All posts by imreal

KnowBe4 Honored With Multiple Awards for the 11th Annual 2019 Golden Bridge Awards®


News Image

It’s an honor to be named a gold winner by Golden Bridge Awards in multiple categories for this esteemed industry and peer recognition. -Stu Sjouwerman, CEO, KnowBe4

KnowBe4 has earned the prestigious Gold status in the Golden Bridge Awards® in three categories: Support Department of the Year, Management Achievement of the Year and Security Awareness (Popcorn Training).

The coveted annual Golden Bridge Awards program encompasses the world’s best in organizational performance, innovations, products and services, executives and management teams, women in business and the professions, innovations, best deployments, product management, public relations, marketing, corporate communications, international business, and customer satisfaction programs from every major industry in the world. Organizations from all over the world are eligible to submit nominations including public and private, for-profit and non-profit, largest to smallest and new start-ups. Winners will be honored in San Francisco on Monday, October 28, 2019 during the annual Red Carpet SVUS Awards Ceremony.

“It’s an honor to be named a gold winner by Golden Bridge Awards in multiple categories for this esteemed industry and peer recognition,” said Stu Sjouwerman, CEO, KnowBe4. “We offer unrivaled customer support, with an average customer satisfaction rating of 98% or higher and a median reply time of under an hour. Our subsidiary, Popcorn Training, is leading South Africa in the security awareness market, so we’re excited to see them earn this well-deserved recognition.”

More than 160 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2019 Golden Bridge Awards Finalists and Winners.

About the Golden Bridge Awards

Golden Bridge Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about Golden Bridge Awards at https://goldenbridgeawards.com/

About KnowBe4

KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, is used by more than 28,000 organizations around the globe. Founded by IT and data security specialist Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud and other social engineering tactics through a new-school approach to awareness training on security. Kevin Mitnick, an internationally recognized cybersecurity specialist and KnowBe4’s Chief Hacking Officer, helped design the KnowBe4 training based on his well-documented social engineering tactics. Tens of thousands of organizations rely on KnowBe4 to mobilize their end users as the last line of defense.

Number 161 on the 2019 Inc. 500 list, #34 on 2018 Deloitte’s Technology Fast 500 and #2 in Cybersecurity Ventures Cybersecurity 500. KnowBe4 is headquartered in Tampa Bay, Florida with European offices in England, the Netherlands, Germany and offices in Brazil, Australia, Japan, South Africa and Singapore.

Share article on social media or email:

myDigitalOffice Secures $4 Million Series A Financing Round Led by FINTOP Capital


myDigitalOffice, the hotel information management platform for sourcing, processing and storing hotel data in the cloud, today announced the company has secured $4 million dollars in Series A funding to further develop its transformative cloud-based data visualization and digital document management products. The round was led by FINTOP Capital, joined by Capital Now and others.

“We see tremendous momentum from myDigitalOffice in the market, driven by a first-rate executive team with deep domain expertise,” said Joe Maxwell, Managing Partner of FINTOP, who joined the company’s board. “The company is elegantly solving big problems for both hoteliers and their investors. It’s no surprise they continue to accelerate growth.”

myDigitalOffice is one of the fastest-growing companies in the emerging hospitality tech landscape. Founded in 2016 by Ali Moloo, myDigitalOffice solutions are now used at more than 2,000 hotels across the United States and Canada to bring efficiency to the back office, analyze consolidated hotel portfolios, and collaborate across departments and teams.

“It’s an exciting time for the company and results show we have a competitive product with well-honed implementation,” said myDigitalOffice founder and CEO Ali Moloo. ”Funding will be used to accelerate the execution of our product roadmap, expand sales and scale customer success.”

myDigitalOffice has seen rapid adoption of its data visualization dashboard, paperless night audit product, and digital document management solution over the last two years. The company’s growth signals that the hospitality industry is ready to embrace digital transformation, performance data and sustainability initiatives in operations.

