PHOENIX (PRWEB)
October 06, 2021

Phoenix-based start-up, The Jenesis House, has answered the call for a renewed interest in self-care with the debut of its luxury crystal candle collection. Formulated from a blend of essential oils, 100% soy wax and a wood wick The Jenesis House Crystal candles will have what feels like an everlasting burn of up to 50 hours.

The collection’s candles are all non-toxic, vegan, cruelty-free, and are hand-poured by the creator herself, Creative Director Jenesis Laforcarde.

With the debut of the luxury candle line, Laforcarde is on a much bigger mission to operate the first Black female-owned wellness resort in Arizona for everyone to experience — especially people of color. According to the National Association of Black Hotel Owners, Operators, and Developers (NABHOOD), less than 1% of all hotels are owned by African American women. When asked about her motivation for creating the candle collection, Laforcarde explained: “The Jenesis House is currently self-funded, so I wanted to launch a luxury candle line to help contribute to the thousands of dollars in startup costs to make this dream a reality.”

Keeping wellness and self-care at the forefront, those interested in making a smaller contribution can purchase candles from the collection at a cost of $65 each. Available in 3 enchanting fragrances: Cheque In, Cheque Out, and Cheque Ya Self. The candles are packaged in luxury glass jars available in crystal, rose gold, and matte black.

To help push the agenda forward, The Jenesis House has also launched a crowdfunding campaign that is hosted on ifundwomen.com a crowdfunding platform for women. The campaign goal is $500,000 and anyone can show their support by simply donating or pre-booking a heavily discounted 3-night stay at The Jenesis House for $1,500 for one person or $2,500 for two people. The reward night stays will feature a welcome bottle of champagne, complimentary spa treatments, and mediation time as well as an all-inclusive culinary experience.

Laforcarde is also offering complimentary refills on luxury candles for those who plan to visit the highly anticipated resort. For those that love the lavish candles and can not wait for the resort’s doors to open, Laforcarde is encouraging customers to send in their crystal candle jars for complimentary refills as well.

The candles are currently available for sale on the company’s website. To purchase a candle, get further information and updates on the new resort, visit: http://www.thejenesishouse.com.

Share article on social media or email:

Backroads guests enjoy biking on an active vacation

“Our trip development team has been hard at work creating new trips for every type of traveler,” said Backroads Founder & President, Tom Hale.

BERKELEY, Calif. (PRWEB)
October 05, 2021

Backroads, the leader in active travel, today announced 13 new trips launching in North America in 2022, including Bryce & Capitol Reef hiking and biking adventures, a new Glacier to Banff Bike Tour and family offerings in the Great Smoky Mountains, Oregon’s Bend to the Cascades and more. From California to Costa Rica, the company has also expanded their popular Dolce Tempo segment with new e-biking, walking and multi-adventure trips to meet demand. Introduced in 2019, Backroads’ Dolce Tempo tours offer travelers the opportunity to explore the world actively while setting their own easygoing pace as they discover a destination up close and in depth. 

This summer Backroads also celebrated 30 years of Walking & Hiking adventures around the world. First launched in 1991 with a hiking trip to England’s Cotswolds, the company now offers Walking & Hiking trips in more than 40 countries, including brand-new itineraries in 2022 in Chile, Namibia, Oman and Tuscany.  

 

Joining a long list of new 2022 trips and destinations announced previously, Backroads has added the following new departures: 

New Dolce Tempo Trips 

• Alaska’s Kenai Peninsula Walking Tour 
• Canyonlands Walking Tour 
• Champagne/Alsace Easygoing E-bike Tour 
• Costa Rica Multi-Adventure Tour  
• Martha’s Vineyard & Nantucket Easygoing E-bike Tour 
• Rhine River Cruise Easygoing E-bike Tour 
• Santa Barbara to Ojai Easygoing E-bike Tour 

New Biking, Walking & Multi-Adventure Trips 

• Bend Oregon & the Cascades Family Multi-Adventure Tour – Teens & Kids 
• Bryce & Capitol Reef Multi-Adventure Tour; and Walking & Hiking Tour  
• Glacier to Banff Bike Tour 
• Great Smoky Mountains Family Multi-Adventure Tour – Teens & Kids 
• Mount Rushmore & the Black Hills Family Multi-Adventure Tour – 4-Day Getaway – Teens & Kids 

“Our trip development team has been hard at work creating new trips for every type of traveler,” said Backroads Founder & President, Tom Hale. “If we’ve learned one thing from this global pandemic, it’s that people want to stay active and explore. We’re seeing huge demand for active travel in 2022, both domestically and internationally. From Mt. Rushmore to the Rhine River, we’re rolling out some great new trips next year.” 

For more information and to book trips, visit backroads.com.      

About Backroads     

Backroads was founded in 1979 by Tom Hale and has been a leading innovator in active and adventure travel for over 40 years. The company offers biking, walking & hiking and multi-adventure tours, small ship active cruises, private trips and family trips designed for three distinct age groups: Teens & Kids (typically 9-16), Older Teens & 20s (17+) and 20s & Beyond (adult kids through their late 20s). Backroads hosts thousands of guests each year—75% of whom are repeat guests or referrals from past guests—in hundreds of locations across the globe. For more information, please visit backroads.com, or call 800-462-2848.   

Share article on social media or email:

Monster Energy’s Jack Moir Crowned 2021 Enduro World Series Champion in Scotland

“It’s insane, man! I just achieved something that I have dreamed of and have been working towards my whole life. It still doesn’t really feel real!” – Jack Moir

TWEED VALLEY, Scotland (PRWEB)
October 05, 2021

A battle to the finish! Monster Energy congratulates professional enduro mountain bike racer Jack Moir on claiming the 2021 Overall Elite Men Championship title in the Enduro World Series (EWS) in Scotland this weekend. In the Vittoria EWS Tweed Valley race, the 27-year-old from Morisset Park, Australia, battled injury and adverse conditions to finish the race in fourth place and become the new EWS Men’s World Champion with 4520 points in overall rankings.

“It’s insane, man! I just achieved something that I have dreamed of and have been working towards my whole life. It still doesn’t really feel real!” said Moir upon claiming his career-first EWS World Championship.

As the final highlight of the 2021 Enduro World Series (EWS) season, the Vittoria EWS Tweed Valley race was the biggest celebration of international mountain biking in the United Kingdom. Over the course of a long weekend, the event crowned new champions in men’s and women’s racing divisions, plus the electric bike category. Complementing the race action in the rolling hills of Southern Scotland, EWS Tweed Valley featured a full-fledged music and food festival.    

The forest trails of Innerleithen and surrounding hills are hallowed ground for mountain bike racers. The terrain is notoriously twisted, demanding, and interspersed with steep climb sections. Adding to the challenge, intermittent rain created slick track conditions that kept riders on their toes all weekend.

Newly signed to Monster Energy’s pro mountain bike roster, Moir came to Tweed Valley after a season-long battle with American racing prodigy Richie Rude. With only 70 points on the leaderboard separating the two rivals, anything could happen in Scotland. Especially keeping in mind that Rude already made history as the first man to win back-to-back championship titles on the EWS.

In Saturday’s first Pro Stage race, the two riders finished just seconds apart, with Moir claiming the stage win on a 00:03:25.37 total time. But as it turned out, race officials found that Rude had failed to ride within the course markings, resulting in a disqualification that ended his championship run.

Recalling the first race day, Moir said: “My strategy for the weekend was to go in and do my best to keep the points lead. I was ready to battle on Friday, and had a good Pro Stage, taking the win.” When Rude was no longer competing for the overall title, it became clear that no other rider could mathematically take Moir’s top spot. “I then found out later that evening that Richie had been disqualified and I had won.”

With the title already secured, Moir continued to fight for the Tweed Valley race win during four stages on Sunday. But a hard crash and shoulder injury proved a severe setback. With Martin Maes finishing the weekend in first place overall with a 00:23:53.12 time, Moir placed fourth 00:34.05 behind.

When all was said and done, Moir’s impressive season performance – including five race wins – earned him the overall 2021 Enduro World Series Championship. The Australian took first place with 4520 season points, ahead of Richie Rude with 4015 points.

“The season was insane! It was a super tight back and forth battle with Richie every round. On top of this, I faced so much adversity, from food poisoning on a race weekend, to popping out my shoulder and mid race mechanicals. This made it that much sweeter though!”

This weekend’s EWS World Championship marks the biggest achievement in Moir’s career to date. Hailing from New South Wales, Australia, Moir first began racing motorbikes at the age of 4 and discovered mountain bike racing at 13. After turning pro in 2015, Moir became a force on the global downhill mountain bike circuit and claimed the 2016 Crankworx DH overall title. In 2020, he made the switch to racing enduro full-time.

Speaking on joining team Monster Energy, the newly crowned EWS World Champion said: “I’m pumped to be riding for Monster! It’s always been a dream growing up to be repping a Monster lid at the races. And they are always supporting such sick video projects outside of racing as well. So, I can’t wait to get something going on the content side of things.”

Now that the EWS season is officially over, what’s next for Moir? “Normally I would go home and go camping and surfing all off-season. But I’m going to have to get my shoulder fixed as soon as I’m out of quarantine. So probably a lot of chilling and rehab!” said Moir. The 2022 Enduro World Series (EWS) season will commence this coming June in the Tweed Valley, so stay tuned!

Download High Res Photos for Editorial Use.

For more on Moir and our team of mountain bike athletes, visit http://www.monsterenergy.com. Also follow Monster Energy on YouTube, Facebook, Instagram, Twitter and TikTok for exclusive updates from the 2021 MTB season.

###

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers, and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.

With version 1.0, ATAC had launch metrics far above the industry average.

RED BANK, N.J. (PRWEB)
October 04, 2021

Earlier this year, Advanced Training Athletic Club made waves in the wrestling community and fitness tech market with the release of ATAC 1.0. After several months on the market and collecting critical user feedback, the company made substantial improvements to their training platform and recently announced the release of ATAC 2.0.

Founder and CEO Bryan Heller explains, “We anticipated our launch would perform well out of the gate, but we knew that quickly gathering feedback and giving our users the feature enhancements they were looking for was critical to early growth. Once we heard from athletes and coaches who regularly use ATAC, we immediately began reimagining our User Interface (UI) to enhance our User Experience (UX). Our design team did a great job bringing these ideas to an interactive prototype, and our engineers executed perfectly, as we brought that prototype to production.”

User acquisition is a critical first step to any successful business model. Getting customers to the app store listing, downloading the app, and signing up to complete the acquisition process are incredibly important.

Heller elaborates, “With version 1.0, ATAC had launch metrics far above the industry average. Our App Store Conversions (Unique Visits-to-Download) were 95.92%, compared to the Health and Fitness average of 42.8%, and over 80% of people who downloaded ATAC completed the sign-up process.”

Once customers are acquired, the percentage of users who come back regularly (retention) is a very clear indicator of whether the app will be successful.

Developing the first version of ATAC intelligence (Ai), ATAC’s proprietary scheduling AI, was one upgrade that immediately impacted user retention. Ai custom builds each user’s schedule of workouts and activities to help them reach their goals. User goals range from breaking the varsity lineup, to winning a High School State Championship, to becoming an NCAA National Champion, or joining the elite by winning an Olympic Gold Medal; all of which are on ATAC shareholder Jordan Burroughs’ list of accomplishments.

Heller explains, “Although we know there is always room for improvement, our early retention numbers are very encouraging. ATAC’s 1-week retention has averaged over 20% since ATAC 1.0 launched, more than double the 8.1% mobile app average, and we have seen peaks in our 1-week retention surpassing 30%. We are also pleased to see ATAC’s 30-day retention average hovering over 10%, nearly triple the 3.7% mobile app average. With month-over-month churn rates under 33%, we are confident in our ability to steadily grow our foundation of dedicated users.”

It was easy to identify that the greatest leak in the funnel occurred after signup but before users completed their first workout or activity. Therefore, ATAC went back to the UI drawing board. Eliminating friction during this initial phase of the UX would be a critical step towards greater retention.

The ATAC 2.0 development process was hyper-focused on minimizing the number of clicks and page navigations required between signup and users completing their first workout or activity. The click and page nav reduction dramatically simplifies the user journey and creates a much clearer roadmap for users to follow. With a brand-new home screen, a simplified calendar, more intuitive scheduling protocol, and an all-around visually enhanced design, ATAC 2.0 is slated to plug the leak previously identified and provide a fully immersive fitness platform unlike anything else on the market.

Heller says, “We look forward to once again getting direct user feedback and reevaluating our analytics as we continue to refine our platform. We are excited to enhance the training capabilities of ATAC with groundbreaking tech while simultaneously working to improve the overall flow of the app. We are most excited about rolling out our upgraded Ai features in the coming months. We have short term and long-term plans that we know will shake up the Tech Fitness space from corner to corner and redefine the impact a training app can have on competitive athletes and the average fitness junkie.”

About ATAC

ATAC is a breakthrough training app that helps competitive athletes achieve more in their sport. In collaboration with Olympic Gold Medalist Jordan Burroughs, ATAC’s proprietary AI: ATAC intelligence (Ai) builds custom schedules with workouts and activities for each individual user based on a 9-category Athlete Optimization Program. Users are guided through strength training programs, provided custom meal plans, trained to improve endurance and mentality, increase their flexibility and agility, better their technique, recover more efficiently, and reflect to focus on opportunities for improvement. To learn more visit https://atac.app. For media inquiries, please email press@atac.app.

Share article on social media or email:

Artist’s rendition of the Marriott TownePlace Suites together with an adjacent Starbucks coffee shop.

The new TownePlace Suites hotel and Starbucks will be meeting the needs of these visitors, for SPIRE itself, as well as the surrounding area.

GENEVA, Ohio (PRWEB)
October 04, 2021

In a unique partnership with SPIRE Institute & Academy (IA), Blue Ocean has announced plans to develop and construct an 89-room Marriott TownePlace Suites together with an adjacent Starbucks coffee shop, adding to their rapidly expanding Geneva campus.

Over one million people visit SPIRE’s world-class sports academy and event facilities each year, with demand growing for on-site hotel accommodations since it’s opening in 2012. Bill Monicelli, Director of Land Development for Blue Ocean explains, “Over the next few years, the I-90 corridor in Northeast Ohio will be growing and the SPIRE campus will be expanding as well. We predict that in the very near future, visitors to this area will double or even triple. The new TownePlace Suites hotel and Starbucks will be meeting the needs of these visitors, for SPIRE itself, as well as the surrounding area.”

“SPIRE is a world-class sports academy and event facility, while Marriott and Starbucks are both Fortune 500 organizations with the name recognition and respect that people appreciate,” Bill went on to say.

Both Marriott and Starbucks are world-renowned Fortune 500 brands that will be greatly enjoyed by SPIRE’s international population of students, event competitors, Olympic trainees and spectators. The community as a whole stands to benefit from all of the growing amenities on the SPIRE campus, as well as the impact on economic development through job creation and capital development.

Blue Ocean’s ability to create deep impact and value on the communities it serves is well known, and this latest growth opportunity is no exception. Targeting strong markets with “path of development” locations, they align themselves with trusted brands, and apply design-forward thinking to separate their properties from the competition, locking in long-term value for the local communities and their Partners.

President Jonathan Ehrenfeld of Blue Ocean states, “SPIRE is an exceptional resource to the global market of elite sports and is a prominent economic driver in and around the greater Cleveland area. The addition of these new resources on the SPIRE campus elevates our ability to bring more value to the local market and well beyond – further positioning SPIRE as the premier destination for top student athletes, Olympic hopefuls, sport camps, national competitions and more.”

Groundbreaking for both the hotel and the Starbucks store is expected to take place this November. The new TownePlace Suites is scheduled to be open sometime in the late fall of 2022, and the new Starbucks will be located at SPIRE Circle, right at the entrance to the athletic academy, along with a third retail business – yet to be determined.

About Blue Ocean

Founded in 2004, Blue Ocean (http://www.blueocean.com) is a real estate Investment and asset management company headquartered in Owings Mills, Maryland. Blue Ocean is active in multiple product types within the real estate sector including multifamily, industrial, hospitality, and self-storage. Today, the Blue Ocean portfolio is valued in excess of $500MM with over 2,000 multifamily units and 3 million square feet of commercial space. Blue Ocean focuses on opportunities where the team’s collective expertise can create the most meaningful lasting value for their partners and communities.

About SPIRE

SPIRE Institute & Academy is a comprehensive academic, athletic, personal skills and career development experience located within a world class event and wellness complex. Constructed on nearly 500 acres with more than 750,000 sq. ft. under roof, SPIRE (http://www.spireinstitute.org) encompasses four divisions: SPIRE Academy, an accredited college preparatory international boarding school and multi-sport/specialty training and development academy for 9-12 graders and a post grad program; SPIRE Institute, the research and development arm studying performance improvement across multiple disciplines; SPIRE Events, a facility and team that hosts local, national and international tournaments and events with the NCAA, the Big East, Big Ten and Atlantic 10 conferences, Olympic trials and world championship qualifiers; and SPIRE Fit, a community membership-based fitness, swim and health center open to the public. Sports currently featured on campus include swimming, track and field, basketball, esports, drone racing, wrestling and lacrosse.

Share article on social media or email:

Colin Milner

Our vision for the future focuses on the concept of healthspan – which emphasizes not only living longer, but also living better

VANCOUVER, British Columbia (PRWEB)
October 01, 2021

Widely regarded as ahead of its time, the forward-thinking International Council of Active Aging® (ICAA) founded the active-aging industry on October 1, 2001 to fundamentally change the way we age by proactively engaging older adults to live their best life.

With 10,000 members that own or operate 40,000 wellness locations in 47 countries, the organization today is a powerful influencer across global, governmental and local levels throughout multiple countries, sectors and organizations.

“On our 20th anniversary as the voice and centerpiece of the active-aging industry, we reflect on our tremendous progress in uniting the formerly disparate group of professionals that serve the older adult community,” says Colin Milner, CEO of ICAA. “Our vision for the future focuses on the concept of healthspan – which emphasizes not only living longer, but also living better.”

According to “The Four Pillars of the New Retirement: What a Difference a Year Makes,” a June 2021 report by Age Wave and Edward Jones, full life expectancy includes two components: a healthy lifespan – the years lived in full health and free of disability – followed by approximately 12.4 years of expected poor health.

Expanding the healthy lifespan, or healthspan, not only improves individual quality of life and productivity, but also benefits society and grows the active-aging industry, which includes senior living communities, senior centers, health clubs, rehabilitation centers and aging organizations.

Wellness is the way

The critical foundation to increasing heathspan involves fully embracing wellness, which includes seven dimensions: emotional, intellectual, physical, social, spiritual, vocational and environmental.

To support the industry, ICAA produces a wide variety of resources that promote aging well, such as proprietary research to inform the industry about best practices, trends and the current state of affairs. In fact, ICAA research findings have supported a financial return on wellness and a trend toward shifting from care communities that include wellness to wellness-based communities that offer care.

ICAA also leads executive think thanks that serve as expert counsel and guide rods to create solutions and drive the industry forward. And the organization’s conferences, initiatives and publications further facilitate collaboration, awareness and progress.

Furthermore, online education with certificate courses, virtual summits and webinars equips professionals in the retirement, assisted living, rehabilitation, fitness and wellness fields to foster thriving communities. Currently, ICAA is expanding its education arm to enhance offerings on what wellness is and how to build a wellness culture.

As the go-to source on active aging, ICAA works with the U.S. Administration on Aging, the National Institute on Aging, the U.S. Department of Health and Human Services, the White House Conference on Aging, the Canadian Special Senate Committee on Aging, the European Commission and the Organization for Economic Cooperation and Development (OECD).

Great expectations

Milner is enthusiastic about the next 20 years, as key trends are converging that support the expansion of healthspan. Among them: a growing health data economy, inclusive living models such as intergenerational communities and multigenerational housing, communities integrating into the larger society and more.

“The future is about building an even more robust foundation for wellness, continuing to drive change, and equipping organizations that serve older adults,” Milner notes. “Our vision is to create a world of healthier older people that are alive with purpose, inspired to live a rich quality of life and able to enjoy a fulfilled life.”

About the International Council on Active Aging (ICAA)

http://www.icaa.cc

ICAA is a professional association that leads, connects and defines the active-aging industry and supports professionals who aspire to develop wellness cultures for adults over 50. This support includes creating wellness environments, programs and services. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies.

Share article on social media or email: