FORT WORTH, Texas (PRWEB)
October 10, 2019

Inspirus, a Sodexo Group company and leader in elevating employee experiences and optimizing organizational culture through people-focused solutions, is pleased to announce it has added three senior members to its executive team—Therese Harkins, Kathi Feczko and Gene Park. “Theresa, Kathi and Gene are exceptional leaders who make a genuine difference for our clients,” said Inspirus Chief Executive Officer Tatiana Frierson. “Collectively, they deliver real value to our customers by improving the employee experience and providing actionable insights into the future of our industry. By doing so, they are leaving a strong imprint on the success of Inspirus and the companies we serve. Without question, they have played a significant role in helping Inspirus achieve the number two spot in two categories on the 2019 HRO Today Baker’s Dozen Customer Satisfaction Ratings in Recognition list—overall excellence and quality of service.”

In her new role as senior vice president of customer experience, long-time industry veteran Theresa Harkins (SPHR, CCP, CRP), helps Fortune 500 companies elevate their culture and productivity through award-winning employee recognition programs. As a driving force behind the certification of recognition professionals and passionate advocate for the transformative power of employee recognition, Theresa is a respected thought leader and innovator of many of the industry’s best practices. Before joining Inspirus in 2010, Harkins garnered attention with the development of Delta Air Lines’ award-winning recognition program—a model that quickly became the blueprint for recognition in organizations across the nation. Her deep industry knowledge and consultative approach are instrumental in the strategic design and integration of recognition solutions that align organizational values, goals and performance. Harkins is a past president of Recognition Professionals International and currently serves on its board, as well as the board of the Incentive Federation. She has been a speaker at WorldatWork, HRO Today, Recognition Professionals International and Society of Human Resource Management conferences. She is a graduate of Indiana University Bloomington.

Kathi Feczko brings 25 years of experience assisting Fortune 500 companies optimize their talent management and employee engagement programs to her new post as senior vice president of operations and client services. Highly regarded for her industry acumen and performance expertise, Feczko has been instrumental in aligning service delivery with clients’ organizational goals—ultimately helping them to attract, develop and retain their people through an enriched employee experience. Under her leadership and trusted guidance, clients realize significant gains in productivity, engagement and customer satisfaction. As a result, Feczko and her teams achieve enviable client retention and net promoter results—along with customer satisfaction scores of over 95 per cent. Her proficiency in customer experience, business development and talent management have made her a desired speaker at industry conferences such as the Forum for Expatriate Management and Global Employee Relocation Council Conference. Before joining Inspirus in 2018, Feczko was the senior vice president of strategic account development in the Americas for Cartus. She is Sigma Six certified and has completed the CEO Business Series of the University of Pennsylvania’s prestigious Wharton School of Business.

Before assuming his new role as vice president of sales and business development at Inspirus, Gene Park spent more than a decade helping Fortune 1000 companies invigorate their performance through highly effective recognition programs. Adept at identifying the disconnect between an organization’s mission, vision, values and behaviors, Park designs strategic plans that close the gaps, solve significant business issues, and drive robust sales. His acumen in sales strategy and execution is enhanced by a nuanced understanding of all the facets of business development—lead generation, sales methodologies, closing tactics, and account management. The result is the powerful internal and external alignment of an organization’s brand promise. Park is a graduate of the University of North Texas.

About Inspirus

Inspirus believes employees make up the foundation of culture shaped and evolved through every day experiences that are essential to the development of strong, high-performing organizations. Through our technology and integrated solutions, we elevate the employee experience and optimize organizational culture by providing a holistic approach throughout the entire employee journey. We seek to influence the employee experience through our six Quality of Life dimensions: recognition, health and well-being, personal growth, physical environment, social interaction, and ease and efficiency.

Only Inspirus combines an integrated rewards engine, learning courses, communication tools, and analytics into a single platform spanning recognition, service anniversary, well-being, and diversity and inclusion. Inspirus aims to bring joy to work, one experience at a time.

Visit inspirus.com for more information.

