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Technology: Computer

Tala Security’s 2019 State of the Web Report Finds 98 Percent of U.S. Alexa 1000 Websites Are Inadequately Secured Against Magecart and Other Advanced Attacks

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“The number one enemy of enterprise website security is lack of awareness about what’s ‘under the hood’ from an integration and architecture standpoint. This is basically a websites’s ‘supply chain’,” said Aanand Krishnan, Founder & CEO of Tala Security.


FREMONT, Calif. (PRWEB)

Tala Security, the provider of security solutions protecting enterprise websites and web applications against advanced client-side attacks like Magecart, today announced the Tala 2019 State of the Web Report. The report, which tested U.S. websites within the Alexa 1000 ranking, educates enterprises about the critical and under-recognized security threats related to their web assets and the third party vendors that support them.

Today, the primary connection point between companies and their customers is the corporate website, which, in addition to acting as an educational resource, is also a key driver of corporate revenue for most businesses. Most websites are loaded with client-heavy JavaScript applications that execute web code to enrich the customer experience, provide compelling content and images and assist in engagement. The Tala 2019 State of the Web Report highlights that this architecture, in an effort to make sites more attractive and useful, introduces significant vulnerabilities that enable client-side website attacks – such as Magecart – to impact customer browsing sessions and can lead to theft of sensitive user personally identifiable information (PII) and financial data.

In August, the PCI Security Standards Council (PCI SSC) and the Retail and Hospitality ISAC issued a joint bulletin to address the growing threat of online skimming to payment security. The vulnerabilities specifically leveraged to launch these accelerating attacks are the main focus of this data analysis. Raising awareness of the critical website security flaws identified in the report are its main goal. “These attack techniques are of increasing significance to the retail and hospitality industry…It is important that businesses grow in their awareness of the nature of these attacks and of the security controls necessary to detect and defeat them,” stated Carlos Kizzee, Vice President, Intelligence, Retail and Hospitality ISAC. “We must endeavor to ensure that focused attention, commitment and peer collaboration in e-commerce cybersecurity efforts within the retail and hospitality industry outpaces the growth and evolution of threats such as these.”

Key findings from the Tala 2019 State of the Web Report highlight that the majority of global brands fail to deploy adequate security to guard against client-side attacks, including:

  •     The average website relies on 31 third-parties. Nearly two-thirds (~63 percent) of the externally loaded JavaScript code executed in the browser is either written by and/or managed by third-parties.

  •     98 percent of websites use forms to collect PII and financial data from the user. This form data is defined by the website owner’s code architecture to be purposefully sent to an average of 1.6 domains. However, in reality, due to the reliance on third-party integrations, form data is exposed to an average of 15.7 third-party domains. In other words, user form data is exposed to an order of magnitude more domains than intended by the website owner.

  •     87 percent of websites were found to include innerHTML, which allows JavaScript code to manipulate a website being displayed. InnerHTML is a common injection point attackers leverage to launch Cross-Site Scripting (XSS) attacks.

  •     Dynamic JavaScript code was found to exist in more than 60 percent of websites. This code is not loaded statically, but is instead loaded via a static JavaScript command. This kind of “piggybacking” creates a more expansive attack surface for hackers to exploit.

  •     Only 27 percent of websites were found to deploy standard-based security such as content security policies (CSP) capable of guarding against vulnerabilities introduced by the significant reliance on JavaScript or to limit unauthorized access and distribution of form data.

  •     94 percent of website operators that deploy CSP have implemented a set of policies that are not capable of guarding against client-side attacks. CSP and other standards-based security implementations exist but deploying these at scale requires substantial administration and has been proven challenging.

