Category Archives: Health

What is new in the field of Health. Trending topics, and cutting edge research in the are of Health. Press Releases that give us updates on Health.

Farley Center adds Dr. Melissa Lee Warner to help medical professionals, lawyers, and corporate leaders receive specialized addiction treatment.


Veteran addiction physician Dr. Melissa Lee Warner has rejoined The Farley Center, the nationally renowned addiction treatment program, as director of its professionals program. Warner previously served as Farley’s medical director from 2000–2013. She returns to lead and continue the ongoing augmentation of Farley’s longstanding professionals program that thirty years ago was one of the first in the country to address the needs of specific professionals and their unique needs. This population includes doctors, nurses, lawyers, and other professionals who must also navigate licensure issues and recovery monitoring by governing boards as part of their recovery. Other professionals, such as pilots or military leaders, who are responsible for the lives of others on a daily basis, are good candidates for the program.

During the current COVID-19 pandemic, access to addiction treatment has been a growing concern and need. Medical professionals are among the top of the list of people dealing with stressful and traumatic situations. While there is great public awareness around the opioid crisis, the National Institute on Alcohol Abuse and Alcoholism lists alcohol-related fatalities as the third preventable leading cause of death in the United States, killing an estimated 88,000 people annually. Factoring in the surging rise of alcohol sales in recent weeks, we may soon face an even greater and more complicated addiction crisis.

Market research firm Nielsen reported:

  • U.S. sales of alcoholic beverages rose 55% in the week ending March 21
  • Spirits rose 75%
  • Online alcohol sales were up 243%

“We know that addiction can manifest at any time but one of the factors associated both with relapse, and with an escalation of active addiction, are stressors. There are a multitude of reasons why stressors are higher right now than at other points in time,” said Dr. Warner. “What’s important is that we maintain our system of in-depth evaluations, and continue to serve addicted professionals and others who need treatment. We understand that when a window of opportunity opens and someone is willing to get help for their addiction we need to bring them in as soon as possible and get them settled and safe.”

About The Farley Center

The Farley Center provides a continuum of care for individuals who have a primary substance use disorder, requiring intensive, in-depth psychotherapeutic intervention, safe medicated withdrawal, as well as educational and experiential approaches to assist them into recovery. Many of our patients have been diagnosed with complicating medical conditions, co-occurring mental health and/or chronic pain syndromes. Learn more about The Farley Center at http://www.farleycenter.com.

Share article on social media or email:

Kessler Foundation Ranks among Best Nonprofits to Work For and Best Places to Work in New Jersey


NJBIZ and NPT's best places to work logos

“Given future uncertainties, the work we do is more important than ever,” affirmed Rodger DeRose, President and CEO of Kessler Foundation. “We weathered the recession of 2008 with our employees as our top priority. We plan to do the same as we move forward together through this crisis.”

Kessler Foundation, a major nonprofit organization in the field of disability, has once again been placed among the Best Nonprofits to Work For in the U.S. and Best Places to Work in New Jersey. The awards were announced earlier this month by the Nonprofit Times and NJBIZ.

“These workplace recognitions are welcome news as the COVID-19 pandemic tests our resilience,” said Rodger DeRose, president and chief executive officer of Kessler Foundation. “In the spirit of these awards, we are pushing ahead with our research and philanthropic activities in a landscape that has suddenly and radically changed. With renewed resolve, our staff is adapting to this new reality. Their response reflects our long-term investment in our employees and the resources they need to change the lives of people with disabilities.”

Kessler Foundation employs 160 people at its New Jersey locations in East Hanover and West Orange. Foundation scientists conduct rehabilitation research that improves the lives of individuals with disabilities caused by neurological illness and injury, musculoskeletal diseases, and breast cancer. The Foundation strives to help people regain function, and participate fully at home, in the community, and in the workplace. Because employment is essential to achieving independence, the Foundation has awarded more than $47 million in grants to innovative initiatives across the nation that expand employment opportunities for people with disabilities. Recently, emergency funding has been made available to current grantees affected by the public health crisis.

“Given future uncertainties, the work we do is more important than ever,” affirmed DeRose, “We weathered the recession of 2008 with our employees as our top priority. We plan to do the same as we move forward together through this crisis.”

Best Nonprofits to Work For Award

For the nonprofit recognition, organizations were evaluated for leadership, corporate culture, employee engagement, and satisfaction. Kessler Foundation is ranked number 25 out of 27 in the medium category (50-249 employees), and number 48 overall. The 50 top nonprofits are listed in this digital edition of The NonProfit Times: https://www.thenonprofittimes.com/the-nonprofit-times-digital-edition/

Best Places to Work in New Jersey Award

NJBIZ lists Kessler Foundation among the Best Places to Work in New Jersey in the medium category (15-249 employees). Each company’s ranking will be revealed at NJBIZ’s annual awards reception and ceremony, which was rescheduled to September 17, 2020 at iPlay America’s Event Center in Freehold, NJ. For a complete list of the 2020 Best Places to Work in New Jersey program, visit https://njbiz.com/welcome-ad/?retUrl=/best-places-to-work-in-nj-2020/

The Best Companies Group managed registration, administered surveys, analyzed the data, and determined the final rankings for both The NonProfit Times and NJBIZ awards.

About Kessler Foundation:

Kessler Foundation, a major nonprofit organization in the field of disability, is a global leader in rehabilitation research that seeks to improve cognition, mobility, and long-term outcomes—including employment—for people with neurological disabilities caused by diseases and injuries of the brain and spinal cord. Kessler Foundation also leads the nation in funding innovative programs that expand employment opportunities for people with disabilities.

For more information, visit KesslerFoundation.org.

Contacts:

Carolann Murphy, PA; 973-324-8382; CMurphy@KesslerFoundation.org

Share article on social media or email:

easyMedicare.com Announces Theismann as Brand Ambassador


“Mr. Theismann’s long career and stellar reputation are a credit to his character, and we’re delighted to team up with him to spread the word about easyMedicare.com,” says Anthony P. Solazzo, CEO and Founder of e-TeleQuote.

easyMedicare.com (https://www.easyMedicare.com), an affiliate of e-TeleQuote Insurance, Inc., is proud to announce that Joe Theismann, former Super Bowl winning quarterback and NFL MVP, has joined the brand in its mission to make navigating Medicare easier. Theismann will play a vital role in easyMedicare.com’s efforts, including being featured in an integrated multimedia campaign.

Theismann played 12 seasons in the NFL, all with the Washington Redskins. His many athletic achievements include leading his team to victory in Super Bowl XVII and being named the league’s Most Valuable Player in 1983. Following his retirement from football, Theismann spent nearly 20 years in the broadcast booth for ESPN’s Sunday Night Football and Monday Night Football broadcasts. He is also a renowned public speaker, appearing at leadership events across the country. In addition, his motivational book, “How to be a Champion Every Day: 6 Timeless Keys to Success,” is scheduled for publication in June 2020.

Theismann attended the University of Notre Dame, an institution with a storied football tradition. While there he compiled a record of 20-3-2 as a starter. In 1970, Theismann earned honors as an All American. Even more impressively, he was named an Academic All American in that same year. In 2003, he was elected to the College Football Hall of Fame.

“Mr. Theismann’s long career and stellar reputation are a credit to his character, and we’re delighted to team up with him to spread the word about easyMedicare.com,” says Anthony P. Solazzo, CEO and Founder of e-TeleQuote. “With his partnership, we look forward to educating people and helping even more Americans find a Medicare plan that suits them.”

easyMedicare.com offers educational information and no-cost consultations from licensed agents via phone for residents of all 50 states. The agents assist people with the evaluation of Medicare plans in their area. The company also provides a self-service option with its online enrollment portal through which beneficiaries can find, compare, and enroll in Medicare plans fully online via their desktop computer or mobile device.

About e-TeleQuote and easyMedicare.com

e-TeleQuote Insurance, Inc., the owner and operator of easyMedicare.com, is an independent digital insurance marketplace providing individuals the ability to purchase Medicare insurance from the comfort of their homes. The company diligently researches available plan options from multiple insurance carriers, helping people choose a plan that best suits their needs. e-TeleQuote provides personal consultation through experienced licensed Medicare advisors who suggest plan coverage options based on an individual’s particular needs. The company has proudly served tens of thousands of people across the United States.

Share article on social media or email:

HGE Health and Adherium collaborate to Integrate Medication Compliance Into Digital COPD and Asthma Management Platform


“Our clinically-validated algorithms combined with knowing whether patients are in compliance with their prescriptions will also allow the effectiveness of different medications to be evaluated on a patient by patient basis,” explained Michael J. Markus, PhD, the CEO of HGE Health

HGE Health has reached an agreement with Adherium to integrate Adherium’s medication compliance sensor technology into HGE Health’s digital patient management platform. The HGE Health platform currently takes into consideration a patient’s symptoms to determine whether that patient’s condition is worsening, or is expected for the current state of their COPD. Integration of Adherium’s Hailie™ sensor will allow the contribution of each patient’s adherence, or lack thereof, to an inhaled prescription drug regimen to be considered in evaluating the patient’s condition for worsening trends.

HGE Health’s digital platform and technology-enabled services, called HGE Care, allows pulmonary and primary care physicians to remotely care for patients from anywhere in the nation, and help patients better understand and manage changes in their COPD symptoms. Thanks to daily digital interaction with their healthcare team, patients are engaged in their own symptom management, and log their symptoms on the HGE Care platform over 80% – 90% of the time. In the background, Adherium’s integrated medication compliance sensor detects the frequency and quantity of an inhaled drug taken by the patient to be included in the symptom logs.

“The symptoms of patients enrolled on our digital platform may become more severe not because their current medical condition has worsened, but because they have failed to take their medications as prescribed,” explained Michael J. Markus, PhD, the CEO of HGE Health. “Our clinically-validated algorithms may recommend prescribing a higher dose of a recovery medication or other drug than was previously prescribed, but the higher dose may be unnecessary if the patient complies with the original prescription. Knowing whether patients are in compliance with their prescriptions will also allow the effectiveness of different medications to be evaluated on a patient by patient basis. This new ability to monitor and consider medication adherence is appealing to our existing customers and partners.”

“For example, Respircare in Tulsa, Oklahoma will be one of the first in the country to utilize the Hailie™ sensor with HGE technology. This new capability is already expanding Respircare’s relationships with local payors and native American tribes for COPD and asthma management in Oklahoma,” explained Dr. Mark Boomer, MD, CEO of Respircare. “Patients enjoy peace of mind that each day they experience a change from their typical COPD symptoms, their own physician/care team will provide same-day feedback, occasionally involving no more than an instruction to take a medication, as prescribed. As a result, patients breathe easier, avoid ER and hospital admissions, and enjoy an improved quality of life, all while reducing overall healthcare costs for patients and their health plans.”

“Adherium’s Hailie™ sensor was initially developed to monitor when, and how often asthma patients used their rescue inhaler,” explained Mike Motion , COO of Adherium. “The sensor technology is very adaptable, and is compatible with the majority of inhalers used in asthma treatment today and is well suited to monitor medication compliance across a wide variety of chronic illnesses, including COPD, that are effectively treated with inhaled medications.”

It is this adaptability to a variety of chronic illnesses that HGE Health plans to leverage for one of its many expansions outside of COPD planned for 2020. HGE Health, currently the market leader and only full-service remote patient management solution in the COPD space, will now expand its offerings to new and existing customers for remote asthma management as part of this alliance with Adherium. The Adherium collaboration with HGE Health provides an option available to HGE Health’s substantial customer base of payers and healthcare providers.

Based in Fort Washington, Pennsylvania, HGE Health has built an international reputation in the field of COPD and pulmonary medicine, helping COPD, lung transplant and other respiratory patients and physicians control pulmonary issues. With over a decade of experience remotely monitoring COPD patients and facilitating early clinical interventions, HGE Health has observed patients experiencing fewer severe symptoms and a general improvement in the quality of life.

Adherium has become a global leader in medication compliance technology by developing multiple FDA approved medical devices. Adherium’s technology has been used in clinical studies resulting in more than 80 peer-reviewed papers. The developments were motivated by the realization that more than 50% of patients suffering chronic illness do not take their medications as prescribed, leading to poor patient outcomes, disease progression, and an estimated burden of $100-300 billion annually in avoidable direct healthcare costs in the US alone, and a $564 billion burden globally. The resulting monitoring technology uses wireless communications technology to provide real-time data collection and reporting from Adherium’s Hailie™ sensors.

About HGE Health

Headquartered in Fort Washington, PA, HGE Health harnesses its deep experience in chronic disease management and digital health in pulmonary disease, telemedicine, and mobile health to develop a clinical services platform that delivers better care faster at a much lower cost for patients, physicians and payors. Built on clinical protocols developed and supported by 16 years of research, the company’s technology has compiled the longest-running and world’s largest longitudinal data set of COPD symptoms, interventions, and clinical management to help physicians provide care for a geographically and socio-economically diverse COPD and pulmonary patient population.

About Adherium

Adherium is a global leader in digital health technologies which address sub-optimal medication use in chronic disease. Among those technologies is the Hailie™ sensor technology, which attaches to prescription inhalers to provide reminders and to monitor inhaler usage. Independent studies have shown that the Hailie™ sensors improve medication adherence and health outcomes for patients with chronic respiratory disease.

About RespirCare

Founded in Tulsa, OK, RespirCare is a novel clinic dedicated to treating acute and chronic respiratory conditions, from minor to the most severe. Remote symptom monitoring is offered to allow clinical interventions to be performed immediately, as symptoms begin to worsen. Treatment is available at RespirCare by appointment and as a walk-in clinic, which is open 7 days a week to ensure immediate care is available when patients need it most. A separate waiting room available for contagious patients, and oxygen outlets throughout establishes a patient-centric waiting environment with patient wellbeing and comfort in mind. RespirCare offers regular and after-hours care for no more than the cost of a visit to your regular pulmonary specialist, avoiding the costs of an emergency department visit.

Share article on social media or email:

Industry’s First Cisco, Avaya & Genesys CTI Connector For EPIC By NovelVox


People prefer interacting before availing any service, especially when its healthcare. Trust regarding the genuineness of products, reports, and service is what they look forward to and so they prefer directing dialing in the contact center. Here, an agent merely transferring a call to the concerned department might not be very helpful as no one wants to hold the call and discuss issues repeatedly. Healthcare contact centers need a solution to equip agents with technology that help them create personalized caller experience. This is where NovelVox EPIC connector can do wonders for your healthcare business. NovelVox has been serving call center industry for the past 11 years and has designed solutions focusing on various business verticals or industries. EPIC CTI connector is one for the healthcare industry to empower agents to deal with issues of booking or confirming appointments, scrambling between applications for information gathering and more.

NovelVox has embedded a CTI connector in Hyperspace. Agent logs into Hyperspace application that has CTI call controls and agent state control. NovelVox connector pops out the page with caller information and agent accepts call within Hyperspace to avoid any page switching. The connector is loaded with features such as click-to-dial, call transfer, contact search, automatic customer record retrieval, etc. It empowers Cisco, Avaya, Genesys contact center agents to improve resolution and lower average handle time with more patient satisfaction.

Amit Gandhi, CEO NovelVox says, “Healthcare industry is booming and highly focused on patient experience. Here, not so effective call interaction can be a disappointment for the patient. This is often because EHRs and EMRs have always been tough to integrate by contact centers software due to various security concerns as there is patient data. So, our NovelVox team worked hard to embed call controls within Hyperspace. Now the agents can remain on the same environment or screen with added call controls. This empowers agents to reduce call handle time, improve call resolution and enhance caller experience drastically.

About NovelVox

NovelVox is a global software company that has been developing flexible and optimized Contact Center Agent Desktops and Wallboards for Cisco, Avaya, Genesys, and Five9 for over 11 years. NovelVox has an extensive library of over 70 3rd party application integrations. The Novelvox Cisco Finesse Gadget Designer is the world’s only drag and drop Finesse gadget designer, empowering companies to create their perfect agent environments as and when required. With over 150 global deployments across verticals, including banking, telecoms, healthcare, government, education, and retail, NovelVox has the experience to create customized solutions for the healthcare industry.

Share article on social media or email:

LivBar Launches in Piggy Wiggly, Lowes Foods, and Plaid Pantry


Oregon-made organic superfood bars rapidly expand across US

LivBar has seen whirlwind growth in 2020, and bars are now available in every state in the US. They continue to expand their footprint into larger retailers beyond the natural food sector including the traditional grocery and convenience store segments. Over the next month, LivBar will be launching in Lowes Foods (East Coast), Piggy Wiggly (South East), and Plaid Pantry (Pacific Northwest).

The combination of superfoods, low allergen (gluten free, GMO free, soy free, dairy free, corn free, peanut free) ingredients, a crunchy and chewy texture, and a home compostable wrapper have captured the interest of consumers and retailers alike.

Created by Jan Johansen, a practicing nutritionist in Salem, Oregon, in 2012, she was ahead of her time using organic superfoods and compostable packaging from the very start. Over the last eight years, the market has made major shifts into the fast-moving current that LivBar was founded in.

LivBars are innovative in the bar space as one of the few baked bars and fall in the sweet spot between hard nut bars and soft date paste bars. They are all plant-based vegetarian with two vegan options.

“All this growth has been personally overwhelming,” Johansen said. “I always hoped, but never anticipated, how many people are taking their health seriously and looking for organic, real food alternatives, that are good for their bodies, minds, and the environment.”

LivBar has rapidly gained momentum since early 2019 to expand the brand, gaining national distribution in UNFI, KeHE, DPI, Core-Mark, and McLane, and also winning an impressive string of awards, including Entrepreneur of the Year, Most Mindful Consumer Packaged Good, and Oregon Organic Processor of the Year.

LivBars are currently available nationwide, online at Amazon Prime, Amazon Subscribe and Save, direct from the LivBar website (http://www.livbar.com), and in thousands of stores including Whole Foods, Erewhon, Fresh Thyme, Bristol Farms, and now Piggy Wiggly, Lowes Foods, and Plaid Pantry. LivBar is distributed nationally through UNFI, KeHE, Core-Mark, McLane, and DPI Specialty Foods.

About LivBar®

LivBar was founded in 2012 in Salem, Oregon, by two nutrition and fitness experts, Jan and Gabe Johansen. Jan was challenged to find any truly healthy energy bars she could recommend to her clients, so she created the LivBar recipes. LivBars are crunchy and chewy and come in five delicious superfood flavors: Coffee Maple Cacao, Raspberry Kale Maca, Blueberry Vanilla Kale, Ginger Lemon Turmeric, and Lemongrass Cherry Matcha. For more about LivBar, visit LivBar.com or check out our social media channels: Facebook, Instagram, Twitter, & LinkedIn.

About Plaid Pantry

Plaid Pantry is a locally owned and operated 108 location convenience store chain based in the greater Portland Oregon area, with stores ranging from Salem, Oregon to Seattle, Washington. They carry the widest variety of beverages and snacks of any local convenience store and have recently added many organic, GMO-free, fair trade and other healthier choices to their stores.

Lowes Foods

Lowes Foods began in 1954 as a single store in North Wilkesboro, NC, and has grown to become a major supermarket chain operating in North Carolina, South Carolina and Virginia. The company grew rapidly during the 1960s, ’70s and early ’80s. Lowes Foods was acquired by Merchants Distributors, Inc. (MDI) in 1984 and began an aggressive expansion program in 1986, opening 19 stores over the next four years. In 1997, Lowes Foods acquired Byrds Food Stores, located in eastern North Carolina. It continued its growth in 2000 with the purchase of 13 Hannaford stores. Today Lowes Foods operates close to 100 stores and continues to open new stores throughout North and South Carolina.

Piggly Wiggly

Piggly Wiggly®, America’s first true self-service grocery store, was founded in Memphis, Tennessee in 1916 by Clarence Saunders. Saunders’ reason for choosing the intriguing name “Piggly Wiggly®” remains a mystery; he was curiously reluctant to explain its origin. Someone once asked him why he had chosen such an unusual name for his organization, to which he replied, “So people will ask that very question.” Regardless of his inspiration, he succeeded in finding a name that would be talked about and remembered. Today there are more than 530 Piggly Wiggly stores serving communities in 17 states. All Piggly Wiggly® stores are independently owned and operated, and though they are located primarily in the Southeast, there are Piggly Wiggly® stores and as far north as Wisconsin.

Caravan Health Launches COVID-19 Patient Engagement Solution


“We believe this innovative technology will help patients stay in touch with their care teams to monitor COVID-like conditions remotely during this public health emergency,” commented Tim Gronniger, CEO and President, Caravan Health.

Today, Caravan Health, announced the initial beta launch of a COVID-19 patient engagement application in one of its rural client sites in California. This is the latest tool helping clinicians deliver virtual care services from the nation’s leader in accountable care and population health programs.

In January of this year, Caravan Health acquired Wellpepper, a Seattle-based technology company, that has developed an award-winning patient engagement platform used across major health systems. As the nation grappled with COVID-19 and new virtual service regulatory changes, Caravan Health accelerated its work with the patient engagement platform to provide its clients with tools to manage and monitor COVID-19-related cases more effectively.

“Our teams have worked diligently to develop and fine tune this patient engagement tool to ensure it is reliable and user-friendly. We believe this innovative technology will help patients stay in touch with their care teams to monitor COVID-like conditions remotely during this public health emergency,” commented Tim Gronniger, CEO and President, Caravan Health.

The application enables clinicians to send a daily, comprehensive account of potential COVID-19 symptoms to their Medicare patients. Patients can self-report their temperature, communicate social determinants of health and request a follow up phone call. Clinicians can track their patient’s reports directly through the application more efficiently without having to wade through excel spreadsheets and individual notes. The technology also helps protect patients and providers from unnecessary risk.

Caravan Health is committed to helping providers and community health systems navigate the COVID-19 public health crisis. Each week, the company hosts free, educational webinars to help clinicians and providers stay informed to the latest information. Topics have included primary care, virtual care best practices and new regulatory changes which are also made available on its COVID-19 Resource page. Please visit caravanhealth.com/covid-19 to learn more.

About Caravan Health:

Caravan Health helps providers make accountable care work regardless of their size, location, history, or demographics. Caravan Health gives community health systems and providers a way to create more scale, drive more change, and generate more revenue. The 250+ health systems who have turned to Caravan achieved single-year savings greatly exceeding the national average. Health systems and providers across the country are using our proven population health programs to ensure better outcomes for their patients every day. With Caravan Health, now the numbers work. For more information visit http://www.caravanhealth.com.

Share article on social media or email:

BCBSNE Enters Into Agreement With SpectraMedix


SpectraMedix offers cloud-based analytics applications to support value-based programs (VBP) like BCBSNE’s Total Care.

Blue Cross and Blue Shield of Nebraska (BCBSNE) has selected SpectraMedix as its data analytics vendor to support collaboration with health care providers across the state.

BCBSNE’s Total Care program is a value-based model that reimburses providers based on the quality of care they coordinate instead of the number of services they perform. BCBSNE collaborates with Accountable Care Organizations (ACOs) and Patient-Centered Medical Home (PCMH) providers to deliver Total Care, and they rely on actionable data analytics to continually monitor quality and improve patient outcomes while lowering costs.

SpectraMedix works with health care organizations and offers cloud-based analytics applications to support value-based programs (VBP) like BCBSNE’s Total Care. BCBSNE will use SpectraMedix’s VBP Contract Modeler and VBP Performance Portal applications to effectively assess its member population, model contract parameters and generate reports. This will enable BCBSNE to provide ACOs with clinical, utilization and financial insights to manage care and costs.

SpectraMedix will also provide BCBSNE with comprehensive data mapping, validation and warehousing.

Blue Cross and Blue Shield of Nebraska Inc. has been leading the way in supporting patient-focused care since 1939. It is the state’s largest health insurance company, and the only one headquartered in Nebraska. BCBSNE is an independent licensee of the Blue Cross and Blue Shield Association. Learn more at NebraskaBlue.com.

SpectraMedix helps payers and providers make the most of their journey to value-based payment. Our flagship product, the VBP Performance Suite, supports health plans and their provider networks with an integrated suite of applications that streamline the process of VBP contracting, performance improvement, and provider enablement. It is powered by The SpectraMedix Platform™, a scalable, HIPAA compliant, NCQA certified cloud-based framework that is the cornerstone of all SpectraMedix applications. The Platform’s data integration capabilities include real-time EHR interfaces, including FHIR, and APIs can be leveraged to import data directly from EHR systems on-demand and in real-time. Download our Company Overview to learn more.

Share article on social media or email:

VLogic Systems, Inc. Announces Life Safety Compliance Alliance


“We are delighted that SMS has agreed to team up with VLogic!,” said George Koshy, President of VLogic Systems

VLogic Systems, Inc., a leading integrated workspace management software SaaS provider, today announced the execution of a strategic alliance agreement with Arlington Heights, Illinois-based, Safety Management Services, Inc. (SMS), one of the leading providers of life safety, accreditation, and safety compliance services.

“We are delighted that SMS has agreed to team up with VLogic!” said George Koshy, President of VLogic Systems. “Our cloud-based workspace management software and implementation services will be substantially enhanced by the addition of SMS’ deep expertise in safety compliance,” added Duane Harris, VLogic Chief Operating Officer.

The two companies are highly complementary. Where VLogic focuses on software and related services for managing complex healthcare and enterprise workspaces, and the assets within them, SMS focuses on services that audit and verify that these facilities are in compliance with key safety regulations from the Joint Commission and other regulatory bodies. The combined offerings are expected to give customers greater value than if the same products and services were offered separately.

“I believe that the formation of this relationship will enable both companies to deliver significantly more to our mutual clients than we could individually,” said Robert Bartels, President of SMS.

About Safety Management Services, Inc.

Safety Management Services (https://www.safemgt.com/) provides consulting support for healthcare organizations related to the Physical Environment, including Life Safety, Environment of Care, and Emergency Management. Safety Management Services provides consulting, publication, educational services, and compliance software solutions to clients across the country and abroad.

About VLogic Systems, Inc.

VLogic Systems, Inc., an integrated workspace management software (IWMS) pioneer, provides cloud-based SaaS solutions that maximize the value of enterprise physical facilities, assets and real estate portfolios—by dramatically simplifying workspace management, using an intuitive, spatially-centered model that reduces management time and cost. VLogic Systems Inc. is headquartered in Concord, MA. For more information, go to http://www.vlogicsystems.com/

VLogic Systems, Inc.

pr@vlogicsystems.com

978-341-9000 x407

LinkedIn: https://www.linkedin.com/company/vlogicsystems/

Share article on social media or email:

Goodway Group Creates COVID-19 Dashboard with Localized Programmatic Data and Trends


Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has launched a dashboard to explore COVID-19’s continued impact on the programmatic ecosystem. With marketers rethinking their 2020 plans and forecasts, the dashboard helps give insight into how they should begin pivoting their strategies.

To identify emerging trends and insights, Goodway Group is evaluating data across multiple dimensions, including event-level data from buying platforms and strategic supply-side platform partners. Marketers can use these metrics as a resource to understand the significant impact on the core dynamics of the programmatic marketplace at a national and state level, and better inform their strategies as a result.

As marketers plan for the future, it’s important to analyze regional trends and understand the impact that states are seeing. Current data shows that Pennsylvania and New Jersey have seen a less direct impact on CPMs, in contrast to Washington and California. Some states, including Michigan and Connecticut, have seen later drops in their programmatic auction competition. This resource outlines the importance of zeroing in on the right markets, which is seen in the vast differences state-to-state.

“As consumer behavior shifts and many brands adjust their media strategies in response to the pandemic, marketers need to rethink their strategies based on what’s happening in the United States, down to a regional level,” said Benjamin Diesbach, lead data insights analyst at Goodway Group. “This might not have been considered in the past and is important to factor in future programmatic planning. This is a fluid and dynamic environment, and with CPMs currently going down and inventory going up, they have to look at these trends through a localized lens and evaluate the most up to date information in order to move forward.”

The dashboard features interactive graphs, updated daily, to showcase buy-side prices and competition trends. By analyzing infection rate timing, measured with intrinsic state attributes and overall national trends, Goodway Group is able to further uncover distinct patterns in CPMs. The dashboard also breaks down channel CPMs, highlighting variation across Connected TV (CTV), display and video.

Goodway Group has also released a COVID-19 focused newsletter to share best practices, trends and news. To sign up for this newsletter, visit here.

About Goodway Group:

Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs – and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com.

Goodway Group. Honestly Smart Digital.

Share article on social media or email: