“The Lift Project contains insights that benefit everyone, regardless of where they are on the mental health continuum.”

ST. LOUIS (PRWEB)
March 30, 2021

The American College of Lifestyle Medicine (ACLM) today announced that mental well-being program The Lift Project has earned Certified Lifestyle Medicine Program designation. The designation recognizes, supports and encourages adoption of evidence-based health intervention programs that meet rigorous review requirements and standards for offering lifestyle modification for chronic disease treatment and reversal.

Lifestyle Medicine is defined as the use of evidence-based lifestyle therapeutic intervention—including a whole-food, plant-predominant eating pattern, regular physical activity, restorative sleep, stress management, avoidance of risky substances, and positive social connection—as a primary modality, delivered by clinicians trained and certified in this specialty, to prevent, treat, and often reverse chronic disease.

Founded in Australia by internationally recognized lifestyle medicine expert Dr. Darren Morton, The Lift Project is an evidence-based program for everyone, not just those suffering from a mental health condition. The program, used by some 15,000 participants ranging in age from 8-88 years old, employs strategies from lifestyle medicine, positive psychology and neuroscience.

The program involves 10 facilitated sessions (taken once weekly over 10 weeks) and is delivered in both face-to-face and online formats. The lessons cover a diverse array of lifestyle-related topics that have been scientifically shown to improve mental wellbeing.

The Lift Project is being utilized in four settings: health care, education, workplace and the community. It has been used by health care providers for their patients and clients, by universities as well as senior high schools, by a number of workplaces and in the community.

Studies of The Lift Project have shown that it significantly reduces depressive symptoms, anxiety and stress, while improving positive aspects of mental wellbeing such as vitality and life satisfaction.

“ACLM is proud to recognize The Lift Project as a Certified Lifestyle Medicine Program,” said ACLM President Cate Collings, MD, MS, FACC, DipABLM. “Including mental and emotional well-being into the Lifestyle Medicine evaluation and treatment plan recognizes the important bidirectional relationship between emotional well-being and physical well-being. The Lift Project contains insights that benefit everyone, regardless of where they are on the mental health continuum.”

The ACLM program certification designation is offered at three different levels based upon evaluation scores—Honorable Mention, Certified and Gold Certified. The levels are based on factors including years in operation, number of participants, number of organizations using the program, inclusion of all Lifestyle Medicine pillars, intervention trials, duration of active treatment, amount of staff contact and follow-up, positive health metrics achieved and participant testimonials.

“We are proud to receive this ACLM designation,” said The Lift Project founder and CEO Darren Morton, MD, DipIBLM. “We believe we are making a real difference in people’s lives, creating a positive outlook and reducing the stigma of mental health needs. The goal of The Lift Project is to lift 10 million lives!”

Learn more about The Lift Project at http://www.theliftproject.global.

For more information about ACLM’s certified program certification and requirements, see https://lmeconomicresearch.org/certified-programs/.

ABOUT THE AMERICAN COLLEGE OF LIFESTYLE MEDICINE: ACLM is the medical professional society for those dedicated to the advancement and clinical practice of Lifestyle Medicine as the foundation of a transformed and sustainable health care system. Lifestyle Medicine is the use of evidence-based lifestyle therapeutic intervention—including a whole-food, plant-predominant eating pattern, regular physical activity, restorative sleep, stress management, avoidance of risky substances, and positive social connection—as a primary modality, delivered by clinicians trained and certified in this specialty, to prevent, treat, and often reverse chronic disease.

More than a professional association, ACLM is a galvanized force for change. ACLM addresses the need for quality education and certification, supporting its members in their individual practices and in their collective mission to domestically and globally promote Lifestyle Medicine as the first treatment option, as opposed to a first option of treating symptoms and consequences with expensive, ever increasing quantities of pills and procedures. ACLM members are united in their desire to identify and eradicate the root cause of disease. Learn more at http://www.LifestyleMedicine.org.

ABOUT THE LIFT PROJECT: The Lift Project is an evidence-based mental wellbeing program that uniquely draws together strategies from lifestyle medicine, positive psychology and neuroscience. The Lift Project is used in medical, educational, workplace and community settings to lift the lives of individuals, groups and organizations. Studies of The Lift Project have shown that it significantly reduces depressive symptoms, anxiety and stress, while improving positive aspects of mental wellbeing such as vitality and life satisfaction. The Lift Project is also certified as CME points for Physicians. To discover how The Lift Project can lift your mood and your life, as well as that of your patients and clients, visit http://www.theliftproject.global. The goal of The Lift Project is to lift 10 million lives!

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ASYSTEM is proud to be a leader in self-care.

Athletic innovation is lifestyle and science in perfect harmony. Staying curious, always learning, always transparent and trying to cultivate confidence through the practices and products we incorporate in our daily lives.

LOS ANGELES (PRWEB)
March 25, 2021

ASYSTEM, the LA-based self-care company that creates systems for better living, today announced the arrival of Kirsty Godso as Director of Athletic Performance. A serial entrepreneur in the Health & Wellness space, as well as Nike Master Trainer and celebrity fitness coach, Godso brings her expert knowledge and world leading content skills to the expanding ASYSTEM team. In her role at ASYSTEM, Godso will use her wide expertise to shape, drive and guide ASYSTEM’s brand and product initiatives, as they look to define the future of self-care.

“We are delighted to welcome Kirsty to the team. She is one of the most influential individuals in the world of athletic performance, with an unrivalled skill set,” said ASYSTEM co-founders Oli Walsh and Josh LeVine. “She brings a wealth of knowledge across exercise, diet and mentality, her energy is infectious and we are so excited about the potential of this partnership.”

“At ASYSTEM’s core is an unwavering commitment to utilize the best of clinical science and the power of nature for both their products and content” Godso said. “For me, this is a perfect match. Athletic innovation is lifestyle and science in perfect harmony. Staying curious, always learning, always transparent and trying to cultivate confidence through the practices and products we incorporate in our daily lives. I am thrilled to team up with ASYSTEM to utilize my knowledge and skills I’ve refined over the years to help you take care of yourself and those around you.”

The daughter of two professional golfers, Godso dabbled in a variety of sports before discovering her entrepreneurial passion for fitness. As a Nike Master Trainer, celebrity fitness coach, columnist for magazines and consultant to some of the top companies in the world, Godso is renowned as one of the most influential figures in the world of fitness. Her signature high-intensity interval training (HIIT), conditioning and mobility classes have been viewed by a record number of people on the Nike Training Club app.

About ASYSTEM:

ASYSTEM is creating the future of personalized self-care. We offer supplements, skin care, recovery and pain management products created by combining the best of science with the best of nature — to help you look, feel and perform at your best.

Based in LA, ASYSTEM was founded by two serial entrepreneurs with an impressive track record creating, scaling and exiting consumer brands across the globe; Oli Walsh (Wednesday Agency, Aritzia) and Josh LeVine (Frame Denim, Davi Skincare).

Their current assortment spans Supplements, Skincare and Pain Relief and their products can be found on https://www.asystem.com/ and prestigious retailers such as Nordstrom.

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“The Y will provide positive activities from an early age to help young people reach their full potential so they can grow into thriving adults,” said Chris Colville, president, and CEO at the YMCA of Frederick County.

FREDERICK, Md. (PRWEB)
March 25, 2021

After years of planning, the much anticipated new South County Family Y, conveniently located between the Urbana Middle School and High School, is set to open Monday, April 5 with an Open House being held 10 am-4 pm Saturday and Sunday, April 10 & 11.

“The Urbana community is growing quickly and will only continue to grow. Active Older Adults and Families in this area need the support and essential programming offered by the YMCA for healthy living and youth development!” says Charlie Seymour, Turning Point Commercial and YMCA South County Advisory Board Chair.

Festivities planned will showcase not only the facility but the programs and services of the YMCA of Frederick County. Cooking class demonstrations, trial group exercise classes, and swim lesson tests are just a few of the planned activities.

“The Y will provide positive activities from an early age to help young people reach their full potential so they can grow into thriving adults,” said Chris Colville, president, and CEO at the YMCA of Frederick County.

Facility amenities include:

• 
  Aquatics Center
• Health & Wellness Center
• Group Exercise Studios
• Indoor Running Track
• Gymnasium
• Kids’ Fun Zone
• Intergenerational Center
• Teaching Kitchen
• Community Rooms

The South County Family YMCA will be offering summer camps at the new branch, beginning the week of June 21 and registration has already opened.

Programs such as swim lessons and youth sports will begin the week of April 25 with the YMCA of Frederick County’s Spring II session and registration for those programs begin April 5 for members.

Members of the YMCA of Frederick County have access to both facilities, the Downtown Y and the South County Family Y, as well as discounts on programs offered at their ancillary locations including the Green Valley Child Care Center, Camp West Mar, Y Arts Center, and the Y Gymnastics Warehouse.

Additional information on the Grand Opening, Open House, and Membership can be found online at http://www.frederickymca.org

About the Y

The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living, and social responsibility. Across the U.S., 2,700 Y’s engage 21 million men, women, and children – regardless of age, income, or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has long-standing relationships and physical presence not just to promise, but also to deliver, lasting personal and social change. http://www.frederickymca.org

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Market America Worldwide | SHOP.COM Founder, Chairman & CEO Takes The Stage at International Convention in September 2020.

“The greatest people who have ever lived are true visionaries and JR visualized the internet before it was the internet. He visualized the importance of having your business online and not having to spend on the brick-and-mortar type franchise,” Fat Joe said.

GREENSBORO, N.C. (PRWEB)
March 24, 2021

From March 26th through March 28th, thousands of entrepreneurs from around the world will be attending Market America Worldwide | SHOP.COM’s annual World Conference (#MAWC2021) from the comfort of their own homes or from anywhere on Earth they have WiFi access. To ensure the health and safety of all attendees, this year’s three-day #MAWC2021 is taking place virtually, while being broadcast live and globally from the Steven Tanger Center for the Performing Arts stage in Greensboro, North Carolina.

“We demonstrated something that I am very proud of. I didn’t expect it; I didn’t know what would happen, however, fortunately we proved just how well we can do virtual conferences and events. The last one was absolutely phenomenal,” said Market America Worldwide | SHOP.COM Founder, Chairman & CEO, JR Ridinger. “I was so worried — I just can’t believe how well it went! Now, we’re confident that we know exactly how to connect our independent distributors (UnFranchise Owners or UFOs) and teams around the world as if they were all together in-person. We were able to generate intense energy and enthusiasm in real-time on a global scale. That was the key to distinguish our virtual events from being ‘just another video conference’ like so many other so-called virtual events.”

The continued success of the Shopping Annuity® and the UnFranchise® Business — the company’s signature program that enables smart shoppers to convert money they already spend on everyday purchases into supplemental income — will be the primary focus at World Conference. #MAWC2021 attendees will get an exclusive first look at some of the hottest new and exclusive Market America products launching throughout the remainder of 2021 plus new trial-sized product samples that can be sold using the new UnFranchise Marketing App, which has already demonstrated unprecedented success for UFOs around the world. This comprehensive and turnkey product sample marketing platform and mobile app allows UFOs the ability to introduce sample-sized products to their current and prospective customers to stimulate knowledge of and interest in them. It also provides key product information and an automated marketing and follow up system.

Adding to the unparalleled success of the company’s groundbreaking Isotonix® Astaxanthin, a powerful antioxidant supplement from the only company in the world providing astaxanthin in an isotonic delivery system, Marc Ashley, President & COO of Market America Worldwide | SHOP.COM, will be unveiling Ultimate Aloe® With AstaReal® Astaxanthin, which among other key benefits also supports a strong immune system. Among several other timely new products, Ashley will also be introducing VivoQuin™, to support healthy immune function. VivoQuin also supports immune system well-being, the immune systems of aging adults and normal immune system function, among other key benefits.*

On Sunday, March 28th, Loren Ridinger, Co-Founder & Senior Executive Vice President of Market America Worldwide | SHOP.COM, will take the stage to engage, enthrall and truly empower every #MAWC2021 attendee by reminding them of the importance of being their authentic self. Loren, who is also the Founder of Motives cosmetics, has some extraordinary beauty products that will be unveiled at #MAWC2021, including the much-anticipated Motives Super Power Mattes Eye Shadow Palette. Loren created this all-matte palette after countless requests for such a must-have eye shadow product that fits in the palm of your hand. To make this palette even more one-of-a-kind, Loren (a beauty and fashion icon herself) appears on its cover, which is sure to drive immediate sales from day one. This #MAWC2021, due to the ongoing and soaring interest in skincare, expect to have your mind blown when Lumière de Vie® introduces its new products — all considered “cruelty-free,” meaning there has been no testing on animals.

Lumière de Vie Overnight Renewal Masque, with AstaReal® Astaxanthin, has been reported to reduce the appearance of fine lines and wrinkles, reduce the appearance of dark spots, and help the skin look softer. Next, there is Lumière de Vie’s Super Soother Serum with vitamin B3, which (among its many benefits) brightens the skin, helping to reduce the appearance of post-blemish marks and other dark spots. Even more, Lumière de Vie’s new Hydrate X 3 Serum takes hydration to the next level with 3% hyaluronic acid in three molecular weights — low, medium and high — to provide comprehensive hydration to three levels of the skin for long-lasting moisture retention, inside and out. Finally, the Lumière de Vie Skincare Brush Collection is a relevant and timely skincare product with its innovative, hands-free approach. This brush collection offers an elevated and more hygienic way to apply your skincare products.

As always, a stellar array of celebrity guests and close friends of the Ridingers will take part in World Conference via video conference. This year’s celebrity guests/speakers include but are not limited to Academy Award winning actor, singer and comedian Jamie Foxx; Queen of Latin Pop Thalia; businessman, investor, television personality, author and motivational speaker Daymond John; businesswoman, actress and producer La La Anthony; professional basketball player for the Portland Trail Blazers Carmelo Anthony; actress, producer, director, activist and businesswoman Eva Longoria; musician, record producer, DJ, rapper and entrepreneur Swizz Beatz; and singer-songwriter Alicia Keys. #MAWC2021 corporate speakers include NBA Hall-of-Famer Scottie Pippen and Grammy-nominated artist and entrepreneur Joseph “Fat Joe” Cartagena, the company’s President of Urban and Latino Development.

“The greatest people who have ever lived are true visionaries and JR visualized the internet before it was the internet. He visualized the importance of having your business online and not having to spend on a brick-and-mortar type franchise. I don’t know about you but I’m hooked. I am addicted to the conference. I gotta go to the conference. I gotta attend. No matter what, I gotta see my people. We are a family of diversity. We are family of inclusion,” Fat Joe said.

Previous events have been attended by superstars Jennifer Lopez, DJ Khaled, Serena Williams, Alejandro Sanz, Kim Kardashian, Khloe Kardashian, Gloria and Emilio Estefan, Tony Romo, Carmelo Anthony, Paulina Rubio, and Marc Anthony, among many others. Additional surprise celebrity appearances are expected this week.

“This is the event you don’t want to miss. That’s what it comes down to. Many people never show up. JR and I joke about this quite often. We called somebody to our house the other day to fix something here and the plumber didn’t show up. Now, first of all, that’s a really important job, but if you don’t show up for it, you can’t be the best at it. So, most people never show up and most people really never understand how easy it is to succeed. Part of the process is just to simply show up for the event. And that’s what we need people to do,” said Loren Ridinger.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About Market America Worldwide | SHOP.COM

Market America Worldwide is a global product brokerage and internet marketing company that specializes in One-to-One Marketing and is the creator of the Shopping Annuity® . Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, N.C., and with locations in eight countries, including the U.S., Market America Worldwide was founded in 1992 by Chairman and CEO JR Ridinger. Through the company’s primary shopping website, SHOP.COM, consumers have access to millions of products, including Market America Worldwide exclusive brands and thousands of top retail brands. SHOP.COM ranks 11th in Newsweek Magazine’s 2020 Best Online Shops, #42 on Digital Commerce 360’s (formerly Internet Retailer) 2020 Top 100 Online Marketplaces, #67 in Digital Commerce 360’s (formerly Internet Retailer) 2020 Top 1,000 Online Retailers, #12 in the 2019 Internet Retailer Primary Merchandise Category Top 500, #96 in the 2018 Internet Retailer Asia 500 and #18 in 2017’s Internet Retailer Mobile 500. The company is also a two-time winner of the Better Business Bureau’s Torch Award for Marketplace Ethics and received 2019’s Triad Business Journal’s “Fast 50” award as one of the top privately held companies for sustained growth, driving the area’s economy, marking the 14th time the company has received this recognition. Market America Worldwide has also been named on Grant Thornton’s North Carolina 100® (NC 100) ranking of the state’s largest private companies by revenue 14 consecutive years and was ranked #15 in The Business North Carolina Top 125 Private Companies for 2020. By combining Market America Worldwide’s entrepreneurial business model with SHOP.COM’s powerful comparative shopping engine, Cashback Program , Hot Deals, SHOPBuddy® Express Pay checkout, social shopping integration and countless other features, the company has become the ultimate online shopping destination.

For more information, please visit marketamerica.com.

happyly family-fun adventure

Users can build detailed half-day or full-day itineraries that include parks, playgrounds, hiking trails, walking and biking paths, splash parks, family-friendly restaurants, stroller paths, restrooms with changing tables and more.

WASHINGTON (PRWEB)
March 24, 2021

happyly, curators of family-fun adventures, announce the launch of its first mobile app geared toward family adventure and activity planning. The intuitive app, available on IOS and Android, is designed for parents by parents, alleviating the stress often involved in researching and coordinating family outings.

Developed by Washington, D.C. moms, Caitlin Iseler, Elizabeth Regard and Randi Banks, the app provides carefully-reviewed activities for parents, grandparents, and caregivers who are looking to spend less time planning and more time happily exploring with their children. happyly makes it easy to find for families to explore locally or on the go.

“I would spend hours researching websites every night to find the right activity that fit the weather and my daughter’s developmental needs,” said Caitlin Iseler, co-founder of happyly. “I shared my frustrations with Liz and Randi and we set out on a passion project with this in mind.

“happyly is the only tool needed to create family-friendly itineraries from anywhere. Families and caregivers can use it with confidence knowing that each recommended activity, adventure plan and personalized plan has been vetted by our local expert ambassadors—moms, dads, and caregivers just like them.”

Currently available in 30+ cities nationwide, happyly is fueled by carefully curated content, personally endorsed by a network of local parent and caregiver city ambassadors as well as experienced writers and seasoned guides. Users can build detailed half-day or full-day itineraries that include parks, playgrounds, hiking trails, walking and biking paths, splash parks, family-friendly restaurants, stroller paths, restrooms with changing tables and more.

Personalized daily plans are delivered via push notification and email through their Village Premium subscription (priced at $9.99 per month or $99 annually). The proprietary happyly algorithm works with a user’s schedule and activity preferences to provide detailed daily activity suggestions.

The brand commits to providing affordable options to meet every family’s financial needs. Each recommendation is low to no cost. All verified suggestions include a thorough description of location-based weather information, maps and considerations for the time of day, distance, cost and age-appropriateness.

For more information, visit https://www.happyly.com.

About happyly:

happyly is America’s first mobile family activity planning app designed to help parents and caregivers find expert-curated local activities anytime, anywhere. The app lets parents spend less time planning and more time exploring life together with their kids.

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College Golf Experience is committed to building value for college coaches and creating unique and transformational opportunities for junior golfers at all stages of development with an emphasis on aspiring collegiate student-athletes.

LOS ANGELES (PRWEB)
March 24, 2021

Newly-launched College Golf Experience (CGE) and the Golf Coaches Association of America(GCAA) have combined forces for a first of its kind endorsement, leading to junior golfers having unprecedented access to learning what collegiate golf is like directly from coaches and players. Through this innovative partnership, coaches will showcase their programs via camps and unique events presented by CGE and participating college and university golf teams.

CGE was formed by golf industry leader Joshua Jacobs, founder and CEO of TGA Premier Golf, the top provider of after school introductory and camp-based junior golf programs. TGA is on pace to register its 1,000,000th junior golfer in 2022 and engages 50,000+ juniors per year through its golf programs.

“College Golf Experience is committed to building value for college coaches and creating unique and transformational opportunities for junior golfers at all stages of development with an emphasis on aspiring collegiate student-athletes,” stated Jacobs. “CGE is a tremendous opportunity for young men and women, regardless of their playing level, to learn, compete and showcase their talents while interacting with college coaches and players in an immersive, fun, and educational setting. Having played college golf, I wish I’d had the chance to ask collegiate coaches and players about life as a college golfer, setting expectations and achieving my goals. Our participants will leave the CGE with a clearer vision of college golf and the road that leads there.”

CGE establishes opportunities to prepare young athletes for the future and allows coaches to connect with potential recruits. CGE represents a logical progression that advances the junior golf Player Pathway.

“The GCAA is excited about the additional opportunities for its member coaches that the College Golf Experience (CGE) is going to provide,” said GCAA CEO Gregg Grost. “The exposure that collegiate golf camps provide junior golfers is in many cases the first opportunity to meet a college coach, interact with college players and experience a college campus. The commitment that CGE has to assisting coaches with their camps and making sure that the instruction level, curriculum and information pertinent to college golf is first class is why this endorsement makes so much sense for the GCAA.”

The partnership will provide flexibility for college coaches to participate in camps and other transformational experiences. All events cut directly to the core of detailing life as a college golfer, promote skill progression, and educate about the jump from junior to college golf. Participants receive professional skill-based instruction at top-tier golf facilities directed by collegiate coaches.

“I am excited for both coaches and juniors to work with College Golf Experience,” said GCAA President John Kennaday. “We are endorsing this service to aid coaches who otherwise may not be able work with a trusted partner for their camp. In turn, we are proud to say juniors will be given more opportunities to interact with actual college coaches and receive the most up to date information regarding recruitment to college golf.”

Campers engage in seminars related to: formatting communications to college coaches, learning what it takes to play golf at the collegiate level, life of a collegiate golfer, and learning how to separate from other recruits; as well as skill contests, simulated practice round and tournament experiences, Q&A discussions with their parents, and coach to junior player evaluations.

Additional information is available at http://www.collegegolfx.com. Locations and dates for CGE camps at college campuses nationwide and other unique experiences will be announced this spring.

About College Golf Experience:

College Golf Experience (CGE) is committed to building value for college coaches and creating unique and transformational opportunities for youth athletes at all stages of development with an emphasis on aspiring collegiate student-athletes. Established in 2021 with a first of its kind endorsement from the Golf Coaches Association of America (GCAA), CGE enables college coaches to showcase their programs via camps and other special experiences while providing junior golfers unprecedented access to learning what collegiate golf is like directly from coaches and players. CGE camps will include informative seminars for both juniors and their parents, instruction, skills contests and simulated collegiate golf practice round and tournament experiences. The curriculum will be created in tandem with the GCAA and their member coaches. Learn more at http://www.collegegolfx.com.

About the GCAA:

Established in 1958, the Golf Coaches Association of America (GCAA) is the professional organization of golf coaches. The GCAA’s mission is to support its member coaches by creating educational opportunities, providing resources, and promoting its members with the purpose of enhancing their overall performance as coaches, mentors, and teachers. The GCAA also recognizes the excellence and achievements of its members and their student-athletes in academic, athletic and civic endeavors. Learn more at https://gcaa.collegiategolf.com.

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NewBreath unveils new collection with built-in face masks

The line was initially created to provide people a safe and responsible way of coming out of isolation and get together as a community.

LOS ANGELES (PRWEB)
March 24, 2021

NewBreath has launched essential activewear for nationwide release aimed at addressing the “new normal” as people emerge out of quarantine and re-enter more public spaces, even with certain restrictions still in place. The brand introduces an array of long and short-sleeve tops featuring extended funnel neck face masks that fit snuggly around the nose and mouth with elastic ear straps. Each top is also equipped with washable charcoal filters that capture particulates in the air including allergens and bacteria. Entirely American-made to maintain durability and strict quality standards, the collection provides stylish, comfortable, and breathable casualwear for any outside activity, workouts at the gym, travel in enclosed vehicles, planes, trains, buses, or for going anywhere and whenever safety face masks are required. This was also conceived to eliminate the growing accumulation of waste in the use of disposable face masks.

Each item is manufactured in a range of tech fabrics with advanced properties that support the functionality of the face masks. The pieces in lighter weight fabric contour to the body for comfort and ease of mobility while providing +40 UV protection. Those in medium weight feature tiny capillaries for moisture-wicking while the heavy weight pieces are dual-sided fused material that exude a more luxurious look and feel. Designs offer the versatility of classic solids from pastels to brights and neons.

According to the brand principals, Mike Werner, Trey Washington, and Caleb McGuire, “The line was initially created to provide people a safe and responsible way of coming out of isolation and get together as a community. But it eventually also occurred to us that we need to adapt to the current reality of communicable contagions and how we can all confidently move forward united by a shared sense of safety and ecological responsibility.” NewBreath, made entirely in the US, is available in women’s (retailing from $68-$129), men’s ($68-$129), and youth (from $52-$54), sizes S to XXL at NewBreathClothing.com

ABOUT NEWBREATH

Founded in 2020 by Mike Werner, Trey Washington, and Caleb McGuire, NewBreath is the casual and activewear brand that uses the latest in tech fabrications to incorporate face masks into the designs. The line began as a way of providing a functional alternative to cumbersome and disposable face masks for first responders and all essential workers who still had to work despite quarantines as well as allowing everyone to safely and responsibly come together as a community. Combining their individual fields of business expertise, the three principals fast-tracked the brand for a 2021 launch and appointed fashion designer and merchandiser Courtney Dickins as creative director to create the collection. Looking ahead past lockdowns, the group realized the need for facemasks was here to stay and proceeded to develop a functional and stylish line perfect for the needs of the new normal.

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