“Retailers globally are recognizing the importance of apps. By adapting to these evolving habits, retailers are building authentic consumer relationships and generating more revenue,” said Poq CEO & Co-Founder Oyvind Henriksen.

NEW YORK (PRWEB)
March 11, 2020

Poq – the app commerce company, today released Holiday 2020 | The App Commerce Guide. This guide offers retailers practical insights into consumer app shopping behavior, highlighting how retailers can optimize app features like push notifications, App Stories and search to drive customer engagement and product discovery.

Key findings include:

• Over 25% of online traffic from apps by holiday 2020 – App traffic overtook desktop for retailers with apps in 2018. App traffic is set to be a quarter of ecommerce traffic by the end of 2020.
• More hours spent on app each Black Friday – 387,000 hours spent on apps on Black Friday. The same as watching the 1994 hit sitcom Friends 4557 times. This is a 105% increase from Black Friday 2018.
• App downloads increase 42.2% – Over Cyber Week 2019 (November 26 – December 2) compared to 2018. The consumer demand for apps for the big sales days continues to grow.
• Apps drive engagement – Features like App Stories – shoppable in-app stories like Instagram Stories – saw a 31% increase in interactions over Cyber Week. Meanwhile, brands on Instagram saw a drop-in engagement over the holiday period.
• App shoppers have a higher intent to buy – Over Cyber Week, app shoppers were 16% quicker to add the first product to their bag than the average shoppers in Q3.
• Most successful ecommerce push notifications in Q4 – Notifications using the term “deal” had a 50% better direct open rate than the Q4 average. “Deal” was most often combined with emojis and the percent sign (%).

Furthermore, this guide demonstrates how to make products more discoverable by examining what your customers are searching for and how to use innovative features such as Swipe-to-Like – similar to Tinder where shoppers swipe on products – to put more products in front of your customers.

This latest research examines over 100m push notification sends, 165m app interactions and 6m in-app searches from over 45 shopping apps (on the Poq platform) and delivers retailers practical and actionable insights into the behavior and habits of shoppers. The guide follows the shopping journey from customer acquisition through engagement, product discovery and purchasing behavior.

“Consumer behavior changes around big sales days like Black Friday. Customers opt to shop with the most convenient, relevant and engaging shopping experiences,” said CEO & Co-Founder Oyvind Henriksen. “Retailers globally are recognizing the importance of apps. By adapting to these evolving habits, retailers are building authentic consumer relationships and generating more revenue.”

About Poq:

Poq is a Software-as-a-Service platform that empowers retailers to create highly-effective and fully-customized native apps. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly-relevant content, communications and rewards.

Our platform is the result of years of focus on retail apps and is proven to increase conversion rates and revenue. New code and major releases are delivered regularly. Clients include global brands and department store retailers, such as Missguided, Holland & Barrett, Belk, Feelunique, PrettyLittleThing, Kurt Geiger, Cotton On, Oasis and Hotel Chocolat.

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This kind of freedom is very invaluable, especially when you’re outside and have a cane or a guide dog in a hand already. This is a game-changer for me and my independence.

ANAHEIM, Calif. and THE HAGUE, Netherlands (PRWEB)
March 09, 2020

Envision, the award-winning iOS and Android smartphone app that enables blind and visually impaired people to independently access visual information around them, announced plans today to integrate its AI-powered software technology into Google Glass at CSUN, one of the biggest assistive technology conferences in the US. Envision developed its software on Google Glass, with the recently upgraded hardware of their Google Glass Enterprise Edition 2. The combination of Envision’s software with Google Glass provides blind and visually impaired users with a significantly less obtrusive and hands-free way of accessing the world around them — empowering users with greater freedom and independence to access and ‘see’ the world around them. View a short video of how Envision works here.

How Envision Works.

Envision’s software uses artificial intelligence (AI) to extract different kinds of information from images and then speaks the images out loud so the user has a greater understanding of the environment around him or her. Envision’s software provides the fastest and most accurate OCR (Optical Character Recognition) available, and can read any type of text from any surface (e.g., food packaging, posters, computer display screens, QR and barcodes, handwritten text, etc.), recognize faces, describe scenes, detect colors, find objects, read complex documents and letters, and more. The software is also the most diverse on the market today, capable of recognizing text and scripts in more than 60 languages. Envision enables blind and low-vision users worldwide to read documents at work, recognize their friends, find personal belongings at home, and use public transport — independently on their own.

Envision on Smart Glasses.

First available as an iOS and Android smartphone app, Envision was awarded the Best Accessibility App at the 2019 Google Play Awards. As the next step in the company’s evolution, Envision’s software will now be embedded in smart glasses, providing blind and visually impaired users with a significantly more unobtrusive and hands-free way to access the world around them. One of Envision’s Smart Glasses beta testers, Joy, said, “This kind of freedom is very invaluable, especially when you’re outside and have a cane or a guide dog in a hand already. This is a game-changer for me and my independence.”

“Working with Google Glass’ technical specifications and build quality has been ideal for our development needs,” said Karthik Kannan, co-founder of Envision. “The level of support we’ve received from the Google Glass team has enabled us to replicate the fantastic user experience of the Envision app and deliver it in a seamless way that empowers blind and visually impaired people worldwide with a hands-free, easy way to ‘see’ the world around them through the spoken word.”

The availability of Envision’s assistive technology embedded into smart glasses serves an important, timely need. According to data from the International Agency for the Prevention of Blindness (IAPB), out of a global population of 7.3 billion, 253 million people (29%) globally are visually impaired, of which 36 million are blind and 217 million with moderate to severe visual impairment.

“We’re excited Envision is using Glass Enterprise Edition to help people more easily access the visual information around them and get things done,” said Melvin Chua, Head of Partnerships at Google Glass.

Available for pre-order starting March 9, 2020, Envision’s AI-powered smart glasses are available at a reduced price ($1,699 super early bird and $1,899 early bird), and will retail for $2,099 once shipping begins to early buyers in August 2020. Access the Envision press kit here.

About Envision

Envision uses AI-powered software to extract different kinds of information from images and speaks them out loud, enabling blind and low-vision users to read documents at work, recognize their friends, find personal belongings at home, and use public transport — all fully independently. The software can read all kinds of text in more than 60 languages, recognize faces, describe scenes, detect colors, find objects and so much more. Envision is available for use in two different ways: on smart glasses as embedded, hands-free technology, and as a smartphone app available on both iOS and Android. Envision was awarded the Best Accessibility App at the 2019 Google Play Awards.

Founded in late 2017, Envision is a privately held company located in The Hague in the Netherlands. Read our blog, like us on Facebook, follow us on Twitter or learn more at https://www.letsenvision.com/.

All trademarks contained herein are the property of their respective owners.

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AX Semantics, the easiest way to automate your content production

“Financial reports that used to take analysts and executives days to produce can now be completed in seconds using AX Semantics, saving significant resources in terms of man-hours and costs,” said Saim Rolf Alkan, CEO and founder of AX Semantics.

SUNNYVALE, Calif. and STUTTGART, Germany (PRWEB)
March 10, 2020

AX Semantics, an AI-powered, natural language generation (NLG) leader, today announced a new range of content generation software for the financial services and banking sector. Available in more than 110 languages, AX Semantics’ addresses the pain point of recurring financial reports, regulatory filings, executive summaries, and other written communication – all of which typically require massive amounts of financial data from disparate sources to be gathered, analyzed and translated into text customized for a broad range of audiences and languages. AX Semantics’ NLG software powered by AI automates these processes. It produces smartly-written narratives that read the same as if a human wrote them — automating tedious, resource-intensive tasks and allowing financial firms to access “new gold” by analyzing and understanding their customer and product data faster than their competitors.

Financial analysts, brokers, and executives face the demand to quickly update the content required by state and federal laws and regulations, such as details about investment plans, risk assessments, and financial filings — all of which must be updated regularly. AX Semantics’ NLG software enables finance employees to effortlessly turn mountains of data into real-time actionable written narratives, create reports, descriptions of terms and loans, draft regulatory filings, and documents detailing investments — all with minimal training — freeing up bandwidth for higher-value activities and responsibilities.

“Financial services companies now have a simple way not only to produce content but to also rapidly revise it when there has been an important development or a new regulation — saving significant resources in terms of man-hours and costs,” said Saim Rolf Alkan, CEO and founder of AX Semantics. “Financial reports that used to take analysts and executives days to produce can now be completed in seconds using AX Semantics.”

AX Semantics content generation features for finance include:

• NLG output based on structured data: allows users to easily configure projects to any structure and import tools and formats including JSON, CSV and Excel, and API for integration into existing systems without the need for complex IT projects;
• Topic and domain-independent technology: all types of text can be generated, not just a limited set of topics – in up to 110 different languages;
• Real-time, multi-user capability and workflows: multiple people can work on a project at the same time, allowing scaled project sizes, while retaining the ability to test and deploy
• Data protection and hybrid cloud availability: with certifiable processes and infrastructure that can be used for confidential information up to HIPAA/PHI level, and Sarbanes–Oxley/MARisk certifiable processes.

Mario Berger, risk advisory director at Deloitte, said the firm experienced an almost 80% reduction in time spent on projects like recurring reports by using content generation software. “In our estimation, projects in this environment are significantly more successful if parts or even the entire ‘path’ of the process is automated – i.e., data management, for example, using Natural Language Processing. We consider the fundamental potential to be very high.”

In the finance sector, AX Semantics currently works with Deloitte, Creditreform, Ebner Stolz and others – as well as more than 500 customers in sectors like media, pharmaceutical, e-Commerce, including Fortune 500 companies such as Porsche and Nivea.

AX Semantics offers a subscription-based service, with fees between $279 and $1699 per month for financial services companies and banks of all sizes. A managed service is also available on top of the self-service platform for new product development purposes and customers that don’t have qualified in-house resources. The software is 100% SaaS – everything is available via a web browser, with no programming or IT departments required. Self-service with integrated e-learning allows customers to start automating text within 48 hours, often less. Learn more at sales@ax-semantics.com.

About AX Semantics

AX Semantics is an AI-powered, natural language generation (NLG) software company built to address today’s biggest content generation challenges. Our sophisticated SaaS-based solution effortlessly creates vast quantities of content at scale – to populate an entire website, tackle time-intensive financial reporting and regulatory requirements filings, fill a news section with earnings reports, generate 1000s of product descriptions for e-commerce brands, produce social media content, create easy-to-read weather and news reports, and more. We make automated content generation – in more than 110 languages, in a manner of minutes – a reality for customers of all sizes within the e-commerce, business, finance and media publishing sectors.

Headquartered in Stuttgart, Germany with an additional office in Sunnyvale, California, AX Semantics is a privately-held company backed by Airbridge Equity Partners. Follow us on social at Twitter, LinkedIn, Instagram and Facebook, or learn more at https://en.ax-semantics.com.

All trademarks contained herein are the property of their respective owners.

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Acer America today announced that it is one of the first to offer schools and education customers a set of creativity apps that can be easily deployed and managed through Google Admin Console.

“The new creativity tools paired with Acer Chromebooks encourage students to express thoughts, design products, spark ideas, collaborate with classmates, create multimedia and more,” said Nidhi Tassone, Senior Manager, Commercial Marketing, Acer America.

San Jose, CA (PRWEB)
March 09, 2020

Acer America today announced that it is one of the first to offer schools and education customers a set of creativity apps that can be easily deployed and managed through Google Admin Console. For 40 million Chromebook users worldwide, Acer is making purchasing and managing app licenses easier than ever and helping schools boost student learning.

Acer education customers can work directly with Acer to purchase and license the creativity apps, and then deploy and manage them via the Google Admin Console for use on Chromebooks by faculty, staff and students. This process simplifies the app lifecycle, especially for administrators rolling out new apps and managing them at scale across schools and districts. Also, it makes the login process easier for students, since every app in the collection uses Google Sign-In to quickly and securely confirm the app license and unlock all features and content.

This new licensing program is being rolled out with an initial collection of six creativity tools for Chromebooks: Book Creator for creating books, Soundtrap for music and podcasts, Infinite Painter for artwork, Squid for diagrams and notes, WeVideo for video creation, and Explain Everything for screencasts. With these ready-to-use apps and Acer Chromebooks, students are empowered with the powerful creativity tools they need to keep up with a modern curriculum.

“The new creativity tools paired with Acer Chromebooks encourage students to express thoughts, design products, spark ideas, collaborate with classmates, create multimedia and more,” said Nidhi Tassone, Senior Manager, Commercial Marketing, Acer America. “Plus, the streamlined system of purchasing, deploying and provisioning these transformational new apps will help administrators and teachers focus on the most important part of their job – helping students learn.”

Pricing varies by license quantity and apps. Education customers in North America can contact SWlicensing@acer.com for more information from Acer.

About Acer

Founded in 1976, today Acer is one of the world’s top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focused on enabling a world where hardware, software and services will infuse with one another to open up new possibilities for consumers and businesses alike. From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer’s 7,000+ employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit http://www.acer.com for more information.

© 2020 Acer America Corp. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels. Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.

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