrook Village (Vancouver, British Columbia, Canada)

11. Westminster Palms (St. Petersburg, Florida)

12. Westminster-Canterbury (Winchester, Virginia)

13. Carolina Meadows (Chapel Hill, North Carolina)

14. Westminster Manor (Austin, Texas)

15. Williamsburg Landing (Williamsburg, Virginia)

16. Holland Home (Grand Rapids, Michigan)

17. Fleet Landing (Atlantic Beach, Florida)

18. Matthews Glen (Matthews, North Carolina)

19. Kavod Senior Life (Denver, Colorado)

20. The Hacienda at the Canyon (Tucson, Arizona)

21. Galloway Ridge at Fearrington (Pittsboro, North Carolina)

22. Paradise Valley Estates (Fairfield, California)

23. Mather Place Wilmette (Wilmette, Illinois)

24. Maravilla Scottsdale (Scottsdale, Arizona)

25. The Fountains at Boca Ciega Bay (St. Petersburg, Florida)

In addition, the top five communities—John Knox Village of Florida, Lakeview Village, Masonic Village at Elizabethtown, Maravilla Santa Barbara and Sunnyside Retirement Community—receive the ICAA NuStep Pinnacle Award for their particularly exceptional contributions, carrying on NuStep’s vision in a reenvisioned joint program.

To help other organizations learn from Beacon Award winners and improve their own operations, ICAA and NuStep will catalogue and publicize the best practices of these award-winners on the award program’s dedicated website at https://beaconaward.icaa.cc.

About NuStep, LLC http://www.nustep.com

NuStep, LLC, designs, manufactures and distributes recumbent cross-trainer exercise equipment. NuStep products, accessories and adaptive equipment empower users of virtually all functional abilities and fitness levels to engage in exercise that helps build strength, enhance independence and improve health outcomes. From 1998 to 2018, NuStep sponsored the Pinnacle Award to recognize senior communities and senior centers transforming lives through whole-person wellness programming. The award also served as a vehicle to educate and encourage senior organizations to integrate whole-person wellness into their programming.

About the International Council on Active Aging (ICAA) http://www.icaa.cc

ICAA is a professional association that leads, connects and defines the active-aging industry and supports professionals who aspire to develop wellness cultures for adults over 50. This support includes creating wellness environments, programs and services. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia (Canada) Ministries of Health and Healthy Living and Sport.

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