“The number one enemy of enterprise website security is lack of awareness about what’s ‘under the hood’ from an integration and architecture standpoint. This is basically a website’s ‘supply chain’,” said Aanand Krishnan, Founder & CEO of Tala Security. “The fundamental issue with the way today’s websites are secured is that user data is greatly exposed to third-party applications and services that have not been properly vetted. While Magecart is the most well-known, there are many other attacks that leverage client-side vulnerability. It’s imperative that organizations keep security top-of-mind and expand their perspective on what has become a pervasive attack vector – the organization’s website.”

Methodology

For each of the Alexa 1000 websites, Tala used its analysis engine, which evaluates 50 unique indicators of a web page’s architecture and integrations to document code, content and data change on the website. The findings represented in the Tala 2019 State of the Web Report are the result of aggregate study of the Alexa 1000 to define statistically relevant insights that indicate mass vulnerability to client-side website attacks such as cross-site scripting (XSS), Magecart, user data leakage, content integrity attacks, ad injections and session redirects. These vulnerabilities are capable of significantly impacting the secure operation of nearly every website included in the study.

Download the Tala 2019 State of the Web Report here: https://go.talasecurity.io/state-of-the-web-report-2019

About Tala Security

Tala Security protects modern websites and web applications from critical and growing threats, such as cross-site scripting (XSS), Magecart, website supply-chain attacks, clickjacking and others. Tala defends against such attacks by automating the deployment and dynamic adjustment of browser-native, standards-based security controls such as Content Security Policy (CSP), Subresource Integrity (SRI), HTTP Strict Transport Security (HSTS) and other web security standards. The activation of browser-native security controls provides comprehensive security without requiring any changes to the application code and with almost no impact to website performance. Tala’s product is powered by an AI-assisted analytics engine that evaluates over 50 unique indicators of a web page’s behavior. The analytics engine provides comprehensive risk analysis and enables Tala to automate the generation, implementation and updating of browser-native security policies. Tala’s product also provides customers with alert analytics and incident management. Tala serves large website operators in verticals such as financial services, online retail, payment processing, hi-tech, fintech and education. Learn more at http://www.talasecurity.io

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Technology: Electronics

AIM to Highlight REL Alloys at SMTA International Expo

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CRANSTON, R.I. (PRWEB)

AIM Solder, a leading global manufacturer of solder assembly materials for the electronics industry, is pleased to announce their participation in the upcoming SMTA International Expo taking place on September 24-25, 2019 at the Donald E. Stephens Convention Center in Rosemont, IL. AIM Solder will highlight its REL electronic solders and its new RX18 and CX18 cored solder wire.

REL22™ is an award-winning, high reliability alloy developed to address reliability and production quality issues common to similar multi-element alloys. Both internal and customer testing has proven that REL22 improves product survival in extreme thermal exposure operating environments such as under-hood automotive, avionics/aerospace and LED lighting. REL61™ is ideally suited for industries which require a cost effective alternative to SAC305 with no loss of processing performance or durability. REL61 provides significant advantages over other no-low silver alloys by offering better flow characteristics at lower temperatures, thus reducing PCB damage and assembly costs.

AIM will also feature its new cored wire solders, RX18 and CX18. The award-winning RX18 is engineered for automated soldering and promotes thermal transfer, fast wetting and reduces voids/skips. With an operator friendly, low odor/smoke formula, CX18 extends the solder tip life and leaves clear, minimal residues.

To discover all of AIM’s products and services, visit the company at the SMTA International Expo in Booth # 406 for more information and to speak with one of AIM’s knowledgeable staff members.

About AIM

Headquartered in Montreal, Canada, AIM Solder is a leading global manufacturer of assembly materials for the electronics industry with manufacturing, distribution and support facilities located throughout the world. AIM produces advanced solder products such as solder paste, liquid flux, cored wire, bar solder, epoxies, lead-free and halogen-free solder products, and specialty alloys such as indium and gold for a broad range of industries. A recipient of many prestigious SMT industry awards, AIM is strongly committed to innovative research and development of product and process improvement as well as providing customers with superior technical support, service and training. For more information about AIM, visit http://www.aimsolder.com.

Upcoming Events:

October 8, 2019 – SMTA New England, Boxboro Regency Hotel & Conference Center, Boxboro, MA

October 12, 2019 – SMTA Austin (CTEA), Norris Conference Center, Austin, TX

October 23-24, 2019 – SMTA Guadalajara, Expo Guadalajara, Jalisco, Mexico

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Society: Social Services

Hospice of Westchester to Host “In Celebration” Gala Cocktail Reception on September 26

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Our “In Celebration” reception is a wonderful opportunity each year to recognize those who have dedicated their time and resources to our organization.


WESTCHESTER COUNTY, N.Y. (PRWEB)

Hospice of Westchester (HOW) will host its 18th annual “In Celebration” Gala Cocktail Reception on Thursday, September 26, at the Westchester Country Club in Rye. The event, which will take place from 5:30-7:30 p.m., will honor supporters Grassy Sprain Pharmacy, Joseph Kahl and Susan Yubas for their continued support of the organization and its mission.

“Our ‘In Celebration’ reception is a wonderful opportunity each year to recognize those who have dedicated their time and resources to our organization,” said Mary K. Spengler, M.S., CEO of HOW. “Their support benefits our patients and their families, and we look forward to celebrating them at this wonderful event.”

“In Celebration” event co-chairs include William F. Flooks Jr., Michele Fraser Geller and James P. O’Toole. Sponsors for the evening include: Rochelle and Jesse Shereff; Grassy Sprain Pharmacy; Barbara and Paul T. Khoury, M.D.; White Plains Hospital; Beecher Flooks Funeral Home; Brown-Gaujean-Kraus-Sastow PLLC; Michele Fraser Geller; The Blue Sandstone Group at Morgan Stanley; The Hildegarde D. Becher Foundation Inc.; PKF O’Connor Davies LLP; and VNS Westchester.

The gala will feature culinary delights, a fabulous cocktail party, entertainment and the opportunity to enjoy a lovely evening with friends. Proceeds from the event will support The Anna & Louis H. Shereff Caregiver and Complementary Care Programs.

Individual tickets ($300) and sponsorships are now available. For more information, contact Holly Benedict at hbenedict@hospiceofwestchester.com or 914-682-1484 ext. 122.

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About Hospice of Westchester

Hospice of Westchester (HOW) is a private, not-for-profit healthcare agency that provides skilled, compassionate and comprehensive end-of-life home care to patients diagnosed with any serious or life-limiting illness and gives support to their families and loved ones. Hospice of Westchester is located at 1025 Westchester Avenue, Suite 200, White Plains, N.Y. For additional information, visit http://www.hospiceofwestchester.com or call 914-682-1484. For the latest news and updates, find HOW on Facebook.

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Society: Disabled Issues / Disabilities

For the Sixth Time, Level Access Honored on the Prestigious Inc. 5000 List of America’s Fastest-Growing Private Companies

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Level Access

“Our customers propelled our fast growth, and we will continue to work hard to deliver the best solutions to help them meet their inclusion objectives and reduce legal risk.” – Tim Springer, CEO, Level Access


VIENNA, Va. (PRWEB)

Level Access, the global leader in  digital accessibility software and services, announced that the company was honored for the sixth time on Inc. Magazine’s annual Inc. 5000 list of the nation’s fastest-growing private companies. Level Access achieved the ranking of number 2892, representing a three-year revenue growth rate of 129 percent. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“Our goal at Level Access is to empower people of all abilities to live their best life through access to technology,” said Tim Springer, CEO of Level Access. “Our customers propelled our fast growth, and we will continue to work hard to deliver the best solutions to help them meet their inclusion objectives and reduce legal risk.”

The 2019 Inc. 5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/inc5000.

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

More about Inc. and the Inc. 5000

Methodology

The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

About Inc. Media

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit http://www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

About Level Access

Level Access provides industry-leading and award-winning  digital accessibility  solutions to over 1000 corporations, government agencies, and educational institutions. Level Access’s mission is to achieve digital equality for all users by ensuring technology is accessible to people with disabilities and the growing aging population. Founded in 1997, Level Access has an unparalleled history in helping customers achieve and maintain compliance with the full scope of accessible technology regulations and standards including the ADA, WCAG, CVAA, AODA, EN 301 549, and Section 508. Delivered through a comprehensive suite of software, consulting services, and training solutions, the company’s solutions ensure customer’s web, desktop, mobile, and electronic document systems are accessible to everyone. Level Access is endorsed by the American Banking Association, named a White House “Champion of Change” in 2014, and multi-year repeat winners on the Inc. 5000 list of fast-growing companies. To learn more, please visit http://www.levelaccess.com.

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health and fitness

New Herbal Shot Delivers a Targeted Blend of Nutrients for Optimal Wellness and Energy

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NORTH FORT MYERS, Fla. (PRWEB)

Supporting healthy immune function, mood, focus and response to stress is easier than ever thanks to Your Best Shot, a new liquid herbal supplement that delivers a blend of beneficial nutrients in a convenient shot-sized drink.

Manufactured in a cGMP (Current Good Manufacturing Practice) compliant facility in the southeastern U.S., Your Best Shot is uniquely made from powdered and liquid herbal extracts, rather than the whole herb, to ensure maximum potency and effectiveness. The herbal extracts are sourced from locations across the globe, from the mountains of South America to the tropics of South Asia, where many of the ingredients have traditionally been used for generations to support various areas of health.

Each easy-to-take shot:


  • Delivers a blend of 7 different beneficial ingredients, derived from high-quality liquid and powdered herbal extracts

  • Offers support for immune function, stress response, mood, focus, energy and endurance†

  • Is free of artificial colors

  • Can be taken on the go — tuck into a purse, backpack or gym bag

“Your Best Shot was created to harness the nutritional powers of the highest-quality herbs and natural compounds Mother Earth has to offer,” said Dan Lowman, co-founder. “Each ingredient was thoughtfully selected and carefully curated based on its potential health benefits.”

About the ingredients

  • Rhodiola rosea: Revered in traditional medicine for centuries, rhodiola is known as an “adaptogen,” meaning it supports the body’s response and adaptability to physical and mental stress.*

  • Maca root: Native to the Andes Mountains of Peru, maca offers versatility, nutrition and potential benefits for energy, mood and endurance.*

  • Moringa oleifera: This South Asian tree is touted as a superfood for its nutritional content, including vitamin A, calcium, potassium, magnesium and amino acids.

  • L-carnitine: This compound is derived from an amino acid – it supports the body’s cellular energy production and may offer benefits for performance and recovery.*

  • Elderberry: Also known as Sambucus nigra, elderberry possesses antioxidant properties and supports healthy immune function.*

  • Guarana: The seeds of this Amazonian plant are a natural source of caffeine, which provides energy and support for mental focus.*

  • Caffeine: The powdered extract of this beloved compound supports mental focus, alertness, performance and energy.*

Formulated with adaptogenic ingredients specifically targeted to support numerous areas of health and wellness, Your Best Shot adapts to the user’s needs, so they can adapt to the stresses of a busy lifestyle and conquer the day!

Your Best Shot comes in 1.93 oz. (shot-sized) bottles and is available in 6-pack cases with bulk discounts for higher volume orders; a 30-day subscription of 30 bottles is also available for $89.99 per month.

To celebrate the launch of this unique herbal supplement, Your Best Shot is now available for $19.95 for 6 bottles, through Monday, September 9.

For more information and to purchase Your Best Shot, please visit https://www.bestshotforyou.com.

About Your Best Shot

The brainchild of Dan Lowman, Daniel Amyradakis and Nic Engstrom, Your Best Shot was created to harness the nutritional powers of the highest-quality herbs and natural compounds Mother Earth has to offer. Each ingredient was thoughtfully selected and carefully curated based on its potential health benefits. For more information, visit bestshotforyou.com.

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Industry: Healthcare

Invistics Awarded NIH Grant as Part of Initiative to Help End Addiction

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ATLANTA (PRWEB)

Invistics, the leading provider of advanced healthcare inventory visibility and analytics software, today announced that the National Institutes of Health (NIH) has awarded the company an additional supplementary grant to further expand its drug diversion program. The supplementary grant was awarded as part of the small business awards made through the NIH HEAL (Helping to End Addiction Long-Term) Initiative. NIH launched the HEAL Initiative in 2018 in an effort to address the national opioid crisis using scientific solutions. In total, NIH has granted Invistics over $2 million. NIH has also extended the research project timeline through November 2020.

Invistics’ drug diversion program currently leverages machine learning and advanced analytics to detect opioid and drug theft across nursing and pharmacy departments in hospitals and health systems. This second supplementary grant will help Invistics expand its program to cover anesthesiology departments, an area where drug diversion commonly occurs within hospitals.

“Drug theft continues to be an issue that jeopardizes patients and that affects all healthcare providers. With this grant, we plan to help hospitals and health systems get the resources they need to detect drug diversion in a matter of days instead of weeks,” said Tom Knight, founder and CEO of Invistics. “We’re grateful for the continued support of NIH as we work with hospitals to prevent and detect drug diversion, thus increasing patient safety and reducing financial risk.”

According to a recent survey, 98 percent of respondents believed that drug diversion negatively impacts patient care and compliance. An example of the negative impact of drug diversion includes a recent CDC report of a Hepatitis C outbreak that was caused by a nurse diverting opioids in Washington.

“This Hepatitis C outbreak is just the latest example of why we are working with hospitals to prevent and detect drug diversion – patient safety,” added Knight. “Many hospitals recognize the issue and are taking steps to increase patient safety, but often it is not enough.”

The National Institute on Drug Abuse (NIDA), part of NIH, awarded Invistics a grant for the first phase of its research in 2017.

Invistics’ drug detection software is currently available to all hospitals and health systems across the U.S. To learn more about the NIH research results and Invistics, visit https://www.invistics.com.

Research reported in this publication was supported by the National Institute on Drug Abuse, part of the National Institutes of Health, under Award Number 1R44DA044083-01. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

About Invistics

Invistics is the leading provider of cloud-based software solutions for healthcare inventory visibility, providing advanced analytics and actionable insights for hospitals and health systems who want to detect and prevent drug diversion. Invistics’ solution, called Flowlytics®, tracks the movement of drugs across the complex supply chain – from the time they are shipped from the wholesaler to a healthcare facility, then each time drugs are moved throughout the hospital and administered to patients.

Atlanta-based Invistics Corporation also provides inventory visibility for manufacturers, distributers, repackagers and controlled substance registrants, helping to reduce inventory costs and compliance risks within a single facility or across the extended enterprise. To learn more, visit https://www.invistics.com.

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Home and Family: Marriage / Relationships

Dr. J. E. Samson’s Newly Released “Marriage ~ As God Intended It to Be!” Explores the Concept of Marriage and its Ties to Divinity and Godliness

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MEADVILLE, Pa. (PRWEB)

“Marriage ~ As God Intended It to Be!: Reversing the Trends of Today’s Society”: an astute spiritual narrative of insights on marriage and how to preserve its sanctity for the glory of God and the building of a blessed Christian household. “Marriage ~ As God Intended It to Be!: Reversing the Trends of Today’s Society” is the creation of published author, Dr. J. E. Samson, a preacher, veterinary surgeon, university lecturer, research scientist, and pharmaceutical company executive.

Dr. Samson shares, “For young couples and singles who aspire to enter the institution of marriage, and for couples who are currently married, separated, divorced, or widowed—it is important to know that it is possible to enjoy a lifelong, divorce-free marriage. For this to happen, an individual must understand the following concepts:

“1. Marriage is not man’s invention; marriage is God’s idea.

2. The inventor of marriage (God) has provided a complete ‘manual’ (the Bible) for marriage.

3. For marriage to be at its best, a married couple must read, understand, embrace, and apply the concepts outlined in the Bible.

4. The ultimate purpose of marriage is to demonstrate God’s glory in the world.

5. The God of the Bible is a God of second chances who understands our failures, freely offers His forgiveness for our failures through Jesus Christ, and gives us the opportunity to have a fresh start at life regardless of where we may be in life’s journey.

“This book was written to provide guidance directly from the marriage inventor’s perspective to everyone who aspires to be married or is currently married and offers hope to couples who are separated, divorced, or widowed. It provides clear biblical instruction and guidance in a comprehensive, yet easy-to-read, study of all major aspects of marriage.

“The author, Dr. J. E. Samson, has spent several years teaching marriage classes and, together with his wife, leading marriage seminars and workshops at the local churches with which he has been associated. This book is a product of the study materials used in those classes, seminars, and workshops and perfect for use in Sunday school classes, workshops, individual study, or simply as a handy reference for personal study.

“At a time when at least half of all marriages end in divorce, Marriage ~ As God Intended It to Be! offers a beacon for singles or couples seeking practical, biblical advice on how to have a lasting marriage.”

Published by Christian Faith Publishing, Dr. J. E. Samson’s new book is a timely, thought-provoking compendium that hopes to enlighten modern-day readers of the sanctity of marriage in exemplifying God’s encompassing love to all.

View a synopsis of “Marriage ~ As God Intended It to Be!: Reversing the Trends of Today’s Society” on YouTube.

Consumers can purchase “Marriage ~ As God Intended It to Be!: Reversing the Trends of Today’s Society” at traditional brick & mortar bookstores, or online at Amazon.com, Apple iTunes store, or Barnes and Noble.

For additional information or inquiries about “Marriage ~ As God Intended It to Be!: Reversing the Trends of Today’s Society,” contact the Christian Faith Publishing media department at 866-554-0919.

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Health: Mental Health

The iaedp™ Foundation Announces First Call for World Renowned Annual Art Competition

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PEKIN, Ill. (PRWEB)

The International Association of Eating Disorder Professionals Foundation (iaedp.com) proudly announces the first call for entries for its annual “Imagine Me Beyond What You See” Art Competition, created in 2010 to promote healthy awareness and acceptance of body images.

This is the first call for entries, accepted from July 15 through December 15, 2019. Judging is based on clarity of theme, creativity and originality, quality of composition/design/choreography/performance and the overall impression and presentation. All forms of media are accepted, including all forms of visual, three dimensional, mixed media art as well as poetry, spoken word and dance/performance art.

The multimedia art contest is open to everyone; however, iaedp™ is expressly asking treatment centers and private practices who have art therapists or who use art to work with clients to submit entries created by them. All media forms are welcome, including visual, three-dimensional, mixed media art, poetry/spoken word and dance.

Entries must include a 300-word description/inspiration along with a two to three sentence biography of the artist or group. A list of materials/content must be provided along with a submission of four photos of the art form in high (300+) resolution jpeg format that shows at least four different angles. Photos will be enlarged, so quality is important. Poetry and/or spoken word should be submitted in writing and/or one to two minute You Tube video link. Dance/performance must be submitted in one to two minute You Tube video link. All entries require signing an artist release.

“We fully understand the power and passion of using art as an expressive bridge to address difficult topics,” said Blanche A. Williams, MS, Director of International Development. “Over the years, we have created an Imagine Me Beyond What You See Community Art Archive that provides a glimpse into the psyche and beauty of clients, artists, and survivors pushing through and healing.”

In 2011, iaedp™ created the “Imagine Me Beyond What You See” Travel Exhibition, as part of iaedp™’s Body Image Awareness Project and an effort to educate through art and conversation.

“The following year, we also created an “Imagine Me Beyond What You See” Short Film which narrates the stories behind the 2012 mannequin entries and artists,” said Williams. “This film was designed for middle to high school and college counselors as well as youth organizations. There are questions at the end to assist in open-ended dialogue and eating disorders education. Our goal is to listen and lead within the field of eating disorders and the communities we serve.”

For more information about the art contest, contact Blanche(at)iaedp.com and visit MemberIMAGINEME.

About iaedp: Since 1985, the International Association of Eating Disorders Professionals has provided education and training standards to an international and multidisciplinary group of various healthcare treatment providers and helping professions.

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Business: Insurance

Viaction Taps Breathe Life to Accelerate Online Sales of Life Insurance

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https://www.viaction.ca

Viaction Assurance Logo

“We wanted to maximize our online sales, however, we needed advanced tools and analytics to more effectively target, capture, convert, and retain customers – this is exactly what the Breathe Life platform provides.” Pierre-Paul Cournoyer, General Manager at Viaction Assurance Inc.


MONTRÉAL (PRWEB)

Breathe Life and Viaction Assurance today announced that Viaction, a Montreal-based online life-insurance carrier, has implemented the Breathe Life platform to help the company deliver a great consumer experience from first contact to conversion to a new client. Breathe Life, a rapidly growing insurtech, offers a flexible, modular enterprise commerce platform for the insurance industry to modernize the way personal insurance is bought and sold.

An early-adopter of selling insurance products online, Viaction turned to Breathe Life to help it keep pace with rapid changes in consumer buying habits and preferences. With the Breathe Life platform, Viaction gains a flexible, white-label solution to help develop and test new markets, capture new customers, and sell more products online.

“Our goal at Viaction Assurance is to provide financial security for everyone, and providing a great consumer experience is key to our success,” said Pierre-Paul Cournoyer, General Manager at Viaction Assurance Inc. “We wanted to maximize our online sales, however, we needed advanced tools and analytics to more effectively target, capture, convert, and retain customers – this is exactly what the Breathe Life platform provides.”

According to recent research from LIMRA, 63% of consumers expect to conduct more financial business online in the next five years, and financial professionals need new digital tools in order to effectively engage with today’s tech-enabled consumer. The Breathe Life enterprise commerce platform is specifically designed to help insurance carriers and distributors get to market quickly with a cost-effective solution to accelerate digital customer acquisition, increase revenues, and reduce costs.

“Viaction has long been committed to innovation and making it easy for customers to do business with the company,” said Ian Jeffrey, Co-Founder and CEO at Breathe Life. “By using the Breathe Life platform, Viaction is doubling down on those commitments, investing in technology to deliver an exceptional customer experience throughout the client lifecycle.”

ABOUT BREATHE LIFE

The Breathe Life vision is to bring financial security to millions of people, whoever and wherever they are by transforming the way personal insurance is bought and sold today. Breathe Life has built a digital transformation platform that delivers a modern, customer-centric experience with tools and analytics that are reshaping the insurance industry and driving business growth. Breathe Life is venture-backed by Diagram Ventures, Real Ventures and a variety of angel investors. Learn more about Breathe Life at breathelife.com or on our Facebook, LinkedIn, and Twitter.

ABOUT VIACTION ASSURANCE

Viaction Assurance has its origins in the creation in Estrie, in 1944, of a fund intended to help the families of CSN union members who have experienced a death. Today, the company offers insurance products to individuals and businesses. It aims to provide basic personal financial security, accessible to a clientele generally neglected by traditional insurers. By offering simple, affordable and accessible financial products, it acts as a socially responsible insurer. Learn more about Viaction Assurance at viaction.ca or on our Facebook, LinkedIn and Twitter.

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Business: Executives

Tiger Pistol Announces Executive Leadership Additions, Digital Innovator Paul Elliott Named CEO

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Paul Elliott, Tiger Pistol CEO

Paul Elliott, Tiger Pistol CEO


AUSTIN, Texas (PRWEB)

Tiger Pistol, Inc., the only social advertising platform that delivers local activation at global scale, recently announced a series of strategic leadership moves that align the talent and experience required to guide the next phases of aggressive growth and innovation.

Paul Elliott joins Tiger Pistol as Chief Executive Officer, following the strategic investment by Next Sparc, a Cleveland, Ohio-based private investment firm. Elliott replaces Tiger Pistol co-founder Steve Hibberd, who will continue on the board of advisors in an active role supporting Elliott and the leadership team.

Previously, as President of BrandMuscle, a national-to-local software and services company, Elliott was responsible for innovating, enhancing, and delivering the future of BrandMuscle’s integrated marketing platform. He has also held senior leadership positions in several large digital agencies, and successfully built and sold his search engine marketing agency, which ultimately became part of Razorfish. Prior to starting his agency, Elliott served as the Director of Digital Marketing for the specialty retailer, Things Remembered, and began his career as a business process consultant with IBM.

“Before joining Tiger Pistol, I had the phenomenal opportunity to experience the business through the lens of a customer,” said Elliott. “In my prior role, we engaged Tiger Pistol to help us solve a real challenge that was impacting our ability to profitably grow and scale our social advertising offering. Through our partnership with Tiger Pistol, we completely eliminated the obstacles that were inhibiting our growth in this channel. As I learned and experienced more from Tiger Pistol, I saw an innovative, entrepreneurial, smart, and scrappy team and culture that I realized I had to be part of. With additional support and investment, I knew this company could be an even more valuable partner to Facebook and our clients, unlocking the value and efficiency of social advertising at scale for global brands, resellers, and agencies.”

“Paul is one of the brightest minds in digital advertising, and I’m fortunate to have worked with him in different capacities for nearly 20 years.” said Leonard Pagon, Chairman and CEO, Next Sparc, Inc. “I was actively looking for the chance to work together again, and the Tiger Pistol opportunity, product offering, and situation is the perfect fit for Paul’s unique experience and entrepreneurial leadership.”

In addition, Reid Sheppard joins Tiger Pistol as Senior Vice President, Engineering. Sheppard has nearly two decades of experience leading teams in developing and implementing complex technology solutions and systems. Prior to Tiger Pistol, Sheppard served as Vice President, Technology at Robots and Pencils, a global digital innovation firm; Senior Technology Manager at OverDrive, Inc, where he was responsible for the delivery and support of mobile applications for virtual libraries; and Senior Application Development Manager at Progressive Insurance, where he was responsible for large-scale project delivery, complex system architecture, and internal capability advancement. Reid’s skills include agile methodologies, test automation, Android development, and the software development life cycle.

Since acquiring the business in Q1 2019, investment in talent has been a key theme. To complement its outstanding existing team members, Tiger Pistol has added nearly twenty-five key resources to the business, including additional depth in engineering, quality assurance, client management and support, data and analytics, product management, finance, marketing, and talent management.

To further optimize the business, and enhance overall client delivery excellence and ongoing support, veteran Tiger Pistol team members Talia Wachtel and Casey Zaffin have been promoted to VP, Client Management – Brands and VP, Client Management – Resellers, respectively. Wachtel, who holds extensive experience working with national and global brands to generate meaningful business results from social advertising, will oversee the company’s client management and marketing services teams for Tiger Pistol’s enterprise brand clients. Zaffin, who holds more than a decade of experience in digital marketing automation, will oversee the company’s client management and marketing services teams for SMB reseller and agency clients.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies visit http://www.tigerpistol.com.

About Tiger Pistol

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.





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