“myDigitalOffice is solving time challenges for hoteliers in a way that nobody has been able to,” said industry advisor and company board member Tim Harvey, CEO, Core Ideas, LLC. “myDigitalOffice solutions break down industry silos from legacy systems and distributed data in a way that’s simple to use and easy to understand. What they’ve done is leveled-up the ability of hoteliers’ to effectively compete based on complete information.”

Learn more about myDigitalOffice’s mission to transform the hotel back office at https://mydigitaloffice.com/.

About myDigitalOffice

myDigitalOffice is an end-to-end information management platform for sourcing, processing and storing hospitality data in the cloud. The company’s SaaS solutions help hotel owners, operators, franchisees and hospitality REITs manage property and portfolio performance to a tee. The visibility, connectivity, and control delivered by myDigitalOffice’s cloud-based dashboards, document management software and integrated data feeds allow teams to reach greater levels of productivity, ensure regulatory compliance, and reduce environmental impact while optimizing profitability. Learn more at https://mydigitaloffice.com/.

Media Contact

Serenity Thompson

A23 Advisors for myDigitalOffice

serenity(at)a23advisors.com

+1 415-846-6957

Share article on social media or email:

Community Health Charities Welcomes Wamwari Waichungo to National Board of Directors


“Dr. Waichungo’s commitment to closing capacity gaps and ensuring opportunity is perfectly aligned with our mission to build healthier communities for everyone.”

Community Health Charities proudly welcomes Dr. Wamwari Waichungo, Vice President of Global Scientific and Regulatory Affairs for The Coca-Cola Company, to the national board, an impressive roster of top executives in health and social impact.

“As a highly respected and seasoned executive with global food science and consumer research expertise, Dr. Waichungo will be a significant asset to our board,” said Thomas G. Bognanno, Community Health Charities president & CEO. “Her commitment to closing capacity gaps and ensuring opportunity is perfectly aligned with our mission to build healthier communities for everyone.”

Dr. Waichungo leads Coca-Cola’s efforts to evaluate and substantiate the safety and efficacy of all ingredients for more than 3,500 products worldwide. She leads a team of over 140 staff, based in 47 locations, who are responsible for ensuring the regulatory compliance of ingredients, products, packaging, claims and communication in more than 200 countries. Prior to joining The Coca-Cola Company, Dr. Waichungo held product and consumer research roles at ConAgra Foods and Campbell Soup Company.

Born and raised in Kenya, Dr. Waichungo holds a Bachelor of Science degree in Home Economics from Montclair State University as well as a Master of Science degree and Ph.D. in Food Science from the University of Missouri-Columbia. She also attended the Program for Leadership Development at Harvard Business School. She is a member of the President’s Club at Montclair State University and is a distinguished fellow of the Monticello Society at the University of Missouri-Columbia. Dr. Waichungo also serves on the Advisory Council for the College of Agriculture, Food and Natural Resources at the University of Missouri-Columbia and is a member of the Mizzou: Our Time to Lead campaign initiative. Dr. Waichungo is committed to training the next generation of food scientists and closing capacity gaps so that all communities can enjoy safe, abundant food and economic opportunity.

Dr. Waichungo was elected to the national board of directors by unanimous vote at the last in-person meeting in May and will attend the next Board meeting later in September.

About Community Health Charities

Community Health Charities has been raising awareness and resources and empowering people to take action to improve health and wellbeing for over 60 years. We support education, treatment, and prevention for those with health challenges; bring organizations together to improve community health; provide individuals with opportunities to get involved; and increase the capacity of nonprofit organizations. Visit https://healthcharities.org or @healthcharities.

Share article on social media or email:

Leadership Council on Legal Diversity Reaches 10,000 Diverse Attorneys in First Ten Years


LCLD Logo

The Leadership Council on Legal Diversity, an organization made up of 337 corporate general counsel and the managing partners of the nation’s leading law firms, marked its ten-year anniversary by announcing that its programs have helped advance the career paths of more than 10,000 diverse attorneys and law students.

“10 years. 10,000 careers,” said LCLD President Robert J. Grey, Jr.

“We are, of course, tremendously proud of hitting—and surpassing—that number,” said Grey, “but there’s another number that’s absolutely critical to the success we’ve seen, and that’s the number ‘one.'”

“We are advancing careers, one by one…and we’re able to do that only because of the personal and individual commitment of each one of the general counsel and managing partners who make up LCLD.”

LCLD’s initiatives include a national mentoring program for diverse law students, a 1L Scholars program providing summer experience at law firms and in corporate legal departments for first-year law students, a Pathfinder Program for law firm associates and rising attorneys within corporate legal departments, a Fellows Program for law firm partners and in-house attorneys with eight to 15 years of experience, and an Alumni Program which provides support throughout a Fellow’s and a Pathfinder’s career.

LCLD announced that it hit its target of reaching 10,000 diverse attorneys and law students at its tenth annual meeting in Washington, D.C. Sept. 23-24.

“There is no silver bullet or magic formula for success with diversity and inclusion,” said Grey. “Progress has to be more than incremental and made up of many different ideas, both big and small, but it can be scalable. Our job is to find the best ideas and give them a platform, on our website, through social media, and at national and regional meetings.”

Success is also contagious, he said. As example, he cited a multi-year LCLD “Sustainable Partnerships” program in the Washington, D.C. area which gave diverse law firm attorneys multiple exposures to general counsel. The program, which encourages the building of diverse teams, making client pitches, and cultivating potential clients, has now spread to the San Francisco area.

“This is a textbook example of how a good idea can take root and spread,” said Grey.

“I think we’ll see continuing progress with diversity numbers,” he said. “But what is really happening is below the radar.” There is, he said, a national network of 1,600 LCLD Fellows who support one another, challenge each other, share candid advice, and refer business to one another. And that national network is growing exponentially, year by year, said Grey.

“This sets the stage for the next ten years,” said Grey, “as LCLD Members work to identify the critical points in the operations and processes of law firms and corporate legal departments. This next decade will see strategies to remove barriers, improve organizations’ processes, and build on what’s working.”

“The Members have seen the pace-setting work done by the Board over these first 10 years and have maintained an annual membership renewal rate of more than 95%, a reflection,” said Grey, “of the membership’s commitment to stay in this thing for the long haul.”

“And I am encouraged by the fact that diversity is exemplified by the Board’s first four chairs: An African American male, a Caucasian female, a Hispanic male, and a Caucasian male.”

“This generation of leaders in the law has taken on the responsibility for innovation and persistence and challenging their organizations to create, as former LCLD Chair Brad Smith once put it: “a profession as diverse as the nation we serve.’”

Share article on social media or email:

New Hanover Regional Medical Center Goes Live with Gozio Health’s Mobile Wayfinding Platform


News Image

Gozio is pleased to partner with the largest healthcare provider in southeastern North Carolina and assist them with leading their community to outstanding health. Joshua Titus, CEO and Founder Gozio Health.

New Hanover Regional Medical Center (NHRMC) announced the launch of their mobile wayfinding platform developed by Atlanta-based Gozio Health. The hospital-branded mobile platform provides system-wide navigation guiding patients from their home to the correct parking location and within four feet of their appointment destination inside the hospital.

The platform also gives patients and visitors immediate access to physician directories, medical records via MyChart, Urgent Care wait times, and locations of cafes, pharmacies and the closest restrooms on their smartphones. The platform provides turn-by-turn navigation inside six New Hanover hospital and healthcare facilities. New Hanover is also including access to 58 off-site clinics.

“Gozio is pleased to partner with the largest healthcare provider in southeastern North Carolina and assist them with fulfilling their mission of leading their community to outstanding health,” said Joshua Titus, CEO and Founder Gozio Health. “Hospitals that prioritize a patient-centric approach to care recognize how Gozio’s customizable platform directly improves in network retention, attracts new patients, and positively impacts the healthcare system’s bottom line.”

