Category Archives: health and fitness

Health and Fitness, is important to living a healthy life. Learn the newest research from our Press Releases today.

Chicago Breast & Body Aesthetics Join Exclusive Haute Beauty Network

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Dr. Batista serves as the Medical Director for Chicago Aesthetics Med Spa and has a diverse background and training in anti-aging therapies and medical aesthetics.

Dr. Tatiana Batista is a board-certified physician who specializes in medical aesthetics and integrated health & wellness; including anti-aging therapies, hormone replacement, peptide therapy, and medical weight loss. A graduate from Chicago College of Osteopathic Medicine, with an undergraduate degree in Biology, and a Master’s in Physiology from the University of Illinois. She completed medical school at Midwestern University in Chicago. She completed her residency training at Saint Joseph Hospital while it was affiliated with Northwestern Memorial Hospital.

Dr. Batista serves as the Medical Director for Chicago Aesthetics Med Spa and has a diverse background and training in anti-aging therapies and medical aesthetics; including PRP, PDO threads, injectables such as neurotoxins and fillers, anti-aging lasers, and skincare), Peptide Therapy and Hormone Replacement Therapy. Additionally, Dr. Batista has conducted research in the field of Neuroscience and has published topics on Hypertension and Exercise.

Dr. Batista’s medical background and her passion for medical aesthetics, allow her to address her patient’s functional and aesthetic goals. Dr. Batista has over 10 years of experience in cosmetic injections, anti-aging therapies, and facial contouring. Her treatment philosophy is to provide personalized care by getting to know her patient’s in order to recommend the best treatment options.

Learn more about Chicago Breast & Body Aesthetics by visiting: https://hauteliving.com/hautebeauty/member/chicago-breast-body-aesthetics/

ABOUT HAUTE BEAUTY NETWORK:

Haute Beauty is affiliated with the luxury lifestyle publication Haute Living. As a section of Haute Living magazine, Haute Beauty covers the latest advancements in beauty and wellness, providing readers with expert advice on aesthetic and reconstructive treatments through its network of acclaimed doctors and beauty experts.

For more about Haute Beauty, visit https://hauteliving.com/hautebeauty/

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Sport Formula 99 Reveals the Secret that Olympic Gold Medalists and Pro Athletes Use to Turn Food into Energy

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Sport Formula - It's everything missing in food.

The Sport Formula Product Line. Filling in the Nutritional Gaps

When I looked at these raw nutrients under a microscope, I could see them move. They were alive.

Today, Sport Formula, Inc. officially announced that it was open to the public to purchase their high-quality nutritional products. While Sport Formula has been quietly available for some time now to the public, this is the official announcement that makes the nutrition that Olympic Gold Medalists and professional athletes have been using for years to help keep their fitness at optimal levels. Sport Formula is responsible for the world’s first powdered multivitamin supplement. While almost all other multivitamin products use pasteurized vitamins which are dead, Sport Formula is formulated in a powder form using only pharmaceutical grade, raw, organic, and cold-processed fruits and vegetables. The cold processing ensures maximum nutritional potency.

As such, this makes the Multivitamin capable of being completely absorbed by the body because the body recognizes the ingredients as the real living nutrients that it needs, something that is sorely lacking in MOST OTHER FOODS and especially supplements. With Sport Formula, the body can maximize its cellular health and can metabolize up to 30% more food into usable energy and 30% more protein into new muscles, tendons, and joints. This is all due to the total cell hydration. As Sport Formula founder Jimmy DiShanni states, “I have found that there are three keys to a truly winning supplement: it must be powdered micronutrients so they reach the bloodstream 100%; these nutrients must be cold processed and raw so they are fully recognized and absorbed by the cell’s receptor sites; and finally, for a multivitamin, it must contain a full spectrum blend of nutrients to complete the body’s chemistry thus fully activating the metabolism so the body can fully recover. You will sleep better, wake up more rested, have more energy, and be able to live life to the fullest.”

Jimmy DiShanni is a chemist as well as an athlete. “Before I started Sport Formula, I was taking a variety of multivitamins and amino acids and wanted to study the effects of what I was putting in my body. So, I took them to my lab and started testing them.” After trying to dissolve some of the tablets he was taking using some of the harshest, most corrosive solvents available in the laboratory, DiShanni thought there had to be a better, more efficient way to get the nutrients into the body.

Dishanni explained, “That’s when I started exploring the options available. I started sourcing only the purest nutrients derived from fruits and vegetables that were raw and cold processed. Also, I needed a better method for absorbing the nutrients as tablets are barely absorbed by the body. When I looked at these raw nutrients under a microscope, I could see them move. They were alive. Not dead like the other tablets I had been taking”. And just like that, Sport Formula was founded and became the first nutritional company to produce a vitamin in powder form that was easy to take and easily absorbed by the body without giving an upset stomach or being completely excreted as waste.

To celebrate their official opening to the public, Sport Formula is offering a 20% savings with free shipping for life on subscription orders or a 10% savings on one time purchases when customers enter coupon code GETFIT at checkout. Amazon customers can use the code to receive a 5% savings and free shipping from the Amazon store. Those interested in converting more food to energy are encouraged to like Sport Formula’s Facebook page where they can receive more tips and news.

Sport Formula is part of the daily routine of Olympic Gold Medal Winners and many professional athletes from the NBA, NHL, and NFL. They rely on Sport Formula for optimal performance and enhanced recovery time.

“The vast majority of satisfied customers are people that simply want to live a healthier lifestyle and look and feel their absolute best;” DiShanni said. “They are people that simply want to get the nutrition their body needs that have been stripped away by food processing like pasteurization and other chemicals that are added.”

That is why DiShanni came up with the Sport Formula Family Safe Promise. “If I can’t give this to my pregnant wife or my little kids, I won’t make it. That’s my Family Safe Promise. We back all of our products with a 100% satisfaction guarantee.”

People can learn more about Sport Formula and view their complete line of powdered nutritional supplements such as Chickpea Protein Powder, Organic Greens, Collagen Peptides, and Fish Oil here at their website SportFormula.com

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PoolFit, the First Water Fitness Exercise App, Is Now Available

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PoolFit applies land-based fitness science to water workouts

PoolFit applies land-based fitness science to water workouts

I want to dispel the myth that you can’t get a good workout in the pool,” said PoolFit’s founder and creator, Mark Grevelding.

PoolFit, the world’s first on-demand water fitness subscription service, introduces the PoolFit App now available for iOS and Android. PoolFit is the first and only on-demand fitness streaming service concentrating in water fitness and aquatic exercise, making it a premiere destination for instructor-led water workout videos for mobile and desktop.

Launched in 2019 by the world’s leading expert in water fitness, Mark Grevelding, PoolFit was designed to elevate the aquatic fitness industry and provide a modernized, fresh approach to traditional water aerobics for every fitness level. With more than 22 years in the fitness industry, including personal training and group training, Grevelding applies land-based exercise science to PoolFit’s water fitness workout videos offering scientifically backed, results-driven workouts designed specifically for exercising in the pool.

The PoolFit App provides users access to more than a hundred water fitness workout videos that are comparable to traditional land-based workouts, including high intensity interval training (HIIT), kickboxing, cardio, strength training, aquatic yoga and more. Workouts are offered in both deep and shallow water. The water exercise workout videos are ideal for all fitness levels, body types, ages and fitness goals. Each workout video is led by an Aquatic Exercise Association (AEA) certified trainer and personal training instructor, providing an expertly guided workout experience in the comfort of your own pool. PoolFit’s on-demand library of workout videos features more than 50 athletic workouts geared toward more advanced exercisers, such as high intensity interval training (HIIT), Tabata, kickboxing and full body bootcamps, as well as workouts geared toward less advanced participants, such as water walking, arthritis exercises, yoga, stretching, light cardio and toning guided workouts.

PoolFit’s easy user functionality makes it easy to narrow down its 100-plus videos available according to a subscriber’s needs, thanks to easy search functions that sort the options by category, level, and how much time subscribers have on hand. Subscribers can access these workouts outside of the app-world, too, so the service isn’t tied to one device, allowing access to a wide variety of pool workouts on your phone, tablet, TV and web browser. The PoolFit App also offers enhanced features, including Favorites, Search, Categories and Chromecast and Airplay options to cast the workout videos to TVs and Bluetooth audio devices.

“I want to dispel the myth that you can’t get a good workout in the pool,” said PoolFit’s founder and creator, Mark Grevelding. “The PoolFit App provides users convenience and accessibility for exercising at home, in their pool just as they would with traditional land-based fitness apps and workout platforms.”

According to medical studies, water fitness has numerous health benefits, including positive impacts on weight loss, cardiovascular health, core strength, bone density, muscular endurance and strength, flexibility, balance and more. All of these health benefits are achieved in the low-impact environment of water where uplifting buoyant forces limit stress on joints. Studies have also found that working out in the water burns an average of 400-600 calories in a one-hour workout, while also resulting in posterior burn continuing to burn calories and increase metabolism for up to 24-hours post-workout. A deep water study (Baretta 1993) showed an average of 9.8 calories per minute being consumed during deep water exercise, which is equivalent to calories burned on a 10 minute walk. Deep water exercise is “zero gravity fitness,” meaning zero impact and zero stress on your body, allowing participants to exercise for a longer period of time and at a higher intensity level. The “zero gravity fitness” experienced in aquatic exercise cannot be recreated in any other environment or achieved on land, offering an enhanced athletic training fitness regimen.

“If you gave up on running and other fitness activities because of joint impact issues, or chronic injuries, I have good news for you!” said Grevelding. “With water fitness, you can run again. Working out in the pool enables you to be athletic and achieve your health and fitness goals.”

PoolFit is free to download and available for iOS and Android smartphones in all major app marketplaces. PoolFit’s desktop and mobile app offers a 30-day free trial for all users, providing full access to all of PoolFit’s water fitness workout videos. PoolFit’s monthly subscription is $15.95 per month. Sample PoolFit workouts are also offered on both its desktop and app. To learn more about PoolFit, please visit http://www.poolfit.tv.

ABOUT POOLFIT:

PoolFit and the PoolFit App is the first and only on-demand water fitness streaming service and water exercise app in the U.S. As the premiere water fitness app, PoolFit offers more than a hundred water fitness workout videos led by certified, industry leading aquatic fitness instructors that provide a personal training-inspired workout experience at home and in the comfort of your own pool. PoolFit’s water exercise videos offer a wide variety of workouts for every age and fitness level, including workouts for arthritis, muscle conditioning, water jogging, HIIT, aqua yoga, deep water, flexibility and more. PoolFit was launched by aquatic exercise industry leader, Mark Grevelding, with the mission to make water fitness workouts accessible and results-driven for everyone. PoolFit is committed to the advancement of aquatic exercise and health and wellness worldwide. To learn more about PoolFit and subscribe for a free month of PoolFit workout videos, please visit http://www.poolfit.tv.

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Pivt Launches Its Relocation and Social Well-Being App in Dallas/Fort Worth, Texas

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Pivt, the only mobile app that focuses on improving the social well-being concerns of relocated, mobile, and remote employees and their families, has officially launched in Dallas/Fort Worth, Texas. Dallas, home to over twenty Fortune 500 companies, is the ideal locale for the launch. Having grown over the last decade by over 1,000,000 residents, it is now the fourth largest metropolitan area in the U.S. With moves to the Texas city projected to continue to grow, Pivt is the indispensable tool for newly relocated Dallas area employees to make their new city feel like Home with a capital “H”.

Beginning as soon as they learn about their impending move, relocated employees can use Pivt’s innovative approach to community-building by providing them with the immediate social well-being tools and options that people crave when relocating. Pivt assists users with making friends, receiving curated and trusted advice, and building meaningful connections. With its launch in Dallas, Pivt is offering a 3 month free opportunity to new users to explore the platform and acclimate seamlessly into the Dallas community with no risk and at no cost.

“After my own personal experience relocating to a new city, I realized how crucial a tool like Pivt can be to anyone whose career causes them to uproot their life,” shares Lynn Greenberg, CEO of Pivt. “Supporting employee well-being and curbing social isolation has always been incredibly important, but even more so today.”

Pivt creates a more positive work-life balance for employees, while also increasing retention rates and reducing turnover for companies, which spend over $90k to relocate just one employee, yet lose nearly 1 in 3 employees shortly after moving.

Demos are available and can be scheduled here: https://pivtapp.com/contact/

About Pivt: Companies spend over $90K to relocate an employee yet nearly 1/3 leave the company shortly after moving. Pivt is addressing the billions in losses to employers by creating a mobile app designed to reduce employee turnover and improve the well-being of relocated, remote, and mobile employees. Their Board includes Randi Zuckerberg (former Director of Marketing at Facebook) and Evan Segal (entrepreneur/investor and former Dept CFO in the Obama Administration). Pivt has raised from lead Investor Noemis Ventures and several notable celebrities and public figures.

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YogaWorks Goes Global July 12

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YogaWorks President Matt Shechtman

It’s exciting to integrate the accessibility and community of in person teaching with livestream and recorded content that students from around the world can enjoy from the convenience of their living room

YogaWorks, the world’s premier provider of yoga instruction, will live stream classes worldwide from their new studio based in Santa Monica, California starting July 12. The announcement was made by YogaWorks President Matt Shechtman.

“We’re bringing the country’s best yoga to the world, from one of yoga’s preeminent studio locations,” says Shechtman. “It’s exciting to integrate the accessibility and community of in person teaching with livestream and recorded content that students from around the world can enjoy from the convenience of their living room.”

Adds YogaWorks SVP, Operations Maya Magennis, “As the pandemic wanes, we see great value in the ‘hybrid’ model of in-home and in-studio yoga instruction. Our entire mission is centered around giving students the tools to learn and adapt to the ever-changing world around them. Never before has the YogaWorks community had so many options to develop and maintain a consistent yoga practice, and we continue to be inspired by the positive feedback from our teachers and students around the globe.”

The new Main Street Studio has been outfitted with special lights, camera stations and everything needed to livestream/record yoga classes with leading instructors teaching real students.

About YogaWorks:

YogaWorks is a leading provider of progressive and quality yoga that promotes total physical and emotional well-being. YogaWorks caters to students of all levels and ages with both traditional and innovative programming. It is also an international teaching school, cultivating the richest yoga talent from around the globe and setting the standard for teaching. For more information on YogaWorks, visit yogaworks.com.

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FP Movement to Open in Brea, California

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FP Movement, Free People’s activewear line, is opening a new location in Brea, California on Friday July 9th, 2021.

FP Movement, established in 2014, offers performance ready activewear, beyond the gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out.

Customers will be able to shop the core collections from FP Movement at this location. Featuring the Good Karma collection, an assortment of leggings, bras, tanks and more with a barely there feel perfect for a range of workouts. The Hot Shot collection, a breathable and super soft assortment of leggings, shorts and more, perfect for lounging and running errands. In addition, more collections will be available including the Happiness Runs, Way Home and You’re A Peach. Customers can expect to find styles that would work for all fitness and lifestyle needs. The boutique will also carry clean beauty and wellness items to support your practice from within.

The new single level 2,157 gross-square-foot boutique is in an indoor shopping mall at 1065 Brea Mall Space #1054G Brea, CA 92821. The storefront façade features a faux limewash finish in ‘Movement Pink’ with an iridescent bhutti logo centered above the entry doors. In addition, there will be a new powder coated light gray storefront framing system with a painted light pink entry door and custom iridescent half-moon pull handles. The two cashwraps are located towards the right of the entrance. Three fitting rooms will be available, featuring custom 3-way backlit mirrors with dimmer switches for light adjustments in each stall as well as custom made curtains. In addition, shelves with phone charging outlets will be available while customers try on items.

Each FP Movement store offers personalized shopping experiences from a team of expert stylists. FP Movement Brea customers can schedule a one-on-one appointment with their favorite stylist.

To review the brand’s response and updates to COVID-19 please visit – https://www.freepeople.com/help/covid19/

Store hours will be Monday-Thursday 11AM-7PM, Friday-Saturday 10AM-8PM and Sunday 12PM-6PM.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email kpatouhas@freepeople.com.

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About FP Movement

A destination for the life well-lived, Free People Movement offers performance-ready activewear, beyond-the-gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out. We believe in the power of community, in supporting and lifting each other up and always #movingtogether.

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Toppers Pizza Releases Plant-Based Menu

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Toppers Pizza, the ever-evolving pizza delivery brand, has rolled out an innovative plant-based menu that capitalizes on its new partnerships with plant-based product companies Beyond Meat®, a leader in plant-based meat, and CAULIPOWER.

From vegan to gluten-free to plant-based meat, Toppers’ new crust and pizza recipes, along with the vegan pizza and Topperstix, will begin the comprehensive plant-based menu that are designed to accommodate a variety of food lifestyles.

“We believe our customers’ food preferences and needs shouldn’t prevent them from enjoying our beloved, high-quality pizza, signature wings and Topperstix,” said Mac Malchow, director of national marketing and menu innovation for Toppers. “Our new partnerships with Beyond Meat and CAULIPOWER allow us to expand our menu offerings to address a growing demand for plant-based products that are both healthy and environmentally friendly.”

Toppers will offer three NEW menu items featuring Beyond Meat’s newest plant-based chicken product, Beyond Chicken® Tenders:

  • Buffalo Chicken-Less Topper Pizza — Buffalo sauce, topped with dairy free mozzarella, crispy plant-based Beyond Chicken Tenders, green onions, and drizzled with dairy free ranch.
  • Vegan Nashville Hot & Crispy Pizza — Our signature Nashville Hot sauce topped with dairy free mozzarella, crispy plant-based Beyond Chicken Tenders, garlic-roasted tomatoes, green onions, and drizzled with dairy-free ranch sauce and served with a side of bread & butter pickles.
  • Beyond Meat Chicken Tenders — a side of five breaded plant-based Beyond Chicken Tenders served with your choice of dipping sauce.

“We’re delighted that Toppers is offering the new, breakthrough Beyond Chicken Tenders as part of their plant-based menu launch at all locations nationwide,” said Tim Smith, Beyond Meat’s VP of North America Sales, Foodservice. “Our partnership with Toppers underscores the versatility of Beyond Chicken Tenders and advances our mission to make delicious plant-based meat options accessible to more consumers.”

Crafted to look, cook and taste like animal-based chicken, Beyond Chicken Tenders offer 14g of protein per serving, have no cholesterol, and are made with no GMOs, antibiotics or hormones.

Through its partnership with CAULIPOWER, Toppers is introducing the CAULIPOWER KING premium pizza, featuring Toppers homemade pizza sauce, 100% Wisconsin mozzarella and pepper jack cheeses, pepperoni and hand-picked sausage on top of a 12″ gluten-free cauliflower crust made by CAULIPOWER.

“Toppers has always been a leader in menu innovation, and the launch of its comprehensive plant-based menu is yet another example of the brand’s innovative spirit,” said Julie Lim, President of Sales, Foodservice at CAULIPOWER. “CAULIPOWER is thrilled to partner with Toppers as they deliver tasty, healthy, vegetable-forward options to customers nationwide.”

The menu will also introduce a new cheese- and nut-free pesto base sauce that will appeal to vegans and nut-allergy sufferers alike.

The new pesto sauce will be featured as the base ingredient in its new Pesto Margherita Topper offering, which includes roasted garlic, diced tomatoes and either 100% Wisconsin mozzarella or dairy-free mozzarella cheese.

Toppers will also offer two new vegan options: the Vegan Topper with homemade pizza sauce topped with garlic-roasted tomatoes, green olives, spinach and dairy-free mozzarella; and Veganstix, a meat- and dairy-free version of its signature Topperstix.

“We’re excited to introduce these new offerings that will appeal to even more customers in our communities,” added Malchow. “Our new cauliflower-based crust, nut-free pesto sauce and vegan offerings — including the introduction of Beyond Chicken® Tenders — reflect our dedication to innovating and evolving in order to meet our customers’ needs.”

The new plant-based menu offerings will be available at all Toppers locations starting on July 8th.

ABOUT TOPPERS PIZZA

Founded in 1991 as an alternative to big box pizza, Toppers is built on a bold attitude with the product to back it up. Headquartered in Whitewater, Wisconsin, 70+ Toppers locations are on a mission to redefine what customers should expect from QSR pizza. The menu features unique flavors, bold recipes, crave-worthy Topperstix, signature wings, specialty desserts and a growing selection of offerings for diverse lifestyles. By consistently giving customers what they want, Toppers has forged an untapped space in the pizza industry and is thriving in a digital first post-pandemic world. World class technology ranking among the top QSR pizza concepts, consistent menu innovation, a powerfully focused digital media strategy, and Gen Z-centric social media channels drive 70% of sales online for the brand. With franchisees achieving a $1,000,000+ average unit volume across the entire system and 11 consecutive quarters of same store sales increases, Toppers Pizza is primed for major growth and is looking for like-minded franchisees to join its system. For more information, visit https://www.toppers.com/franchise and follow the brand on Facebook and Instagram.

