All posts by imreal

Fast-Track Your Business Hits the Bookshelves


Author and Marketing Performance Management pioneer and expert Laura Patterson takes a new approach to business marketing in her fourth book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth (https://www.amazon.com/dp/0971008620). The new book, now available for purchase at Amazon and other leading retailers, helps readers apply the proven Circle of Traction framework used in the VisionEdge Marketing practices to help companies accelerate organic growth.

In his foreword to this beneficial book, David Altounian, the Associate Dean of Academic Programs and MBA Director at the Bill Munday School of Business at St.Edward’s University who also serves as a mentor at Austin’s Capital Factory writes, “Many books address marketing approaches in a theoretical way, which helps readers understand the basic concepts, but they leave many gaps in understanding how to execute. The Circle of Traction model provides a specific direction and questions to ask on the journey to creating a successful, profitable, and growing company.”

“Growth doesn’t just occur – it takes intent and deliberate action,” says Laura. “I wrote Fast Track Your Business to help companies have a customer-centric framework that provides a practical and systematic process for navigating and accelerating a sustainable path to organic growth.”

Advance Praise from Industry Leaders:

“Laura is the queen of marketing metrics. But with this book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, she has stepped outside marketing to challenge all businesses to step up their game and grow, grow, grow.” – Theresa Kushner, coauthor of B2B-Data-Driven Marketing: Sources, Uses, Results

“The most certain path to success for any business is true, organic growth driven by loyal customers. Fast-Track Your Business offers a detailed game plan for building a company-wide focus on the customer. In a world where every company claims to be customer-centric, Laura Patterson’s book will help your company become one of the few that really is.” – Roger Dooley, author of Friction – The Untapped Force That Can Be Your Most Powerful Advantage

Publishing Reviews:

“Succinct explanations and applicable advice make Fast-Track Your Business a useful tool for spurring sustainable growth.” – Foreword Reviews

”… novice and veteran marketers should find the volume of use in developing corporate strategy. A longtime advocate for marketing makes a thoughtful case for its importance in all businesses.” – Kirkus Reviews

“… packed with a great deal of valuable advice and information. Students of marketing and marketing professionals would do well to lend an ear.” – BlueInk Reviews

Fast-Track Your Business, Patterson’s fourth book focused on proving and improving the value of marketing, is now available. Visit Amazon (https://www.amazon.com/dp/0971008620) to purchase your advance copy today. To hear the latest from Laura and VisionEdge Marketing you can follow #FastTrackYourBusiness, #FastTrackYourBiz, #CircleofTraction and #FastTrackYourGrowth.

ABOUT THE AUTHOR                                    

Laura Patterson began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M.” Today she is at the helm of VisionEdge Marketing (VisionEdgeMarketing.com), and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.

Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura is honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. Engagio identified Laura among the top Marketing Operations leaders to know. Laura has served on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

Amazon: https://www.amazon.com/dp/0971008620

Contact: laurap@visionedgemarketing.com

LinkedIn: linkedin.com/company/1552061

Share article on social media or email:

Companies Join Forces to Address Urgently Needed Quality Control of CRISPR Genome-editing


“There is a rapidly increasing need for better quality control of genome-edited cells. With this new QC tool based on CRISPR-Chip, researchers can easily confirm the precision of their CRISPR experiments, for example, detection of potential off-target events,” says Jens-Ole Bock

COBO Technologies and Cardea Bio partner to bring solutions to challenges with the precision of Genome editing. The partners have agreed to co-develop and market a portfolio of CRISPR QC products and services for quality control (QC) of CRISPR research, agricultural, and pre-clinical programs. Over the longer-term, the parties aim to develop a COBO branded QC device based on Cardea’s CRISPR-Chip™ QC technology for use before and after genome-editing in the pre-clinical setting.

With the new strategic partnership, the Danish company COBO Technologies, which specializes in quality control of CRISPR-modified cells of any kind, will collaborate with San Diego-based (bio)technology infrastructure company Cardea to bring powerful QC products and services for better genome-editing applications to the global life science and agriculture markets.

The partners have begun product development of a CRISPR QC tool based on Cardea’s innovative biology-gated transistors™. By adding CRISPR-Chip QC capabilities to the Cardean transistor infrastructure, the teams will be able to achieve sensitive and fast quality control of CRISPR experiment subparts (e.g. gRNAs, Cas systems and versions, on-and-off target activity) -and the resulting genome modified cells.

“There is a rapidly increasing need for better quality control of genome-edited cells. With this new QC tool based on CRISPR-Chip, researchers can easily confirm the precision of their CRISPR experiments, for example, detection of potential off-target events,” says Jens-Ole Bock, CEO and founder of COBO Technologies.

COBO’s tools include the proprietary CRISPR InDel Profiling Platform (CIPP™) developed for in-depth detection of genome editing outcomes and PIPPR® created for extensive proteome expression profiling after CRISPR edits. Beginning in 2020, the strong sales team at Nanosens (a wholly-owned Cardea subsidiary) will market and sell COBO’s services and products for quality control in the US.

“This is a unique opportunity for us to enter the global markets together with a very competent partner that is already a part of the global CRISPR QC conversation,” says Mr. Bock.

COBO and Cardea began the development of a QC CRISPR-Chip at the start of 2020.

“Cardea and its Innovation Partners are consistently finding new ways to leverage our graphene-based, biology-gated transistor infrastructure to help the world Conduct Biology™,” says Michael Heltzen, CEO of Cardea. “In this example, our proprietary, award-winning CRISPR-Chip technology provides our partner with a unique and transformational solution to gain near-instant insight into what CRISPR is doing and whether the experiment is going according to plan. If researchers around the world are going to alter the genomes of living things, we think they must get it right, hence why we are pushing hard to give them fast and precise quality control tools together with the expert team from COBO.”

“The QC CRISPR-Chip will expand and strengthen the way we do quality control of CRISPR cells today. On top of that, the platform is portable and easy to adapt to clinical settings in the future. We already have a solid customer base eager to test Cardea’s CRISPR-Chip platform, so we’re quite excited about building our product on the Cardea infrastructure,” says Mr. Bock.

The strategic partnership will be announced at the Precision Medicine World Conference in Silicon Valley, Jan. 21-24, 2020. Visit both partners at Booth #B1714 and join the panel discussion: “How CRISPR Revolutionizes Genomic Medicine” on Friday 24th at 3:30 PM, where Mr. Bock and Cardea’s CSO, Dr. Kiana Aran, will be speaking about the importance of quality control when using CRISPR.

PIPPR® and CIPP™ are trademarks of COBO Technologies. Biology-gated transistors™ and CRISPR-Chip™ is a trademark of Cardea Bio.

About Cardea

Cardea Bio is developing a new generation of (bio)technology infrastructure based on proprietary biology-gated transistors (“Cardean transistors”). Cardean transistors leverage biocompatible graphene instead of silicon and replace optical signal observations with direct electrical molecular signal analysis. Until now, life science data was comprised of static snapshot datasets. With Cardean transistors, the company and its Innovation Partners can generate streaming multi-omics data to measure real-time biological signals. Cardea is now manufacturing chips at scale and partners have started to significantly expand the amount, type and quality of biological data they capture by building products that Conduct Biology™. Cardea is headquartered in San Diego, California.

About COBO Technologies

COBO Technologies is a fast-growing CRO specialized in services and products for quality control of genome editing applications in research and pre-clinical fields. The company supports customers globally with detailed DNA mutation analysis and complexed protein expression profiling of cells, plants or animals modified with genome editing tools such as CRISPR-Cas9, ZFNs, Meganucleases and TALENs.

Share article on social media or email:

Microbial Discovery Group Appoints New Southern Midwest Industrial and Institutional Account Manager


Darrell Taylor

Darrell Taylor, Southern Midwest I&I Account Representative for Microbial Discovery Group

Having an experienced account manager, like Darrell, dedicated to this market will allow us to bring our partners sought-after solutions and support.

Microbial Discovery Group LLC (MDG) is pleased to announce the hiring of Darrell Taylor as Southern Midwest Region Industrial and Institutional (I&I) Account Manager. Darrell will focus on servicing MDG’s partners with strategic attention to the SporActiv™ product line.

Darrell brings over 30 years of sales experience working across multiple different market sectors such as; transportation, office products, and consumer electronics.

“From my first interactions with everyone, I knew there was something special happening here. Everyone I met made me feel at home. MDG is clearly driven by the desire to get the job done but the company also recognizes people are their greatest resource. To be a part of this environment is exciting!” stated Darrell.

“We are thrilled to have Darrell join our growing team. Over the past year, the I&I market has been a focus of MDG; having an experienced account manager, like Darrell, dedicated to this market will allow us to bring our partners sought-after solutions and support. We’re looking forward to the trusted relationships Darrell will build within this market,” added Jenna Trusso, Product Manager.

About Microbial Discovery Group

Microbial Discovery Group (MDG) is an R&D driven product development and Bacillus fermentation company. MDG has the capabilities to ensure success. When partnering with MDG, you can expect high quality, consistent Bacillus strain manufacturing delivered with efficiency and integrity. MDG is passionate about applying scientific principles to create indispensable solutions for our partners while working to Feed, Clean, and Save the World. For more information on Microbial Discovery Group, visit http://www2.mdgbio.com/DT2020.

Share article on social media or email:

Diana Brown’s newly released “Mama’s Pearls” is a gladdening opus filled with motherly insights on life and faith


News Image

“Mama’s Pearls: Thoughtful devotionals about everyday life through the lens of Scripture”: an enriching compendium of wise words that reflect the quaintness of life and faith in God. “Mama’s Pearls: Thoughtful devotionals about everyday life through the lens of Scripture” is the creation of published author Diana Brown, a retired educator and administrator and a graduate of Chicago State and Roosevelt Universities.

Brown shares, “This book started out as an advice-and-answer column for the young adult women at church. I was amazed and humbled by their insights and questions about life. We decided to keep a dialogue going through e-mails they aptly named ‘Mama Said,’ and I became their MamaInResidence.

“Sections of a few of their letters and my responses are included in the book. In the months I didn’t receive questions, I wrote stories about my experiences as fillers.

“In another discussion, a young lady commented that the Bible wasn’t relevant to today’s issues, only ‘the old times,’ with no bearing on our lives. I hoped to debunk that notion with stories infused with scripture and a skosh of mother wit. It also occurred to me that these stories could help other Christians spark conversations about how God’s Word is working through their everyday experiences too in very real and practical ways they just hadn’t thought about yet.”

Published by Christian Faith Publishing, Diana Brown’s new book exudes with a matriarchal tenderness that garners the readers’ attention and instills an understanding of various positive aspects of life.

This book hopes to guide readers toward blessedness in life by shattering doubt, anxiety, and distress that are prevalent in today’s world with the help of motherly grace and wisdom.

View the synopsis of “Mama’s Pearls: Thoughtful devotionals about everyday life through the lens of Scripture” on YouTube.

Consumers can purchase “Mama’s Pearls: Thoughtful devotionals about everyday life through the lens of Scripture” at traditional brick-and-mortar bookstores or online at Amazon.com, Apple iTunes store, or Barnes and Noble.

For additional information or inquiries about “Mama’s Pearls: Thoughtful devotionals about everyday life through the lens of Scripture,” contact the Christian Faith Publishing media department at 866-554-0919.

Share article on social media or email:

Radiant Presents a Technical Talk on Considerations for Measuring the Visual Performance of Augmented Reality Displays at the SPIE AR, VR, MR Conference


Radiant Presents a Technical Talk on Considerations for Measuring the Visual Performance of Augmented Reality Displays at the SPIE AR, VR, MR Conference

Radiant’s presentation will provide a brief overview of near-eye display metrology with a focus on the specific requirements of testing AR and MR displays, given their narrow FOV and transparent display substrates.

Radiant Vision Systems, a leading provider of photometric imaging solutions for light and display measurement, announces that it will present at the 2020 SPIE AR, VR, MR Conference, taking place February 2-4, 2020, at Moscone West in San Francisco, California—one of several events surrounding SPIE Photonics West. Eric Eisenberg, Optics Development Manager at Radiant, will present his paper titled “Measuring and qualifying optical performance of AR/VR/MR device displays and addressing the unique visual requirements of transparent AR displays” during the first day of the conference. The presentation is part of the conference Technical Talks and takes place during Session 2C: AR/VR Display Optics Measurements and Analysis on the first day of the conference, Sunday, February 2, from 10:40 A.M. to 11:40 A.M in Room 2011 (Level 2 West).

Ensuring the quality of augmented (AR) and virtual reality (VR) headset displays requires precise measurement within the context of the human visual experience. Because these displays are viewed so close to the eye, even minor defects and irregularities can be noticed by the wearer, potentially interfering with functionality and user experience. The goal of an effective measurement system is to replicate human vision so as to characterize these defects and irregularities as they are visualized through the optical geometry of AR/VR headsets or glasses. In AR displays, considerations must be made for the viewing conditions that are constrained by unique fields of view (FOV), eyebox sizes, and visual performance of the transparent display’s virtual projection onto a real-world scene. These systems must meet performance thresholds for display brightness, contrast, and image sharpness in order to be distinguished when overlaid with a changing background and variable lighting conditions.

As part of the SPIE AR, VR, MR Conference Technical Talks, Radiant’s presentation will provide a brief overview of near-eye display metrology with a focus on the specific requirements of testing AR and MR displays, given their narrow FOV and transparent display substrates. The presentation will cover optical configurations and performance parameters, how to address AR measurement challenges, and recent research into testing new types AR optical architectures to match the human visual experience.

Presenting the Technical Talk on behalf of Radiant Vision Systems is Eric Eisenberg, Optics Development Manager on Radiant’s Engineering team. Eisenberg has spent years developing solutions to help display manufacturers and their upstream suppliers ensure quality and improve efficiencies in both design and production. With extensive hands-on experience incorporating imaging technology into diverse applications worldwide, he has a deep understanding of the technical considerations required for successful implementation. Prior to joining Radiant, Eisenberg held Optical Engineering roles at Lockheed Martin and Terabeam. He is the inventor of multiple patents and has a BS in Laser and Optical Engineering from the Oregon Institute of Technology.

For more information or to register for the SPIE AR, VR, MR Conference, visit spie.org/conferences-and-exhibitions/ar-vr-mr. Learn more about Radiant Vision Systems at http://www.RadiantVisionSystems.com.

About Radiant Vision Systems

Radiant Vision Systems works with world-class brands and manufacturers to deliver creative visual inspection solutions that improve quality, reduce costs, and increase customer satisfaction. Radiant’s legacy of technology innovation in photometric imaging and worldwide install base date back more than 25 years and address applications from consumer electronics to automotive manufacturing. Radiant Vision Systems product lines include TrueTest™ automated visual inspection software for quality control, and ProMetric® imaging colorimeters, photometers, and light source measurement systems. Radiant is headquartered in Redmond, Washington, USA, with strategic offices in California, Michigan, China, and South Korea. Radiant has been a part of Konica Minolta’s Sensing Business Unit since August 2015. For more information, visit http://www.RadiantVisionSystems.com.

Share article on social media or email:

American Family Care Celebrating Recognition on Entrepreneur’s Franchise 500


American Family Care (AFC) is celebrating six years on Entrepreneur magazine’s Franchise 500®, one of the world’s most admired business rankings. AFC experienced a steady climb from #405 in 2013 to #107 in 2019. The Franchise 500 ranking recognizes AFC for its exceptional performance in areas including financial strength and stability, growth rate, and brand power.

“Our consecutive ranking on the Franchise 500 is an outstanding achievement,” said D. Bruce Irwin, M.D., Founder and CEO of AFC. “Our success is the result of the dedication our employees and franchisees have for delivering compassionate, convenient healthcare to our patients around the corner and around the nation.”

American Family Care currently has more than 200 locations across the country and is the largest provider of urgent care in the country. “Our rapid growth is fueled by the nation’s need for high-quality, accessible healthcare, as well as the company’s focus on patient satisfaction,” explains Sean Hart, CFE, AFC’s Vice President of Sales and Development. “We are on track to expand our footprint to 500 locations within the next five years. Our patient-centric model is at the core of that growth, we are making it easier for families to get checked out by a medical provider seven days a week, no appointment is ever needed at AFC.”

Over the last 38 years, AFC has pioneered the concept of non-emergency room urgent care and expanded the concept across 28 states. All AFC clinics are designed, equipped, and staffed to provide accessible primary care, urgent care, and minor emergency treatment. Each clinic features a high-tech approach, including digital x-rays, on-site lab testing, state-of-the-art diagnostics, and electronic medical records. The clinics are staffed by kind, caring, and compassionate health care professionals.

During its 41 years in existence, the Franchise 500 has become recognized as an important industry measurement tool for franchisors and a primary research tool for potential franchisees. American Family Care’s sustained presence in the ranking is a testament to its strength as a franchise opportunity.

About American Family Care:

Founded by Dr. Bruce Irwin with a single location in 1982, American Family Care has pioneered the concept of convenient, patient-centric healthcare. Today, with more than 200 clinics and 600 in-network physicians caring for nearly 3 million patients a year, AFC is the nation’s leading provider of urgent care, accessible primary care, and occupational medicine. Ranked by Inc. magazine as one of the fastest-growing companies in the U.S., AFC’s stated mission is to provide the best healthcare possible, in a kind and caring environment, while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient. For more information, visit http://www.AmericanFamilyCare.com.

Share article on social media or email:

TRC Financial Hosts Event to Discuss Trends in Orange County for 2020 & Beyond


Our firm has been based in Orange County for over fifty years, and we are committed to supporting business owners and employees that call it their home, said TRC Financial Principal Darren Gallaway.

TRC Financial, an independent insurance brokerage firm, hosted a lunch and panel discussion with diverse leaders to discuss trends about Orange County, California in 2020 and beyond. A group of over 70 community members representing local businesses, community leaders, educational institutions and entrepreneurs came together on Thursday, January 16th to share ideas and discuss the outlook for Orange County as we start 2020.

The event featured four speakers that included a venture capitalist, a banking executive, a lawyer, and a local State Assemblyman. The panel of diverse leaders discussed the current state of venture capital, start-ups, banking, wealth management, business planning, estate planning and the business political environment for Orange County. The event delivered important insights, new strategic thinking for the decade, and an inspirational outlook on what’s ahead for Orange County.

“Our firm has been based in Orange County for over fifty years, and we are committed to supporting business owners and employees that call it their home,” said TRC Financial Principal Darren Gallaway. “Our event was an example of how our economy, particularly the diversity of entrepreneurs and businesses, has grown since our founding.”

One speaker was Marc Averitt, Managing Director at Okapi Venture Capital, who has been committed to funding local entrepreneurs in Southern California for over a decade. He shared historical lessons, the importance of funding local entrepreneurs and keeping the talented engineers in our community as we look ahead.

Also presenting at the lunch was Ethan Morgan, Managing Director and Market Manager at J.P. Morgan Private Bank, who shared insights into how Orange County continues to grow from its foundation in real estate and expand wealth to a broader range of industries.

David Sherak, Managing Partner, at Vogt, Resnick & Sherak, LLP, provided insights into critical legal issues regarding business and estate planning to help mitigate intra-family litigation and risks associated with wealth transfer planning.

An informative legislative perspective came from the Hon. Phillip Chen, California State Assemblyman, 55th District. Phillip shared insights and updates on legislation coming out of Sacramento and its effect on businesses and families in Orange County.

The “Orange County 2020 & Beyond” event was hosted by Darren Gallaway and Jim Roberson, Principals at TRC Financial. Please direct any questions about the Orange County for 2020 & Beyond event to TRC Financial at info@trcfinancial.com.

About TRC Financial

TRC Financial is an independent firm that delivers a reliable and unbiased approach to acquiring and managing life insurance for affluent and institutional clients. Our focus centers around proprietary plan design, product placement, and administration for life insurance, disability insurance, executive benefit plans, and private placement insurance investment accounts. We are the oldest and most established firm of its type in Southern California.

Share article on social media or email:

The Ritz-Carlton, Half Moon Bay Welcomes Ms. Clodagh Larkin as New Director of Meetings and Events


Clodagh Larkin

Clodagh Larkin joins The Ritz-Carlton, Half Moon Bay as Director of Meetings and Events

The Ritz-Carlton, Half Moon Bay is pleased to welcome Ms. Clodagh Larkin as the oceanfront resort’s new Director of Meeting and Events. Joining the resort from The Ritz-Carlton, Aruba, Larkin brings dynamic international experience within The Ritz-Carlton portfolio.

While serving as the Director of Meetings and Special Events from The Ritz-Carlton, Aruba, Larkin oversaw the entire event experience from all group guests, by taking an active leadership role in the meetings and special events, banquet, and audio-visual teams. Throughout her tenure, Larkin was awarded the Global Event Management (GEM) award, completed the Emerging Leadership Program (ELP), and increased the meeting planner engagement score by 7.9 percent.

Prior to her experience at The Ritz-Carlton, Aruba, Larkin served as Senior Meetings and Special Events Manager at The Ritz-Carlton, Fort Lauderdale, and was awarded “Five Star Leader of the Quarter” for the first quarter of 2013. Preceding The Ritz-Carlton, Fort Lauderdale, Larkin served as Meetings and Special Events Manager at The Ritz-Carlton, Lake Tahoe and The Ritz-Carlton, Powerscourt. At The Ritz-Carlton, Powerscourt in Dublin, Ireland, Larkin assisted with a successful hotel opening as she managed the pre-opening calendar of events, opening ceremony and employee pep rally on behalf of the Meetings and Special Events team.

With global experience, leadership accomplishments, and management roles, Larkin represents the perfect addition to the iconic Ritz-Carlton, Half Moon Bay.

High-resolution images of Ms. Larkin available HERE, and broader resort imagery can be found HERE (Credit: The Ritz-Carlton, Half Moon Bay).

###

About The Ritz-Carlton, Half Moon Bay

Set atop a rugged bluff overlooking 50 miles of pristine California coastline, The Ritz-Carlton, Half Moon Bay is a 261-room spa and golf resort offering a relaxing and romantic setting. As the San Francisco Bay Area’s only oceanfront resort, the timeless estate provides guests with a relaxed yet refined experience for a romantic getaway. For more information, please contact The Ritz-Carlton, Half Moon Bay at 650-712-7000. For room reservations, contact your travel professional, visit ritzcarlton.com/HMB or call Ritz-Carlton worldwide reservations at 800-241-3333.

Share article on social media or email:

Think Globally, Act Locally, Upcoming Webinar Hosted by Xtalks


Xtalks Life Science Webinars

Despite ICH E2E efforts to harmonize risk management requirements globally, variations in regulations and approach exist depending on the country or region.

Flexible processes and systems are necessary to meet diverse regulatory requirements for risk management programs in various countries globally.

On Thursday, February 13, 2020 at 11am EST (4pm GMT/UK), join guest speakers Carla Perdun Barrett, PharmD, Senior Director of Patient Safety & Risk Management at PRA Health Sciences and Dan Feith, Executive Vice President at Feith Systems and Software for an informative live webinar.

Over the last decade, pharmacovigilance professionals have witnessed a significant shift in risk management activities with regard to updated guidelines and regulations beyond North America and Europe. Despite ICH E2E efforts to harmonize risk management requirements globally, variations in regulations and approach exist depending on the country or region.

To date, risk management regulations or guidelines are in place in over 70 countries around the globe. Additionally, health authorities without established risk management regulation or guidance may request risk management plans to review or require risk management activities to be implemented. As the legislative landscape continues to evolve, the pharmaceutical industry has responded by developing flexible processes to meet the various scenarios and regulatory compliance in different countries. Oftentimes, a core or global risk management strategy is developed centrally and then provided to colleagues regionally for customization to meet local requirements. Mechanisms may be established to centralize or decentralize oversight of the local development of risk management plans, as well as local implementation of additional risk minimization measures or additional pharmacovigilance activities.

Companies must be able to demonstrate compliance with risk management commitments at any point in time. Furthermore, safety leaders are accountable for the performance of their risk management system. They must be able to review performance status on a regular basis and expect proactive resolution of any potential compliance issue. Tracking and monitoring of risk management commitments pose unique challenges due to the complexity of the activities, differences in healthcare systems and use of suboptimal and disparate tracking systems.

This webinar will be suitable for senior-level professionals and safety physicians working within:

  • Pharmacovigilance and Patient Safety
  • Risk Management
  • QPPV Office
  • Regulatory Affairs
  • Medical Affairs
  • Quality Assurance


For more information or to register for this event, visit Globalization of Risk Management: Think Globally, Act Locally.

ABOUT PRA HEALTH SCIENCES

PRA Health Sciences delivers innovative solutions that improve patients’ lives. Our people are passionate about the entire product life cycle, working tirelessly to provide quality results for clients. We offer exceptional experience across all phases, therapeutic areas, and a broad spectrum of solutions, ranging from full-service clinical development to our pioneering embedded model.

