Category Archives: health and fitness

Health and Fitness, is important to living a healthy life. Learn the newest research from our Press Releases today.

Payroc Launches into Beauty and Fitness Industries with Robust Point-of-Sale Technology


Payroc’s partnership with Zuza for this initiative will enhance their product portfolio, and offer sales partners and merchants an all-inclusive solution for their business needs within the beauty and fitness fields.

Payroc is excited to announce its latest strategic software partnership with Zuza, an innovative point-of-sale organization which features unparalleled innovation and customization in its space.

Zuza has provided an exclusive, white labeled version of its point-of-sale software called “BloomPOS” to Payroc, which will focus in the salon, spa and gym verticals specifically.

BloomPOS by Zuza offers many features specific to the aforementioned verticals, not least of which is online appointment scheduling, including text and email appointment reminders.

“In the last 18 months especially, merchants in the fitness and beauty space have realized that the ability to adapt quickly can be a game-changer. The unique ecosystem that BloomPOS offers is like no other, allowing merchants the ability to scale and manage their business with confidence,” said Danny Mikhail, CEO of Zuza. “We are delighted to partner with Payroc, one of the industry titans. Together, we’re excited to support merchants in achieving their business and technology goals.”

Payroc’s partnership with Zuza for this initiative will enhance their product portfolio, and offer sales partners and merchants an all-inclusive solution for their business needs within the beauty and fitness fields.

BloomPOS by Zuza will also allow Payroc’s merchants with multiple businesses and stylists under one roof to function seamlessly.

About Payroc:

Payroc is a high-growth merchant acquirer, processor, and payment facilitation powerhouse processing $33 billion in annual charge volume in over 40 countries, for more than 100,000 merchants. The company offers best-in-class sales enablement and payment processing technology on a global basis, delivering proprietary, innovative, and full-service merchant acquiring solutions together with key card brand network payment sponsorship registrations. Payroc, and certain of its other affiliate companies under Payroc WorldAccess LLC, are registered Visa third party processors, Mastercard third party servicers, registered independent sales organizations and merchant services providers (ISO/MSP), payment facilitators and/or encryption support organization for Fifth Third Bank, National Association (“Fifth Third”), among others, and in Canada is registered with Peoples Trust Company, Vancouver, Canada.

To learn more, please visit http://www.payroc.com.

About Zuza:

Zuza offers Business Management Software, Point of Sale Systems, Kiosks, eCommerce and Online Ordering, as well as Smart Terminals to merchants of all sizes in various verticals. Zuza has distinguished itself from its counterparts by offering all of its solutions to its reseller channel in a customizable, White Label version — helping its partners sell their brand and products, not that of a competing company. Zuza works with hundreds of banks, processors and independent software vendors, making its sales channels one of the fastest growing in the world.

For more information, please visit https://getzuza.com/

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Kohler Waters Spa Burr Ridge Completes New Spa Design and Expands, Adding 3,000 Square Feet and Seven New Treatment Rooms


Kohler Waters Spa in Burr Ridge

“Since our opening in 2008, Kohler Waters Spa has brought its rejuvenating water-led spa treatments and five-star service to the community, and we’re thrilled to welcome guests back to our elevated and expanded sanctuary in Burr Ridge.” said Nikki Miller, Director of Kohler Waters Spas.

Kohler Co. unveils the redesign and expansion of Kohler Waters Spa in Burr Ridge, Ill., located 20-miles west of downtown Chicago. The industry leader in hydrotherapy now boasts almost 14,000 square feet, 21 treatment rooms, a Mediterranean-style café, and the latest evolution of the state-of-the-art KOHLER Custom Vichy Shower, designed by Kohler Co. exclusively for the spa and not found anywhere else in the country.

“Since our opening in 2008, Kohler Waters Spa has brought its rejuvenating water-led spa treatments and five-star service to the community, and we’re thrilled to welcome guests back to our elevated and expanded sanctuary in Burr Ridge.” said Nikki Miller, Director of Kohler Waters Spas.

“As part of Kohler Company, a global leader in plumbing, we are in a unique position to integrate our deep knowledge of water and high-performing product technology with our gracious hospitality and service to create award-winning spa experiences. This first-of-its-kind KOHLER Custom Vichy Shower will offer our guests an exclusive hydrotherapy service,” adds Miller.

The Kohler Waters Spa team collaborated meticulously with the product engineers at Kohler Co. to enhance and redesign the beloved KOHLER Custom Vichy Shower, which for the first time will be suspended from the ceiling allowing the therapist more flexibility to move around the massage table. With an improved horizontal arm of water that houses six Exhale showerheads with Katalyst® air-induction technology, the KOHLER Custom Vichy Shower customizes water droplets right down to their size and shape, while providing a constant showering of warm water in varying sequences that include drenching rain, intense massage and soft silk spray. This elevated Vichy experience now includes chromotherapy with the introduction of red LED light therapy which improves the skin’s health and aids with cell repair. Temperature and spa service effect settings can be preprogrammed by the therapist using a KOHLER DTV (Digital Thermostatic Valve) Digital Interface, allowing them to maximize their hands on the guest and incorporate additional hydrotherapy and light therapy elements throughout the treatment.

Kohler Waters Spa Burr Ridge evokes a clean, design-forward aesthetic. The updated treatment rooms outfitted with the latest KOHLER plumbing products and changing areas showcase DTV technology, offering a digital showering system for guests to immerse themselves in the healing powers of water at every step of their visit. Additional enhancements were made to the changing and locker room areas, which are complete with touchless amenities for a safer guest experience.

Eco-thinking tiles with an airy and contemporary finish from The Crackle Collection, handmade by WasteLab artisans and in partnership with ANN SACKS®, are featured throughout the space. An enhanced Circle of Tranquility featuring these tiles includes a 25-foot whirlpool, steam room, sauna, and eight-foot cool dip pool.

Since 2000, Kohler Waters Spa has continued to evolve and strategically expand its spa and wellness capabilities, beginning with its flagship location at the Forbes Five-Star and AAA Five Diamond American Club in Kohler, Wis., with subsequent openings in Burr Ridge, Ill.; at the Old Course Hotel Golf Resort & Spa in St. Andrews, Scotland; at LODGE KOHLER in Green Bay, Wis.; and in Lincoln Park in the heart of Chicago.

To view imagery of the renovation please visit the Dropbox link here. Online bookings are available at http://www.kohlerwatersspaburrridge.com, or by calling 630-323-7674. Stay up to date on resort news and happenings on Facebook and Instagram. Safety guidelines can be viewed, here.

About Kohler Hospitality & Real Estate Group

The Kohler Co. Hospitality & Real Estate profile includes The American Club, which is the only Forbes Five-Star resort hotel in the Midwest and the Three-Star Inn on Woodlake. It has world-renowned golf venues of Whistling Straits and Blackwolf Run. A sister property, The Old Course Hotel, Golf Resort & Spa resides in St. Andrews, Scotland, the birthplace of golf, and is recognized as one of the more luxurious resorts in the world. In 2017, Kohler Co. opened LODGE KOHLER, a AAA Four Diamond property, in the heart of Titletown, in Green Bay, Wisconsin.

About Destination Kohler

Herb Kohler created Kohler Co.’s Hospitality & Real Estate Group with the reclamation of The American Club from an immigrant dormitory and then built championship golf courses, The Straits and The Irish at Whistling Straits and The River and Meadow Valleys at Blackwolf Run, all designed by Pete Dye and all in the top 100 of public courses. Straits hosted the Ryder Cup September 24-26, 2021. Kohler Waters Spa is the only Forbes Five-Star spa in Wisconsin. The resort features 500 acres of river and forest, and 12 dining establishments from the Four-Star Immigrant Restaurant to traditional pub fare of The Horse & Plow as well as River Wildlife. Herb Kohler believes the log cabin of River Wildlife has the best country gourmet dining in the United States. The resort is located in the surrounds of the Village of Kohler, Wisconsin, one hour south of Green Bay, one hour north of Milwaukee and two and a half hours north of Chicago on I-43.

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The Next Wave in Sea-Based Beauty with AstaReal® Astaxanthin, Upcoming Webinar Hosted by Xtalks


A discussion will follow the webinar, exploring compelling ingredients that pair well with natural astaxanthin for formulations that shine.

Natural astaxanthin is a sea-inspired nutrient found in our diet, mainly from wild salmon. AstaReal clinical studies have demonstrated that 2-12 mg/day of AstaReal® Astaxanthin can provide beauty-from-within and whole-body benefits. However, diet alone is not enough to obtain this effective dose of natural astaxanthin. Furthermore, vegetarian sources of natural astaxanthin are not available in our diet. This is why AstaReal pioneered the natural astaxanthin supplement industry, making available a plant-based version sourced from microalgae grown in the USA.

Register for this webinar to hear Dawn Jackson Blatner, RDN, CSSD and Karen Hecht, Ph.D. discuss all things natural astaxanthin and beauty-from-within. The speakers will place astaxanthin in perspective by outlining what makes natural astaxanthin stand out among antioxidants: powerful free radical scavenging activity, whole-body benefits, and mitochondrial support for a unique take on skin health. We will also dive into the clinical studies supporting claims of skin hydration, elasticity and smoothness that have been recently approved for AstaReal® Astaxanthin by Health Canada.

A discussion will follow the webinar, exploring compelling ingredients that pair well with natural astaxanthin for formulations that shine. Finally, the speakers will outline the breadth of delivery formats and applications for AstaReal® Astaxanthin that will allow you to flex your creativity for product formulations that are a cut above the rest.

Join Karen Hecht, Ph.D., Scientific Affairs Manager, AstaReal, Inc. and Dawn Jackson Blatner, RDN, CSSD in a live webinar on Wednesday, October 13, 2021 at 2pm EDT.

For more information, or to register for this event, visit The Next Wave in Sea-Based Beauty with AstaReal® Astaxanthin.

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com

For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/

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BNI and NPE Partner to Help Fitness Professionals and Gym Owners Grow Their Local Networks and Clients Bases


Fitness business education provider NPE and business-networking organization BNI are forming a global partnership to help fitness professionals and studio/gym owners to build their local networks and better support their communities.

BNI is joining NPE’s Faculty Program and will be providing content and expertise to help NPE clients develop their networking skills to get more referrals and build strategic partnerships. NPE clients can use BNI’s concierge services to get assistance finding the best chapter for them to join.

In turn, NPE will be sharing business education to BNI’s members so they can have the skills, resources, tools, and coaching to grow their businesses. NPE will be delivering keynotes and business educational presentations to BNI’s network.

“I joined BNI early in my career as a fitness professional and it absolutely transformed my business. I was able to grow from just myself to two locations and 653 clients in 3 years,” said NPE Founder & CEO Sean Greeley. “I directly attribute a huge portion of that growth to the strategies, education, training, and local network provided by BNI.”

“Since that time, I’ve referred thousands of our clients to BNI over the past 15 years,” said Sean. “And I’m excited to now announce a global partnership for NPE and BNI to do even more together in making a global impact on small business success.”

The NPE and BNI partnership is designed to help fitness professionals build relationships with other local business owners to form strategic partnerships and get referrals … and get education to know what to do to grow their businesses.

“Everyone at BNI is thrilled to be partnering with NPE to help fitness professionals and studio/gym owners grow their business through referral marketing,” said Michelle Campbell, BNI- Head of Strategic Alliances. “Referrals work. In a recent survey, 95% of BNI Members considered word-of-mouth referrals to be their most cost-effective lead generator.”

NPE recommends its clients join a BNI chapter in their local area so that they can build relationships and form strategic partnerships that will propel their business forward.

Fitness professionals and business owners interested in joining BNI can join here: https://www.bnipartner.com/npe.

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FP Movement to Open in Scottsdale, AZ


FP Movement, Free People’s activewear line, is opening a new location in Scottsdale, AZ on Friday October 1st, 2021.

FP Movement, established in 2014, offers performance ready activewear, beyond the gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out.

Customers will be able to shop the core collections from FP Movement at this location. Featuring the Good Karma collection, an assortment of leggings, bras, tanks and more with a barely there feel perfect for a range of workouts. The Hot Shot collection, a breathable and super soft assortment of leggings, shorts and more, perfect for lounging and running errands. In addition, more collections will be available including the Happiness Runs, Way Home and You’re A Peach. Customers can expect to find styles that would work for all fitness and lifestyle needs. The boutique will also carry clean beauty and wellness items to support your practice from within.

The new single-level 1,600 gross-square-foot boutique is in an outdoor shopping mall at 15054 N Kierland Ave, Suite 180 D1B, Scottsdale, AZ 85254. The existing storefront is refreshed with our signature pink doors and half-moon glass handles. A 3’-0”H ‘FP Movement’ backlit sign is pin mounted to the wall above the existing pergola with a bright coral bhutti painted behind. In addition, a 12”H ‘FP Movement’ sign surface mounted to the wall located above the entry and windows lit with linear LEDs from above. There will be two cashwraps located to the back right as you enter the store for customers to complete purchases. Three fitting rooms will be available, featuring 3-way backlit mirrors with dimmer switch for lighting adjustments in each stall, hooks, shelves with phone charging outlets, and curtains designed just for Movement stores.

Each FP Movement store offers personalized shopping experiences from a team of expert stylists. FP Movement Scottsdale customers can schedule a one-on-one appointment with their favorite stylist.    

To review the brand’s response and updates to COVID-19 please visit – https://www.freepeople.com/help/covid19/

Store hours will be Monday – Saturday 10AM – 9PM, Sunday 11AM – 6PM.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Mansi Vaghela at 215-454-3862 or email MVaghela@freepeople.com.

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About FP Movement

A destination for the life well-lived, Free People Movement offers performance-ready activewear, beyond-the-gym staples, and a hand-picked assortment of nourishing supplements and elixirs to support your practice from the inside out. We believe in the power of community, in supporting and lifting each other up and always #movingtogether.

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What kind of people believe “the end justifies the means”?


Does the end always justify the means? Not so, according to a study by PsychTests.

People who believe that the end justifies the means may use it as an excuse to justify actions that are neither altruistic nor moral.

We cannot truly control anybody’s views or behavior, no matter how wrong or destructive their ways are… we can only make sure we live according to our own standards, take responsibility for the things we say and do, and be there for others if they ask for our help.

Russian revolutionary Sergey Nechayev is credited with popularizing the phrase “the end justifies the means,” although Machiavelli did allude to this notion in the Prince. At the root of this maxim is the belief that if an objective is important and moral – at least in the eyes of the person committing the act – then using any tactics to achieve it, even if these methods themselves are immoral, is acceptable. Does this mean that people who adopt this attitude are doing so for the greater good? This was the question that the research team at PsychTests attempted to answer.

Analyzing data collected from 12,259 people who took the Emotional Intelligence Test, PsychTests’ researchers examined the personality profile of people who advocate the belief that the end justifies the means (identified below as “Justifiers”).

Here’s what the study revealed:

SOME PEOPLE WHO THINK “THE END JUSTIFIES THE MEANS” ALSO TEND TO AGREE WITH OTHER CONTROVERSIAL STATEMENTS, INCLUDING THE FOLLOWING:

> “Never help anyone succeed unless it benefits you in some way” (endorsed by 19% of Justifiers vs. 2% of Non-justifiers).

> “Never reveal your true self or others will exploit you” (endorsed by 37% of Justifiers vs. 10% of Non-justifiers).

> “Never attempt to win by force what can be won by deception” (endorsed by 43% of Justifiers vs. 12% of Non-justifiers).

> “Never show weakness” (endorsed by 57% of Justifiers vs. 20% of Non-justifiers).

> “Cheating or lying is only wrong if you get caught” (endorsed by 21% of Justifiers vs. 2% of Non-justifiers).

> “Using insincere flattery is justifiable” (endorsed by 35% of Justifiers vs. 15% of Non-justifiers).

> “In order to get ahead you have to ‘step on a few toes’” (endorsed by 40% of Justifiers vs. 8% of Non-justifiers).

> “Some acts of dishonesty can be justified” (endorsed by 44% of Justifiers vs. 19% of Non-justifiers).

> “If an ignorant or naïve person is taken advantage of, it’s their own fault” (endorsed by 34% of Justifiers vs. 5% of Non-justifiers).

> “If given the chance, most people will backstab you in order to get what they want” (endorsed by 51% of Justifiers vs. 15% of Non-justifiers).

> “People who go out of their way to be nice usually want something in return” (endorsed by 36% of Justifiers vs. 11% of Non-justifiers).

> “Most non-profit organizations use their donations dishonestly” (endorsed by 28% of Justifiers vs. 9% of Non-justifiers).

MOREOVER, SOME JUSTIFIERS ALSO THINK IT’S OKAY TO:

> Ask someone out on a date at a funeral (approved by 11% of Justifiers vs. 2% of Non-justifiers).

> Approach a stranger who is obese and offer suggestions on how to lose weight (approved by 10% of Justifiers vs. 2% of Non-justifiers).

> Tell a homeless person to get a job (approved by 16% of Justifiers vs. 4% of Non-justifiers).

> Encourage a depressed person to “toughen up” (approved by 30% of Justifiers vs. 7% of Non-justifiers).

PSYCHTESTS’S STUDY ALSO REVEALS THAT:

> 47% of justifiers are pessimists (compared to 27% of Non-justifiers).

> 30% are take-charge types who will nominate themselves as the leader in a group (compared to 14% of Non-justifiers).

> 34% do good deeds for recognition and praise (compared to 13% of Non-justifiers).

> 50% distance themselves from or suppress negative emotions (compared to 34% of Non-justifiers).

> 30% are uneasy showing affection or expressing appreciation (compared to 17% of Non-justifiers).

> 55% won’t allow themselves to cry under any circumstances (compared to 34% of Non-justifiers).

“Sometimes, you have to be tough in order to achieve a desired outcome,” explains Dr. Ilona Jerabek, president of PsychTests. “When you need to end a relationship with a toxic partner, bring a harsh truth to light, or ground your child for engaging in a harmful behavior, you are taking a tough route in order to achieve a better outcome. In fact, what we have clearly seen in this study is that people who try to justify certain actions are often motivated by good intentions: both the Justifiers and Non-justifiers scored fairly well on empathy – 71 vs. 79 respectively. So when, for example, your mom pokes fun at your weight in order to inspire you to adopt a healthier lifestyle, she likely really believes she has your best interests in mind. That’s what motivates a lot of Justifiers. However, it’s easy to get carried away and become self-righteous. Everyone has different values, priorities and perspectives, and even if we feel strongly about the way we live our life, we need to allow others to do the same. We cannot truly control anybody’s views or behavior, no matter how wrong or destructive their ways are… we can only make sure we live according to our own standards, take responsibility for the things we say and do, and be there for others if they ask for our help. No matter how noble we feel the goal is, the end does not justify the means.”

Want to assess your EQ? Check out the Emotional Intelligence Test by visiting: https://testyourself.psychtests.com/testid/3979

Professional users, such as HR managers, coaches, and therapists, can request a free demo for this or other assessments from ARCH Profile’s extensive battery: http://hrtests.archprofile.com/testdrive_gen_1

To learn more about psychological testing, download this free eBook: http://hrtests.archprofile.com/personality-tests-in-hr

About PsychTests AIM Inc.

PsychTests AIM Inc. originally appeared on the internet scene in 1996. Since its inception, it has become a pre-eminent provider of psychological assessment products and services to human resource personnel, therapists and coaches, academics, researchers and a host of other professionals around the world. PsychTests AIM Inc. staff is comprised of a dedicated team of psychologists, test developers, researchers, statisticians, writers, and artificial intelligence experts (see ARCHProfile.com).

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Shark Discoveries and Kevin Harrington Launch BRTV Campaign with Health and Wisdom


When under stress, our bodies are depleted of magnesium. Medical professionals recommend magnesium to improve overall health. The best way to get elemental magnesium is through the skin. Health and Wisdom’s topical magnesium oil was created to replenish your body, so you can perform at an optimum level.

As an integral part of the natural health community, Health and Wisdom is transforming lives. Made in the USA, Health and Wisdom provides pure, natural magnesium oil and gel, along with magnesium bath crystals to improve overall well-being. Your skin can safely absorb the magnesium it needs and distribute it throughout your body.

“Magnesium is used by cells to produce energy,” says Leroy Collinwood, Co-Owner of Health and Wisdom. “It’s critical to all cellular functions in all organs of the body. We are so happy to be working with Shark Discoveries and help other people understand just how important magnesium is and how much our products can help.”

“The standard American diet is low in magnesium,” says Lisa Vrancken, Executive Vice President of Shark Discoveries. “Health and Wisdom provides the most concentrated, pure magnesium to help the body maintain balance.”

As part of its BRTV campaign with Shark Discoveries, Health and Wisdom will be appearing in 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. Shark Discoveries is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the BRTV map.

About Shark Discoveries

Headquartered in South Florida, Shark Discoveries is a full-service production, branding, and marketing company that specializes in brand response television, including Celebrity Influencer Videos, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with Shark Discoveries, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized BRTV campaigns featuring the Shark.

For more information on Health and Wisdom, please visit http://www.healthandwisdom.com.

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Active Aging Week 2021 Highlights the Importance of Wellness


Active Aging Week Logo

Active Aging Week, October 4-10, 2021

It’s not too late to register as a host organization for AAW 2021 to make a difference in your community. Simply access the registration form, or get more details at www.activeagingweek.com.

As North America continues contending with the pandemic, the importance of physical, mental and social health among all populations has been front and center. Aiming to introduce or reinforce healthy lifestyles to as many older adults as possible, Active Aging Week 2021, presented by Humana, embodies an essential, life-changing mission.

Taking place October 4-10 around the globe, the 19th annual Active Aging Week (AAW) is led by the International Council on Active Aging® (ICAA) and provides valuable opportunities for adults to engage physically, socially, cognitively, spiritually, professionally and civically. Host organizations, including senior living communities, senior centers, fitness centers, YMCAs, libraries, cities and others, offer events and activities at the local level, at low-to-no-cost to participants.

“Earlier this year, ICAA released a Call to Action to reclaim health and wellbeing for older people by integrating wellness throughout organizational operations,” says Colin Milner, founder and CEO of ICAA. “Active Aging Week is an ideal initiative to support this Call.”

Opportunities abound

AAW 2021 will have a hybrid format, with in-person and online offerings according to local health and safety guidelines. Past events have included kayaking, plant therapy, organized walks, fitness classes, meditation workshops, cooking demonstrations, educational lectures and much more.

This wide variety of activities and events are designed to encompass the seven dimensions of wellness: emotional, intellectual, physical, social, spiritual, vocational and environmental. In planning, promoting and implementing their offerings, host organizations can access a toolkit of free resources on the AAW website.

What initially began as a grassroots effort has become an influential movement that demonstrates the value of active contributions from older individuals to help foster vibrant, strong communities.

Sponsor support

If you’ve ever wondered what the secret is to living to 100 is, most experts will tell you to maintain your healthy routines and drop bad health habits. An active lifestyle promotes physical and mental health, and that’s why Humana is AAW 2021’s Presenting Sponsor.

“Collectively, we’ve been through a lot since the start of the COVID-19 pandemic. From social distancing to continued uncertainties and stress, now is the time for all adults to prioritize their health and pursue wellbeing,” says Dr. William Shrank, Chief Medical Officer at Humana. “We are happy to partner with ICAA and encourage everyone to keep moving and take advantage of active aging resources.”

National sponsors offer Theme Days during AAW as well. Now in its 13th year, WALK! With Aegis Therapies includes in-person and virtual physical activity options, such as daily activity suggestions, recordings of instructor-led workouts and more.

Longtime sponsor Abbott Nutrition also is providing multiple online resources that highlight how good nutrition and hydration play an important role in maximizing health in older adults.

Be part of AAW

It’s not too late to register as a host organization for AAW 2021 to make a difference in your community. Simply access the registration form at http://www.activeagingweek.com/register.php, or get more details at http://www.activeagingweek.com.

Those who want to participate in AAW activities in their area can look up host locations on the AAW homepage at https://www.activeagingweek.com/index.php, check with local organizations and search social media using the hashtag #activeagingweek.

About Active Aging Week, presented by Humana

http://www.activeagingweek.com

Started in 2003 by the International Council on Active Aging, Active Aging Week celebrates aging and active living each year. Host organizations engage older adults in their local communities with wellness activities and events provided in a safe, friendly and fun atmosphere at low-to-no-cost to participants. These organizations plan and deliver their own schedules of events targeted to any or all of the dimensions of wellness – emotional, vocational, physical, spiritual, intellectual, social and environmental.

About the International Council on Active Aging (ICAA)

http://www.icaa.cc

ICAA is a professional association that leads, connects and defines the active-aging industry and supports professionals who aspire to develop wellness cultures for adults over 50. This support includes creating wellness environments, programs and services. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies.

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Tough Mudder Launches 2022 Global Calendar and New Distances


Tough Mudder announced the launch of its 2022 season calendar, including new distances and more obstacles than ever before

Tough Mudder, the global leader in obstacle course adventures, announced the launch of its 2022 season calendar, including new distances and more obstacles than ever before. The company is also expanding its calendar to offer more events to meet post-COVID demand across the U.S.

Starting in 2022, Tough Mudder will offer three different distances:


  • Tough Mudder 5K: 3+ miles & 13 obstacles – The Tough Mudder 5K is a fast, obstacle-packed course full of team-oriented challenges
  • Tough Mudder 10K: 6+ miles & 20 obstacles – New for 2022, The Tough Mudder 10K features the perfect mix of world-class obstacles to challenge your team
  • Tough Mudder 15K: 9+ miles & 30 obstacles – The Tough Mudder Classic now features more obstacles than ever before. Different name, same formidable challenge.

“2020 presented significant challenges for endurance sports & adventure communities, but 2021 proved that the Mudder community was eager to get out on the course — selling out many of our events,” said Tough Mudder CEO Kyle McLaughlin. “With the launch of our 2022 calendar, we’re thrilled to offer new event formats for a full, adventure-packed year ahead. Whether you opt for the 5K, 10K or the classic 15K, we look forward to welcoming new Mudders and Legionnaires alike to our events next year.”

As part of this, Tough Mudder is expanding its offerings across the United States, Canada and the United Kingdom, offering the broadest global calendar since 2018, including:

  • Returning to locations that haven’t hosted a Tough Mudder presence since 2019 and prior, such as Arizona, College Station, Toronto, Long Island and Lake Elsinore
  • Expanding Tough Mudder’s presence on the West Coast to include five events in California, a new event in Portland and a return to Seattle
  • Offering multiple events throughout the Midwest where Tough Mudder has a strong community
  • Expanding a base in the Southeast with new events in Central Florida in December 2021, as well as in Jacksonville, Atlanta and the Carolinas in 2022

Tough Mudder is offering early bird prices to lock in your preferred start time at your closest or favorite events, available until 11:59pm on Sept. 30. A fixed number of spaces are available each hour, and most events sold out well in advance of the day of the event in 2021.

Tough Mudder also plans to launch a new endurance concept aptly named “Tough Mudder Infinity” on September 28, and launch its season pass offering on October 1.

For more details about the new event formats, information about season tickets and to see the full 2022 calendar, please visit https://toughmudder.com/obstacle-course-2022/

About Tough Mudder

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder is a leading global sports and active lifestyle brand, now part of the Spartan global family of extreme endurance properties. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder Kids, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19 countries. The company’s content studio provides millions of engaged online brand enthusiasts with wellness, nutrition and inspiring content delivered daily across social and digital platforms. Tough Mudder’s brand of teamwork-based challenge events and digital fitness experiences are unique in the endurance and obstacle course industries, and over 500,000 new participants are welcomed to the global Tough Mudder community every year. For more information visit http://www.toughmudder.com.

Contacts:

Emily Escovar: emily.escovar@toughmudder.com

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Flower Mound Crossing Owners Bring CLUB4 Fitness to Shopping Center


Chicago-based Pine Tree is pleased to announce that it recently signed a lease with CLUB4 Fitness for nearly 59,000 square feet of space at Flower Mound Crossing shopping center. The regional health club chain is expected to open in Q1 2022.

With 27 locations across Mississippi, Alabama, Louisiana, Tennessee, and Texas, membership oriented CLUB4 Fitness offers a variety of health and fitness equipment, programs, and amenities, including personal training, group exercise classes, small group training, cycling, tanning, red light therapy, hydromassage, kid care programs, and more.

“We are incredibly excited to welcome CLUB4 Fitness to Flower Mound Crossing and the energy they will undoubtedly bring to the shopping center and Flower Mound community,” said Michael Slusky, SVP, Director of Leasing at Pine Tree. “With ideal demographics for CLUB4 Fitness, this location strategically fills a market void. We’re proud to be working with CLUB4 Fitness as they continue their successful expansion in Texas.”

Located at the corner of Flower Mound Road and Long Prairie Road in Flower Mound, TX, Flower Mound Crossing will host what will be the retailer’s fifth location in the state.

About CLUB4 Fitness:

It is our mission to provide a friendly, and inviting, entertaining and educational, most importantly a functional and perhaps even innovative experience of uncompromising quality that meets the health and fitness needs of your mind, body, and spirit.

By our unwavering commitment to improving the physical, medical, spiritual, and emotional health of our community at affordable prices fit for anyone’s budget — and that is why we are passionate about making CLUB4 Fitness a Club for Everybody and every BODY.

About Pine Tree:

Pine Tree is a Chicago-based full-service real estate company specializing in retail. Since its founding in 1995, Pine Tree has become a leader in the development, acquisition, leasing, and management of retail properties throughout the United States. With retail partners ranging from superstores to specialty shops and local chains, Pine Tree currently has approximately 20 million square feet of retail space under management.

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