Category Archives: Technology: Electronics

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Technology: Computer

New York Computer Help is Now Offering a Full Insurance Protection Plan for all PC Computer Builds

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gaming-pc-build-custom-nyc

Past Project – Frozen Ice Gaming Build

Each customer gets an initial complimentary 30-minute consult on designing the ultimate dream computer. Our custom PC experts not only focus on the customer’s part requirements, but the design and color scheme are also priorities.


NEW YORK (PRWEB)

In New York Computer Help’s 34th Street Repair Center, Idit Silverman, its owner, explains, “We have personalized the whole custom PC build experience. The industry has been selling custom PC builds, but that has been the end of interaction. No support has been provided since the purchase. Instead, customers have been frustrated by being forced to deal with parts manufacturers to return any faulty parts or left to troubleshoot issues on their own. Now, we have offered a full insurance protection plan for all of customers who have us design and build their custom build PCs.”

Silverman explains that each customer gets an initial complimentary 30-minute consult on designing the ultimate dream computer. Then, their custom PC experts not only focus on the customer’s part requirements, but the design and color scheme are also priorities. After the build is complete, an insurance protection plan at only $15/month covers all support and service for any issues.

Performance, tower size, water cooling systems, mixing and matching part colors are critical factors that the New York Computer Help team pays attention to. The industry or function the computer will be built for also play key roles. Silverman notes as an example that L’Oréal just ordered five custom PC builds for its design rendering team. “Each case needed three or four video cards along with a special color theme to blend into its designer environment,” she said. Silverman also mentioned how gamers and companies design their custom machines based on their respective games and company software. Custom machines have been designed for Cyberpunk gaming tournaments as well as for trading desks and small offices.

Industries include: business executives, traders, gamers, video editors, remote workers, and students. Silverman mentioned, “The work environment is more of a hybrid one nowadays where we are designing home builds for those who still want office-level performance. Similarly, in the office, our customers require faster performance for demand-hungry software and projects.”

In general, New York Computer Help’s custom build will cost you at least $5,000. Silverman said New York Computer Help’s unique human touch element here carries on well after the computer sale by also offering full system insurance support and coverage.

New York Computer Help is different. This revolutionary tech company not only provides the design and custom build to order, but now also allows customers to leverage its top-notch insurance warranty. For only $15/month, customers are covered for any and all custom pc build services going forward. “We have always been a customer-focused, service-first company,” Silverman says. “This blend of high level custom build design and total care coverage gives our customers a sense of comfort and stability.”

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Technology: Computer

Greyscalegorilla Launches Cloud-Based ‘Greyscalegorilla Plus’ Creative Subscription Platform For 3D Motion Designers

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Greyscalegorilla is the leading online destination for tools and training resources to help motion designers and Cinema 4D artists create professional content.

As technology continues to define the direction of 3D motion graphics and design, Greyscalegorilla Plus is the next-gen platform that builds on our experience as professional 3D artists, educators and developers to bring ongoing value to our customers,” Nick Campbell, CEO, Greyscalegorilla.


CHICAGO (PRWEB)

Greyscalegorilla, the leader in providing professional training and tools to help motion designers and 3D artists, announces the launch of Greyscalegorilla Plus. The new cloud-based, subscription service leverages Greyscalegorilla’s long-standing reputation for technical and creative innovation by giving subscribers streamlined access to its entire online library of award-winning plugins, hand-crafted materials and textures, high-dynamic-range-images (HDRIs) and professional training from top industry artists.

Compatible with leading 3D software applications such as Maxon Cinema 4D and popular render engines including Redshift by Maxon, OTOY Octane and Autodesk Arnold, the extensive collection of Greyscalegorilla Plus assets are relied upon by the world’s top artists and studios to meet real-world production needs and expand career skill sets.

Watch Greyscalegorilla Plus video

The introduction of Greyscalegorilla Plus reflects a strategic refocus allowing Greyscalegorilla to quickly develop new 3D production-ready tools that will be added regularly into the platform’s ever-expanding library of time-saving resources. Plus subscribers have unlimited access to frequent product updates that are automatically downloaded into their account HUB.

According to Greyscalegorilla Founder and CEO Nick Campbell, the demand for reliable, high-quality, 3D content and resources that engage audiences continues to expand exponentially, whether for use in commercial or personal projects, cryptoart NFT’s, social media videos, high-end VFX, broadcast motion graphics, commercials, game cinematics, live events, architectural and product visualization and more.

