All posts by imreal

Business: Executives

The Entrepreneur’s Source (TES) Hires Gregory Cook as Member Relationship Strategist

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The Entrepreneur’s Source

Gregory Cook’s client-first mentality and proven skills in helping franchisors build their brands make him a perfect fit to help us continue our mission of empowering entrepreneurs to achieve their dreams of self-sufficiency through business ownership. – Terry Powell


SOUTHBURY, Conn. (PRWEB)

The Entrepreneur’s Source® (TES), North America’s leading career transition coaching franchise, announced today the appointment of Gregory Cook as Member Relationship Strategist. Cook will serve as a brand ambassador for TES to help the company achieve positive results for all TES clients and franchisor members.

“After building a phenomenal reputation over the last decade with the International Franchise Association, Gregory Cook is a true leader in the franchise community,” said Terry Powell, TES’ Visionary Founder. “Cook will be a key catalyst for us as we look to the future and prepare to build on 35 years of success. Cook’s client-first mentality and proven skills in helping franchisors build their brands make him a perfect fit to help us continue our mission of empowering entrepreneurs to achieve their dreams of self-sufficiency through business ownership.”

Cook, 41, joins TES from the International Franchise Association, franchising’s leading trade group, where he spent 10 years helping IFA members maximize their membership. He helped all members – franchisors, franchisees and suppliers – navigate the industry, develop meaningful relationships, and implement effective new business strategies. Prior to IFA, Cook served as sales manager for Liquidity Services, a Washington, D.C.-based logistics and supply chain company. Cook received his Certified Franchise Executive designation from the Institute of Certified Franchise Executives, affirming his strong credibility and franchising expertise.

When asked about the reasoning behind his decision to join TES’ Performance Enhancement Center, Cook said he admired Powell’s vision and the company’s unique business model. As an alternative career coaching service, TES focuses on education, awareness and discovery and provides aspiring entrepreneurs a safe space to learn and explore possibilities. This is unlike the franchise broker/sales industry that is only focused on the ready, willing and able buyer. He’s excited to work with franchisor members interested in awarding franchises to those who can achieve their desired Income, Lifestyle, Wealth and Equity with their model.

“95% of TES clients end up in a business that they admittedly would have never looked at, or would have pre-maturely dismissed, without the help of their TES Coach,” Cook said. “And that’s the beauty of the TES model, we empower our clients through our coaching and unique discovery process, so they can explore options …even if it’s a model/industry they wouldn’t have previously considered. That’s truly putting the best interests of the client first.”

As Member Relations Strategist, Cook joins Susan Stilwell, Business Development Strategist, and other TES visionaries tasked with helping all TES clients and members succeed.

“Serving businesses and helping businesses grow is something that makes me feel good at the end of the day,” Cook said. “I am excited to join the TES family and eager to get started.”

For more information about The Entrepreneur’s Source, please visit http://www.entrepreneurssource.com.

About The Entrepreneur’s Source

Established in 1984, The Entrepreneur’s Source® has been North America’s leading alternative career coaching franchise dedicated to the entrepreneur for more than 35 years. Today, with more than 150 offices in the United States and Canada, The Entrepreneur’s Source continues to dominate the $1.5 billion Business Coaching/Consulting franchise market in North America.

The Entrepreneur’s Source network of franchise coaches offers a full range of services to individuals seeking alternate career options and to franchise businesses looking to increase performance. For more information about The Entrepreneur’s Source, please visit http://www.theentrepreneursource.com.

The Entrepreneur’s Source is a trademark of TES Franchising, LLC. All rights reserved.

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Health

Cerebral Palsy Alliance Research Foundation Joins World CP Day On October 6, 2019

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NEW YORK (PRWEB)

Cerebral Palsy Alliance Research Foundation (CPARF) is a proud World Cerebral Palsy Day* partner. On Sunday, October 6, 2019, CPARF joins 120 other organizations around the globe to shine a light on people with CP — to highlight and celebrate their accomplishments, to make it possible for them to achieve what they want to, and to give them space to use their voices.

CPARF heeds that call and focuses on funding research that helps people with CP live the lives they envision for themselves.

People like Naomi. She’s nonverbal and her smile says so much. She and her mom share many inside jokes — a deeply personal language that exists without a word.

CPARF is poised to help open up a world of potential for Naomi and approximately 3.6 million people with CP who can’t communicate verbally, so that she and her mom may be able to say everything they’ve ever wanted to each other one day — because of research CPARF supports.

CPARF is funding and collaborating with Principal Investigator Dr. Leigh Hochberg and the BrainGate Research Consortium team as they develop first-of-its-kind thought-to-speech technology — generating real-time intentional speech using a connection between a computer and a tiny computer chip implanted at the top a person’s brain. CPARF and BrainGate aim to revolutionize communication to unlock the world so that people with CP can pursue every opportunity to connect in every way they want to.

You can support the thought-to-speech initiative and other research projects by donating to STEPtember.

Learn more about Naomi and CPARF’s work.

CPARF’S MISSION

Cerebral Palsy Alliance Research Foundation is a nonprofit organization driving cutting-edge research to change the lives of 18 million people with cerebral palsy. We won’t stop until people with CP can live pain-free, until they can live the lives they envision for themselves, and until they can express what’s on their mind and be understood even when they can’t speak. We won’t stop until we can prevent CP in the first place. We won’t stop until we find a cure.

CPARF works with the best scientists and researchers in the US across many specialties and disciplines. We foster collaboration between them nationwide, as well as with the global CP scientific community. We also focus on ensuring that the breakthroughs, advances, and treatments they discover will be widely implemented so that we can help as many people with CP as possible.

To learn more about CPARF and more of our life-changing research, visit http://www.cparf.org or contact info@cparf.org.

*The World Cerebral Palsy Initiative coordinates World Cerebral Palsy Day.

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Technology: Computer

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads™

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New Snippet Ad invented by RTB House

“The future of marketing is personalized creative that’s hyper-relevant and dynamic, even for users that have not previously been to a website,” said Gary Burtka, VP of U.S. Operations at RTB House


NEW YORK (PRWEB)

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ads™. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The general idea behind Snippet Ads is to increase the efficiency of prospecting campaigns.

RTB House, known for its ad-buying engine that is 100 percent powered by deep learning AI, has recently expanded its offerings to provide broader marketing solutions across the many global regions it serves for clients such as Adidas, Sephora, Trivago and O2.

Snippet Ads provide many of the benefits of dynamic creative optimization (DCO) including personalized messaging at scale by combining creativity and data for maximum impact. Provided in the form of a short HTML code and available “off-the-shelf” in various designs tailored to specific customers’ sectors with the ability to customize and test different messages, they’ve been proven to deliver 2x to 3.5x higher click-through rates (CTR) vs. static banners in A/B tests.

Based on beta customer feedback, RTB House’s labs have designed Snippet Ads to tackle many of the challenges marketers currently face with online display campaigns that now account for half of total media ad spending worldwide in 2019, per eMarketer.

“Those core challenges for marketers include a lack of personalization and differentiation that can cause banner fatigue, decreased user engagement and the fact that creatives with single, static offers often miss the mark with consumers,” said Gary Burtka, VP of U.S. operations at RTB House. “The future of marketing is personalized creative that’s hyper-relevant and dynamic, even for users that have not previously been to a website.”

Snippet Ads are especially effective at reaching new buyers, and RTB House’s deep learning algorithms power the personalization engine based on online users’ behaviors or fast insights through examination of page context (URL) and content in the main domain or subdomains.

“With the combination of deep learning and RTB House’s proprietary creative development process, we are confident that our new DCO solution is a game-changer,” said Burtka.

Prior to today’s launch, RTB House’s labs tested Snippet Ads across multiple use-cases including airlines, automotive and electronics manufacturers, classifieds, fashion brands, and online travel agency reservation platforms. Participating beta customers sought to avoid generic banner templates that deliver little branding impact and in some instances can affect brand perception negatively.

One beta customer was a major, worldwide automotive company. For the customer, RTB House conducted A/B tests to compare Snippet Ads versus the customer’s traditional static banners. The tests were run via two sections of two of the company’s websites. The initial test was for a five-day campaign period, while the second was a typical one-day campaign.

Due to the well-designed advertising strategy and the high quality of proposed banners, users on both sites that interacted with the Snippet Ads were more willing to click through specific offers which led to better performance results overall. More specifically, the CTR for Snippet Ads was almost 3.5 times better than the CTR for traditional static banners.

Snippet Ads can be used in a variety of ways by clients who have direct deals with publishers, advertisers or agencies buying ad inventory using DSPs and AdServers. Instead, RTB House is supplying its new creative display solutions and allowing clients to use them to drive the best possible results for their campaigns.

To learn more about the new Snippet Ads, visit: https://www.rtbhouse.com/new-products/

About RTB House:

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad-buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.

Founded in 2012, the RTB House team is comprised of 500+ specialists in more than 30 locations across the globe: New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. It serves campaigns for more than 1,600 clients across EMEA, APAC and the Americas regions.

In 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House developed two divisions, independent from its R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab investigates and improves the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client’s specific branding needs.

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Technology: Electronics

World Wide Stereo Recognized as “Best of Philly 2019”

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For forty years, World Wide Stereo has strived to offer exceptional service and products that continuously raise the bar and improve the quality of our customer’s lives


HATFIELD, Pa. (PRWEB)

World Wide Stereo (http://www.worldwidestereo.com), one of the nation’s leading independent retailers of consumer electronics, has been awarded 2019 “Best Tech-y Home Goods” in Philadelphia Magazine’s “Best of Philly” (http://www.phillymag.com).

This year is the 46th Annual Best of Philly, recognizing 341 distinguished businesses, people, and events in varied categories, from food and wellness to shopping and entertainment. Within the Shopping and Style category, World Wide Stereo was recognized as the“best”– leading in cutting edge technology citing: “Outdoor flat-screens, lights controlled from your master-bath mirror, and a home theater that will make Spike Lee jealous.” Philly Magazine also highlighted World Wide Stereo’s Ardmore Plaza location on the Main Line: “you will not walk out of this newly renovated showroom empty-handed.”

This is the third time World Wide Stereo has been awarded Best of Philly (previously Best Electronics Store 2011 and Best Place for Home Gadgets 2014). “As an independent retailer in the consumer electronics category, this designation by Philadelphia Magazine is a true testament to the efforts of our exceptional staff and the loyalty of our clientele,” said Robert A. Cole, CEO and Founder of World Wide Stereo, “For forty years, World Wide Stereo has strived to offer exceptional service and products that continuously raise the bar and improve the quality of our customer’s lives.”

Each Philadelphia Magazine editor conducts in-depth research to acknowledge the best of the best in the Greater Philadelphia area. Listed in the August 2019 issue of the magazine, it honors the businesses as a go-to location for respective products/services and serves as a guide for residents and tourists of Philly. Philadelphia Magazine then invites all the winners to celebrate at their Best of Philly Bash in mid-September.

About World Wide Stereo: Now celebrating its 40th anniversary, World Wide Stereo is one of the nation’s leaders in audio and video consumer electronics and offers an award-winning residential technology integration firm, two premium showrooms in the Philadelphia area, and an online e-commerce experience at http://www.worldwidestereo.com with 60-day returns and free shipping on all orders.

Since 1979, World Wide Stereo has been on the frontline for practical and innovative consumer electronics. Its stellar reputation for both integrity and quality is achieved with award-winning personal service, installation, and competitive pricing. World Wide Stereo’s goal has always been to provide products that bring families together and give back to the community, working off of the foundation that boasts to “do well by doing good.” A full service custom creative design and installation team bring to life the finest Audio, Video, Home Theater and Smart Home Integration products, turning customers’ home technology visions into their reality.

For more information on World Wide Stereo please visit:

http://www.worldwidestereo.com

Or visit the showrooms at:

Montgomeryville:

754 Rt. 309, Montgomeryville, PA 18936

215-368-8343

Ardmore:

38 Greenfield Ave, Ardmore, PA 19003

610-649-7002

Hatfield Outlet Store/Corporate Office:

104 E. Vine Street, Hatfield, PA 19440.

215-368-5506

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health and fitness

Reflux Gourmet launches MINT CHOCOLATE RESCUE

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NAPA, Calif. (PRWEB)

Now available on Amazon, Reflux Gourmet offers the benefits of protection and relief from the experience of reflux via its premier product, Mint Chocolate Rescue! Utilizing the power of alginate therapy, Reflux Gourmet provides an answer to the question posed by every reflux sufferer: What now?

As the only mint chocolate that is actually good for reflux, it is also one of the few therapies that is completely safe, and the only alginate reflux product that is made from 100% all-natural ingredients and free of harmful additives. Mint Chocolate Rescue is safe from the harmful carcinogen N-nitrosodimethylamine, also known as NDMA, which can cause cancer. For more information on the FDA statement, regarding NMDA, please click here.

Alginate therapy harnesses the natural therapeutic safeguarding ability of kelp. Alginate is an all-natural polymer harvested from brown seaweed (kelp). Alginates have been used safely in the food industry for over 100 years. Alginates have NO known side effects and are even safe for children and pregnant women.

Unlike other therapeutic options, Reflux Gourmet’s Mint Chocolate Rescue actually stops reflux from happening. When taken orally, the alginate forms a protective coating in the throat, esophagus, and stomach. Once in the stomach, the alginate forms a gel “raft” that floats on top of the stomach contents and effectively blocks or “corks” the esophagus – physically preventing reflux from occurring, thus guarding the esophagus and throat above.

In clinical studies, alginate therapy alone has been proven highly effective in protecting against reflux, without any of the dangerous side effects of drugs.

While everyone refluxes, excessive reflux can lead to daily misery and untold discomfort. Common manifestations of reflux include heartburn, chest pain, difficulty swallowing, regurgitation, chronic cough, throat pain, excessive throat clearing, and hoarseness, just to name a few.

It was waking up to this every day that drove iconic Napa chef Ken Frank to seek help for himself. Together with internationally renowned reflux experts Dr. Ramon Franco and Dr. Peter Belafsky, they set out to create a safe alternative! These physicians, with a combined 40 years of treating reflux sufferers, made Reflux Gourmet’s alginate therapy work. And Chef Ken, with decades of doing the suffering, made it taste good. Now Chef Ken wakes up every day not to pain, but to the answer: Reflux Gourmet’s MINT CHOCOLATE RESCUE!

Take it away nature’s way!

Reflux Gourmet – it’s comfort cuisine.

Want to learn more? http://www.refluxgourmet.com

NDMA FDA Statement: https://www.fda.gov/news-events/press-announcements/statement-alerting-patients-and-health-care-professionals-ndma-found-samples-ranitidine

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Industry: Healthcare

AssuredPartners Acquires Healthcare Consultants, Inc. of Texas

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“Bringing Healthcare Consultants, Inc. on board aligns with our common values and principles on the Employee Benefits platform. We are pleased to have the employees and clients of Healthcare Consultants, Inc. join AssuredPartners,” stated AssuredPartners President and COO Tom Riley.


LAKE MARY, Fla. (PRWEB)

AssuredPartners, Inc. is pleased to announce the acquisition of Healthcare Consultants, Inc. located in Houston, TX. The team of 18 will remain under the operational leadership of David Neider. The agency currently reports $3 million in annualized revenues.

“The ultimate focus at Healthcare Consultants Inc. is to ensure that companies, employees and families are taken care of by the best employee benefits specialists available. It is exciting to partner with AssuredPartners and their great team to deliver the best service and coverage in the industry,” stated David Neider.

AssuredPartners Regional President Todd Stocksdale stated, “The addition of Healthcare Consultants, Inc. will strengthen our employee benefits operations. This partnership will continue to deliver the highest level of service with the best solutions to our clients. We welcome the clients and staff of Healthcare Consultants, Inc. to AssuredPartners.”

“The expansion to the employee benefits structure in the Central Region is exciting for AssuredPartners,” stated AssuredPartners President and COO Tom Riley. “Bringing Healthcare Consultants, Inc. on board aligns with our common values and principles on the Employee Benefits platform. We are pleased to have the employees and clients of Healthcare Consultants, Inc. join AssuredPartners.”

For more information on Healthcare Consultants, Inc., please visit: http://www.hciamerica.com.

About AssuredPartners, Inc.

Headquartered in Lake Mary, Florida and led by Jim Henderson and Tom Riley, AssuredPartners, Inc. acquires and invests in insurance brokerage businesses (property and casualty, employee benefits, surety and MGU’s) across the United States and in London. From its founding in March of 2011, AssuredPartners has grown to over $1.2 billion in annualized revenue and continues to be one of the fastest growing insurance brokerage firms in the United States with over 235 offices in 30 states and London. For more information, please contact Dean Curtis, CFO, at 407.708.0031 or dean.curtis@assuredpartners.com, or visit https://www.assuredpartners.com.

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Health: Mental Health

Monroe College Hosts “DiVA Talk 2019″ Town Hall on Domestic Violence

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Monroe College was proud to host “DiVA Talk 2019”, a domestic violence awareness workshop to help those affected know where to turn for confidential, trusted counsel, assistance, and resources.

The “DiVA Talk 2019″ town hall meeting brought together domestic violence experts, survivor support advocates, survivors, and the local community for a frank discussion on how to identify and help those who may be in an abusive or unhealthy relationship.


BRONX, N.Y. (PRWEB)

Monroe College, a national leader in educating urban and international students, last night hosted “DiVA Talk 2019,” a town hall meeting that brought together domestic violence experts, survivor support advocates, survivors, and the local community for a frank discussion on how to identify and help those who may be in an abusive or unhealthy relationship.

Bronx Borough President Ruben Diaz, Jr., joined Guylaine Harrison, Esq., dean of Monroe’s School of Criminal Justice, in welcoming guests to the event held on the Bronx campus. They were joined by an impressive panel of education, law enforcement, and health and human services professionals on the front lines of this national crisis.

The panelists were:


  • Melissa Cebollero: Senior Director, Office of Government & Community Relations, Montefiore Health System, The University Hospital for Albert Einstein College of Medicine

  • Maureen Curtis, LMSW, MPH: Vice-President, Criminal Justice Programs at the national victim advocacy organization Safe Horizon

  • Steven Ippolito, PhD: Professor with the School of Criminal Justice and King Graduate School at Monroe College

  • Anne Paulle, MS: Adjunct Professor with the School of Criminal Justice at Monroe College and a domestic violence support advocate and consultant

  • Josefa Romero: Supervising Social Worker for the Bronx Supervised Visitation Program

  • Liz Spurrell-Huss, MSW, MPH: Public Health Social Worker with the Office of Community and Population Health (OCPH) at Montefiore Health System

The town hall meeting coincided with the start of Domestic Violence Awareness Month, which first began in October 1981 as a “Day of Unity” to rally domestic violence survivor advocates to partner together.

In addition to the panel discussion, an information table was available last night for those interested in learning more about local organizations and public resources for those in need. Representatives from a number of community providers were on hand to answer questions and provide assistance.

Yesterday’s “DiVA Talk 2019” was the latest in a series of workshops and community talks designed to break the silence on domestic violence issues and help those affected know where to turn for confidential, trusted counsel, assistance, and resources.

Launched more than 15 years ago, the DiVA initiative was first convened as a series of domestic violence awareness and intervention projects by Melissa Cebollero, the Health and Human Services Director in the Bronx Borough President’s Office under Adolfo Carrion; the program continues to be maintained by Ruben Diaz, Jr., the current Bronx Borough President. Anne Paulle, one of today’s panelists, was among the first survivor support advocates to join with her. Ms. Paulle was the Director of the Bronx Domestic Violence Programs at the Jewish Board of Family and Children’s Services at the time.

The DiVA name — which reflects the initiative’s focus on Domestic Violence Awareness — is given to a number of programs to help individuals in crisis and their families. DiVA programs range from immediate crisis intervention assistance to longer-term counseling and support. DiVA services have included inclusive spa/outreach, theatrical performances and telephone hotline services for the Bronx community.

ABOUT MONROE COLLEGE

Founded in 1933, Monroe College is a recognized leader in urban and international education. The College is proud of its innovative programs to increase college access, affordability, and completion outcomes, especially among first-generation students. The strength of its warm, supportive culture is reflected in the personal connections fostered among students, faculty, and staff.

Monroe educates close to 8,000 students each year, offering Certificate, Associate, Bachelor’s, and Master’s degree programs from campuses in the Bronx, New Rochelle, and St. Lucia. Students may also take courses online.

Programs are offered through seven academic schools, including the Schools of Allied Health Professions, Business and Accounting, Criminal Justice, Education, Hospitality Management and the Culinary Institute of New York (CINY), Information Technology, and Nursing, as well as through King Graduate School. Liberal arts and continuing education programs are also available. For more information and admissions criteria, please visit http://www.monroecollege.edu.

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Business: Insurance

NationsBuilders Insurance Services, Inc. (NBIS) Announces William (Bill) J. Hebron as Specialized Transportation Program Manager.

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“As transportation trends along with FMCSA Regulatory changes on the horizon impact to all of our insureds’ operations, Bill will ensure our customers and partners stay ahead of the curve”


ATLANTA (PRWEB)

NationsBuilders Insurance Services, Inc. (NBIS), the industry leader in specialty program insurance, is pleased to announce the addition of William (Bill) J. Hebron to the team of industry experts.

Bill serves as NBIS’s Specialized Transportation Program manager, overseeing industry specific risk management needs, related NBIS risk solutions & account management. He joins the NBIS team of experts with over 20 years in the industry. Bill’s role at NBIS will include developing partnerships with insurance agency partners, association leaders; and a key resource for the NBIS claims team (including legal partners) and underwriting teams managing insured activity.

Mr. Hebron’s previous experience includes senior leadership positions with several US and Canadian transportation companies including HVH and Ursa Logistics. Bill has held positions of increasing responsibility for risk management, regulatory compliance, claims management/resolution and operational leadership.

President of NBIS, Bill Tepe remarked, “Bill adds his years of experience & expertise to the Specialized Transportation program at NBIS”. Mr. Tepe continued, “As transportation trends along with FMCSA Regulatory changes on the horizon impact to all of our insureds’ operations, Bill will ensure our customers and partners stay ahead of the curve”.

Media Contact for NBIS: Lisa McAbee, Marketing Director – (770) 257-1707 lmcabee@nbis.com    

About NBIS

NBIS is the Premiere provider of Insurance & Risk Management Solutions to the heavy construction industry and the endorsed provider for the Specialized Carriers & Rigging Association (SC&RA). Providing coverage and Risk Management Services that works for you to prevent losses and give your company the best fighting chance in the event of a claim. For more information about NBIS, please visit http://www.NBIS.com.

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Business: Executives

FirstService Residential’s Board Appreciation Event Welcomes New Texas President

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“I want them to know what our thoughts and goals are,” says Ward. “I want to talk about the values we can bring to them, what they want more of and how we’d like to deliver that.”


DALLAS (PRWEB)

For the first time since becoming president, prominent Dallas association board members attended an appreciation reception to formally welcome Katie Ward as the new regional president.

Gold Partners Site Landscape Development, Pulman, Cappuccio & Pullen, LLP and Kilowatt Partners, and Silver Partners Thousand Oaks Landscape sponsored nearly 500 guests to hear Katie’s vision for Texas.

“What you’ll hear from a lot of the people who work here is, ‘I love the people I work with. I love the culture of the company. I believe in our mission and core values,’” says Ward. “And guess what? So do I or I wouldn’t have been here for 25 years.”

Ward led one of the largest markets in California and already has plans to build solid developer partnerships and enhance client experiences throughout the state.

“I want them to know what our thoughts and goals are,” says Ward. “I want to talk about the values we can bring to them, what they want more of and how we’d like to deliver that.”

Senior Vice President of Community Management, Patrick Droesch, first joined FirstService Residential this summer and is already looking forward to what’s next for the Texas markets.

“I am so excited to meet our board members and thank them for the opportunity to serve their board and their community,” says Droesch. “I look forward to building great relationships as a partner to understand their challenges, provide solutions that enhance their ability to lead their association and positively impact the lifestyle of their residents.”

About FirstService Residential

FirstService Residential is North America’s property management leader, partnering with more than 8,000 communities across the U.S. and Canada, including low-, mid- and high-rise condominiums and cooperatives; single-family communities; master-planned, lifestyle, and active adult communities; and mixed-use and rental properties. HOAs, community associations, condos and strata corporations rely on their extensive experience, resources and local expertise to maximize property values and enhance the residents’ lifestyles. Dedicated to making a difference, every day, FirstService Residential goes above and beyond to deliver exceptional service.

FirstService Residential is a subsidiary of FirstService Corporation (FSV), a North American leader in the property services sector. For more information, visit http://www.fsresidential.com.

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Health

Renowned Swimmer Goes After World Record in an Endless Pools® Swim Spa

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Hall of Fame swimmer Yuko Matsuzaki will attempt to swim for 24 hours against the Endless Pools® swim current at Redondo Beach this Friday and Saturday


ASTON, Pa. (PRWEB)

It will be one for the record books. International Marathon Swimming Hall of Fame swimmer Yuko Matsuzaki will attempt to swim for 24 hours against the Endless Pools® swim current at the World Open Water Swimming Association’s (WOWSA) Ocean Fest this Friday and Saturday. If successful, she’ll earn a Guinness World Record for the Longest Continual Swim in a Swim Spa.

Matsuzaki will swim in an Endless Pools Fitness System E550. Powered by the company’s signature swim current generator, the E550 is a 15-foot swim spa with a large interior footprint, intended for serious swimmers seeking a more fitness-focused swim spa. The model will be set up at the WOWSA Ocean Fest in Redondo Beach, California, to be held October 4 through 6, 2019.

“Everyone at Team Endless Pools admires the passion and ambition of Yuko Matsuzaki,” said Endless Pools General Manager, Darren Pearse. “We challenge ourselves every day to go beyond our existing achievements, to be better than we’ve been. For striving to exceed the world record by 50 percent, we see Yuko truly as a kindred spirit.” Currently, the record is 16 hours, held by Australian International Marathon Swimming Hall of Fame swimmer Chloë McCardel since 2014.

Endless Pools has been designing and manufacturing pools for in-place swimming for over 30 years. Their signature adjustable swim current adjusts from a near-zero pace for pre-schoolers to challenging sprint speeds for Olympians and marathon swimmers. In-place swimming permits unprecedented opportunities for stroke refinement, while the lack of flip-turns helps swimmers to develop endurance in a close simulation of open-water conditions.

Matsuzaki became the first Japanese swimmer inducted into the International Marathon Swimming Hall of Fame in 2011. Her extensive resume includes five completions of the 88K Hernandarias-Paraná Swimming Marathon in Argentina as well two solo records for swims in Lake Cane, Florida – one lasting nearly 30 hours, the other just over 33.

WOWSA Ocean Fest includes multiple open-water races, a global awards ceremony, a Guinness World Records celebration and luau dinner recognizing the year’s peak achievements in open water swimming, and a full day of clinics and seminars. This year’s event will take place at Seaside Lagoon in Redondo Beach, Los Angeles’ proposed site for the 10K Marathon Swim of the 2028 Olympic Games.

About Endless Pools

Established in 1988, Endless Pools has served tens of thousands of satisfied pool owners in more than 100 countries. Best known for their adjustable current for swimming in place, the Endless Pools product line features residential and commercial models for recreation, athletic training, family fun, physical therapy, and more. Founded on a belief in the power of water to inspire, invigorate, and rehabilitate, Endless Pools is now part of Watkins Manufacturing Corporation, a wholly owned subsidiary of the Fortune 500 company, Masco Corporation (MAS). For more information on its family of products, visit http://www.endlesspool.com.

About WOWSA

WOWSA was founded in 2005 by Steven Munatones as a much needed umbrella organization for the over 25,000 open water races held annually around the world. In the last 13 years, Munatones has worked towards standardizing the rules and results, establishing globally adopted vernacular, and publicizing open water events and champions on The Daily News of Open Water Swimming and The Open Water Swimming Magazine. In the process, he has developed a vibrant and active membership of over 70,000 and organizes the sport’s two signature events: WOWSA Talks & WOWSA Awards.

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