Husband-wife team Ellie and Pat O’Brien cofounded Square Root, a health foods business based in Chicago selling certified gluten-free, grain-free, vegan and paleo snacks. Ellie O’Brien is an engineer

“Our products are a great fit for customers of Kowalski’s, Festival Foods and Jerry’s Foods who care about eating well to feel well and share our sustainability values.”

CHICAGO (PRWEB)
November 02, 2021

Square Root announced today its gluten-free, vegan Nutnolas and Nutnola Butters will now be carried in most Wisconsin Festival Foods and all Kowalski’s Markets and Jerry’s Foods locations in the Twin Cities. This expansion adds 42 new supermarkets to the 41 Illinois Whole Foods locations already offering Square Root products, bringing the total retail footprint of the wife-husband-founded health food company to 83 stores in the upper Midwest.

“We’re thrilled to align our brand with reputable retailers that support honest, hard-working companies that go the extra mile to ensure high quality products,” says Square Root Co-Founder Ellie O’Brien, who started Square Root with husband Pat in 2017. “Our products are a great fit for customers of Kowalski’s, Festival Foods and Jerry’s Foods who care about eating well to feel well and share our sustainability values.”

The expansion follows several related consumer trends impacting the snack-food category:

• 
  Snacking, which was already on the rise before the global pandemic, has not waned and consumers are snacking more often throughout the day.
• While consumers continue to seek indulgent snacks and comfort foods, they are also looking for healthier options such as plant-based, high-protein, minimal-ingredients snacks.
• As more families return to the office and school, they are looking for convenient, on-the-go items as well to optimize their time.

“We started Square Root to create something we weren’t finding on the supermarket shelves: gluten-free granola and nut butters in unexpected flavors, with simple ingredients for foodies like me,” says O’Brien, who lives with celiac disease. “Ultimately, we invented something truly special: healthy, indulgent treats that can be passed around the table at a big family dinner, or as an after-school snack that people love eating, whether or not they have a dietary restriction.”

Shoppers can find Square Root Nutnolas and Nutnola Butters at these new locations beginning Nov. 1, with demos and special sales throughout December. More info can be found at https://squarerootlife.com/blogs/news.

About Square Root

Founded by Ellie and Pat O’Brien in 2017, Square Root Life began as Hungry by Nature, a gluten-free, paleo-friendly food recipe blog based in Chicago. What started as a place for Ellie to share fan-favorite recipes quickly evolved into a source for health-conscious food lovers who crave delicious, grain-free granola. In 2017, Hungry by Nature launched a line of granola—known as Nutnola—exclusively available on the blog. Hand-crafted in Chicago by the couple, each bag was made with diet restricted food-lovers in mind. In 2019, Hungry by Nature added additional flavors and also began partnering with Whole Foods. By 2020, the company’s Nutnola was available in all Illinois Whole Foods locations and online via their website. The Square Root brand celebrates the importance of not just good-for-you food, but good tasting food, too! Through a careful selection of ingredients, and combining them in just the right way, Square Root Nutnola and Nutnola Butters are exactly what you need, and nothing you don’t. They’re delicious, good for you, and they fit with any diet. For more information on Square Root and co-founders Ellie and Pat O’Brien, please see sfgate.com, How people can navigate food sensitivities in the ‘new normal.’

#EatSquareRoot #SnackingSolved

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Friction Labs. The New Standard in Chalk

“I use Friction Labs Secret Stuff liquid chalk to keep my hands dry and give me a stronger grip while climbing and weightlifting,” said NFL Left Guard Wes Schweitzer, from the Washington Football Team.

DENVER (PRWEB)
November 02, 2021

As we head into the holidays, health and wellness are top of mind, and who doesn’t want a little Unicorn Dust or Secret Stuff to fill their stockings? With names that are as fun as the items are hard-working, Friction Labs delivers the new standard in chalk for athletes who demand a better grip.

“I use Friction Labs Secret Stuff liquid chalk to keep my hands dry and give me a stronger grip while climbing and weightlifting,” said NFL Left Guard Wes Schweitzer, from the Washington Football Team. “Many of my climbing and lifting exercises are similar, which benefits my play on the field with increased awareness, core strength, grip strength, overall strength and athleticism. Thanks to climbing last year I had my best season yet and expect to be even better this year.”

For the fitness fanatic list, Friction Labs athletic chalk is giftable for any athlete in archery, CrossFit, climbing, disc golf, golf, gymnastics, racquet sports, sharpshooting, weightlifting and more. Originally developed to meet the demands of rock climbers, their chalk products are now used and trusted by top athletes requiring dependable, long-lasting grip, making it the perfect gift this holiday season with many options under $20.

“All of our products, from loose chalk to liquid chalk, are a great surprise for the athletes on your holiday list,” said Keah Kalantari, co-founder of Friction Labs. “The foundation of Friction Labs has always been to create athletic chalk that enables every athlete, across a wide variety of sports, to reach their maximum potential by providing a safe, healthy, strong, dry grip, making our chalk the perfect stocking stuffer for your athlete.”

From the fan-favorite ultra-fine Unicorn Dust to the newest Secret Stuff Hygienic liquid chalk, Friction Labs products are all made in the U.S., stripped of unnecessary fillers and additives, and have zero drying agents. The high purity magnesium carbonate provides long-lasting moisture absorption and is great for all skin types.

“In 2020 when the pandemic hit, we knew we needed to provide athletes with a product to keep them safe while working out,” said Kevin Brown, CEO and co-founder of Friction Labs. “We created the first chalk cream that outperformed hand sanitizer at killing COVID-19 and pathogenic bacteria called Secret Stuff Hygienic.”

The purity of Friction Labs chalk is so high that it has even been used in the brewing of beer. In 2021 the company partnered with Denver’s first and oldest brewpub, Wynkoop Brewing Company, to enrich the flavor of their hand-crafted beer by adding Unicorn Dust to the brew. Water in Colorado lacks the necessary nutrients and minerals to complement the taste of the beer, which means master brewers must add them into the brewing process. The brewing company has been adding Friction Labs chalk to their specially crafted IPA ensuring a smooth pillowy taste to the three batches.

Friction Labs products include:

Liquid Chalk

• One bottle lasts up to 100 uses with no mess and promotes healthy skin as it’s made with non-toxic, silica-free, pigment-free chalk making it safe for kids and adults.
• Choose from three varieties that dry in 20-90 seconds: Secret Stuff Original, Alcohol Free Secret Stuff and Secret Stuff Hygienic, a chalk cream that outperformed hand sanitizer at killing COVID-19 and pathogenic bacteria.

Loose Chalk

• High performance loose chalk for every preference means chalking up less, overcoming grip issues from sweat, rain, humidity, oils and sunscreen.
• Choose from three varieties, ultrafine Unicorn Dust, chunky Gorilla Grip, or super chunky Bam Bam.

All products are available at Friction Labs, Amazon or gyms and retail locations across the United States.

About Friction Labs

Founded in 2013 Friction Labs produces the cleanest, most dependable athletic chalk on the market. Made responsibly in the U.S., it is now trusted by top athletes requiring dependable, long-lasting grip. Their high purity magnesium carbonate provides unrivaled moisture absorption in a single application and is great for all skin types. To learn more about Friction Labs and see athletes around the world using the chalk, visit online and follow on YouTube, Facebook, Twitter, and Instagram.

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©Jan Brychta

“We are all excited to welcome Matyáš to the Team Novo Nordisk family and to help him develop and reach his full potential,” said Vassili Davidenko, General Manager of Team Novo Nordisk.

ATLANTA (PRWEB)
November 01, 2021

Team Novo Nordisk, the world’s first all diabetes professional cycling team today confirmed the signing of Czech U-19 road champion Matyáš Kopecký through 2023 with the focus firmly on development for the young all-rounder.

Kopecký missed out on double championship titles by only three seconds, after finishing in second place in the individual time trial only two days before the 18-year-old stormed to victory in the road race.

Born in Rotterdam but representing the Czech Republic due to his Father’s side of the family, Kopecký started cycling at the age of eight and quickly fell in love with the bike. Coming from an active family with both his brother and sister also riding at elite level, Kopecký started out racing cyclocross before switching to the road.

“Signing for Team Novo Nordisk is surely one of the best things to ever happen to me,” said Kopecký. “I have dreamed of becoming a professional cyclist all my life, and now my dream is coming true. The hard work has paid off and I am more motivated than ever to ride my bike. This is a huge opportunity that I want to take with both hands.”

“Until last season I was primarily focussing on cyclocross, where I managed some nice results in youth categories. But this past season my focus shifted to the road. I managed to do well in some big U-19 stage races and also won the Czech national road championship. Competing on the road is now my full priority.”

First coming to the team’s attention at this year’s Talent ID camp in Caen, France. Kopecký quickly confirmed his potential with his results on the road at both the World and National Championships.

“Matyáš is new to the program,” began General Manager Vassili Davidenko. “He joined us at our Talent ID camp this summer and really impressed. We knew about his potential from his record racing cyclocross, but he blew us away less than two months after the camp by placing 18th in the junior world’s road race, winning the U-19 Czech nationals and coming so close to the double with second in the time trial.”

“We are all excited to welcome Matyáš to the Team Novo Nordisk family and to help him develop and reach his full potential. He is still very young, only 18-years-old and there will be a lot of work involved to help him reach the next level, but he is very determined and focused which is great to see and we are confident that we can help him every step of the way.”

Diagnosed with Type 1 Diabetes when he was 15 years old. Kopecký has not let it hold him back. Fortunate to be surrounded by a strong group of supportive family and friends, his first thoughts were “what about my cyclo-cross race at the weekend?!”

Educating himself on how to manage and live with diabetes, it was only a short time after that Kopecký learned about Team Novo Nordisk and the amazing story of co-founder and CEO Phil Southerland and the inspirational athletes who compete around the world striving to change diabetes and carry their message of empowerment.

“After I was diagnosed, I immediately started to read everything on the internet about diabetes and cycling,” said Kopecký. “Quite quickly the name of TNN popped up. Me and, especially my Dad, read everything about the team and its goals. All the stories of the riders and also Phil Southerland were very special to read and taught me that everything is still possible, and that I do not have to give up on my dream of becoming a professional cyclist.”

“My first season will be a transition from the junior category to racing at professional level. This is a big step, so I do not have major expectations in terms of results. I want to make progress and be useful to the team, but I feel good and eager to get started.”

About Team Novo Nordisk – Racing to Change Diabetes

Team Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes professional cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk, came together to create Team Novo Nordisk, based on a shared vision to inspire, educate and empower people around the world affected by diabetes. For more information, go to http://www.teamnovonordisk.com.

Media Contact:

Tim Lindley

tim.lindley@teamnovonordisk.com

+1-803-762-4713 (US)

+39 3911106499 (Italy)

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Team Evogen Elite IFBB Pro Derek Lunsford 2021 Olympia 212 Champion

The man who helped me get it done. Thank you, Hany Rambod, for everything you’ve done for me this past year. You’ve went over and above to help me be my best.

CAMPBELL, Calif. (PRWEB)
October 27, 2021

Evogen Nutrition, a leader in sports nutrition and supplementation, is proud to announce Hany Rambod’s FST-7 trained and Team Evogen athlete, IFBB Pro Derek Lunsford, won the coveted Olympia 212 title at the 2021 Olympia Weekend at the Orange County Convention Center in Orlando, FL.

In 2017, Lunsford placed 2nd at the NPC USA Championships, earning his IFBB Pro Card. A month after gaining his IFBB Pro status, Lunsford jumped into his first show and stood shoulder-to-shoulder with the best at the Tampa Pro. Not wasting any time, Lunsford took home his first win as an IFBB pro in his debut.

Fast-forward four years, and at the age of 28, Lunsford has become only the 6th Olympia champion to win the 212 division since its inception back in 2008. After placing 2nd in 2018 and 2019, and then dropping back to 4th at the 2020 Olympia, in February 2021, Derek turned to “The Pro Creator” Hany Rambod and his FST-7 program to push his physique to the next level and catch the eye of the Olympia judges — and Lunsford and Rambod did not disappoint.

“We’re really excited to have Derek as part of our Evogen Nutrition family,” says Lunsford’s coach, Hany Rambod. “From day one, Derek has remained committed to the plan we put in place to win the Olympia, and 2021 was his year. The improvements he made in the off-season by staying dedicated to using the FST-7 training system combined with the Evogen Nutrition supplements helped him create a 3D physique that not only looked Photoshopped but helped him come in bigger and more conditioned than ever before. He dropped the jaws of the fans, and the judges clearly saw the improvements Derek made to his physique and awarded him for it. The best part of this entire process is that we’re only just starting. Wait until you see what we bring in 2022.”

Lunsford chimed in on social media and mentioned, “The man who helped me get it done. Thank you, Hany Rambod, for everything you’ve done for me this past year. You’ve went over and above to help me be my best.”

Be sure to keep an eye out for this Olympia champion at future Evogen events! Interested in joining Team Evogen Elite? Apply for the Elite Athlete Program at http://www.evogenelite.com.

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“If they are successful, then it will force all the big food manufacturers to rethink their product portfolios,” said Pano Anthos, an investor with XRC.

BOSTON (PRWEB)
October 28, 2021

After doctors told the founder, Sung Park to eat healthier after undergoing emergency open heart surgery, he found it incredibly difficult to stick to a truly healthy diet. “I found myself constantly craving something fun to eat, but most of the snacks that I loved contained tons of sugar and refined carbs, which are incredibly unhealthy for you.” So, he started Fyxx Health and teamed up with a nutritionist Stacy Kennedy MPH, RD, LDN, CSO to reinvent the snack market.

“We put good stuff in fun stuff” is the motto of the company. They take proven actives like fiber, probiotics, vitamins, minerals and herbs that you might not get enough of every day and hide them into great tasting low sugar, low carb – snacks, cookies, candies, chips and drink mixes. “As an example, more than 90% of people don’t get enough fiber in their diet and about 40% of Americans don’t get enough Vitamin D,” says Stacy Kennedy.

The product line-up includes: low sugar, low carb cookies that contain active ingredients like probiotics, beta glucans, plant sterols and calcium. There are also sugar free gummies that taste like orange candies but are made from carrots. There’s also a wide variety of sugar free flavored drink mixes that target conditions like gut health, heart health, joint health, bone health and immunity. “We are basically tricking you into snacking healthier,” says Park.

The Food as Medicine market is rapidly expanding. According to Food Business News – “Approximately 80% of consumers have adopted a ‘food as medicine’ approach to eating, according to Nielsen, and The NPD Group found a quarter of U.S. adults are actively trying to manage their health through food. In addition to seeking healthier and more natural foods, people increasingly are cutting out foods they think could have a detrimental effect on their long-term health. Dairy, sodium and sugar are the most commonly avoided foods, with more than half of U.S. consumers cutting back on sodium and 80% looking to avoid or limit sugar, according to data from the International Food Information Council Foundation.”

The company is backed by Keen Growth Capital – Food as Medicine fund, XRC Labs, SOSV’s Food-X fund.

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“Like our business, our company culture vibrates with growth and innovation.” Asma Ishaq, CEO Modere

NEWPORT BEACH, Calif. (PRWEB)
October 27, 2021

Modere, a global, Live-Clean lifestyle brand of wellness, household, beauty and personal care products, announced today its selection to Newsweek’s 2021 list of the 100 Most Loved Workplaces. Produced in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company, the list was determined after surveying more than 800,000 employees from businesses with workforces varying in size from 50 to more than 10,000.

“The positive morale is palpable at Modere, even as we operate from a primarily remote work environment,” said Asma Ishaq, CEO of Modere. “It is especially rewarding to earn this recognition from Newsweek and Best Practice Institute, as we have worked hard to promote a culture that empowers our team members and rewards them for going the extra mile in fulfilling our mission to improve wellbeing. Like our business, our company culture emphasizes growth and innovation, because our team members are encouraged to embrace change, learn new skills and take on new challenges and responsibilities to build on individual and collective successes.”

Nancy Cooper, Newsweek’s global editor in chief, remarked, “In the wake of the pandemic, businesses hit hurdles in terms of retaining and attracting employees – but the companies that made this list are delivering the respect, care and appreciation that it takes to create a positive workplace that nurtures talent.”

“The best way to determine the strength of a company’s culture is by measuring the degree of love employees feel for their workplace,” said Louis Carter, CEO and Founder of Best Practice Institute and Most Loved Workplace.

Newsweek will feature the full list of 2021’s Most Loved Workplaces in the magazine’s October 29 print edition as well as online at (https://www.newsweek.com/americas-most-loved-workplaces-2021).

Methodology

To identify the top 100 companies for the Newsweek ranking, companies were evaluated and scored as follows: 35 percent of the initial score was based on employee survey responses; 25 percent was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed and Google; and 40 percent came from direct interviews with and written responses from company officials. Newsweek then conducted additional research into every company on the list, as well as the top runners up, to determine the final list of 100 companies and their ranking. The list includes both U.S. firms and companies with a strong U.S. presence that are based overseas.

About Modere

Modere (http://www.modere.com) is an omnichannel, consumer products company that develops and markets clean health & wellness products through ecommerce and direct-to-consumer channels. The company’s branded, award-winning portfolio of science-backed clean lifestyle products includes beauty and personal care, nutrition and household essentials that are clinically validated, US EPA Safer Choice-approved, EWG Verified™, NSF Certified, gray-water appropriate, and formulated without the use of thousands of controversial chemicals and compounds. This holistic live clean philosophy drives every aspect of the brand, going beyond its ingredient paradigm to encompass business operations, company culture, community activism and environmental advocacy.

About Newsweek

Newsweek is the modern global digital news organization built around the iconic, over 85-year-old American magazine. Newsweek reaches 100 million people each month with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

About Best Practice Institute

Best Practice Institute is an award-winning leadership and organization development center, benchmark research company, think tank, and solutions provider. BPI is the certifying body for Most Loved Workplace® and conducted the original research to create the model and criteria for becoming a Most Loved Workplace®. BPI’s research proves that Most Loved Workplaces produce 3-4 times better customer service, employee performance, and retention than companies not loved by their employees. For more information on how to apply to become a 2022 Most Loved Workplace, go to: http://www.mostlovedworkplace.com

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