Gozio Health hospital partners see significant rates of patient engagement from their mobile wayfinding platforms. Statistics based on adult, university and children’s hospital systems show that once the app is installed to navigate to a destination within the hospital system, over 85 percent of users return to schedule appointments, access medical records, search physician directories; access urgent care wait times and view hospital amenities.

Gozio Health

Gozio Health transforms indoor navigation and significantly improves patient experience with an experiential wayfinding platform specifically designed for hospitals and healthcare systems. Gozio’s feature-rich, mobile platform revolutionizes patient engagement and not only puts patients and visitors on the best path to their destination, it gives the provider organization an important pathway to the patient. Gozio’s platform optimizes the patient journey beyond wayfinding with API integrations of EHR, urgent care and emergency department wait times, Save My Spot scheduling for urgent care, virtual visits, and more. In addition to numerous industry awards, the wayfinding solution from Gozio has earned the exclusive endorsement of the American Hospital Association. For more information, visit http://www.goziohealth.com or find Gozio Health on Twitter and LinkedIn.

Share article on social media or email:



Dan Randall, MD, MPH, Named Deputy Editor of Internal Medicine for DynaMed®


News Image

Dr. Randall’s deep experience in internal medicine will enhance our current topics, providing an optimal experience to healthcare professionals looking to make evidence-based clinical decisions.

EBSCO Information Services (EBSCO) the provider of the clinical decision support tool DynaMed®, has appointed Dan Randall, MD, MPH, as Deputy Editor of Internal Medicine. Dr. Randall brings with him more than 20 years of experience as an innovative leader in clinical, educational and administrative medicine.

Dr. Randall is currently at Harvard Vanguard Medical Associates, where his roles have included Chief of Internal Medicine for the Peabody practice. He is also an Associate Reviewer at NEJM Knowledge Plus and has served as Clinical Instructor/Hospitalist at Cambridge Health Alliance/Harvard Medical School. He received his undergraduate degree from Cornell University, master’s degree in public health from John Hopkins School of Public Health and medical degree from the University of Rochester. Dr. Randall is ABIM board certified and a Fellow of the American College of Physicians.

EBSCO maintains a rigorous editorial process that includes subject-specific experts reviewing topics using a proprietary, evidence-based methodology and quality assurance process. DynaMed allows clinicians to access the latest evidence-based information on thousands of topics and specialties. As a deputy editor, Dr. Randall will oversee the internal and general medicine content in DynaMed. He will supervise medical writers and editors, along with external peer reviewers, to ensure that physicians and healthcare professionals have access to the most current, relevant, evidence-based clinical information.

Senior Vice President of Medical Product Management, Betsy Jones, says the addition of Dr. Randall complements the existing vision for content across DynaMed. “Dr. Randall’s deep experience in internal medicine will enhance our current topics, providing an optimal experience to healthcare professionals looking to make evidence-based clinical decisions.”

For more information about DynaMed and its editorial team, visit: https://www.dynamed.com/.

About EBSCO’s Health Resources

EBSCO Information Services (EBSCO) is a leading provider of clinical decision support solutions, medical research information and healthcare business intelligence for the healthcare industry. EBSCO users include professionals in medicine, nursing, and allied health. Flagship products include DynaMed®, Dynamic Health™, clinical e-books and e-journals, EBSCO Discovery Service™, licensed databases (such as CINAHL® Complete, MEDLINE® Complete) plus EBSCONET®. EBSCO’s health databases are powered by EBSCOhost®, the research platform favored by libraries around the world.

For more information, please contact:

Jessica Holmes

Communications Director

978-356-6500 x3485

jmholmes@ebsco.com

Share article on social media or email:

Critical Mistakes That Must Be Avoided When Getting Online Car Insurance Quotes


News Image

“Getting online car insurance quotes may seem simple and fast. But make no mistake: there is always room for costly errors. Find out the most common mistakes and how to avoid them,” said Russell Rabichev, Marketing Director of Internet Marketing Company.

Cheapquotesautoinsurance.com has released a new blog post that presents the typical major mistakes done by users who request online car insurance quotes.

For more info and free online auto insurance quotes, visit http://cheapquotesautoinsurance.com/typical-mistakes-done-when-requesting-car-insurance-quotes/

Asking for online car insurance quotes is simple and it is proven to help drivers save money. However, there are some mistakes that people usually do and they end up with a much higher price estimate. Find out more and get free car insurance quotes from http://cheapquotesautoinsurance.com.


  • Not taking into consideration potential discounts. Each insurance company offers a series of discounts. These discounts can be offered for safety gear, short commute, smart technologies, etc. Online questionnaires will ask specific questions. Some of these questionnaires will even offer to guide the user to a discount dedicated webpage. Users should go check that webpage. Skipping all potential discounts may cost the user several hundred dollars more.
  • Not paying-in-full. It may seem too expensive to pay for the whole coverage upfront. But in fact, it is cheaper than 6 or 12 monthly payments. And online questionnaires advertise how much money a person can save by paying-in-full. Insurance companies incur instalments for every monthly payment. Removing these fees will make the premiums cheaper.
  • Not adjusting deductibles. Although many online questionnaires automatically set the deductibles to $500, which is the recommended value, pay attention to their initial value. Some questionnaires will avoid this issue by asking directly to add the deductibles. Letting the deductibles to a minimum value will make full coverage more expensive.
  • Offering wrong emails. Almost all insurance questionnaires ask for a valid email. The reason is simple: insurance companies will send a code and a reminder to retrieve the quote. Keep in mind that quotes have a limited availability period. To retrieve a quote, a person has to either input the code number or to input the name and the ZIP code

Cheapquotesautoinsurance.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more info and free car insurance quotes, visit http://cheapquotesautoinsurance.com/

Share article on social media or email:

CoWorx Staffing Services Announces Tim Hartnett as President and CEO


News Image

“It is an honor to join the executive team of one of the nation’s largest and most well-respected staffing agencies,” said CoWorx Staffing Services CEO Tim Hartnett.

CoWorx Staffing Services announces Tim Hartnett as its President and Chief Executive Officer.

Hartnett spent the majority of his career at PricewaterhouseCoopers (PwC), a multinational professional services network, where he served as Global and U.S. Private Equity Leader; and throughout his career, he has focused on acquisitions and growing companies through operational improvements.

“It is an honor to join the executive team of one of the nation’s largest and most well-respected staffing agencies,” said CoWorx Staffing Services CEO Tim Hartnett. “We are committed to investing in the company’s growth, our exceptional team and continue providing best-in-class service to our clients.”

About CoWorx

For 45 years, CoWorx Staffing Services has been helping job seekers grow their careers and employers build their workforce. CoWorx places candidates nationwide in administrative, light industrial, call center, and distribution and 3rd-party logistics positions, with an additional luxury beauty and fragrance division. Dedicated to workplace safety and with an ongoing commitment to diversity and partnership, CoWorx consistently earns Safety Standard of Excellence marks from the ASA and ranks among the largest staffing firms in the U.S., boasting more than 80 offices and 50,000 field employees nationally. The CoWorx philosophy, “Together we’re better,” embodies the company’s commitment to working collaboratively with clients, internal staff and field employees. To learn more about CoWorx, visit http://www.coworxstaffing.com.

Share article on social media or email:

ValidCare Launches National Program to Share CBD Real World Evidence with FDA


“The FDA has invited the CBD industry to offer safety and efficacy data to support its science-based approach to regulations,” said Vince Saunders, CEO of CBDAmerican Shaman. “We are excited to gather and share additional data through a trusted, independent party. Transparency is good for everyone.”

ValidCare, the market intelligence platform for the canna-based product industry, announced a first-of-its-kind National Consumer Experience Program to gather CBD Real World Evidence (RWE) directly from consumers through November, 2019. The goal of the industry-wide program is to collect large amounts of consumer data via its CBD+me™ app to inform the U.S. Food and Drug Administration’s (FDA) questions on the safety and efficacy of cannabis-derived products. Data will be shared with the FDA while protecting company-specific intellectual property and consumer identities.