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Love Sun Body Sunscreen Expands Sales with QVC and Launches New Raise on StartEngine.com

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Love Sun Body’s new Glow Natural Tinted Sunscreen SPF 30

We’ve had tremendous sales growth with formula innovations that are an effective, safe, eco-friendly alternative to chemical sunscreens. We’ve worked hard to eliminate the greasy finish and white cast associated with mineral sunscreens and to create a product consumers truly want to use.

Love Sun Body, an innovator in the $13 Billion-dollar American suncare market, continues its growth with a launch on QVC as well as the announcement of a new crowdfunding campaign to raise capital on StartEngine.com. The first 100% natural mineral sunscreen certified Cosmos Natural in the U.S., Love Sun Body has been featured frequently in top media outlets such as Travel & Leisure, Harper’s Bazaar, Coveteur, The Doctors, Yahoo and New Beauty – and has received a number one rating from the Environmental Working Group’s sunscreen guides for a number of its products.

In addition to retail expansion, the brand is seeing dynamic growth via its direct-to-consumer business at Amazon.com and LoveSunBody.com, where orders are up 140% and sales revenue is up 120% YOY. To further fuel its growth, the brand recently expanded its product portfolio with the launch of GLOW NATURAL Tinted Mineral Sunscreen & Moisturizer SPF 30. The first product of its kind to be certified 100% natural, GLOW NATURAL is formulated with over 20% reef-safe non-nano zinc oxide for true SPF 30 protection and provides sheer coverage for a natural, no-makeup look –– leaving no white residue. The brand also plans to continue moving into new areas of skincare, where it sees immense opportunity to offer new skincare solutions with its proven formula of clean, 100% natural, highly effective products, while also expanding internationally.

“Since our launch in 2018, we’ve had tremendous sales growth and have created momentum with formula innovations that are an effective, safe, eco-friendly alternative to sunscreens with chemical filters and synthetic ingredients. We’ve worked hard to eliminate the greasy finish and white cast associated with mineral sunscreens and to create a product the consumer truly wants to use. Our partnerships with organizations such as the Melanoma Action Coalition and the National Forest Foundation reinforce our commitment to being a socially responsible brand that benefits both people and planet,” said company founder and CEO, Dr. Terry Zickerman.

Love Sun Body uses post-consumer recycled packaging and is 100% recyclable. All ingredients are sustainably traced to their source to ensure the highest quality product on the market. The brand meets stringent Cosmos Natural European standards and is certified by Ecocert. All products are vegan, cruelty-free and biodegradable.

The new StartEngine campaign is open to current and new investors now. Investment opportunities begin at approximately $300 and they’ll be a part of a community of like-minded, eco-conscious consumers.

For more information, visit http://www.startengine.com/love-sun-body. Follow on social media @lovesunbody

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DTC Marketing Firm Bluewater Partners With Tony Little to Launch New Shoe Styles

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At Cheeks® we want to be more than just a shoe company. We’re a lifestyle enabler that adds value to the lives of women every day and empowers them to achieve their version of wellbeing.

Bluewater, a DTC marketing, and advertising agency announced today that it is helping to support female consumers’ renewed motivation for an active lifestyle, by teaming with Tony Little to launch Cheeks®’ three new styles of shoes.

A focus on wellness is more important than ever and consumers across the U.S. agree, with 64% saying health and fitness are priorities in 2021, according to a recent McKinsey study.

To that end, Little is launching these new styles of shoes: The All-Terrain is a mix between a trainer and sandal with water transfer technology, quick-drying mesh, air-infused outsoles, and gel inserts to provide all-day comfort as women go from hiking to a walk on the beach or for a stroll in the park. Two new styles of the Health Sandals have also been released this month with new bold colors and a slide or thong option. As with the original Health Sandals, these new styles give women across the U.S. the opportunity enjoys the summer months in comfort from the arch support, gel inserts, and foot cradle technology.

“These new shoes are like no other because they are specially designed to provide women with cute shoes for any situation and give the stability needed to keep their feet, knees, and back comfortable. At Cheeks® we want to be more than just a shoe company. We’re a lifestyle enabler that adds value to the lives of women every day and empowers them to achieve their version of wellbeing. Do you want to get back into an active lifestyle or have less aches when playing with your kids or simply be able to afford comfort and fashion in one shoe? You Can Do It®, with Cheeks®,” said Little.

For several years now, Little has teamed up with Bluewater to make female consumers aware of Cheeks® and give them the means to purchase shoes ranging from sandals to trainers to ballerinas and boots. Cheeks® footwear has been sold on Home Shopping Network (HSN) in the U.S. and The Shopping Channel (TSC) in Canada since 2006 with over 3 million pairs sold, and for the past two years has been available for consumers to buy direct at cheeksforlife.com and Amazon. With a wellness mission, Cheeks® by Tony Little wanted to play a role in enhancing women’s everyday lives through a healthier footwear option.

About Cheeks® by Tony Little

Famous throughout the world for his boundless enthusiasm, Tony Little has been a television and fitness icon for more than 30 years. But Tony is not just “America’s Personal Trainer;” he created the Cheeks® footwear line for women that is both functional and fashionable. His mission is to design women’s comfort sandals and athletic shoes that combine style, technology, and comfort to enhance and improve health and fitness experiences for people all around the world! Visit our website at cheeksforlife.com or find us on Facebook @CheeksFootwear.

About Bluewater:

Bluewater has one core metric of success: yours. We are a DTC marketing and advertising agency converging all the services needed to be relevant to consumers where they live, work and play. Our experienced, talented team of converged professionals makes us remarkable. We attack the work differently. We are always inquisitive. The pride and accountability we put in our work is at the root of what makes us better. Just ask to see our results. Visit the company website at https://bluewater.tv or on LinkedIn @bluewater-media.

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ClearAngel Invests $10,000 in Maternity Activewear Brand BOMATERNITY

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Growing up in a family of girls, we were lucky to have a mom who supported our self-care; we really want to inspire and empower moms to take care of themselves through their motherhood journey. – Alicia Lyn co-founder, BOMATERNITY.

Clearco, the world’s largest e-commerce investor and the company revolutionizing the way founders grow their businesses, today announced that its ClearAngel program is funding BOMATERNITY, the first Canadian activewear brand specializing in stylish and practical apparel for all stages of motherhood. ClearAngel gives early-stage founders access to revenue share capital, data-driven advice, and Clearco’s extensive network of apps, agencies, and investors.

BOMATERNITY was founded in 2017 by Mississauga-based sister duo Megan Pembleton and Alicia Lyn. The concept for the brand’s first product, a nursing sports bra, arrived when Alicia realized the discomfort of her traditional sports bra – the only option for staying active while taking care of her child. Eighteen months later, BOMATERNITY was born, offering stylish yet functional pieces and has since grown to offer maternity underwear as well as pregnancy and postpartum tights. Now, with ClearAngel’s support, the brand offers a complete activewear line and is set to launch new, Canadian-made products this fall.

ClearAngel is one of a few equity-free, flexible capital options for early-stage founders who don’t have the network to raise an angel round or join exclusive accelerators. The program has already funded over 250 companies since its February 2021 launch.

“We’re honoured to invest in BOMATERNITY and support its mission to keep moms healthy and active,” said Andrew D’Souza, CEO and co-founder, Clearco. “This funding speaks to ClearAngel’s continuous commitment to not only support women-owned businesses, but innovative brands that are solving everyday issues.”

Through ClearAngel’s unique program, BOMATERNITY will also get access to a network of more than 500 investors, growth teams, agencies, apps, lawyers, and buyers; and data-driven advice designed to help scale and hit new revenue milestones. With this support, BOMATERNITY seeks to reduce costs and invest in new growth channels.

“Growing up in a family of girls, we were lucky to have a mom who supported our self-care; we really want to inspire and empower moms to take care of themselves through their motherhood journey,” said Alicia Lyn co-founder, BOMATERNITY. “We’re excited to add ClearAngel to our list of supporters, and look forward to helping mothers take care of themselves and, in turn, their families,” said co-founder Megan Pembleton.

To learn more about BOMATERNITY and purchase maternity activewear for yourself, visit https://bomaternity.com/.

ClearAngel is currently onboarding E-commerce and product companies, and has limited spots available for SaaS, Apps, marketplace and stealth companies. To learn more about applying, visit angel.clearbanc.com.

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