“Our mission at Greyscalegorilla is to help 3D artists achieve their best work,” Campbell says. “As technology and innovation continue to define the direction of 3D motion graphics and design, Greyscalegorilla Plus is the next-generation platform that builds on our collective years of experience as professional 3D artists, educators and developers to bring ongoing value to our customers. The Plus subscription membership supports artists at any level to create realistic renders faster, focus on craftsmanship, and obtain training from industry pros to future-proof their creative experiences.”

Chad Ashley, Creative Director at Greyscalegorilla adds, “We designed Greyscalegorilla Plus with the professional in mind. Whether artists are searching for materials, HDRIs, textures in our library, or looking for a plugin to tackle a challenging brief, Plus has them covered. And it’s all right at their fingertips. Add in Plus’ vast amount of training and you have the ultimate creative subscription.”

Paul Babb, Global Head of Marketing at Maxon, notes that for more than a decade, the Greyscalegorilla team has been the first stop for essential resources and training for new and seasoned Cinema 4D users. “Their new Greyscalegorilla Plus subscription product delivers incredible value – must-have plugins, exceptional materials and assets, and pro training – to help 3D artists get the most out of C4D,” Babb says.

Wanda Meloni, President and Senior Analyst, at M2 Insights adds, “For the past ten years the Greyscalegorilla team has trailblazed accessible online learning experiences. The market for content creation, digital storytelling and 3D graphics has never been more in demand. The Greyscalegorilla Plus platform will serve professionals and beginners alike with the latest tools and design techniques to further their artistic and technical skills.”

Greyscalegorilla Plus was originally introduced in 2019 as an all-in-one training platform that steadily evolved to offer Greyscalegorilla’s acclaimed collection of 3D software textures and materials. In August 2020, in response to shifting customer preferences, the Greyscalegorilla team began providing its members with award-winning Cinema 4D plug-ins. With today’s announcement, Greyscalegorilla Plus is now a subscription-only model that includes all the products the company develops and sells.

Greyscalegorilla Plus: Under-the-Hood:

The Greyscalegorilla Plus platform delivers Cinema 4D artists a wide variety of up-to-date tools and resources. Membership includes access to:

  • Materials and texture libraries: more than 1,400 handcrafted, hi-rez Cinema 4D assets, and access to 500+ HDRIs for 3D.

  • Cinema 4D Plugins: Trusted by professional artists, studios and major corporations, Greyscalegorilla plug-ins provide comprehensive lighting, animation and photo realistic rendering capabilities.

  • Gorilla U: 500+ hours of expert training on leading 3D toolsets and renderers including Cinema 4D, Redshift, Octane, Arnold, and Houdini. Courses and tutorials cater to common themes: topography, car rendering, product visualization, lighting, etc., and are available online 24/7.

  • New, exclusive tutorials and materials added regularly to the Greyscalegorilla Plus library.

A complete list of Greyscalegorilla Plus offerings is available here.

Pricing and Availability:

Greyscalegorilla Plus membership is available directly from Greyscalegorilla. Subscription pricing is offered at $49.00 a month or $399.00 for annual. The Greyscalegorilla Plus subscription includes over $8,000 of 3D training, the largest and highest quality Cinema 4D materials and tools and immediate access to new resources from Greyscalegorilla released directly into member accounts. Greyscalegorilla Plus Educational Licenses are available for students and teachers, and Greyscalegorilla for Teams are offered to studio teams of three or more, on a “floating” license basis. Pricing information

About Greyscalegorilla:

Chicago-based Greyscalegorilla is the leading online destination for tools and training resources to help motion designers and Cinema 4D artists create professional content. The company’s newest offering is Greyscalegorilla Plus, a cloud-based, subscription platform that leverages the latest technology to provide access to one of the most comprehensive, ever-expanding libraries of award-winning plug-ins, hand-curated materials and textures, HDRIs, and unlimited on-demand training from industry professionals. Updated regularly, the Plus platform demystifies all aspects of the Cinema 4D software application and top 3D rendering programs, including Redshift by Maxon, Autodesk Arnold and OTOY Octane.

