NEW YORK (PRWEB)
October 18, 2021

FORTË, the fitness industry’s only turnkey premium live & on-demand streaming white-label digital solution, today announced that Shane Edmonds has joined as Chief Technology Officer (CTO). In this role he will oversee the technology team and drive the continued evolution of FORTË’s cutting edge platform.

Most recently, Edmonds served as Chief Technology Officer at Aventri, a well-known player in the cloud and mobile Event Technology space, where he spent 7 years bringing to market a successful virtual meetings and events platform. He expanded the product into over 80 countries, serving more than 5M users annually. Edmonds earned a bachelor’s degree in engineering and applied science from Arizona State University, and has over 20 years of technology experience. Edmonds also brings a deep background in the health & fitness industry to FORTË–having previously served as CTO of Crunch Fitness and Motionsoft.

“Edmonds has the exact type of technology and industry expertise we need at this stage of our company’s growth, and has already made a positive impact on our team,” said Lauren Foundos, CEO and Founder of FORTË. “We are a technology focused company building out an immersive digital fitness experience for our clients. Edmonds is the perfect person to take our tech to the next level as he brings SaaS, video streaming, gym management software and payment knowledge, fitness industry experience, and has scaled companies from similar stages to great successes. I’m confident that Edmonds will enable us to keep our first-mover advantage, while maintaining the best platform for our clients as trends and consumer behavior evolve. Edmonds is a huge victory for the company!”

“I am truly excited to be joining FORTË, an emerging leader in the Fit Tech sector,” said Edmonds. “FORTË has brought to market an incredible product offering that differentiates it from other Digital Fitness products by seamlessly bridging analog, hybrid, and virtual wellness experiences in a compelling way. FORTË is already working with some of the world’s best Fitness brands and I am looking forward to expanding the product offerings, growing our client base, and ushering in this exciting new era for the industry.”

ABOUT FORTË

FORTË is a female founded and led technology company. Launched by Lauren Foundos in 2015, FORTË’s while label streaming platform helps boutique fitness studios, big box gyms and health clubs create premium live and on-demand fitness experiences for members. The FORTË solution is proprietary, turn-key and all inclusive. The company provides hardware and software, and facilitates the entire installation process. By removing complexities associated with production, FORTË’s fully-automated streaming solution allows fitness operators to focus on what they do best – create world-class content and deliver it to members wherever they are. For more information, please visit http://www.goforte.fit or contact the company at partnerships@forte.fit.

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