Recent comments from the FDA reinforce the need for safety and efficacy data to appropriately regulate the pathway for hemp-derived cannabidiol (CBD). Lowell Schiller, Principal Associate Commissioner for Policy at FDA, suggested CBD should stand for “Collect Better Data” when speaking at a hemp industry event in mid-August(1). “The FDA has invited the CBD industry to offer safety and efficacy data to support its science-based approach to regulations,” said Vince Saunders, CEO of CBDAmerican Shaman. “We shared significant in-house data with FDA during the comment period in July. Now, we are excited to gather and share additional data through a trusted, independent party. Transparency is good for everyone. We appreciate ValidCare’s sponsorship and encourage all CBD brands to join this important program.”

ValidCare has invited participation by all CBD product companies, including members of US Hemp Roundtable, Hemp Industries Association and/or those having achieved US Hemp Authority certification. The following companies have enrolled to date: Barleans, CBDAmerican Shaman, CBDistillery, Comfort Leaf, Elixinol, Functional Remedies, GenCanna Global, Lazarus Botanicals, MedTerra, Queen City Infusions and Restorative Botanicals.

These companies are inviting their customers to download a branded version of ValidCare’s free CBD+me app, then track their experiences with cannabis-derived products. Companies will have access to CBD Real World Evidence related to their products and consumers. “It is great to see so many leading brands demonstrate confidence in their products and their commitment to American consumers and the regulatory process. Their leadership will help benefit the entire industry,” said Patrick McCarthy, CEO, ValidCare.

“Our industry is at a critical juncture and needs to work with FDA to help validate the efficacy of hemp-derived products and instill consumer confidence in product quality,” said Chase Terwilliger, CEO, CBDistillery. “With our commitment to product quality and safety for consumers, gaining experiential data from our customers can help us create even better products and experiences.”

The CBD+me platform is available to consumers for free in the Apple App Store or Google Play. Consumers set up a profile and wellness goals for themselves or their loved one(s), journal the products they’re using and record the effects, including adverse product event reports.

References

1)    Lowell Schiller, JD, FDA. National Industrial Hemp Council, 2019. https://www.fda.gov/news-events/speeches-fda-officials/remarks-national-industrial-hemp-council-2019-hemp-business-summit-08132019

# # #

About ValidCare

ValidCare, LLC is the market intelligence platform for the cannabis-derived product industry, powered by real-time consumer experiences. Through the ValidCare community, participants including consumers, product suppliers, researchers, and providers, come together to study, educate, measure and document the consumer experience using canna-based products. ValidCare’s proprietary app (CBD+me™) supports ongoing two-way communication, combining self-reported consumer data with advanced machine learning to deliver aggregated insights that help improve product quality, consistency, effectiveness, and the adoption of industry standards. For more information, visit http://www.validcare.com or call 844-825-4322.

Share article on social media or email:

Increasing Consumer Privacy Demand Opens New Doors For Marketers


https://www.prweb.com/

FigLeaf: When Privacy Is A Choice, Humanity Is Free

“The findings of this survey offer marketers and advertisers an opportunity to adjust to the changing privacy landscape and engage consumers in new and more authentic ways,” said Pankaj Srivastava, COO and CMO of FigLeaf.

As the debate rages over consumer online privacy, FigLeaf, a privacy-first company, surveyed US and UK consumers and discovered an underlying opportunity for those hit hardest by ever-increasing privacy demands: marketers and advertisers. Despite the fact that 68% of consumers do not believe online privacy is possible and 52% do not trust recent commitments made by Facebook or Google around stricter privacy protection, the survey revealed consumers are still open to sharing information with brands they trust. Banks ranked highest in trust factor for all respondents, with government entities second. Perhaps unsurprisingly, social media sites like Facebook ranked dead last in trust, with mobile operators faring only slightly better – a particularly telling insight for brands and advertisers when considering the best medium for reaching their consumers.

Survey results also highlighted key differences in individuals’ privacy preferences based on gender and age, creating an opportunity for marketers to more closely align messaging to key demographics.

“The findings of this survey offer marketers and advertisers an opportunity to adjust to the changing privacy landscape and engage consumers in new and more authentic ways,” said Pankaj Srivastava, COO and CMO of FigLeaf. “Consumers have voiced the fact they are not unwilling to share personal data. They simply want greater insight into how that data is used, and they want more choice and control over when they share personal information and with whom. Brands that comply with these wishes, and demonstrate a willingness to respect and protect the individual’s personal information, will be rewarded with deeper engagement and lasting loyalty.”

Gender

Men and women paralleled each other on their reactions to recent data scandals, with more than three-quarters of both men and women saying they have changed the way they behave online. Gender responses also matched in the knowledge of where their personal data exists online, with 28% of women and 29% of men saying they are confident they know every company and website who has access to – or is storing – their online data.

The sexes differ in online privacy however, in what they are willing to share and how they address privacy concerns. For example, 48% percent of women are worried about sharing their location or having it tracked compared to only 37% of men. To address privacy concerns, women are more apt to share less online (68%) as compared to men (54%), while one in 10 men use a Virtual Private Network (VPN) as compared to only 7% of women who do.

Age

When asked who should be responsible for an individual’s privacy, 45% of US respondents agreed it should be a joint effort between the individual, the companies collecting the data, and government regulators. However, when broken down by age, 28% of respondents over 30 years old placed the responsibility squarely on the shoulders of companies, while only 15% under 30 were inclined to agree. Those under 30 showed more inclination to take matters into their own hands, with 58% choosing to use privacy tools, deleting social media accounts or restricting what they share online, as compared to the 30% of respondents over 60 who believed the best solution to protect personal, digital information was for government to create stricter laws.

The younger generation was slightly more bullish on privacy legislation, with 12% saying the advent of the European Union’s General Data Protection Regulation (GDPR) afforded them greater choice over which sites can access their personal information, compared with only 6% of those over 45. The under 45 demographic was also nearly twice as likely to believe total online privacy is possible, compared to their older counterparts.

Overall, respondents under 45 showed a marked optimism for the future of online privacy. One in five felt confident they knew everywhere their information was used or stored online, as compared to only 10% of those over the age of 45. And, while younger respondents recognized their activities were being tracked online, only 11% thought companies were taking advantage of all the information they could access. The under-45 demographic was also nearly twice as likely to believe total online privacy is possible, compared to their older counterparts.

Among all respondents to the survey, 62% believe a privacy tool or cybersecurity measure is the best way to stay safe online, demonstrating a desire to have greater control over their own data. This option proved more effective than restricting online activity (32%), deleting social media (16%), or demanding stricter penalties for companies that violate privacy (38%).

Conducted in May 2019, the survey queried over 4,000 male and female online consumers aged 18 or older across the US and the UK. A FigLeaf press kit including, charts and graphs, logos and other assets can be accessed here.

About FigLeaf

FigLeaf Inc. is a privacy-first company that offers consumers the choice of total digital privacy across all devices, anywhere and anytime. Our comprehensive, easy-to-use privacy solution allows consumers to control their own data, image, reputation and identity online. FigLeaf empowers individuals with the choice for total digital privacy, helping them understand what and where data has been exposed, and providing tools to securely share information in the manner they choose. Available on Mac, Windows, iOS and Android, FigLeaf’s “Privacy by Design” approach gathers only the information a consumer chooses to share. Our proprietary “zero-knowledge” solution architecture ensures only the individual consumer holds the key to their identity and no outside party can access their personal information – not even FigLeaf.

Founded in 2018, FigLeaf is a privately held company with offices in Silicon Valley, London, Kiev and Nicosia, Cyprus. Follow FigLeaf on Facebook, Twitter, Instagram and LinkedIn, or visit us at https://figleaf.com to learn more. FigLeaf: when privacy is a choice, humanity is free.

All trademarks contained herein are the property of their respective owners.

Share article on social media or email: