Category Archives: health and fitness

Health and Fitness, is important to living a healthy life. Learn the newest research from our Press Releases today.

LRXD Brings in Kimberly Bates as Chief Marketing Officer and Chief Futurist


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Kim Bates, LRXD Chief Marketing Officer, Chief Futurist

LRXD, the Health and Happiness agency, today announces the appointment of industry veteran Kimberly Bates as Chief Marketing Officer and Chief Futurist. Bates joins the agency most recently from Faith Popcorn’s BrainReserve, where she was Chief Futurist.

Bates brings more than 20 years of experience leading marketing and strategy on both the client and agency sides. As a Chief Futurist, she worked with a number of Fortune 200 companies, enterprises and start-ups to help predict, navigate and leverage the future to generate meaningful business transformation and revenue and share growth.

“Kim joining us is a game-changer,” states LRXD CEO Kelly Reedy. “What she brings as a strategic marketer and with the expertise in futurism will help us broaden the definition of our agency as one of the most forward-thinking available to brands and the true leader in Health & Happiness. We are excited and confident about how Kim will develop our industry presence and thought leadership content for the agency, work with and lead our teams and clients, as we broaden the reach of our brand.”

“LRXD’s new futurism practice and FutureIQ Lab will be a place where visionaries and technologists help brands and companies create a future view of the market and landscape,” states Bates. “We will uncover new growth paths through expert advisors, trend-centric foresights, strategic analysis and innovation. Through events, panels and live labs, we will bring health & happiness startups and established organizations together to tap emerging technologies, jumpstart innovation and opportunity as scale.”

Bates is also introducing two additional initiatives from LRXD this month:


  • A live video and audio podcast series titled “LRXD’s #TakeCareTuesday.” Each episode features inspiring creators, influencers, wellness experts and thought leaders in the Health & Happiness space to help educate and enlighten LRXD staff, clients and the public.
  • “Mind Walk”: a weekly futurism newsletter that explores what comes next for Health & Happiness in terms of people, planet, technology and community and the implications for companies and marketers.

A leader in life coaching and fostering self-esteem in women, Bates founded The WSDM (Wisdom) salon series 10 years ago, with the mission to help women become more aware of the infinite possibilities in life by sharing the authentic, inspiring insights, experiences and life lessons of speakers of all ages.

Throughout her distinguished career, Bates has worked with some of the top health and happiness brands, including Chipotle, Starbucks, Unilever, Proctor & Gamble, Pepsi, Disney, FIJI Water, Google, YouTube, NFL, HBO, Showtime, Mercedes, Jeep, Allergan, Pfizer and Revlon. Prior to BrainReserve, Bates has held marketing and strategy leadership roles in organizations including mcgarrybowen, PHD Worldwide, TimeWarner Cable, Publicis, Arnell Group and BellSouth Communications.

About LRXD

LRXD is the Original Health & Happiness Agency. For over 50 years, we have worked with the leading and emerging global brands in the health, mental wellness, organic & plant-based food & beverage, restaurant, sustainability and social impact spaces.

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Crunch Franchise Announces Its Educator of The Year Award 2021


Crunch Austin a local Texas based Franchise dba Crunch Fitness announced today that they will be awarding an Educator of The Year in each community they service.

Six very deserving Educators will be awarded a Crunch Fitness membership for life plus $200 towards classroom supplies. Nominations open May 1st – May 22nd online at https://bit.ly/CrunchEduAward. Winners, based on nominations, will be awarded a Lifetime Membership to Crunch Fitness plus $200 in Classroom Supplies.

Teachers are people to look up to and emulate. Nearly everyone has a teacher (in many cases, quite a few teachers) who they admired and who provided them with an example of how to conduct themselves.

Crunch Austin CMO, Brooke Chavez, oversees marketing strategy for Crunch locations in Longview, Tyler, League City, Corpus Christi, Waco and Killeen, Texas, and plans to bring 21 Crunch gyms to the Austin and Central Texas area over the next five years.

Chavez says she is especially excited to announce the Educator of The Year Award:

“Teachers are arguably the most important members of our society. They give children purpose, set them up for success as citizens of our world, and inspire in them a drive to do well and succeed in life.”

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1.6 million members with over 360 gyms worldwide in 30 states, Puerto Rico, Canada, Spain, and Australia, and will soon be open in Portugal and Costa Rica. Crunch is rapidly expanding across the U.S. and around the globe.

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Healthy for People and the Planet


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According to Out-Grow, “Growing mushrooms, eating mushrooms, and trying out newly developed mushroom products is a great way to aid the planet, sustain your own health, and provide support to those who are finding simple and sustainable ways to provide us with the food and products we need.”

Out-Grow has announced the release of their newest article: The Sustainability Of Mushrooms: Healthy For People And The Planet.

According to Out-Grow, “Growing mushrooms, eating mushrooms, and trying out newly developed mushroom products is a great way to aid the planet, sustain your own health, and provide support to those who are finding simple and sustainable ways to provide us with the food and products we need.”

The article provides thorough information on the many uses and benefits of mushrooms so that readers can have a better understanding of the versatile food that’s packed with essential vitamins, and minerals.

Sourced from multiple educational sources such as American Mushroom and Morning Ag Clips, the article also informs readers that a diet containing mushrooms has the potential to improve gut health and reduce the risk of cognitive disease.

To learn more about The Sustainability Of Mushrooms, visit Out-Grow here.

About Out-Grow:

Out-Grow is the leading provider for edible mushroom cultures and prepared substrates on the internet. They are a small company positioned in the glacial hills in the corner of Northwestern Illinois. They take pride in their rural roots and delight in bringing their Midwestern integrity and high quality products to the entire world from their little spot in the country.

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Sphere Joins with Raintree Systems to Enable Secure, Integrated Payments for Physical Therapy Practices


Sphere financial technology and software company

We are pleased to have Raintree Systems utilize the Sphere platform to deliver a more robust payment experience within their complete practice management and electronic medical record software, said Steve Rizzuto, Chief Executive Officer of Sphere.

Sphere, a leading provider of end-to-end integrated payments and security software, today announced it has teamed up with Raintree Systems, a provider of practice management, revenue cycle, clinical documentation, and interoperability solutions to a broad range of healthcare specialties and industry segments including physical therapy, pain medicine, rheumatology, and more.

For nearly 40 years, Raintree Systems has been building software solutions for the healthcare and wellness market. Raintree Systems has developed a comprehensive collection of software development tools to empower insurance payers, providers, hospitals, and healthcare IT consultants to rapidly deliver solutions throughout the continuum of care.

Together with Sphere, their solution now allows practices greater payment functionality to expand ways to take payments, improve the onboarding experience and allow for seamless, automated workflows. These direct integration benefits will include:

  • Easy onboarding with a seamless application process for clients
  • Ability to take omnichannel payments—in person, online and over the phone
  • Enhanced back office payment functionality, allowing payments to be accepted directly within the Raintree application without double posting
  • Utilizing plug and play USB hardware with no middleware

“Raintree Systems has provided leading digital healthcare solutions to healthcare providers for decades,” said Steve Rizzuto, Chief Executive Officer of Sphere. “We are pleased to have Raintree Systems utilize the Sphere platform to deliver a more robust payment experience within their complete practice management and electronic medical record software.”

“The addition of Sphere to our ecosystem provides a great no-code payment processing solution for those desiring to leverage our software development platform to create new solutions and for our clients that currently utilize solutions we have delivered with the building blocks of our technology stack,” said Richard Welty, Founder and Chief Executive Officer of Raintree Systems.

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About Sphere

Sphere is a leading financial technology and software company revolutionizing integrated commerce solutions for healthcare and its synergistic verticals. Trusted by the nation’s largest health systems, Sphere delivers a highly integrated cloud-based platform that reduces friction and facilitates better and more secure patient payments that drive revenue. Sphere’s Health iPASS platform enhances provider revenue collection by simplifying the patient check-in process and facilitating pre-service, time-of-service and post-service engagement and payments through an innovative, multi-channel virtual software interface. For more information on Sphere, visit http://www.spherecommerce.com or follow us on Twitter and LinkedIn.

About Raintree Systems

Raintree Systems is an industry leading software company that provides the most complete, comprehensive, and custom configurable solutions for the healthcare marketplace. Raintree has a proven track record of success and client satisfaction in patient engagement & communications, revenue cycle management (RCM), physical therapy & rehabilitation, rheumatology, pulmonology, ambulatory surgery, behavioral health, long-term pediatric rehabilitation, chiropractic, pain medicine, and billing service sectors. With more than 2,500 implementations and more than 25,000+ users deployed, in more than 50 specialties, our customer base includes commercial, nonprofit and government agencies across the US and Canada. Raintree’s commitment to “Software-as-a-Relationship” uniquely distinguishes them from other providers in the market.

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Nationwide CrossFit Workout will Honor Fallen Marine Hero


To honor the sacrifice of fallen military hero, Marine 1st Lt Travis Manion, numerous CrossFit gyms and ruck clubs across the country will be hosting “Manion WOD” (Workout of the Day) events

Travis’ story exemplifies the service and sacrifice of this generation’s military heroes, and I’m continually moved year after year to see how the CrossFit community pays homage to those who’ve made the ultimate sacrifice in protection of our freedom.

To honor the sacrifice of fallen military heroes like the namesake of Travis Manion Foundation (TMF), Marine 1st Lt Travis Manion, numerous CrossFit gyms and ruck clubs across the country will be hosting “Manion WOD” (Workout of the Day) events. These CrossFit workouts will also serve as a way to raise funds for TMF initiatives, which help our nation’s veterans identify their strengths and passion, so they can make a positive impact on their community throughout their post-military lives. Workouts will take place the weekend of May 1st and 2nd, and consists of a 400-meter run (or ruck) and 29 back squats, for 7 rounds; representing 4/29/07 – the date Marine 1st Lt. Travis Manion was killed while saving his wounded comrades in Iraq. Options to be part of the Manion WOD include local participating CrossFit gyms, GORUCK clubs, or as an individual virtual workout.

Due to COVID-19 restrictions, gyms and ruck clubs are taking precautions to keep participants safe. People who are interested in participating in Manion WOD but do not live near an event or who may not feel comfortable attending in person will have the opportunity to sign up as a virtual participant, allowing them to do the workout at a date/time/location of their convenience. Registration is open now, and those interested in participating can find details here.

Last year, 130 gyms and ruck clubs hosted Manion WOD workouts with nearly 1,300 participants nationwide. These events raised over $50,000 towards TMF veteran initiatives such as service and leadership expeditions, veteran-empowerment programs, and character development courses. A promotional video explaining the Manion WOD can also be found here.

“I’m honored that CrossFit gyms across the country will recognize the sacrifice my brother Travis made 14 years ago. Travis’ story exemplifies the service and sacrifice of this generation’s military heroes, and I’m continually moved year after year to see how the CrossFit community pays homage to those who’ve made the ultimate sacrifice in protection of our freedom,” said Ryan Manion, President of Travis Manion Foundation.

Space is still available for those interested in participating in the Manion WOD individually as a virtual workout, and registration can be found at this link.

About Travis Manion Foundation

Travis Manion Foundation (TMF) unites communities to strengthen America’s national character by empowering veterans and families of fallen heroes to develop and lead future generations. In 2007, 1st Lt. Travis Manion (USMC) was killed in Iraq while saving his wounded teammates. Today, Travis’ legacy lives on in the words he spoke before leaving for his final deployment, “If Not Me, Then Who…” Guided by this mantra, veterans continue their service, develop strong relationships with their communities, and thrive in their post-military lives by serving as character role models to youth. As a result, communities prosper and the character of our nation’s heroes lives on in the next generation.

The story of 1st Lt. Travis Manion and his Naval Academy brother Lt. (SEAL) Brendan Looney have been publicized in the book Brothers Forever, and additional information about the Foundation can be found at http://www.travismanion.org.

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Proper Wild Releases Guide on Best Energy Drink Flavors


Proper Wild provides natural energy drinks with real ingredients.

They believe that all three of these provide a sustainable alternative to traditional energy drinks by being vegan, gluten-free, GMO-free, dairy-free, soy-free, and utilizing only natural sweeteners to provide delicious flavor.

The energy drink experts at Proper Wild have released a new informational guide regarding which flavors in energy drinks customers enjoy the most, and offer the most nutritional value. This is based off of years of experience in the drink industry and an in-depth knowledge of the science behind beverage concocting. According to Grand View Research, the global energy drink market was valued at $43 billion back in 2016, and is anticipated to be worth approximately $85 billion in 2025.

Energy drink flavors can be hard to distinguish, as they often feature nebulous names like “morning blast” and “arctic surge” that are crafted with artificial ingredients and taste like a deluge of sweetness. This can lead to some confusion when making a decision about what you want, and often makes it uncertain as to whether or not the energy you’re getting is just a synthetic sweetener. Luckily, there are some energy drinks available that avoided using these names, and also provided sustainable energy for the user, making them easier to recommend to those needing a pick-me-up.

In their guide, Proper Wild explains how they arrived at the desire to create energy drinks with natural tasting flavors, and how their energy shots incorporate real ingredients to offer tangible benefits. Blackberry is combined with pineapple and lemon juices to add a bit of tartness to counteract the sweetness and add depth to the flavor, while keeping to just clean ingredients. Blackberries are well-known as a good source of vitamin-C while also being packed full of antioxidants, which benefits nearly every system in the body. Peach mango combines two fruits that are both known to benefit the skin, while also helping to maintain healthy levels of cholesterol and improve eyesight. This concoction is blended together with the addition of some lemon for a bold flavor with the right amount of sweetness, which makes the normally bitter organic caffeine easier to swallow. Finally, they realized that ginger has a long history in holistic medicine and supports both digestive health and immune function, while pairing well with caffeine from green tea. This root supports cardiovascular health, making it a great companion to a caffeinated drink which will increase the user’s heart rate. They found the best results in partnering ginger with organic white grape juice for sweetness, creating a sweet and clean concoction that provides a wakeful burst of energy.

The process to develop these flavors was certainly not easy, and the experts at Proper Wild went through many flavors before arriving at just three. But, they believe that all three of these provide a sustainable alternative to traditional energy drinks by being vegan, gluten-free, GMO-free, dairy-free, soy-free, and utilizing only natural sweeteners to provide delicious flavor.

Proper Wild is an alternative energy drink designed to provide clean, all-day energy using only clean ingredients and flavors. Scientifically designed to offer maximum energy without using artificial chemicals, these shots are available in Peach Mango, Ginger, and Blackberry. Proper Wild can be ordered directly on https://properwild.com/, and users wanting to learn more can also follow Proper Wild on Facebook, Instagram, and Twitter.

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Perspire Sauna Studio Opens Idaho’s First Studio in Eagle


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Overall, the Treasure Valley area is a vibrant and growing community. Those who call this area home are active, outdoor-loving, health enthusiasts, who we are confident will enjoy the many health benefits of infrared sauna therapy.

Perspire Sauna Studio, the original infrared sauna franchise to make natural health, wellness, and beauty benefits available to individuals in an accessible and affordable delivery is now open in Eagle. Opening its doors on Monday, April 12, this studio marks the first location to open in the state of Idaho.

Located at 2794 S Eagle Rd, the 1,300-square-foot studio will hold nine, all private, top-of-the-line custom infrared saunas, each having the capability to hold either single, double, or triple person capacity. The Bridges at Lakemoor shopping center also includes retailers such as F45, Boise Juice Co., KB’s Burritos and more.

“As a Functional Nutritional Therapy Practitioner (FNTP) who focuses on the root causes of healing, I understand the importance of nutrition, hydration and proper detoxification. We are constantly over-exposed to harmful toxins in our environment and the most natural and effective way to eliminate them is through our biggest organ — the skin,” said Nina Whalen, franchisee and owner of Perspire Sauna Studio in Eagle. “Infrared heat penetrates to the cellular level, providing deep healing, oxygenating cells, and restoring balance in the body while providing relaxation and reduced inflammation. I have experienced all of the above and more including improved sleep and younger-looking skin. Infrared waves encourage the body to increase production of collagen and elastin which keeps skin glowing and smooth—another reason I love infrared sauna and am so excited to bring this to the Treasure Valley!”

Perspire Sauna Studio combines a centuries-old practice with modern day science and technology to provide guests a holistic, full-body health and wellness alternative that compliments and supports the active and healthy lifestyle, especially for the Treasure Valley community. Benefits range from detoxification, weight loss, alleviating pain, enhanced immunity, clearer skin, improved sleep, relaxation, and more. A visit to Perspire feels like a relaxing retreat, where guests can unwind with personalized entertainment all while experiencing the healing benefits of the infrared sauna experience. Sessions are typically 40 minutes and walk-ins are always welcome.

Upon entering Perspire, guests are greeted with a consultation from a team member and are taken back to a private sauna room. Each sauna is outfitted with the ability to choose the temperature, entertainment, color light therapy, and high-intensity red light therapy ensuring a multi-sensory experience. In addition, cooling towels infused with eucalyptus are provided after each session for maximum cool down and comfort.

“Overall, the Treasure Valley area is a vibrant and growing community. Those who call this area home are active, outdoor-loving, health enthusiasts, who we are confident will enjoy the many health benefits of infrared sauna therapy,” added Whalen.

Perspire offers affordable sessions, encouraging guests to add an infrared sauna experience to their regular health and wellness routines. Perspire has three membership plans to choose from including the “Relax Plan” for $59 per month, which includes four infrared sauna sessions the “Reset Plan” for $99 per month, which includes eight infrared sauna sessions, or the “Detox Plan” for $149 per month, which offers unlimited infrared sauna sessions. Single walk-in sessions are $39 for the infrared sauna experience, with a Introductory $20 Single Session available for new guests.

Perspire Sauna Studio in Eagle is open Monday – Friday 7 a.m. to 9 p.m. and Saturday – Sunday from 8 a.m. to 7 p.m. For more information or to book an appointment, please visit https://perspiresaunastudio.com/id/eagle/ or call 208-600-0535.

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About Perspire Sauna Studio

Perspire Sauna Studio is the original infrared sauna and color light therapy franchise in the U.S. The science-based, technology-driven, and wellness-seeking company provides guests a modern-day experience to a centuries-old practice, allowing their body and mind to feel more refreshed after each session. Co-owned by Lee Braun and Ken Arsenian, Perspire’s goal is to expand to major media markets throughout the U.S. to further instill their vision of making infrared wellness accessible to all.

Founded in 2010 and based in Southern California, Perspire currently offers franchise opportunities to qualifying entrepreneurs. For more information, please visit http://www.perspiresaunastudio.com, and follow the brand on social media @perspiresaunastudio.

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Studio SWEAT onDemand Now Offering Virtual Workouts with Closed Captioning!


Studio SWEAT onDemand (SSoD) may be a small business, but it’s revolutionizing the virtual fitness industry. Cat Kom, SSoD’s CEO and Founder, has not only created a safe space for members to get a judgement-free workout, she’s also inspired a supportive and close-knit online community, offering members around the world some much-needed social interaction throughout the pandemic.

Cat told us that one of her missions for 2021 was to make the already-inclusive fitness platform even more accessible. In addition to the special population exercise routines they offer (such as seated workouts for those with mobility issues, as well as classes designed for people living with M.S.), Studio SWEAT onDemand is now offering closed captioning on many of their workout videos!

This new feature gives members with hearing impairments the same immersive fitness experience SSoD is known for. These workouts can be sorted in the class menu, toggled on and off, and accessed from most devices and apps. The company has already produced a variety of workouts with closed captioning, and are committed to adding more each month.

Unlike the many other virtual platforms that feature aspiring actors and fitness models, Studio SWEAT onDemand is a place for real people, getting real results. No matter members’ age, fitness level, ability or body type — they can always open their SSoD app, and get the workout of a lifetime.

About Studio SWEAT onDemand

Studio SWEAT onDemand is a way for everyone to get those fat-torching Spinning® (use any bike you like), TRX, Body Toning, Yoga, and other amazing workouts, which you can stream to your favorite mobile device or TV. And, the best part is that you’re working out with real people, that look and feel like you. It’s fitness for everyday people… every day. So, whether you’re in San Diego or Spain, our body-sculpting classes have new releases all the time, and can be done wherever and whenever. For more information visit https://www.studiosweatondemand.com/.

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Local Entrepreneurs Acquire Fitness Machine Technicians in East Tennessee


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“I’m thrilled to be able to offer a new, reliable service to the many patrons, businesses, residents, universities, and fitness centers who rely on fitness equipment running at its fullest capacity.”

Fitness Machine Technicians, specialists in the maintenance and repair of exercise equipment for commercial and residential customers, opens in the East Tennessee area today. Cleveland residents and business partners Ryan Strother and Rigo Salaices will co-own and operate the local office.

Fitness Machine Technicians operates in more than 100 markets across the country and offers service/repair and maintenance on a variety of exercise equipment in fitness centers, universities, high schools, hotels, apartment complexes, corporate gyms and private residences.

Ryan owns Cleveland, Tenn.’s Workout Anytime where Rigo serves as manager. Determined to find a solution to the unreliability of local repair shops, Ryan and Rigo learned to fix their gym’s equipment themselves. With their skillset, they sought the opportunity to open their own customer service-forward fitness equipment repair service.

“I’m thrilled to be able to offer a new, reliable service to the many patrons, businesses, residents, universities, and fitness centers who rely on fitness equipment running at its fullest capacity,” shared Ryan. “Being on both sides of the business – one as a gym owner, and the other as the co-owner of a fitness equipment repair service – I am at a unique advantage in knowing exactly what the customer needs.”

Due to the current COVID-19 pandemic, technicians take extra precautions by wearing face masks, shoe covers, and gloves and using disinfectant wipes when servicing equipment.

“With my background in customer service and retail, I am excited to partner with Ryan on this new venture and provide exceptional customer service to our clients,” said Rigo. “As lifelong East Tennessee residents, Ryan and I are eager to serve an area we know and love.”

Since its inception, Fitness Machine Technicians has been committed to delivering reliable service/repair and preventive maintenance services to customers across the nation. With more than 35 years’ experience in the fitness industry, Chief Executive and Founder Don Powers created a company that puts its customers first.

Powers notes, “Much like Ryan and Rigo, I started my career owning and managing gyms, which ultimately inspired me to found Fitness Machine Technicians. I am confident that with their knowledgeable backgrounds and emphasis on customer service, they will succeed.”

For more information about having a fitness machine or exercise facility serviced, please contact Fitness Machine Technicians of East Tennessee at 423-813-9153 or visit http://www.FitnessMachineTechnicians.com/East-Tennessee.

About Fitness Machine Technicians

Fitness Machine Technicians specializes in the maintenance and repair of fitness equipment for commercial and home exercise facilities. Clients include fitness centers, corporations, hotels, condominiums, high schools, colleges and universities, government, and residential homes across the United States. Its corporate-trained and authorized technicians are committed to providing the most reliable repair and maintenance services.

Fitness Machine Technicians also offers franchise opportunities to individuals with an interest in fitness and looking to run a service-based business based on a proven operating model. The company’s award-winning franchise currently has locations in approximately 100 territories across the country. For more information, visit the website at http://www.FitnessMachineTechnicians.com or call 844-FMT-FIXX.

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Athletic Brewing Expands Partnership with Spartan into Canada and the UK


Spartan and Athletic Brewing share a passion for health, wellness, and innovation, and we’re excited to renew and expand our partnership beyond the US

Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada and the UK, where Athletic is now also being sold.

“Spartan and Athletic Brewing share a passion for health, wellness, and innovation, and we’re excited to renew and expand our partnership beyond the US,” said Ian Lawson, Spartan’s Vice President of Global Partnerships. “For two years, our community in the US has embraced Athletic Brewing’s signature craft brews as part of their clean, healthy lifestyles. It’s become a favorite for race training and post-race celebrations, and we know Spartan athletes in the UK and Canada will enjoy its natural ingredients and exceptional taste, free of the side effects of alcoholic beverages as they get back to racing this year.”

Athletic shifted the nonalcoholic beer category, which hadn’t seen any innovation in decades, to pioneer the athletic beer segment by making great beer that just happens to be nonalcoholic. Its flagship brews are made from traditional all-natural brewing ingredients, and are high in potassium, calcium, magnesium, with naturally occurring electrolytes. At only 50-70 calories, these beers won’t derail racers’ training or recovery. Athletic beers fill a large void for people who live active lives who have been thirsty for high quality and flavorful brews that just happen to be nonalcoholic, but don’t compromise their health and wellness goals.

“When we started Athletic, we were told that there was no demand and would be no interest from drinkers for a beer like Athletic. Since then, demand has skyrocketed, the craft nonalcoholic beer category grew over 300% last year alone,” said Athletic Brewing Co-founder Bill Shufelt. “Our renewed partnership with Spartan validates our belief that we can expand the traditional beer-drinking occasions and reach consumers who are seeking to live healthy, balanced lifestyles without compromising on training hard, performing well and socializing with friends.”

About Athletic Brewing

International Beer Challenge 2020 “Brewer of the Year North America”, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting athletic craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the East and West coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to causes and organizations that support healthy, outdoor, active living.

Whether you’ve decided to cut alcohol out of your life for good, for a night, or for just one drink, Athletic Brewing Company provides an option without compromises that you’re guaranteed to enjoy.

ABOUT SPARTAN

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

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