All posts by imreal

Ignite Visibility Named #1 SEO Company By Clutch.co


San Diego’s premier digital marketing agency Ignite Visibility has recently been named the #1 SEO Company by leading B2B ratings and reviews platform Clutch.co.

The annual list highlights the top 30 expert companies in the SEO field, based on each company’s set of reviews, market presence, and ability to deliver strong SEO results.

On top of that, Clutch also recognized Ignite Visibility as the top Search Engine Marketing Agency.

“We are incredibly honored to be recognized as the #1 SEO service provider and search engine marketing company by Clutch.co.,” says CEO and Co-founder John Lincoln. “By staying focused on creating the best strategies and consistently improving our results-driven approach to marketing, we’ve had the opportunity to help many businesses grow over the past five years. We’re looking forward to many great years to come!”

Ignite Visibility has seen incredible growth over the past few years, enabling the company to expand its expert team, its scope of services, and move into a new, 11,000 square-foot office space to better accommodate its rapid growth. Ignite Visibility has grown to 80 full-time employees and works with a large network of skilled contractors to complete the highest level projects the industry demands.

“We are proud of our growth, but even more so of the results we achieve for clients. Our current focus is to be #1 in customer experience and customer success. The customer is the entire reason we are here and nothing makes us more excited than to set a goal and achieve it,” says Lincoln.

Ignite Visibility offers services including digital marketing strategy, SEO, paid media, social media, email marketing, conversion rate optimization, and public relations, and its impressive clientele ranges from medium-sized businesses to global brands. In addition to this most recent recognition, Ignite Visibility has won numerous awards on both a local and national level, and is currently ranked 1103 on the 2019 Inc. 5,000. For more information, visit ignitevisibility.com.

About Ignite Visibility: Ignite Visibility is a premier digital marketing company based in San Diego, CA, dedicated to providing the highest level of customer service in the industry. By establishing mutually beneficial, long-term relationships with their clients, Ignite Visibility creates custom solutions uniquely tailored to meet the specialized business objectives of each client. Because a company is only as good as the promises it keeps that were made during the sales process, Ignite Visibility holds itself accountable to clearly defined key performance indicators established at the outset of every campaign. Ignite Visibility is committed to their motto pertaining the three “R’s of customer satisfaction: relationships, responsiveness and results, visit https://ignitevisibility.com/.

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New Study Discovers the Three-Dimensional Structure of the Genome Replication Machine


Mount Sinai researchers have discovered how the enzyme DNA polymerase delta works to duplicate the genome that cells hand down from one generation to the next. In a study published in Nature Structural & Molecular Biology, the team also reported how certain mutations can modulate the activity of this enzyme, leading to cancers and other diseases.

“DNA polymerase delta serves as the duplicating machine for the millions to billions of base pairs in human and other genomes. We were able to present for the first time a near-atomic-resolution structure of the complete enzyme in the act of DNA synthesis,” says lead investigator Aneel Aggarwal, PhD, Professor of Pharmacological Sciences at the Icahn School of Medicine at Mount Sinai. “This knowledge furthers our basic understanding of this complex enzyme which is essential for survival in higher organisms from humans to yeast. At the same time, our work provides insights into how cancers can arise when DNA polymerase delta is not functioning properly, and offers a novel basis for designing inhibitors of the polymerase that could potentially serve as effective treatment in certain cancers.”

While DNA polymerase delta has been studied by scientists for decades, many questions remain about its overall architecture and dynamics. “We showed how the various pieces of this complicated machine work synchronously with one another to copy the genome with amazing accuracy,” explains Dr. Aggarwal. His team, which included co-author Rinku Jain, PhD, Assistant Professor of Pharmacological Sciences at the Icahn School of Medicine, also mapped a number of inherited mutations (which are passed down from parent to child) and somatic mutations (which occur by chance during someone’s lifetime) in DNA polymerase delta that are associated with “hypermutated” tumors. In addition to cancers, these mutations may be associated with multi-symptom mandibular hypoplasia, deafness, and lipodystrophy syndrome.

Essential to the Mount Sinai researchers’ work were recent advances in cryo-electron microscopy. This technology, which allows for the imaging of rapidly frozen molecules in solution, is revolutionizing the field of structural biology through its high-resolution pictures. This technique allowed Dr. Aggarwal and his team to examine not only individual atoms of the DNA polymerase delta but also how they move to achieve accurate replication of the genome. Integral to this phase of the research was Mount Sinai’s partnership with the Simons Electron Microscopy Center in New York City.

Building on its latest groundbreaking work around DNA polymerase delta, Mount Sinai will continue to explore the unique structure and mechanism of the polymerase, particularly its relationship to cancer and disease pathogenesis. “We know that certain cancers become dependent on this enzyme for their survival,” says Dr. Aggarwal, “and inhibiting its activity could provide a valuable therapeutic window for future medical research.”

About the Mount Sinai Health System

The Mount Sinai Health System is New York City’s largest integrated delivery system, encompassing eight hospitals, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai’s vision is to produce the safest care, the highest quality, the highest satisfaction, the best access and the best value of any health system in the nation. The Health System includes approximately 7,480 primary and specialty care physicians; 11 joint-venture ambulatory surgery centers; more than 410 ambulatory practices throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and 31 affiliated community health centers. The Icahn School of Medicine is one of three medical schools that have earned distinction by multiple indicators: ranked in the top 20 by U.S. News & World Report’s “Best Medical Schools”, aligned with a U.S. News & World Report’s “Honor Roll” Hospital, No. 12 in the nation for National Institutes of Health funding, and among the top 10 most innovative research institutions as ranked by the journal Nature in its Nature Innovation Index. This reflects a special level of excellence in education, clinical practice, and research. The Mount Sinai Hospital is ranked No. 14 on U.S. News & World Report’s “Honor Roll” of top U.S. hospitals; it is one of the nation’s top 20 hospitals in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Geriatrics, Gynecology, Nephrology, Neurology/Neurosurgery, and Orthopedics in the 2019-2020 “Best Hospitals” issue. Mount Sinai’s Kravis Children’s Hospital also is ranked nationally in five out of ten pediatric specialties by U.S. News & World Report. The New York Eye and Ear Infirmary of Mount Sinai is ranked 12th nationally for Ophthalmology and Mount Sinai South Nassau is ranked 35th nationally for Urology. Mount Sinai Beth Israel, Mount Sinai St. Luke’s, Mount Sinai West, and Mount Sinai South Nassau are ranked regionally.

For more information, visit https://www.mountsinai.org or find Mount Sinai on Facebook, Twitter and YouTube.

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United Church of God gathers in worldwide assembly to celebrate coming time of Christ-centered global peace


The United Church of God is active on every inhabited continent.

The United Church of God, an International Association, is active on every inhabited continent.

These ancient holy days reflect personal and global transformation.

Advancing a dynamic life journey as dedicated spiritual pilgrims, about 14,000 members and families of the United Church of God, an International Association, will gather to observe the Christ-centered biblical Festival of Tabernacles October 14-21, an eight-day season that portends a future time of unprecedented peace. Church members follow the historic example of Jesus Christ and the first century Church in observing this time of celebration, which biblically reflects the coming Kingdom of God as prophesied by Jesus Himself.

According to Victor Kubik, church president, United Church of God members will assemble at more than 60 sites in the United States, Canada, Asia, Africa, the Caribbean, Europe and Latin America to take part in a contemporary Christian application of the biblical ancient Hebrew Holy Days.

The festival season reflects the goal of a life-long spiritual journey of Christians, who are taught by Jesus from the Bible to “seek first the Kingdom of God” in the book of Matthew, chapter 6, verse 33. “Followers of Jesus are generally described in the Bible as disciples—committed people who confidently spend their life apprenticed to learning the ways of Jesus Christ—and pilgrims—people who regard their current life on earth as temporary and one that represents a deliberate journey toward receiving eternal life,” explained Mr. Kubik.

The church president also pointed out the 14th chapter of the Old Testament book of Zechariah, which predicts a future global restoration and celebration of the Festival. Those alive on earth after the coming return of Jesus Christ as King of Kings (Revelation 19:16) “will go up year after year to worship the King, the Lord Almighty, and to celebrate the Festival of Tabernacles” (verse 16, New International Version).

“We read in the New Testament book of Hebrews that many disciples over the years died in the faith, but died confident of their eternal reward, recognizing that they were but ‘strangers and pilgrims’ on the earth,” he continued, citing Hebrews chapter 11 in verse 13. “The annual observance of the Festival of Tabernacles is rich with spiritual parallels as members journey to distant festival sites to reside in hotel rooms or camps as temporary dwellings.”

“Many scholars confirm that the early Christian church, whose members originally were mostly of a Jewish background, continued to observe the ancient Holy Days in a new spirit and with a new Christ-centered understanding of their meaning,” said Mr. Kubik. “Today we have the marvelous understanding of how these ancient Holy Days reflect personal and global transformation – and how they represent the important message brought by Jesus Christ which outlines God’s incredible plan for all humanity—including a future time where humanity is freed from concerns and troubles like nuclear war and global conflict.”

“We understand from many biblical references that the fall Holy Day seasons—basically outlined in the 23rd chapter of the book of Leviticus—actually prophetically picture forthcoming global events that will completely transform the world as we know it today,” Mr. Kubik added.

Daily worship services (typically in the morning) present powerful sermons and Bible studies that magnify and explain these spiritual principles. The eight-day period also features many family activities and opportunities for fellowship, Mr. Kubik noted.

In the United States, members will gather at 18 sites: Bend-Redmond, Oregon; Big Sandy, Texas; Branson, Missouri; Cincinnati, Ohio; Glacier Country, Montana; Jekyll Island, Georgia; Lahaina, Maui, Hawaii; Lake Junaluska, North Carolina; Lancaster, Pennsylvania; Oceanside, California; Panama City Beach, Florida; Phoenix, Arizona; St. Petersburg, Florida; Steamboat Springs, Colorado; Tampa, Florida; Tucson, Arizona; Wisconsin Dells, Wisconsin. The Church will also conduct the festival at five Canadian sites (Blainville, Quebec; Cochrane, Alberta; Midland, Ontario; Osoyoos Lake, British Columbia; Spencerville, Ontario; and St. John’s, Newfoundland) as well as sites in the Caribbean, China, Latin America (six sites), Europe and the British Isles (six sites), Africa (10 sites), Australia (four sites), Malaysia, New Zealand, the Philippines, and Sri Lanka.

Mr. Kubik will address all church members through a special live webcast originating from the Panama City Beach festival site on Saturday, October 19.

How do New Testament disciples observe these days? Church members typically save about a 10th of their income for use at the festival (also called the Feast of Booths in various English translations). These personal funds allow members to fully celebrate the eight-day biblical event, as the Bible specifically directs members to “rejoice before the Lord your God” during this season (see Leviticus 23:40 for details). This helps spiritually foreshadow the coming abundance inherent in the future Kingdom of God. Church members attend the festival with their families, and the Church provides many opportunities for family time together. The worldwide nature of the festival also gives rise to global fellowship and travel, and many friendships are made or renewed each season.

Visitors who would like to observe these days are welcome to attend. “As spiritual pilgrims, we are striving to become better disciples of Jesus Christ, and we welcome the opportunity to share our understanding and experiences with others,” Kubik noted. A daily webcast of morning worship services from the Panama City Beach and the Osoyoos Lake site in Canada are available. More information is also available at this link: https://www.ucg.org/members/news/2019-feast-of-tabernacles-webcast-information

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About the United Church of God, an International Association: More information about the United Church of God is available at http://www.ucg.org . The Church publishes a Bible study guide titled “God’s Holy Day Plan – The Promise of Hope for All Mankind ,”which describes the biblical foundation for the ancient Hebrew Holy Days in detail. The Church publishes the Beyond Today magazine and sponsors the weekly television program (now airing on WGN-America on Saturdays and Sundays) of the same name: Beyond Today.

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World Wide Technology and Cybereason Partner to Bring an Automated Cybersecurity Platform to Global 1000 Enterprises


“We look forward to working with Cybereason to help our joint customers mature their security posture through combined next-gen anti-malware/virus and industry best detection and response capabilities,” said Matt Berry, World Wide Technology’s Principal Architect, Global Security Practice.

World Wide Technology (WWT), a market-leading, $11 billion technology solution provider, and Cybereason, creators of the leading Cyber Defense Platform, today announced a partnership enhancing WWT’s suite of industry-leading security solutions. The partnership will enable the companies’ joint customers to autonomize security by fusing multiple data sources, business context, machine learning and big data analytics to reduce cyber threats and protect their organizations.

“Cybereason is thrilled to partner with WWT and the future is incredibly bright as our business continues to rapidly scale. At the end of the day, WWT and Cybereason working in concert will offload the work of identifying security risks, allowing joint customers to take decisive action to reduce cyberthreats and protect their organizations. WWT’s vast and broad reach into global enterprises will enable Cybereason to achieve its goals and continue building its footprint around the world,” said Joe O’Donnell, Cybereason’s Vice President of the Americas Channels.

Key Partnership Takeaways:

WWT only partners with cutting-edge security OEMs, such as Cybereason, to help customers protect their organizations from security threats better and faster.

Cybereason provides a strong technology and complementary services that align with WWT’s services-led approach.

WWT’s state-of-the-art Advanced Technology Center (ATC) will enable joint customers to collaborate in both a lab environment and remotely, via a secure user portal and a unique mobile app. Joint WWT and Cybereason customers can mature their security posture with a holistic, multi-vendor approach to achieve more effective outcomes while aligning with overall enterprise architecture efforts.

Cybereason will have a competitive advantage partnering with WWT, leveraging the company’s broad customer base, extensive lab environment, top engineering talent, application developers for custom integrations and strong partnerships with other technology companies.

“We look forward to working with Cybereason to help our joint customers mature their security posture through combined next-gen anti-malware/virus and industry best detection and response capabilities. Cybereason’s autonomous security approach will allow security analysts to spend more time on higher value tasks and fill the massive gap left in the cybersecurity industry due to the shortage of three million plus security analysts,” said Matt Berry, World Wide Technology’s Principal Architect, Global Security Practice.

About World Wide Technology World Wide Technology (WWT) is a technology solution provider with more than $11 billion in annual revenue that provides digital strategy, innovative technology and supply chain solutions to large public and private organizations around the globe. While most companies talk about delivering business and technology outcomes, WWT does it. Based in St. Louis, WWT employs more than 5,000 people and operates over 2 million square feet of warehousing, distribution and integration space in more than 20 facilities throughout the world.

For more information about World Wide Technology, visit http://www.wwt.com

Connect with WWT: Twitter | Instagram | Facebook | LinkedIn

About Cybereason

Cybereason, creators of the leading Cyber Defense Platform, gives the advantage back to the defender through a completely new approach to cybersecurity. Cybereason offers endpoint prevention, detection and response and active monitoring. The solution delivers multi-layered endpoint prevention by leveraging signature and signatureless techniques to prevent known and unknown threats in conjunction with behavioral and deception techniques to prevent ransomware and fileless attacks. Cybereason is privately held and is headquartered in Boston, with offices in London, Sydney, Tel Aviv, Tokyo, Asia-Pacific and continental Europe.

Learn more: https://www.cybereason.com/

Follow us: Blog | Twitter | Facebook

Media Contact:

Bill Keeler

Senior Director, Global Public Relations

Cybereason

bill.keeler@cybereason.com

(929) 259-3261

Sarah Steindorf

FleishmanHillard for WWT

sara.steindorf@fleishman.com

(314) 982-1725

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EyeGuide, a leader in objective, affordable eye tracking for improved wellness, granted patent for visual attention testing without calibration


EyeGuide is poised to deliver Focus to the market as the most affordable, mobile, and fast eye tracking platform for ocular motor testing–Pat Carney, CEO

EyeGuide, a leader in affordable, effective eye tracking solutions since 2011, announces today a key patent granted from the United States Patent and Trade Office. Patent 10,398,301 grants EyeGuide IP for performing a visual attention test on a patient without calibrating pupil position of the patient.

“This is a critical next step in eye tracking technology, and something we’ve been building toward for a number of years,” said Dr. Brian Still, Founder and Chief Science Officer for EyeGuide. “Most eye tracking systems require lengthy calibration processes. They are also further reliant on bulky hardware, so in most cases it just isn’t possible for them to deliver reliable eye tracking test results in environments, such as on the sidelines of sporting events, where speed, and mobility, are of paramount importance. Our intention with Focus is to change all this, making objective, actionable eye tracking testing available anywhere, at any time. Our new patent adds to a rich portfolio of IP that will allow us to do that.”

Presently, EyeGuide is bringing to market Focus, a complete hardware and software solution that employs a 10-second visual attention test to assess fatigue and other wellness issues. Built on validated science, refined through more than 12,000 user tests, Focus is highly mobile, easy to deploy and test in any setting. Further, it is coupled with an Apple iPad to optimize the user experience, and it makes use of the “calibrationless” IP protected in this new patent to generate results faster than any competitor offering.

Dr. Catherine Ronaghan, a board certified surgeon and associate professor at TTUHSC, led a team that conducted 61 visual tracking tests of 21 surgeons using EyeGuide’s Focus system. Surgical participants were tested at the beginning and end of both 12-hour and 24-hour shifts, and then results were compared.

Ronaghan’s team learned that there was almost no change in visual attention for surgeons tested before and at the end of a 12-hour shift, even when that shift occurred overnight. However, visual attention dropped significantly after a 24-hour stretch of work, suggesting the possibility that fatigue, due to the longer time on-call, may be a cause of visual attention impairment.

“We saw in our study’s population a drop of almost two full grades, -1.8 (SD 1.6) after 24-hour in-house trauma and acute care surgery call,” according to Ronaghan. “That’s significant,” she continues, “and for obvious reasons. Visual attention is critical for surgical effectiveness.”

Dr. Sharmila Dissanaike, Chair of the Department of Surgery at TTUHSC, notes that Dr. Ronaghan’s trial study is part of an ongoing departmental effort to investigate how to provide the best patient outcomes, while preserving the wellness of surgeons and other healthcare providers. All trauma and emergency general surgery surgeons in the department have now transitioned to 12-hour shifts instead of the traditional 24 hours, although the 24-hour model remains the standard at most trauma centers across the country. Anecdotally, the surgeons report improved well-being since the transition last year, lending credence to the findings from Dr. Ronaghan’s study.

“EyeGuide is poised to deliver Focus to the market as the most affordable, mobile, and fast eye tracking platform for ocular motor testing,” said Pat Carney, CEO. “Right now we see Focus as an ideal solution for a wide range of users to rely on for understanding how fatigue impacts performance in work or play. Focus is also a great tool for charting overall wellness, even improving visual attention.”

EyeGuide Inc, based in Philadelphia, PA USA, is the maker of Focus, a SOFAST™ (Simple, Objective, Fast, Affordable, Status Tracking) tool intended to replace the finger test for ocular motor function. Focus captures 1200 data points on eye movement in just 10 seconds, enabling you to capture, chart, and analyze objective data to better understand your overall wellness. For more information, contact Patrick Carney, EyeGuide CEO.

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National Experts Call on the American Public to Recognize Public Health Crisis and Take Action During National Sudden Cardiac Arrest Awareness Month


https://www.prweb.com/

You can save a life!

Our growing Survivor Network is a testament to the fact that immediate bystander CPR and defibrillation greatly increases the likelihood of survival from sudden cardiac arrest.

October is National Sudden Cardiac Arrest Awareness Month. Sudden cardiac arrest (SCA) is a public health crisis. It strikes 1,000 people each day in the U.S. alone. Thousands of lives could be saved each year if more people understood the critical importance of bystander intervention with CPR and the use of automated external defibrillators (AEDs). The Sudden Cardiac Arrest Foundation urges the public to take some simple steps to be prepared.

Sudden cardiac arrest is a life-threatening emergency that occurs when the heart suddenly stops beating. Usually, there is no warning. It strikes people of all ages who may seem to be healthy, even children and teens. When SCA happens, the person collapses and doesn’t respond or breathe normally. They may gasp or shake as if having a seizure. SCA leads to death in minutes if the person does not get help right away. Survival depends on people nearby calling 911, starting CPR, and using an AED as soon as possible.

Today, only 1 in 10 victims survives. But when bystanders give CPR and use an AED at the scene, as many as 5 in 10 victims survive. And, since sudden cardiac arrest most often occurs at home, laypersons will most likely be called upon to help save the life of a loved one.

Here’s what everyone needs to know:

Survival from SCA depends on the quick actions of people nearby who call 911, start CPR and use an AED to restart the heart. Specifically, they should:

  • Recognize sudden cardiac arrest. If a person is unresponsive and not breathing normally, assume it is SCA.
  • Call 911 and follow dispatcher instructions.
  • Start CPR. Push hard and fast on the center of the chest at a rate of 100-120 beats per minute (e.g., to the tune of “Baby Shark” or “Staying Alive”).
  • Use the nearest AED as quickly as possible to restart the heart.


“Our growing Survivor Network is a testament to the fact that immediate bystander CPR and defibrillation greatly increases the likelihood of survival from sudden cardiac arrest,” said Mary Newman, MS, Sudden Cardiac Arrest Foundation president. “And, since most cardiac arrests occur in the home, taking time to learn CPR and how to use an AED could mean the difference between life and death for a loved one.”

About the Sudden Cardiac Arrest Foundation

The Sudden Cardiac Arrest Foundation is a national community benefit 501(c)(3) organization dedicated to raising awareness about sudden cardiac arrest and saving lives. Programs include the Sudden Cardiac Arrest Network, an online community that provides peer support and opportunities for survivors and loved ones to participate in awareness, advocacy, and research initiatives. The Sudden Cardiac Arrest Foundation is a proud co-sponsor of the CallPushShock movement. For more information, resources and access to national experts, visit https://www.sca-aware.org.

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Visikol Expands Image Analysis as a Service Capabilities


News Image

At Visikol we have assisted many pharma and biotech companies with making sense of large multi-dimensional data sets and extracting key quantitative metrics

Imaging data sets are generated through drug discovery research projects using a wide-range of imaging modalities such as optical projection tomography, optical coherence tomography, echocardiogram, light sheet microscopy, MRI and X-ray CT. While many research groups have the capability to generate these data sets inhouse, a lot of research groups struggle with transforming these large and sometimes noisy data sets into actionable insights that allow them to make more informed decisions during the drug discovery process.

“At Visikol, we have assisted many pharma and biotech companies with making sense of large multi-dimensional data sets and extracting key quantitative metrics. We find that most off-the-shelf image analysis platforms are limited in their flexibility and a lot of research groups reach out to us when they need help with building customized image analysis solutions,” described Visikol Chief Science Officer Dr. Tom Villani.

To start an image analysis project with Visikol, Clients discuss with the Visikol project team the types of end-points they are interested in and the details of their specific research question. Clients will then send along a hard drive of data or upload files to Visikol’s secure cloud-based file sharing platform. From this data, Visikol can apply its 3Screen™ image analysis tools which are a suite of digital pathology algorithms designed for use with both two-dimensional and three-dimensional image data sets. These tools are ultimately used to transform the data sets provided by Clients into actionable insights that allow Clients to make more informed decisions during the drug discovery processes.

“Over the last few years, we have worked with Clients on projects ranging from analyzing 40-plex multiplex slide data sets and processing thousands of in vivo optical coherence retina imaging data sets to identifying novel image-based biomarkers such as in our recent work with Enzyvant Therapeutics,” described Visikol Director of Imaging Services Dr. Graeme Gardner. While there are many digital pathology companies in the marketplace today offering services as well as off-the-shelf digital pathology solutions, Visikol has become a leader in this space through its expertise with multi-dimensional datasets, on-demand custom software development and image analysis software validation and clinical deployment.

About Visikol

Visikol is a CRO focused on advanced drug discovery that is leading the fields of bio-imaging, bioinformatics and image analysis. We conduct end-to-end drug discovery services that include both 2D and 3D in vitro models and assays, 3D whole mount tissue imaging, digital pathology and custom drug discovery projects. Visikol offers a portfolio of drug discovery services ranging from 2D and 3D cell culture model and assay development to in vitro screening, animal tissue histology and automated image processing. The focus of these services is to transform tissues into images and ultimately into quantitative data sets that can be mined for actionable insights that help our Clients make more informed decisions during the drug discovery process. Additionally, Visikol manufactures and sells a suite of tissue clearing reagents and 3D immuno-labeling kits. These products allow researchers to easily and rapidly image whole tissues and 3D cell culture models in 3D instead of traditional 2D sectioning. For more information about Visikol or its services, please visit our website at visikol.com.

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Insurance Businesses Welcome New Movers to Their Local Community with Welcome Wagon’s New Mover Marketing Programs


Welcome Wagon’s New Mover Marketing Programs for Insurance Businesses

Welcome Wagon’s New Mover Marketing Programs for Insurance Businesses

“New homeowners establish more business relationships in the first year of their move than at any other time, which provides a great opportunity for insurance agents and agencies to reach out and introduce themselves,” said Steve Goodman, CEO and President of Welcome Wagon.

National marketing company, Welcome Wagon, offers innovative solutions for local insurance businesses to increase their customer base and improve ROI by targeting new homeowners and movers via direct mail and digital marketing services.

With over 50% of new homeowners switching their insurance within their first year of moving, new movers will be in search of a trustworthy insurance company that can provide them with the right coverage for their families and needs. When moving to a new location, studies show that 72% of new movers will need to purchase insurance for a variety of products they didn’t need before.

Welcome Wagon’s new mover marketing strategy aims to build a mutually beneficial relationship between local insurance businesses and new movers. When a homeowner moves into their new neighborhood, Welcome Wagon delivers to their mailbox a high-quality Gift Book which includes a full page ad, listing their contact information as well as details about the services they provide. What further sets Welcome Wagon’s New Mover Marketing Program apart is the added benefit of category exclusivity, giving insurance businesses a substantial advantage over their competitors.

For insurance businesses that also want to greet new movers through the digital route, Welcome Wagon’s New Mover Email showcases an insurance business’s information along with a compelling invitation for the residents to contact them. By clicking on the insurance business’s listing, new movers are automatically directed to a landing page created just for their business, featuring their contact information as well as options to link directly to the business’s website and directions on how to get to their office.

“New homeowners establish more business relationships in the first year of their move than at any other time, which provides a great opportunity for insurance agents and agencies to reach out and introduce themselves,” said Steve Goodman, CEO and President of Welcome Wagon. “By reaching out to new homeowners upon move-in, local insurance businesses have the ability to grow their client base with residents who are in need of their expertise and services.”

Welcome Wagon’s direct mail and digital marketing services allows insurance companies to reach prospective customers before their competition does, which in the long run helps build strong relationships and a great sense of community.

More about Welcome Wagon

Welcome Wagon was created in 1928 to embody the spirit of warm hospitality and welcome. Now in their 91st year, Welcome Wagon continues this mission, helping to create lasting relationships between new movers and local businesses. Their goal is to assist people in saving money, growing their business, and helping the local economy prosper. For more information on Welcome Wagon, visit https://welcomewagon.com/.

For career opportunities, visit https://welcomewagon.com/careers/.

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B2SMB Institute Announces Winners of 2019 Best2SMB Awards; Inducts 3 Brands into B2SMB Hall of Fame


B2SMB Institute Best2SMB Awards 2019

We congratulate this inaugural class of Best2SMB awardees, who serve as instructive examples of what it means to be Best2SMB.

The B2SMB Institute, the first professional organization focused on advancing excellence in the business-to-small-business (B2SMB) ecosystem, today announced the winners of the 2019 Best2SMB Awards. The awards, which showcase the best in B2SMB Products & Services, Innovation and Brands, were presented during a special awards luncheon today at the B2SMB Institute’s annual Global Conference in Chicago.

“The mission of the Best2SMB Awards is to identify and recognize companies that are solving genuine needs of small businesses, and doing it successfully, at scale,” said Dave Walker, CEO and Cofounder, B2SMB Institute. “We congratulate this inaugural class of Best2SMB awardees, who serve as instructive examples of what it means to be Best2SMB.”

A highly competitive field of nearly 30 submissions was narrowed to a dozen standout finalists, from which winners in each of three categories were determined. The B2SMB Institute is pleased to announce the following category winners of the 2019 Best2SMB Awards:


  • Zoho – Best2SMB Award for Product or Service Offering. Zoho is the operating system for business—a single online platform capable of running an entire business. With 45+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world’s most prolific software companies.
  • Alignable – Best2SMB Award for Innovation. With more than 4 million members, and millions of connections across more than 30,000 local communities, Alignable is the online network where small business owners across North America drive leads and prospects, generate referrals, land new business, build trusted relationships, and share great advice. Members use Alignable to get the industry answers they need, connect within their local business community or across the country, and increase buzz for their business.
  • Square – B2SMB Brand of the Year. Square, Inc. revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, the company builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Restaurants use Caviar to offer diners delivery, group ordering, catering, and pickup. And individuals use Cash App to spend, send, and store money.

Three Brands Inducted into the B2SMB Hall of Fame

Also honored today, were three world-class B2SMB brands that were inducted into the B2SMB Hall of Fame. The B2SMB Institute is delighted to announce the following Hall of Fame inductees were selected for the long-term and significant impact each has made on the success of millions of small businesses around the world:

  • American Express, for its Small Business Saturday initiative, which has inspired us all to celebrate and discover small business
  • Dell, for empowering small businesses to use technology to grow their business
  • Intuit, for creating QuickBooks, its simple accounting software that enables SMBs to prosper

Independently Judged by B2SMB Institute’s SMB Influencers’ Circle

The 2019 Best2SMB Awards were judged by the B2SMB Institute’s SMB Influencers’ Circle, an independent council of journalists, bloggers, thought leaders and authors, who are recognized for their knowledge and understanding of SMB challenges and priorities:

  • Anita Campbell, CEO, Small Business Trends
  • Melinda Emerson, Consultant and Author, SmallBizLady
  • John Lawson, CEO, ColderICE Media
  • Rieva Lesonsky, CEO & President, GrowBiz Media and SmallBizDaily.com
  • Laurie McCabe, Consultant and Partner, SMB Group
  • Barry Moltz, Turnaround Consultant and Author, Getting Small Business Unstuck
  • Brian Moran, CEO, Small Business Edge
  • Ramon Ray, Founder and Publisher, Smart Hustle Magazine
  • Pamela Slim, Founder, K’É- Main Street Learning Lab
  • Steve Strauss, Senior Small Business Columnist, USA Today
  • Ivana Taylor, Publisher, DIY Marketers

For the full list of 2019 Best2SMB Awards finalists and winners, visit https://b2smbi.com/best2smb-awards/.

About the B2SMB Institute

The B2SMB Institute is the first professional organization focused on advancing excellence in the business-to-small-business ecosystem. B2SMB leaders, practitioners, brands and enterprises rely on the Institute for critical market intelligence resources, peer-to-peer networking, best-practice guidance and specialized skills development. The B2SMB Institute champions small-business-centric thinking and practice, with a focus on how to reach, engage, win, keep and grow SMB customers. The member-driven organization serves as a dynamic, daily destination to find, meet and network with B2SMB decision-makers who share common needs, challenges and goals. Visit https://b2smbi.com/ for details on resources, benefits and membership opportunities.

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Pastor Ronald A. Palmer’s newly released “With God As My Partner” is a real-life story that inspires everyone to accept God as their partner in everything


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“With God As My Partner: An Autobiography”: an inspiring memoir that talks about God’s calling to a person who has a vast faith and trust to Him. “With God As My Partner: An Autobiography” is the creation of published author Pastor Ronald A. Palmer, a hospital corpsman and surgical technician who spent a year in Vietnam from 1966 to 1967. He answered the call of God to preach in April 1969 and to Pastor in 1971. He felt led to write this book to encourage others, especially those pastoring small churches.

Palmer writes, “In 1972, I felt impressed by the Lord to write a book about my life and ministry. He even gave me the title, With God As My Partner. I voiced my objection in prayer by ‘reminding’ Him that I had only been preaching for three years and pastoring for one. I had no experience in writing, but all I heard in return was, ‘Not now.’

“I went through life with many ‘experiences’ (both good and bad) piling up through the years. About four years ago, my wife said, ‘Ron, why don’t you write a book about your life and ministry?’ I didn’t have any good answer for her; and since she is my best friend, my closest confidant, and my dearest prayer partner, I gave it some serious thought. In the following year, I came in contact with three or four others who asked me the same thing. Because of this, I went to the Lord in sincere prayer, and He said, ‘Now is the time.’

“The book is not really in any chronological order but goes back and forth at times as I remember things. Again, the only way I could remember times, people, and names are with God as my partner. I was not striving to produce any item of ‘literary art,’ but something that could be shared with others what God has shared with me through the years. It has been an interesting journey, and I look forward to continuing it.

“When I gave the book its title, it was with a sense of humility, and not arrogance. I am well aware of the fact that the only way I (or anyone else) can ‘partner’ with God is by His grace, realizing that it is all for His glory.”

Published by Christian Faith Publishing, Pastor Ronald A. Palmer’s new book is a fascinating read that allows the readers to accept Christ as their partner in conquering the challenges and journeys in life.

With this purpose, Palmer aims to inspire others through his experiences on how he answered God’s calling as a person.

View a synopsis of “With God As My Partner: An Autobiography” on YouTube.

Consumers can purchase “With God As My Partner: An Autobiography” at traditional brick & mortar bookstores, or online at Amazon.com, Apple iTunes store, or Barnes and Noble.

For additional information or inquiries about “With God As My Partner: An Autobiography,” contact the Christian Faith Publishing media department at 866-554-0919.

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