Product Management University On-Demand

My team said they learned more about Product Management in 45 minutes than they had in years!

GREENVILLE, S.C. (PRWEB)
June 09, 2021

Proficientz announced today the availability of a free product management course for managing product enhancements. The free course, Implementing an Outcome-Based Product Enhancement Process, is for B2B product and service companies and available on-demand as part of the Product Management University On-Demand curriculum.

Implementing an Outcome-Based Product Enhancement Process is a complete solution that includes 24 minutes of video instruction, 3 hands-on exercises and a step-by-step guide for implementation and rollout. It offers three key benefits to product managers.

1.    Quantifying the customer value of enhancements will be easier.

2.    Enhancement lists will be significantly shorter and easier to manage.

3.    Prioritization will no longer be subjective based on opinions of a feature’s value.

The approach most organizations use to manage product enhancements makes things more difficult according to John Mansour, founder and managing partner at Proficientz. “It’s based on assigning value to features which is highly subjective. The lack of consistency and predictability is equally frustrating to sales, services, marketing, engineering, and most of all, customers.”

Quantifying Customer Value

Most product enhancement requests are feature wish lists that have no value context around what those features will help customers accomplish, why those outcomes are important, and the problems or challenges standing in the way of those outcomes. It’s a big reason why so many B2B products are rich with features that customers don’t use.

No one wants to build useless features. This free course will shift your thinking from features that solve problems to features that deliver measurable customer outcomes, making it easier to quantify the value of proposed features and get them funded.

Shorter Enhancement Lists That Are Easier Manage

One of the most frustrating things for product managers that makes them feel like they’re fighting a losing battle is that the enhancement lists always grow faster than features can be delivered. Implementing an Outcome-Based Product Enhancement Process will help product managers keep their enhancement lists to 12 or so items. It’s one more benefit of using outcomes versus problems or features to manage product enhancements.

Value-Based Prioritization

The value of a feature starts with the value of the outcome customers get from that feature. Implementing an Outcome-Based Product Enhancement Process will teach product managers how to prioritize based on measurable customer outcomes, making feature prioritization straightforward and objective.

Kate Pichelman, head of product at Gensler, an integrated architecture, design, planning, and consulting firm, used the free course as a team building exercise. “Our team completed this course together. The video was a great conversation starter for us to get on the same page tactically and strategically. We loved the activity, and the team said they learned more about Product Management in 45 minutes than they had in years! We look forward to more lessons together using the full Proficientz program of 14 on-demand lessons and exercises.”

Implementing an outcome-based product enhancement process is the first step to creating a value-based product culture. It forces everyone that touches the products or the customers to make business outcomes the centerpiece of every conversation before bringing problems and features into the mix.

Register today and take the first step in creating a value-based product culture.

About Proficientz

Proficientz is a training organization that specializes in B2B product management, product marketing and product demos. Proficientz clients build, market and sell more valuable solutions because they get hands-on training that’s personalized to their products, their markets and the structure of their organization. Proficientz clients learn a unique customer-outcome approach to managing, marketing and selling solutions which further simplifies their learning and adoption.

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WASHINGTON (PRWEB)
June 09, 2021

ActiveNav is proud to present, FEDSpace™, a virtual conference focused on federal data privacy and governance, which will feature Chief Data Officers from agencies including the U.S. Air Force, the Federal Energy Regulatory Commission, and the Federal Aviation Authority.

Now in its second year, the theme for this year’s conference is “The Federal Data Strategy: Building on the Foundation.” Experts from the federal government and industry will share how they use data to make decisions, meet mission goals, and build toward a data-driven culture.

Speakers include:

• Michael Conlin, Chief Technology Officer of Definitive Logic & Former Chief Data Officer of the U.S. Department of Defense
• Darin Cote, Senior Electronic Records Policy Analyst, Records Management Policy and Outreach program in the Office of the Chief Records Officer, National Archives and Records Administration (NARA)
• Kirsten Dalboe, Chief Data Officer of the Federal Energy Regulatory Commission (FERC)
• Marseta Dill, Deputy Chief Data Officer at the Federal Aviation Administration (FAA)
• Philip Favro, Esq., Consultant at Driven
• Lisa Haralampus, Director of the Records Management Policy and Outreach program in the Office of the Chief Records Officer for the U.S. Government at the National Archives and Records Administration (NARA)
• Dr. Nick Hart, President of the Data Foundation
• Suzette Kent, Global Business Transformation Executive & Former Federal Chief Information Officer
• Dr. Tamara Roust, Director of the Division of Data and Chief Data Officer at the Commodity Futures Trading Commission (CFTC)
• Eileen M. Vidrine, Chief Data Officer at the U.S. Air Force (USAF)

The U.S. Government, similar to the private sector, now more than ever is grappling with how to find, understand, and leverage data effectively. Hear from the very people who are helping agencies innovate and meet mission goals using data.

The event takes place on Wednesday, June 16th, from 9 am – 1 pm ET, and is free to attend. Interested parties can register at http://www.fedspace.us

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Ethereum Connections

InstallAware is the first and only Windows Installer enabling software purchases by end-users with ETH cryptocurrency, also creating fully decentralized setups deployed as non-fungible tokens; adding optional data hosted as torrents via Bittorrent and Magnet links.

SAN FRANCISCO (PRWEB)
June 08, 2021

InstallAware Software, the technology leader in software installation, repackaging, and virtualization solutions for application builders and enterprises, has updated InstallAware X13 with groundbreaking blockchain and cryptocurrency functionality. Together with its unique decentralization capabilities, InstallAware becomes the first and only application deployment technology to offer 21st century packaging and ecommerce capabilities for software developers and publishers:

InstallAware X13 now automatically optimizes gas consumption, helping customers using ETH wallets with just enough crypto balances to cover the purchases they are making, to successfully buy their software. Transactions are approved (or declined) instantly, together with lightning-fast funds transfer.

InstallAware X13 also updates its price oracle, pulling instantaneous, live price quotes for the ETHUSD currency pair; ensuring software sales are always transacted at the right dollar amount, despite the endless 24-hour, 7 days-a-week market volatility that is by now a customary feature of the crypto space.

InstallAware X13 empowers software publishers to be as liberal – or as strict – with their software reactivation policy as they like. End-users reinstalling past purchases may be permitted unlimited activations, or limited as determined by changes (or lack thereof) to the underlying hardware and software.

In the best tradition of InstallAware, the entire process is script-driven and fully customizable to meet business requirements. This flexibility does not come at the cost of a steep learning curve, as a helpful wizard creates all of the necessary code to add sales capability to any setup, instantly. This wizard supports both the Ethereum mainnet and the Ropsten testnet, facilitating a robust development and testing process.

InstallAware X13 built setups may be immortalized as non-fungible tokens on the blockchain. Most NFT stores allow up to 40 MB of data to be uploaded, which is often enough to store apps thanks to the incredibly advanced compression InstallAware is known for. For extra data requirements, InstallAware supports decentralized hosting via Bittorrent/Magnet links, becoming the first (and only) installer in the market to offer both cryptocurrency transactions, and fully decentralized hosting for the actual setup bits.

Finally, InstallAware X13 adds support for the newly released Windows 10 21H1 and Windows Server 2022 operating system versions; including one-click, visual configuration of inbuilt Windows Features and Server Roles. InstallAware setups continue to support old versions down to Windows XP with a single setup binary; enabling the ultimate convenience during distribution, for a minimum of cost and complexity.

About InstallAware Software

InstallAware Software, founded in 2003, is the leading Cloud Infrastructure Company with its laser sharp focus on bullet-proof enterprise software deployment. InstallAware has been recognized by multiple awards coming from Microsoft, SDTimes “Leader of the Software Development Industry”, Visual Studio Magazine Reader’s Choice, ComponentSource, WindowsITPro, among other recognition. InstallAware X13 is available in a free edition for all Visual Studio users and paid editions with prices starting at $329. For a fully functional 14-day trial and more information, visit http://www.installaware.com.

####

MEDIA CONTACT:

Jason Strathmore

InstallAware Software

336 Guerrero

San Francisco, CA 94103

415 358 4094

jase@installaware.com

http://www.installaware.com/

All product and company names herein may be trademarks and/or registered trademarks of their respective owners.

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Infinite Electronics, Inc. Appoints Emily Campbell as Chief Marketing Officer

“Emily’s education, leadership background and vast experience in this space, position her exceptionally well to lead our talented marketing teams to great success,” explained Penny Cotner, Infinite Electronics’ President & CEO

IRVINE, Calif. (PRWEB)
June 07, 2021

Infinite Electronics, Inc., a leading global supplier of electronic components serving the urgent needs of engineers through a family of highly recognized brands, has appointed Emily Campbell to the position of Chief Marketing Officer. In this role, Campbell will lead Infinite’s global marketing strategy and execution, including brand strategy, direct and digital marketing, eCommerce, customer experience, acquisition and retention, internal and external communications, PR, analytics and marketing operations.

Campbell joins Infinite Electronics with more than 20 years of extensive B2B and B2C marketing leadership experience. Prior to Infinite Electronics, she was CMO with Berlin Packaging, head of global marketing and digital innovation for Arrow Electronics Enterprise Computing Division, and led Arrow’s eCommerce business as the General Manager of Global eCommerce. Campbell also held eCommerce and marketing leadership roles at National Instruments, Dell and Compaq.

Campbell earned a B.S. in Marketing and International Business from the University of Colorado.

“Emily’s education, leadership background and vast experience in this space, position her exceptionally well to lead our talented marketing teams to great success. We are confident that Emily will be an outstanding addition to Infinite’s Executive Team, and we look forward to her contributions and leadership,” explained Penny Cotner, Infinite Electronics’ President & CEO.

For additional information about Infinite Electronics, please visit http://www.infiniteelectronics.com.

About Infinite Electronics:

Based in Irvine, Calif., Infinite Electronics is a Warburg Pincus portfolio company, and offers a broad range of components, assemblies and wired/wireless connectivity solutions, serving the aerospace/defense, industrial, government, consumer electronics, instrumentation, medical and telecommunications markets. Infinite’s brands include Pasternack, Fairview Microwave, L-com, MilesTek, ShowMeCables, NavePoint, INC Installs, Integra Optics, PolyPhaser, Transtector, KP Performance Antennas, RadioWaves & Aiconics. Infinite Electronics serves a global engineering customer base with deep technical expertise and support, with one of the broadest inventories of products available for immediate shipment.

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“We are thrilled to be included in the prestigious Techstars Space Accelerator program alongside such innovative companies,” said Katie Willgoos, CEO of Thermexit™. “We’re excited to accelerate the commercialization and adoption of our industry-leading advanced materials.”

BOSTON and LOS ANGELES (PRWEB)
June 08, 2021

Techstars, today announced Thermexit™ as one of only 10 companies selected for the Techstars Space Accelerator class of 2021. This three-month program focuses on the next generation of commercial space technology companies and related frontier technologies.

The accelerator fosters founders’ success by providing fundraising opportunities, access to a network of industry experts, and support from mentors in commercial, civil, and government roles in various industries.

Thermexit™ will meet with around 100 mentors to work through product development, fundraising, technology, marketing, market-fit, and more. They will iterate and execute on the business plan to gain traction, hit milestones, and obtain investment to support growth.

“We are thrilled to be included in the prestigious Techstars Space Accelerator program alongside such innovative companies,” said Katie Willgoos, CEO of Thermexit™. “We’re excited to accelerate the commercialization and adoption of our industry-leading advanced materials.”

“Founders building the next big thing in space are bright, determined, and deeply engaged in our ecosystem. Their goal is to make an impact and do well by doing good,” said Dr. Jonathan Fentzke, Techstars Managing Director.

About Thermexit™

Thermexit™ is a line of high-end thermal interface gap filler pads. Thermexit’s™ gap fillers are a non-reactive, non-silicon, no cure system featuring high thermal conductivity and high thermal stability. Thermexit™ produces 2 novel product lines, a High Performance TIM Gap Filler and an Electrically Insulating TIM Gap Filler. Thermexit™ technology is derived from years of government funded research and development in advanced materials including the application of carbon nanotubes in electrochemical systems as well as dispersion, compounding and coating process for composite nanotubes and other carbons. http://thermexit.com

About Techstars

The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,500 companies with a combined market cap of more than $209B. http://www.techstars.com

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“With Miva and Digioh, sellers can capture relevant information and use it to create targeted offers that encourage conversion,” – Rishi Shah, CEO at Digioh

SAN DIEGO (PRWEB)
June 03, 2021

Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 22 years, and Digioh, conversion optimization software that powers personalized pages and pop-ups for leading websites, announced today that they have partnered to help online sellers optimize their websites to sell more and increase revenue.

This partnership brings together Miva’s powerful ecommerce platform and Digioh’s conversion optimization tools. By integrating the Miva platform with Digioh, merchants can capture shopper emails and leverage customer data to deliver targeted offers. This partnership and integration supports conversion-optimized ecommerce websites with tools like pop-ups, quizzes, custom forms, banners, coupons, and product recommendations to keep shoppers moving through the purchase process.

“With Miva and Digioh, sellers can capture relevant information and use it to create targeted offers that encourage conversion,” says Rishi Shah, CEO at Digioh. “This leads to happier, more satisfied customers and more revenue for sellers. Getting started is quick and easy—the average Miva merchant can be up and running with Digioh in three days or less.”

“An engaging, responsive, and conversion-oriented online store is key to standing out in the modern ecommerce landscape,” says Brennan Heyde, VP of Product at Miva. “We are excited to welcome Digioh and their powerful conversion tools into the Miva partnership ecosystem.”

To learn more about Digioh for Miva, visit the Miva App Store

About Digioh

Digioh helps brands engage and convert more customers with personalized forms, pop-ups, landing pages, surveys, quizzes, and email preference centers. With a drag-and-drop builder, hundreds of built-in integrations, and powerful customization features, Digioh enables businesses to grow their audience and revenue. To learn more, visit http://www.digioh.com.    

About Miva, Inc.

Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce. Learn more at http://www.miva.com.

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