Greyscalegorilla Founder, CEO and Digital Artist, Nick Campbell, is a motion graphics innovator and a renowned and trusted authority on Cinema 4D. He has taught over 100,000 motion designers and 3D animators at every level of experience. Today, the Greyscalegorilla brand enjoys a loyal community of global creative professionals and 3D aspirants. Top motion design artists including Beeple, J.J. Abrams, David Ariew, Andrew Kramer and Blake Kathryn; leading creative studios including Corridor Digital, The Mill, Framework; as well as brands such as Nike, Disney and Sony, all consider Greyscalegorilla an essential resource for their creative arsenal and professional success.

Greyscalegorilla products are available at Greyscalegorilla.

Greyscalegorilla Plus Resources:

Greyscalegorilla Plus Website

Greyscalegorilla Plus Video

Greyscalegorilla Plus Testimonials

Greyscalegorilla Press Kit & Imagery

Greyscalegorilla Social Channels

Twitter

Facebook

Instagram

YouTube

LinkedIn

Twitch

# # #

All trademarks contained herein are the property of their respective owners.



Technology: Electronics

10ZiG® Technology Innovates Cloud Agent Authentication Feature as Part of its No-Cost Management Software, The 10ZiG Manager™

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10ZiG® Technology Develops Cloud Authentication Process as a New Feature for its FREE Enterprise Centralized Management Software Tool, The 10ZiG Manager™.

This new authentication feature adds an extra layer of security, in that the connecting Clients can verify as being part of the organization. IT Admins. can try it out for themselves with our Free Demo program at 10ZiG.com.


PHOENIX (PRWEB)

Over recent years, 10ZiG Thin & Zero Client Hardware Specialists, have been earning quite a reputation in the VDI space for The 10ZiG Manager™, 10ZiG’s FREE Enterprise Centralized Management Software for endpoints running on a 10ZiG OS in a virtual desktop environment – from x86 devices to laptops, tablets, or old, outdated endpoints, etc. Providing IT Administrators with the choice of managing endpoints via traditional LAN/WAN or the Cloud, The 10ZiG Manager™ is equipped with innovative, cutting-edge features that make deploying and managing large volumes easy, and now even more securely, regardless of location.

The Cloud Connector, an integral part of The 10ZiG Manager™ Software Platform working in tandem with its Server, Console, and Web Manager settings, now features integrated Cloud Agent Authentication. 10ZiG Cloud Agents featured on 10ZiG Linux and Windows based endpoints can now be authenticated via the Cloud Connector using the 10ZiG Cloud Connector Authorization tool. Authorization codes can be issued to a single Client or used by multiple Clients. This provides flexibility on authenticating each individual Client, or group authentication based on for example, issuing to temporary contracted workers.

When the appropriate setting is enabled for the 10ZiG Cloud Connector, only remote Cloud Agents configured with an authorization within the database would be authenticated to connect and register with The 10ZiG Manager™. Unauthorized connections would not be authenticated and would be rejected. The authorization exchange is fully encrypted, as is the primary Cloud Agent to the Cloud Connector after a Client is authorized, ensuring the key exchange is not openly visible. Furthermore, the Cloud Agent Authorization Code can be used in combination with the Cloud Agent Registration Code, the latter which is used to automatically filter Clients into Management Configuration Groups.

Vu Nguyen, 10ZiG Senior Software Engineer, “The primary goal of the Cloud Agent Authorization is to prevent unrecognized or rogue devices from registering themselves with The 10ZiG Manager™. This new authentication feature adds an extra layer of security, in that the connecting Clients can verify as being part of the organization. IT Admins. can try it out for themselves with our Free Demo program at 10ZiG.com.”

About 10ZiG Technology

10ZiG Technology is a world-market leader in Thin & Zero Client endpoint devices for Virtual Desktop Environments. We provide leading Intel and AMD based, Dual Core and Quad Core Thin & Zero Clients for VMware, Citrix, Microsoft, Amazon WorkSpaces, and more, in addition to the widest range of Teradici PCoIP Zero Clients on the market. FREE, no-obligation demo devices, US & EMEA based Tech Support, and The 10ZiG Manager™ – our FREE management software solution with Cloud capabilities and unlimited user licenses – gives us our cutting edge.

Contact Us

To learn more about cutting-edge VDI technology from 10ZiG, or to arrange for a FREE Thin or Zero Client demonstration device, please contact 10ZiG below.

Corporate Headquarters, US

10ZiG Technology Inc.

23309 N. 17th Drive #100

Phoenix, AZ 85027, USA

P. +1 (866) 865-5250 | Email: info@10ZiG.com | Web: http://www.10ZiG.com

EMEA Headquarters

10ZiG Technology Ltd.

7 Highcliffe Road

Leicester LE5 1TY, UK

P. +44 (0) 116 2148650 | Email: info@10ZiG.eu | Web: http://www.10ZiG.com

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Technology: Computer

DataSeers appoints Gracie Ortiz as OperationsSeer (COO)

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I am excited to assume the role of OperationsSeer. Working with a the highly talented US team, while expanding globally, is extremely exciting. I am well aligned with DataSeers’ value pillars of Innovation, Perseverance, and Simplicity, and I look forward to motivating our team to continued success.


ALPHARETTA, Ga. (PRWEB)

DataSeers has appointed Gracie Ortiz as its “OperationsSeer” (COO). Gracie is set to assume this role immediately. She brings over twenty years of experience in Sales, Leadership, and Management from within organizations like PwC, GlaxoSmithKline, Thermo Fischer Scientific, and more. Her most recent professional experience is in global KYC/KYB/KYV onboarding, making Gracie perfectly positioned to lead DataSeers’ operations and oversee the company’s expanding product and lines of service. She is a passionate advocate for the Colon Cancer Roundtable and served on the Policy Committee Board for Georgia Colorectal Cancer Roundtable.

Originally from Queens, NY, Gracie graduated from Florida State University with a Degree in Management Information System followed by a MBA from University of Georgia, Terry College of Business. She also holds a Project Management Professional (PMP) certification.

“I am excited to assume the role of OperationsSeer. Working with a the highly talented US team, while expanding globally, is extremely exciting. I am well aligned with DataSeers’ value pillars of Innovation, Perseverance, and Simplicity, and I look forward to motivating our team to continued success. I will always live by the motto: success is more attitude than aptitude,” commented Gracie Ortiz.

In 2020, the Financial Services Industry saw a steep rise in fraud and identity issues thanks to the Covid-19 pandemic and the majority of financial services going digital. This has impacted the eKYC industry tremendously. The increase in fraud combined with the new AML directives in the US and UK/EU has inspired DataSeers invest heavily in its newest “Seer,” IdentitySeer – which serves as a global identity verification and monitoring solution. DataSeers can now onboard in 220+ countries and validate against government sources where available. With IDs & document validations, liveness checks, global sanctions, watchlists, PEP and adverse media searches all under a single umbrella, FinanSeer makes for a very attractive full-data solution to clients.

“DataSeers grew tremendously in 2020 and 2021 is looking to be even more promising thanks to its clients and partners. With this new module, IdentitySeer, launching in 2021, DataSeers will focus on servicing the Identity Market globally. Gracie’s expertise in the industry and ability to implement and manage processes within the organization will be extremely useful. I am super excited that she is stepping up to the C-Suite with us.” said Adwait Joshi, CEO.

About DataSeers

DataSeers is an Atlanta-based FinTech that has engineered a unique solution for effectively harnessing complex data. Its FinanSeer® software is AI-powered and specifically designed to help banks and payments companies greatly improve their reconciliation, compliance, fraud detection and analytics, all in one user-friendly platform. The company has also added SAR filing capabilities and advanced KYC technologies.

DataSeers was recognized by the Technology Association of Georgia as one of its “Top 40 Technology Companies” two years in a row. The company has also received the LexisNexis® Risk Solutions HPCC Systems® Community Recognition Award for creating a “Truly Unique Solution” leveraging the HPCC Systems open source, data lake platform. DataSeers was among Atlanta Inno’s 2019 “50 on Fire” companies in Georgia. The company was also a winner in the New to Export category at the 2019 GLOBE Awards presented by the Georgia Department of Economic Development and among the 2020 award recipients.

For more information, visit https://www.dataseers.ai or follow it on LinkedIn, Twitter, Facebook and Instagram.

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Technology: Electronics

Smart Packaging Solutions SA (“SPS”) filed suit against two companies in United States on April 20, 2021

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ROUSSET, France (PRWEB)

SPS is a French company with offices and principal place of business at 85 Avenue de la Plaine, ZI De Rousset-Peynier, 13790 Rousset, France. With over 250 employees and representatives in the Americas, Europe, Africa, Asia, and the Middle East, SPS is a world leader in the development, manufacture, and sale of smart card technology. As explained by SPS’s President, Frédéric TROJANI, “Our technology forms the heart of our company, and we are strongly committed to protecting it. We try hard to respect the technology rights of other companies, and so we expect that other companies will respect our technology rights.”

SPS is represented in the litigation by the Chicago law firm McDonnell Boehnen Hulbert & Berghoff. Any inquiries about the matter should be directed to Philippe LAURI, SPS

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Technology: Electronics

BitWats release 5nm ASIC Miners

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BitWats


NEW YORK (PRWEB)

BitWats (http://www.BitWats.com), a team of technology leaders working relentlessly to bring the latest crypto-mining technology to the public, has just released 5nm ASIC Miners. The company’s miners BT, DBT, and GBT offer lightening fast hash rate and extraordinary energy efficiency.

All the miners from Bitwats are built around the latest ASIC technology. An ASIC or application-specific integrated circuit is a microchip designed for a special application. Powered by 5nm ASIC chips, the mining rigs from Bitwats offer extraordinary hash rates and energy efficiency for mining bitcoin, litecoin, ethereum, and monero. As a result, the profitability of these miners is second to none in the current crypto market.

DBT offers hash rates of 750 TH/s, 70 GH/s, 5 GH/s, and 5 MH/s, for bitcoin, litecoin, ethereum, and monero respectively. On the other hand, for GBT Miner, the hash power in the same order are 2250 TH/s, 210 GH/s, 15 GH/s, and 15 MH/s. The power consumptions for these two units are 900W and 2200W respectively

Bitwats designed its crypto miners with the goal of making crypto mining easy and profitable for all, including the newbies. Once these miners are delivered, anyone can start mining simply by connecting the unit to a power socket and accessing it through WiFi or cable, and entering the pool data.  Users also have the option of joining Bitwats’ own mining pool that has a 0% fee. Also, the company covers the delivery and custom fees for its customers.

To find out more, please visit https://www.bitwats.com

About Bitwats: Bitwats was founded in 2016 by a team of technology leaders with a track record of working for the world’s most prodigious companies in the past. Dedicated to bringing the latest crypto-mining technology to the public, the company has recently introduced its exquisite line of advanced ASIC miners. Unlike most other crypto mining hardware manufacturers, Bitwats continuously works towards making crypto mining easy and profitable for all regardless of their experience and knowledge.

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Technology: Electronics

Go Connect Announces The First Smart Travel WiFi Products

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Go Connect Go Travel Pro Cellular Hotspot

Go Connect Go Travel Pro Cellular Hotspot

With millions of people working remotely, returning to travel and relying on streaming services for entertainment, this product is a game changer


ATLANTA (PRWEB)

Go Connect formally announces the upcoming line of Smart Travel WiFi products. This user friendly product offers a game changing update to a long overlooked segment of portable travel technology.

Go Connect’s first of its kind smart features enable travelers and digital nomads to get connected quickly with a more effective WiFi connection. It alleviates the need to connect multiple devices individually; worry about the security of public access WiFi, or deal with endless loading delays or buffering while using the internet while traveling. With millions of people working remotely, returning to travel and relying on streaming services for entertainment, this product is a game changer.

Go Connect’s user centered experience is built used around the Go Connect mobile app, which allows users to quickly connect their Go Connect with little or no interaction. The device takes care of the rest.

In addition, Go Connect’s proprietary SmartBoost capabilities enhance WiFi connections using machine learning. When combined with their optional cellular capabilities, it will use both WiFi and cellular to provide even more reliable connections, all while consuming less data.

Security is always a concern when connecting at public or semi-private WiFi networks like hotels, Airbnbs or coworking locations. Go Connect protects you by automatically securing any WiFi connection. Their unique SmartSecurity system offers a superior experience to traditional VPN because it’s easier to use and focuses on the most critical data that needs to be secured. Go Connect’s SmartSecurity avoids the overhead and hassle you might experience with traditional WiFi security solutions.

“Travelers want to bring the technology and smart capabilities we enjoy at home while on the go. Go Connect’s devices makes it easy for anyone to bring streaming devices, smart speakers and smart assistants with them when traveling,” said CEO Paul Pezzano.

User Response

The customer first approach is present throughout. The Go Connect has focused its attention to the real challenges travelers face while bringing their tech enabled lives with them on the go, rather than on specs and numbers.

“Our focus has been on the key components: the ease of use, the reliability of the connection and the confidence to use available connections by ensuring security,” said COO JJ Crump.

To ensure they got it right, Go Connect Beta tested by putting their device in the hands of real people across a spectrum of technology savvy who were planning travel and/or were working remote.

The feedback from users has already been extremely positive.

“It was so easy to get connected, it’s an insta-buy just for that,” said family traveler and Beta Tester, Sara N.

Product Availability

Go Connect is currently completing their closed beta and large scale manufacturing is underway. The product is expected to go on sale in Q2 2021 direct from the Go Connect website. Expect Go Connect devices to be available from major online retailers such as Amazon in Q3 2021.

About Go Connect

Go Connect was founded in the Atlanta area to focus on bringing easy to use, reliable and secure internet to travelers. Founded by travelers who have first-hand experience of the challenges and limitation travel WiFi, Go Connect set out to be different by centering the experience around the customer rather than the technology.

Go Connect is led by a team of people with plentiful business, user experience and technology experience. In addition, Go Connect is backed by seed funding lead by REC Group and Homefield Equity.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, press only:

(678) 960-9150        

contact@goconnectinc.com

For more information on Go Connect’s Products:

https://goconnectinc.com

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Technology: Electronics

Hardent Selected as Design Services Provider for New Xilinx Kria SOMs

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Hardent Selected as Design Services Provider for New Xilinx Kria SOMs

Hardent’s advanced technical expertise in FPGA and embedded design as well as Vitis AI will bring immense value to anyone who wishes to go beyond the pre-built accelerated applications.


MONTREAL (PRWEB)

Hardent Inc., a certified member of the Xilinx Alliance Program and Xilinx Authorized Training Provider (ATP), will be a design services provider for the newly-released Xilinx Kria™ System-on-Modules (SOMs) portfolio. Hardent will support AI developers, embedded developers, and system architects who wish to build upon the Kria SOMs’ existing hardware and software device components to meet specific target application requirements.

Kria SOMs are a new Xilinx family of small form factor printed circuit boards containing an embedded system that can readily support a variety of pre-defined and user-defined applications. Xilinx Kria SOMs’ unique accelerated application-based approach offers software-based design, while maintaining system-level flexibility and FPGA performance benefits for vision AI applications in smart cities and smart factories.

In a Kria SOM accelerated application, the programmable logic portion of the SoC is pre-built for the user. No modification is required to use it, although it is possible to do so for designers who have specific target application requirements.

“Design service providers like Hardent will play a key role in helping Kria SOM users that want design assistance or a turnkey solution to get their designs into production,” explains Chetan Khona, Director, Industrial, Vision, Healthcare & Sciences at Xilinx. “Hardent’s advanced technical expertise in FPGA and embedded design as well as Vitis AI will bring immense value to anyone who wishes to go beyond the pre-built accelerated applications.”

“We are very proud to be selected by Xilinx as a design services provider for the Kria SOMs,” says Simon Robin, President at Hardent. “Our long-standing association with Xilinx as an Alliance Program member and Authorized Training Provider (ATP) means that we are excellently placed to support developers new to the world of programmable logic, as well as more traditional Xilinx users.”

Hardent’s design services for Kria SOMs are based on a flexible usage model, tailored to fit each customer’s specific project requirements. Design services can also be complemented with Xilinx training courses on related topics such as the Vitis™ unified software platform, PetaLinux, and Zynq® UltraScale+™ MPSoCs.

Visit the Xilinx website for additional information on the Kria SOMs device family. For information on Hardent’s Xilinx design services, visit the Hardent Xilinx Alliance Member profile page.

About Hardent

Hardent is a professional services firm providing engineering services, training solutions, and IP products to leading electronics equipment and component manufacturers throughout the world. Learn more at http://www.hardent.com.

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Technology: Computer

Shifting the discussion surrounding cyber security

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LONDON (PRWEB)

Prominent UK technology provider, Softcat, have given their view on why the C-suite and IT need to align when it comes to cyber security. Published by way of Fluent, Softcat’s dynamic new IT thought leadership platform, the article looks at the subject from a new angle.

For the most part, articles concerning cyber security are almost always written from the viewpoint of the cyber security team and Softcat are highlighting that to do so is to not get the full picture. As a result, Adam Louca, Chief Technologist Security, wrote this article with the goal of positively shifting the focus.

Louca explains his thinking saying, “I think it’s time to change the way we speak about cyber security”. And continues, “Boards are informed they need to continue investing in the next whizbang solution, be scared of the latest attack vector, or face the wrath of a nation state threat actor. What about if we imagine we are no longer IT professionals but have transitioned into the role of a member of the leadership team?”

Further into the article he poses the question of what a more balanced exchange of information would look like and how it might transform the response of the C-suite to the overall benefit of the business.

To read Louca’s perspective in full, you can access the article on Fluent – in addition to the wider collection of thought leadership pieces that share Softcat’s views on technological developments throughout the industry.

Fluent focuses on wide variety of key themes, which include:

Cyber security first aid

Aligning the C-suite with IT

Datacentre operations post-COVID-19

Virtual Desktop Infrastructure (VDI)

Leveraging forced changes in the healthcare market

Secure access service edge

Predicting the workplace of tomorrow

Digital transformation outlook

Managing teams remotely

About Softcat

Softcat is one of the UK’s leading providers of technology solutions and services and an FTSE 250 listed company. They are passionate about outstanding employee satisfaction and world-class customer service – both of which inspire their flexible, friendly approach to business.

Softcat provides organisations with workplace, datacentre, networking and security solutions combined with all the services required to design, deliver and support these on premise or in the cloud.

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Technology: Electronics

HerdDogg Launches First Commercially Available Long-Range Smart Tags for Livestock Care

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“Our, Bluetooth 5 tags ensure that animals can spend more time in the field and can be remotely monitored over longer distances,” said Melissa Brandao, HerdDogg Founder and Chief Revenue Officer.


LARAMIE, Wyo. (PRWEB)

HerdDogg, Inc. today announced the general availability of its long-range ear tags for livestock, part of the company’s broader data collection and analysis platform that enables producers to monitor animal health and farm-to-fork traceability.

HerdDogg’s DoggTags use Bluetooth 5 technology to capture sensor data within an active smart tag attached to the animal’s ear which reads at distances of 100 yards or more — much farther than with RFID or other short-range tags — and produces real-time alerts, animal location and health.

The company’s patented technology is a small, lightweight tag designed for easy installation on cattle, bison and other livestock. The HerdDogg’s TraceTag reports identification and location and lasts up to five years; the HerdDogg WelfareTag tracks animal biometrics and lasts up to two years. Both tags have LEDs that can be turned on directly from any smart phone. HerdDogg’s portable tag reader, the DoggBone is a Bluetooth-to-cellular bridge engineered for remote monitoring of livestock and can read tags at a distance of 100 yards or more. Sensor data is stored and forwarded from the hardware into the HerdDogg platform which supports both mobile and web users. Animal data is transmitted in real time and producers can augment animal records with their own insights and reporting.

“We’re bringing Bluetooth 5 technology to an application that is ideally fitted for it, beef cattle. Our, Bluetooth 5 tags ensure that animals can spend more time in the field and can be remotely monitored over longer distances,” said Melissa Brandao, HerdDogg Founder and Chief Revenue Officer. “The DoggBone is powerful enough to gather at long distances but portable enough to be moved with your herd or attached to drone for herd visibility in remote areas.”

Traditional RFID and other tag technologies have fallen short of producer requirements because of their limited readability and minimal data collectivity. In contrast, the HerdDogg platform enables automated data capture and analytics at an individual animal level which reduces animal handling and improves accuracy. Leveraging Bluetooth 5 the HerdDogg technology is offered at a far lower out-of-pocket cost to producers. The rich animal data sets can be easily shared with livestock buyers, which in turn increases animal value.

Brandao continues, “We’re bringing technology to the herd in the field where they want to be and data to the producer wherever they need to be. That has been our vision from the start.”

Chase Lockhart of the Lockhart Cattle Company clearly understands these benefits. The Wyoming-based 100% grass-fed producer said, “I want my cattle to spend as much time as they can in the field where their food is. It’s a game-changer for me if I don’t have to round them up for health checks or herd counts. The less you mess with your cattle the healthier they are. That’s good for both the cattle and the consumer.”

About HerdDogg

HerdDogg is passionate about livestock. Its innovative data platform sits at the intersection of Agtech, the Internet-of-Things and global food security. Our patented DoggTags and our DoggBone together with our Animal Traceability Platform help producers make more money from every animal they raise. The HerdDogg system enables animal tracking, welfare monitoring and traceability in an easy-to-use application.

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