With 16,000+ employees covering 90+ countries, we reinforce an impressive global presence with keen local insights. Our project teams apply their understanding of local regulations, standards of care, and cultural customs to effectively align our approaches with each project’s unique goals.

At PRA, we love what we do because we are making a difference in the lives of patients and their family members worldwide. Over the years, we have contributed to the development of 85 products now available to countless patients. From our scientific and medical experts to therapeutically aligned project managers and monitors, we provide the commitment and expertise needed for today’s complex studies.

To learn more about PRA, please visit http://www.prahs.com or email us at prahealthsciences@prahs.com.

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com

For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/

Contact:

Candice Tang

Tel: +1 (416) 977-6555 ext 400

Email: ctang@xtalks.com

Share article on social media or email:

New Collaboration Yields Personalized Medical Guidelines and Educational Platform for Physicians


News Image

“We are keen to partner with avoMD on its innovative medical guidelines platform and to contribute our medical know-how and research to this collaboration,” says Professor Wonchul Cha, Vice CMIO at SMC.

Samsung Medical Center (“SMC”), a leading academic medical center in Seoul, Republic of Korea, and avoMD, an app-driven reference for personalized medical guidelines, are collaborating to provide internal medicine physicians with clinical decision support and medical education at the point of care.

The two parties are collaborating to integrate avoMD’s interactive software into SMC’s electronic health record. The partnership will initially target interpretation of arterial blood gas and acute kidney injury lab results. AvoMD’s software supports physicians beyond simple interpretations/calculators, offering potential differential diagnoses and guideline-supported assessments and management strategies.

“We are keen to partner with avoMD on its innovative medical guidelines platform and to contribute our medical know-how and research to this collaboration. Embedding links to avoMD’s personalized guidelines within our electronic health record system provides an interactive experience that improves patient outcomes, eases the decision-making process for physicians, and enhances learning. This partnership creates synergies for both sides,” said Professor Wonchul Cha, Vice CMIO at SMC and Lead Principal Investigator of SMC for this initiative. Professor Cha is also an emergency physician and an Assistant Professor in the Department of Emergency Medicine at SMC.

“SMC is on the cutting edge of digital health and medical innovation,” said Dr. Joongheum Park, Chairman and Head of Product at avoMD. “This partnership and the avoMD platform enable SMC clinicians to instantly access highly contextualized medical knowledge and learning at the point of care, when such content is needed most acutely. We are excited to partner with SMC in developing and delivering this technology and research.”

About SMC

When SMC opened in 1994, it changed the paradigm of healthcare by focusing on patient-centered care and a focus on customer satisfaction. SMC remains dedicated to improving health and enhancing the quality of life through the provision of state-of-the-art patient care, clinical research and education.

During the past 20 years, SMC has won first place in the National Customer Satisfaction Index (NCSI) 14 times, first place in the Korean Customer Satisfaction Index (KCSI) 16 times, first place in the Korean Standard – Service Quality Index (KS-SQI) 12 times consecutively, and has been selected as the top medical center in the hospital sector in Brand Star 12 times consecutively.

SMC is the leading research-oriented hospital in Korea equipped with appropriate facilities and personnel, with the training, knowledge and experience necessary to conduct pre-clinical and clinical research. SMC plans to achieve medical innovation in the future to promote the happiness of patients and will develop into a global hub of biohealth care study and link the industry by connecting to hospitals, R&D Centers, schools, and enterprises. At the same time, SMC will create the image of a new future hospital as a public medical institution that leads social contribution. For more information on SMC, please visit SMC’s website.

About avoMD

avoMD offers physicians interactive and personalized medical guidelines and educational resources at the point of care. avoMD actively partners with medical institutions and physicians to deliver contextualized and digestible clinical decision support to clinicians, improving physician workflow and education. avoMD’s content is organized and developed by a growing community of physicians and maintained by our Scientific Advisory Board, which consists of specialist clinicians and scientists. Two of avoMD’s founders are practicing Internal Medicine physicians: Dr. Joongheum Park and Dr. Yair Saperstein. For more information or to get involved, visit http://www.avomd.io.

Download the iOS App or Android App.

Follow avoMD on LinkedIn, Facebook, and Twitter.

Share article on social media or email: