CHICAGO (PRWEB)
June 27, 2022

Junk food is so loved by many. What is not loved are the medical conditions and weight gain that it is associated with. Research findings have been made at various institutions across America and abroad. These findings have indicated that fiber and antioxidants can mitigate the health risks associated with junk food by counteracting the physiological effects of high-fat and other junk food. This does not mean that unlimited consumption of junk food won’t have consequences. What it does mean is greater freedom and a wider variety of food choices for healthy individuals. The scientific evidence has indicated that junk food can be counteracted by fiber and antioxidants in the following ways:

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  High-fat foods produce cholesterol-related acids that can clog arteries and raise cholesterol levels – opening the door to heart disease. Fiber counteracts that effect by nabbing cholesterol-related acids and removing them from the body, thus promoting healthy cholesterol levels and reducing the risk of heart disease.
• The excess calories in high-fat foods are absorbed by the body and stored as fat, and can cause weight gain – opening the door to obesity. Fiber counteracts that effect by nabbing calories before they can be absorbed and stored as fat, thus making it harder to gain weight and reducing the risk of obesity.
• High-fat foods increase the body’s exposure to “free radicals,” which attack and damage healthy human cells – opening the door to cancer, heart disease and many other conditions. Antioxidants counteract that effect by neutralizing free radicals, thus preventing and reversing cellular damage and reducing the risk of cancer, heart disease and many other conditions.
• The excess calories in high-fat foods are absorbed by the body and stored as fat, and can cause weight gain – opening the door to obesity. Antioxidants counteract that effect by providing the body with the energy needed to burn fat more efficiently, thus making it harder to gain weight and reducing the risk of obesity.
• High-fat foods can weaken the immune system. Excess fat and cholesterol interferes with the immune system cells’ ability to fight off diseases by impairing the ability of red blood cells to deliver oxygen to immune system tissues that depend on a good supply of oxygen and nutrients in order to fight diseases and keep the body healthy. Both fiber and the antioxidant “vitamin C” counteract that effect by promoting healthy blood levels of fat and cholesterol, thus strengthening the immune system by enabling red blood cells to deliver oxygen to immune system tissues.
• Some of the best-loved smoked, salted and cured meats such as sausages, hot dogs and bacon are processed with chemicals known as “nitrites.” Nitrites can open the door to pancreatic cancer by breaking down in the body into carcinogens known as “nitrosamines.” The antioxidants “vitamin C” and “vitamin E” counteract that effect by neutralizing nitrosamines, thus helping to immobilize the cancer-causing process.
• High-fat foods can trigger heart attacks by causing blood-clotting elements in the bloodstream known as “platelets” to become more adhesive and clump together, thereby triggering the formation of abnormal blood clots in the heart artery. Abnormal blood clots can eventually trigger heart attacks. Fiber counteracts that effect by speeding the mechanisms in which abnormal blood clots dissolve, thus decreasing the likelihood that abnormal blood clots will lead to heart attacks.
• And MUCH MORE

DéShond D Barnes – author and nutrition enthusiast – has compiled these research findings in the new book Counteract the Fat: Discover How Fiber and Antioxidants Can Counteract the Physiological Effects of Junk Food – A Science-Based Nutrition and Diet … Without Severe Dietary Restrictions: Barnes, DéShond D: 9798837110207: Amazon.com: Books

ABOUT THE AUTHOR:

DéShond D Barnes discovered the “Counteract the Fat” concept back in the late 1990’s by poring through medical journals and health/nutrition publications for nearly a year. Barnes then went on to apply the “Counteract the Fat” concept to his own personal life. By consuming a daily diet containing an average of 100% of the RDA for fiber, antioxidants and other nutrients, Barnes has been able to maintain excellent blood cholesterol, blood sugar, blood pressure and body weight since November 1999 without having to sacrifice favorite indulgences. Barnes’s success has inspired him to share this information with the rest of the world by turning his manuscript into the newly published book “Counteract the Fat.” Barnes also teaches “Counteract the Fat” seminars at local Y.M.C.A.’s and public libraries to spread the word about the “Counteract the Fat” methodology. Barnes lives and writes in northern Illinois.

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Ascent Plant Protein Now at Kroger Stores Nationwide

We are thrilled to bring our great tasting Ascent Plant Protein to Kroger

DENVER (PRWEB)
June 23, 2022

Ascent Protein, a sports nutrition company committed to offering clean products for athletes and fitness enthusiasts, is excited to announce that Kroger will carry their newest product offering, Plant Protein, in 1,500 grocery stores nationwide. Kroger, the largest supermarket chain by revenue, has grocery stores in 35 states and the District of Columbia.

“We are thrilled to bring our great tasting Ascent Plant Protein to Kroger, a retailer with outreach to millions of customers,” Josh Haskins, Ascent director of sales, said. “We are dedicated to providing consumers with high-quality, organic plant-based ingredients that taste great to support their nutritional goals,” he added.

Ascent’s Plant Protein offers 25 grams of protein per scoop and is made from a unique blend of organic plant protein sources like pea and pumpkin. Knowing that consumers often must make a choice between efficacy or taste, Ascent Plant Protein was created to taste delicious while still offering 4g of BCAAs to support muscle health throughout the day and after a workout. In addition, Ascent Plant Protein contains zero artificial ingredients and is Certified Organic, Certified Gluten Free, and Informed Sport Certified (third party tested for banned substances). Ascent Plant Protein is also soy free, dairy-free, vegan and contains no added sugars.

Consumers can find Ascent Plant Protein in both chocolate and vanilla flavors. Ascent’s whey protein powder, in chocolate flavor, is also available at Kroger stores.

Ascent Protein is trusted by some of the world’s most prominent elite athletes, including professional running backs Christian McCaffrey and Jonathan Taylor, 2x CrossFit Games Champion Katrin Davidsdottir, and Team USA Weightlifting athletes CJ Cummings and Jourdan Delacruz.

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About Ascent Protein

Ascent® was created to naturally improve athletic performance and is The Official Sponsor of Hard Work®. Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to their high-quality standards and offering products with straight-forward ingredients and nothing artificial. All Ascent products contain zero artificial ingredients and are Certified Gluten Free, and Informed Choice Certified meaning they are third party tested for banned substances. Aligning with the admirable qualities in the athletes that Ascent serves – going the extra mile, completing an extra set, and never backing down from a challenge, Ascent pushes for high-quality results, knowing they do not come without hard work. For more information, visit http://www.ascentprotein.com.

About Kroger Company

At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025.

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Adamas Acquired Gscience

“Over the last several years, we’ve helped our partners reimagine their training program into a comprehensive, 360-degree approach that balances in-game strategy with out-of-game wellness, said Caleb Cousens, CEO, and founder of Adamas.

VANCOUVER, British Columbia (PRWEB)
June 23, 2022

Adamas, gaming’s premier esports performance startup, today announced the acquisition of its European competitor, Gscience. Financial terms of the deal were not disclosed, but Adamas will welcome Gscience leadership, onboard multiple specialist coaches, and transition current clients to the startup’s already stellar roster of premier gaming organizations. Adamas will also acquire Gscience’s entire tech stack and mobile application that will bring the company’s elite, out-of-game performance training to amateur and professional gamers via a monthly subscription service. Adamas will apply Gscience’s European reach and regional expertise to expand aggressively into the burgeoning market.

“As the industry matures, so do the needs of today’s top gaming athletes,” said Caleb Cousens, CEO, and founder of Adamas. “Over the last several years, we’ve helped our partners reimagine their training program into a comprehensive, 360-degree approach that balances in-game strategy with out-of-game wellness. Alongside our new Gscience colleagues, we’ll now bring that same, sports-science-based approach to new markets both abroad and in-app.”

Modern esports training looks beyond the endless in-game practice sessions to realize the potential of today’s top gaming athletes in an industry where a relatively minor competitive edge could result in a significant prize pool. That comprehensive approach is defined by mental and physical wellness exercises, team-building accelerators, and coaching development programs. Since the launch of Adamas in 2018, the company has helped top organizations like the NYXL, Version1, and EA’s FIFA pro program improve communication, approach matches with mental clarity, and create an internal culture for winning.

“Esports orgs, gamers, and coaches are finally recognizing that out-of-game training is a matter of in-game performance,” said Ryan Scollan, former CEO of Gscience and now Managing Director, Europe of Adamas. “We’ve admired and competed against Adamas for years, and we’re now thrilled to help elevate its already market-leading position across our native territory of Europe, and beyond.”

Gscience’s technology will greatly accelerate the company’s ambitious plans to bring its specialized training to more gamers around the world. The Adamas training app will embrace its established training methodology and distill key training experiences into routines that any performance-minded gamer can practice at home.

Recently, Adamas extended marquee commitments with TSM FTX and Version1 while welcoming new teams, coaches, and top-tier individual athletes as trainees. For more information on Adamas, please reach the media contact above or visit: http://www.AdamasEsports.gg

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About Adamas:

Adamas Esports is an esports performance startup that helps gaming organizations, coaches, and players build a winning culture. Their comprehensive, wide-reaching approach recognizes in-game performance starts outside the gamer’s chair, as they optimize a team’s culture before calibrating individual strategy or tactics. A ‘culture audit’ gauges a team’s regimen to understand fatigue or idle points, leadership support helps coaches improve communication and team chemistry, and personalized training ensures esports athletes are in peak mental and physical condition. Many of gaming’s top squads partner with Adamas for year-round support including an off-season eight-week culture accelerator program, pre-season boot camps, and in-season performance enhancement. Adamas leads a distributed team of sports scientists, professional coaches, and mental performance advisors from its Vancouver headquarters and supports an international roster of elite clients including the New York Subliners (CoD League), Golden Guardians (League of Legends), and Vancouver Titans (Overwatch).

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YBell Fitness

“MatrixPoint is the right partner for us to drive growth and expansion in a complex and changing marketplace. We wanted a firm that could match our innovation through their team of experts and advanced data tools and technology,’’ Mark Livingston, VP, Worldwide Sales & Marketing, YBell Fitness.

IRVINE, Calif. (PRWEB)
June 21, 2022

MatrixPoint Consulting, a data-centric consulting firm specializing in marketing and media strategy, has been selected as the media firm for YBell Fitness, the inventor of the world’s premier 4-in-1 fitness equipment solution, the YBell®, a patented combination of a dumbbell, kettlebell, dual-grip med ball, and push-up stand in a single versatile unit.

MatrixPoint will provide strategy, digital marketing, and analytics to promote YBell Fitness’ brand, innovative products, and product launches to fitness industry businesses, consumers, and fitness enthusiasts of all ages, showcasing the company’s collection of compact and portable all-in-one fitness equipment designed for effective workouts, anytime, anywhere.

YBell Fitness equipment originated as a group exercise training tool at Bondi Beach in Australia and has expanded to more than 55 countries. Winning multiple awards from top national men’s and women’s health magazines, the YBell was designed to make fitness easier and more accessible for every body.

“We are excited to partner with YBell Fitness to support the brand’s vision and innovate new strategies and technologies to drive the business forward,” said Eran Goren, MatrixPoint founder and managing partner. “YBell Fitness is one of the most innovative developments across the fitness industry recently and is a gamechanger for conventional training equipment.”

Adds Mark Livingston, YBell’s Vice President, Worldwide Sales & Marketing, “MatrixPoint is the right partner for us to drive growth and expansion in a complex and changing business, consumer, and media marketplace. We wanted a creative firm that could match our innovation through their team of experts and advanced data tools and technology, which made them the obvious choice.’’

The YBell Fitness business will be managed from the MatrixPoint offices in Irvine, CA.

About MatrixPoint

MatrixPoint Consulting is a data-centric consulting firm that specializes in marketing and media strategy, data privacy compliance, and analytics. MatrixPoint improves companies’ business processes, relationships with customers, and ultimately, bottom lines.

About YBell Fitness

YBell Fitness provides handheld 4-in-1 exercise products, education programs, and content that allow users to perform more functional exercises, with less equipment, more economically. The YBell replaces the need for several pieces of equipment with one multi-purpose tool that does it all. Easy to use, the YBell is accessible for everyone from elite sporting teams and trainers to home exercisers. Education and programming include online introductory workshops, coaching courses, and master trainer certifications, with exercise content available online and via the YBell App. With global HQ in Sydney, Australia; and offices in Beverly Hills, California; and Eindhoven, The Netherlands, the company sells its award-winning design, patented, and patent-pending products direct-to-consumer and via international distributors in over 55 countries, U.S. dealers, and regional retailers. YBell® is a registered trademark of YBell Group Pty Limited in the United States and other countries.

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For more information, contact Carrie Ward, PR/Marketing for MatrixPoint, at CWard@theusim.com

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Monster Energy’s Nyjah Huston Wins Street Skateboarding Contest at CPH Open 2022

COPENHAGEN, Denmark (PRWEB)
June 20, 2022

The most legendary European skate contest is back! Monster Energy congratulates team rider Nyjah Huston on taking first place in the street skateboard competition at CPH Open 2022 in Copenhagen, Denmark, this weekend. In the official contest inside Royal Copenhagen Skatepark, the 27-year-old from Laguna Beach, California, took first place amid A-list pros.

From June 16-19, the grassroots skateboard event attracted hundreds of pro skateboarders from across the world to the Danish capital. In a festival atmosphere, CPH Open featured top-notch skateboarding in cash-for-tricks competitions at spots all over the city. The massive crowds witnessed some of the best skateboarding on the planet, supplemented by concerts and art exhibits with a wild energy that’s unique to CPH Open.

Started in 2007, CPH Open ranks among the most storied and authentic skateboarding events, right alongside Tampa Pro in the United States. As a real ‘skater’s contest’, the event celebrates the creativity and lifestyle at the heart of skateboarding, alongside the art and culture of the movement. After a brief hiatus in 2020 due to the pandemic, CPH Open returned stronger than ever in 2021 and all the stars were out for its 2022 edition.

The official street competition inside Copenhagen Skatepark featured a roster of A-list pros from across the world. The technical, wooden street course provided ample opportunity to get creative and technical.

Creative and technical happen to be Huston’s calling card! In his final run, the American street skater rifled off technical tricks such as nollie heelflip varial, switch frontside kickflip and Caballerial kickflip the kicker, nollie frontside heelflip lipslide, switch heelflip and switch frontside heelflip the gap to flat, huge frontside bigspin fakie the hip, half Cab crooked revert, half Cab kickflip noseslide, and switch heelflip frontside 5-0 the Hubba for the win.

In the Best Trick event presented by Independent Trucks on a rail-into-bank obstacle, Huston also shut down the contest and scored a few hundred dollars by putting down backside noseblunt slide, nollie heel backside lipslide, kickflip backside Smith grind, and huge frontside flip into the bank.

What else happened during CPH Open 2022? Tons of skateboarding and hijinks! Here’s some of the Monster Energy team’s action from Copenhagen:

For the official opening event, skateboarders attacked a series of street obstacles on The Red Plaza. The crowd witnessed tricks like Huston’s half Cab crooks revert and backside nosegrind to 180 heelflip up the shoebox ledge, as well as fakie kickflip into the quarter pipe and kickflip crooked over the hip. French team rider Aurelien Giraud from Lyon put down a hardflip revert over the hip. Crowd favorite and previous CPH Pro MVP Ishod Wair posted a perfect kickflip and nollie heelflip from deck into the quarter pipe.

On day two of CPH Open 2022, the crowd headed to the city’s concrete pool for Rune’s Bowl event. Hosted by Monster Energy team rider and skateboard icon Rune Glifberg, the event featured a Best Trick on Rail and Bowl session in a relaxed outdoors atmosphere. Danish vert skating legend Nicky Guerrero graced the contest with signature inverts and Madonnas in smooth style. Japanese rider and newly minted pro Mami Tezuka put down eggplant in the deep end, fast five-o grind tailslide and frontside airs. Upcoming rookie Liam Pace finessed a crooked to fakie into a Cab disaster as well as a huge Indy 540 nosebone and body jar. Australian rookie Kieran Woolley had the crowd on its feet with rare tricks like a frontside invert revert varial kickflip Indy, frontside 5-0 to fakie, and massive frontside air over the hip. When the dust settled, Woolley was pronounced as the winner of the event.

Later that day, the action moved to the outskirts of town for the Prison Yard Session in the former penitentiary known as Vridsløselille Prison. In the fully packed prison yard, skaters sessioned a wooden street course flanked by construction equipment as obstacles. Monster Energy’s Giraud went big by ways of 360 flip and backside 360 kickflip over the long kicker.

On the final day of CPH Open 2022, it was time for am skaters from 16 countries to shine in the Fælledparken Open Qualifier contest. This provided a chance to compete in the pro event at Royal Copenhagen Skatepark as the official finale of the entire festival, which Nyjah Huston shut down.

With so much non-stop action, CPH Open once again solidified its reputation as the “Champagne of Skateboarding”. Congrats to the Copenhagen Open crew in Denmark on yet another history-making event!

For more on Nyjah Huston, Kieran Woolley, Aurelien Giraud, Ishod Wair, Rune Glifberg, and the Monster Energy skateboarding team visit http://www.monsterenergy.com. Follow Monster Energy on YouTube, Facebook, Instagram, Twitter and TikTok for exclusive updates as the action sports season continues.

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About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers, and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.

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