About Sodexo

Founded in Marseille in 1966 by Pierre Bellon, Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organizational performance. Operating in 72 countries, Sodexo serves 100 million consumers each day through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services. Sodexo provides clients an integrated offering developed over more than 50 years of experience: from foodservices, reception, maintenance and cleaning, to facilities and equipment management; from services and programs fostering employees’ engagement to solutions that simplify and optimize their mobility and expenses management, to in-home assistance, child care centers and concierge services. Sodexo’s success and performance are founded on its independence, its sustainable business model and its ability to continuously develop and engage its 460,000 employees throughout the world.

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AURORA, Ill. (PRWEB)
October 10, 2019

We might be living in a digital world, but there is still a place for those glossy, eye-catching direct mailers. Traditional marketing tools can serve as a stepping-stone in helping companies gain name recognition when coupled with social media tactics.

Nationally recognized by both Facebook and LinkedIn as social media experts, Strategic & Creative Marketing Inc., a full-service marketing firm in Aurora, Illinois, serves on national advisory panels, testing services for both platforms. Even though the firm is recognized as a leader in paid social media advertising, Strategic & Creative Marketing Inc. still believes in the power of utilizing both digital and traditional marketing tactics to reach both B2B and B2C customers, explains Susan MacNicol, founder and president of Strategic & Creative Marketing Inc.

“Direct mail is gaining a second wind,” says MacNicol. “There is a good chance you’ll grab B2B marketing executives’ attention because they are not getting many print pieces in the mail like they used to receive as more companies reach out solely through email and social media messaging.”

Even if executives do not read the entire piece, the direct mailer serves as a good foot in the door by grabbing their attention and introducing them to a company, she adds.

Timing is key when integrating a multi-tactic campaign. MacNicol stresses the importance of using a variety of tactics to get impressions and ultimately the sale.

For example, before a trade show, a company can send an email to attendees about its services or post a paid ad on social media. On the flight over, executives might open a trade magazine to find an ad for the company. During the trade show, attendees will see signage for the company in the conference hall. Companies even can target attendees before they step foot in the convention hall through unique promotional pieces, such as hanging “do not disturb” style signs on the hotel room doors with the company name and brief information. Back at the office, there is a direct mail piece waiting on their desk from the company.

“By the time that sales call is made, it’s more likely the executive will recognize your name and take that call thanks to the targeted traditional and digital channels of communications,” MacNicol says.

Strategic & Creative Marketing Inc. applies that same strategic mindset when developing digital campaign tools. When creating content for social media campaigns, MacNicol has noticed video ads tend to generate hundreds of clicks per week to a client’s website and generate eight times more clicks than an ad without video.

“Whether it’s a traditional or digital piece, you need to deliver compelling content that your audience will find useful as an executive, such as business trends in their industry. Then you need to ensure people will see your content. That’s why targeted paid social media ad campaigns are essential,” MacNicol says.

Knowing that paid social media ad campaigns are the future of digital marketing, MacNicol’s company is a leading expert in using artificial intelligence (AI) software. Unlike A/B testing—a tedious process to see how well messages resonated with audiences on various social media platforms—AI instantly recognizes what messages work best with specific audiences and automatically redirects the ad to have the greatest impact. The AI software can enable their firm to create custom and lookalike audiences to reach specific individuals with similar characteristics.

“AI software tells us who wants to see the ad and what type of audience is interested in a product to develop a new list of clients to target,” MacNicol explains.

For more information, visit https://www.scmarketinginc.com.

About Strategic & Creative Marketing Inc.:

Aurora, Illinois-based Strategic & Creative Marketing Inc., is a full-service marketing firm established in 2001, and experienced at working with small, medium and Fortune 500 companies. The firm holds a Women’s Business Enterprise (WBE) Certification and a Women Owned Small Business Certification (WOSB) issued by Women’s Business Enterprise National Council (WBENC). The firm’s team has created and implemented national, regional and local marketing and recruitment marketing campaigns. Creative tactics are based on carefully-crafted marketing plans and strategies first, and include print and on-air ads, social media paid ads and organic campaigns, trade shows, emails, video, public relations and promotions. Owner and President Susan MacNicol leverages 25 years of corporate marketing experience in the U.S. and globally to ensure that campaigns are integrated, backed by data and have the most compelling message reaching the right target market through the most effective tactics. MacNicol and Director of Social and Digital Marketing Tami Wloch speak and train locally and globally on all aspects of Marketing, including Social Media, Employment Branding and more. For more information, visit https://www.scmarketinginc.com.

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