Since we get vitamins naturally from the foods we eat—and most should come from food—the only true way to customize vitamins and prevent overnutrition is by taking food intake into account.
October 15, 2020
Gini Health, a Techstars startup with a health and wellness tracking app that supports continuously hyper-customized smart vitamins, today announced it has integrated with MyFitnessPal—among many other health trackers—to create vitamins that fill in dietary gaps. Gini Health is on a mission to motivate consumers to get most of their vitamins from real food and prevent overnutrition. And, since these vitamins are Canadian made, they’re regulated by the federal government, unlike the U.S.
Overnutrition, the less-talked-about but still dangerous side of malnutrition, is increasing as people spend more time at home, focused on their health and trying to build immunity against COVID-19.
“The popular belief is that vitamins are…just vitamins, so they can’t do any harm. A riskier belief is that if some vitamins are good, then more must be better,” said Gurjot Narwal, Gini Health founder and CEO. ”Vitamin companies make more money when you purchase more vitamins, so it’s not surprising that these have become the prevailing views in society.”
Unlike other custom vitamin companies that ask customers to take a simplistic 1-minute quiz, Gini Health combines its users’ health data from fitness trackers like the Apple Watch, apps like MyFitnessPal, and even DNA tests from 23andMe and others. Every formulation of Gini Smart Vitamins is unique, and identical twin sisters would still see different ingredients. In addition, this formulation comes as just one or two capsules. Other companies typically send their customers handfuls of vitamins.
“Since we get vitamins naturally from the foods we eat—and most should come from food—the only true way to customize vitamins and prevent overnutrition is by taking food intake into account,” added Narwal. “Gini Health’s new integration with MyFitnessPal and all major nutrition trackers, including Apple Health, Google Fit, Fitbit and Oura ring, helps us do just that.”
Gini Health offers the most customized vitamins on the market by taking into consideration a combination of genetic risks, current health, health goals and food intake—and on an ongoing basis, users can track lifestyle changes (such as spending more time indoors, requiring more Vitamin D) and health data such as sleep, diet and even their poop—creating a continuous personalization.
About Gini Health
Gini Health is changing the status quo of the one-size-fits-all approach to nutrition and vitamin supplements through technology and data-driven personalization. The company’s mission is to reduce its customers’ reliance on supplements and push them toward better dietary choices. It is the first and only smart vitamin solution that has a dynamically-changing multivitamin formula that adjusts to the individual’s lifestyle. This is built upon the solid base of genetic data, current health status and health goals along with lifestyle data like diet, sleep and exercise to provide personalized nutrition targets and supplement plans to address health and nutrition in a holistic way. For more information, visit ginihealth.com. Gini Health’s press kit is available here.
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