Category Archives: Business

Press Releases from the Business World. Announcements, Product releases, Appointments.

Constellation Research Inaugural AX50 Celebrates Bold Leaders Transforming Customer Experiences


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“Regardless of the titles they hold, all of the leaders named to the AX50 have led change across departments to reshape whole organizations,” said Nicole France, vice president & principal analyst at Constellation Research.

Constellation Research announced its first annual Ambient Experience 50 (AX50), an elite list of executives transforming customer experiences (CX). These leaders have demonstrated bravery in breaking barriers, crafting compelling experiences and redefining business models. The induction ceremony will be held at Constellation’s Ambient Experience Summit on February 27 in Atlanta.

Constellation Research’s nomination committee looked for key traits and actions among the AX50 leaders:

  • Thinking outside of the box and breaking the status quo through bold measures
  • Activating and advancing experiences that understand and anticipate customers’ needs
  • Recognizing and respecting that customers call the shots
  • Making real impact by guiding their organizations to reinvent themselves and disrupt their industries

“Regardless of the titles they hold, all of the leaders named to the AX50 have led change across departments to reshape whole organizations,” said Nicole France, vice president & principal analyst at Constellation Research. “They demonstrate the vision to transform customer interactions and internal systems accordingly. They’ve used creativity and resourcefulness to power transformation. And through all of their efforts, they’ve kept an unwavering focus on doing right by customers.”

The listed executives were chosen through nominations from peers, industry influencers, technology vendors, analysts and reference checks. Among the notable honorees are Heather Hanson, head of global IT user experience at AB Electrolux, John Walsh, vice president of marketing with Mack Trucks, Steve Stessman, VP of retail sales at Tuff Shed, Janet Song, chief customer officer with Dollar Shave Club, Chris X. Moloney, CMO and SVP of eCommerce with Brinks Home Security, Alexandra Moorehouse, CMO and CDO with Banner Health, Charlie Shin, vice president of strategy and analytics with Major League Soccer and Jo Ann Herold, CMO with The Honey Baked Ham Company.

The complete list of AX50 honorees can be found here: https://www.constellationr.com/ax50-2020

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ABOUT CONSTELLATION RESEARCH

Constellation Research is a technology research and advisory firm based in Silicon Valley. We deliver strategic guidance to companies seeking to transform their businesses through the early adoption of disruptive technology. Our analysts draw on their experiences as practitioners to deliver pragmatic advice to CXOs leading digital transformation within their organizations. Clients include board of directors, C-suite executives, line-of-business leaders, and IT visionaries who are not afraid to challenge the status quo. Our mission is to conduct research on emerging technologies, identify and validate trends, and empower our clients to succeed in the digital economy.

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Eze Castle Integration Names Technology Leader & AITEC Vice Chairman John Brennan as Chief Strategy Officer


John Brennan

John Brennan, Eze Castle Integration, Chief Strategy Officer

Over the past two decades, Eze Castle Integration has been an industry leader with first to market solutions and a focus on customer success. I look forward to helping the company execute on its vision and believe Eze Castle is uniquely positioned to deliver even greater value to its clients.

Eze Castle Integration, a global managed service provider to the financial sector, today announced that John Brennan has joined as Chief Strategy Officer. In this role, Brennan will oversee the strategic evolution of Eze Castle’s solutions and identify new growth opportunities.

Brennan is a recognized technology leader and visionary who has served as the Chief Technology Officer (CTO) at multiple highly respected hedge fund and alternative investment firms. Most recently he served as CTO at Highfields Capital, a value-oriented investment management firm in Boston. Previously Brennan held CTO roles at Dawson-Samberg Capital Management, Andor Capital Management and Pequot Capital. He is also a founding member and vice-chairman of AITEC, an influential alternative investments peer community trusted by firms across the globe.

“John’s wealth of experience intersects directly with Eze Castle Integration’s future. At Eze Castle, our vision is to be a trusted advisor to clients around the globe, delivering innovative technology solutions that transform their businesses. John’s professional history, deep industry insights and unique understanding of Eze Castle Integration are incredible assets as we execute against this vision,” said John Cahaly, Chief Executive Officer at Eze Castle Integration.

John Brennan said, “The race to embrace new technologies from cloud and cyber to applications and digital transformation has created a significant opportunity for innovative companies like Eze Castle Integration. Over the past two decades, Eze Castle Integration has been an industry leader with first to market solutions and a focus on customer success. I look forward to helping the company execute on its vision and believe Eze Castle Integration is uniquely positioned to deliver even greater value to its clients.”

About Eze Castle Integration

Eze Castle Integration is a global managed service provider delivering complete cloud solutions, IT services and cybersecurity to the investment industry. The company’s products and services include Technology Consulting, Outsourced IT Support, Public and Private Cloud Services, Cybersecurity Solutions, Business Continuity and Disaster Recovery, Voice Solutions, Project and Technology Management, Archiving, Storage and Internet Service. Eze Castle Integration is headquartered in Boston and has offices in Chicago, Dallas, Hong Kong, London, Los Angeles, Minneapolis, New York, San Francisco, Singapore and Stamford. Learn more at http://www.eci.com.

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The Institutes Acquire Insurance Thought Leadership Assets


“These unique platforms support our goal of advancing knowledge and connections with those interested in risk management and insurance,” said Peter Miller, CPCU, president and CEO of The Institutes.

The Institutes, the leading risk management and insurance knowledge provider, today announced it has acquired the Insurance Thought Leadership (ITL) brand and online publishing assets, including InsuranceThought Leadership.com and the weekly Six Things e-newsletter, from Insurance Thought Leadership, Inc.

“These unique platforms support our goal of advancing knowledge and connections with those interested in risk management and insurance,” said Peter Miller, CPCU, president and CEO of The Institutes. “The ITL assets accelerate our global knowledge leadership role in risk management and insurance, especially in the rapidly growing insurtech space.”

InsuranceThoughtLeadership.com and Six Things enable growth through innovation by helping subscribers understand drivers transforming the insurance industry. They also create connections that lead to innovation and strategic advantage.

ITL regularly publishes thought leadership on insurance innovation and emerging technology, curating the best ideas from the brightest minds on both its website and via its widely read weekly email newsletter. Paul Carroll will continue to serve as editor-in-chief of ITL and Six Things.

“ITL.com has been a leader in identifying new opportunities and changing behavior in insurance and will be in good hands with The Institutes,” said Wayne Allen, CEO of Insurance Thought Leadership, Inc. “Following the sale, we will focus on providing insurance innovation consulting and research services through IE Advisory and Innovator’s Edge.”

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About The Institutes | Risk and Insurance Knowledge Group

The Institutes, the leading provider of risk management and insurance knowledge solutions, offer professional designations, including the CPCU® program. In addition, The Institutes provide introductory, foundational, and leadership programs; online and continuing education courses; events and conferences; online and print news platforms; assessment tools; and research reports.

CPCU is a registered trademark of The Institutes. All rights reserved.

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EWA Is Proud to Announce That Kirsten Curtis, Chief Operating Officer, Redacted, Has Been Selected to Join the EWA January 2020 Cohort of Women Leader Awardees


Kirsten Curtis, COO, Redacted

Kirsten Curtis, COO, Redacted

“With over a decade of experience leading complex and strategic initiatives, Kirsten Curtis has taken on significant challenges and overcome them,” commented Larraine Segil, Chair and CEO of The Exceptional Women Awardees Foundation

The Exceptional Women Awardees Foundation (EWA, Los Angeles CA) today announced that after interviews with multiple candidates Kirsten Curtis, COO of Redacted, has been selected to participate in their Cohort of Women Leaders in the January 2020 EWA Program.

With over a decade of experience leading complex and strategic initiatives, Kirsten Curtis’ career journey has not been a straight path. She has taken on significant challenges and overcome them especially in the Supply Chain arena, then moving into senior leadership in complex operations and from there into Private Equity,” commented Larraine Segil, Chair and CEO of The Exceptional Women Awardees Foundation. ” Her new challenge is with a portfolio company, where her role is to leverage on the existing technology and company talents to add value, transforming the company into a growth engine. We are delighted to welcome her into EWA, to provide her with the insights and support that our network of over 35 industry leaders can offer.”

‘Redacted’ causes attackers to feel the consequences, both technically and legally, of their actions. They do this work because they know it’s the right thing to do. They do it because nobody else is willing or able to do it. Every outcome of their engagements is a reflection of their collective goal to empower customers to proactively defend against an attacker. They recognize that in cyber security one solution does not fit all. They collaborate with the customer to prioritize their business needs to ensure that the customer succeeds with the most relevant security controls. Doing the right thing is in their history. Empowering their clients is in their DNA.

Learn more at https://www.redacted.com/

The Exceptional Women Awardees Foundation (EWA) selects high potential, upper-career Exceptional Women from multiple industries, develops and mentors them with guidance and career redesign advice to propel them to sustainable success – one woman at a time. Their year-long program enables the EWA to be connected for life to their ever-expanding EWA global network, as their fellow women leaders move into positions of significance.

Learn more at The Exceptional Women Awardees Foundation http://www.ExceptionalWomenAwardees.com

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Distinguished Programs Promotes Greg Somers to Regional Sales Executive


Distinguished Programs, a national insurance program manager, today officially announces the promotion of Greg Somers to regional sales executive. Somers brings more than 20 years of leadership and five years of business development experience to his new role.

“Greg’s diverse work background, and driven leadership skills produce meaningful results, making him an asset to the regional sales team. He strives to provide clients with the proper attention and assistance to ensure they are satisfied with their products,” noted Kurt Meister, senior vice president of business development at Distinguished Programs. “He will make significant contributions to the team as he assumes his new responsibilities.”

In his new role as regional sales executive, Somers will consult with retail agents and brokers to choose proper insurance program products for clients in the Mid-Atlantic region, ranging from states like Maryland and Delaware, to New Jersey and West Virginia. Working with Somers, these agents and brokers will have access to the complete range of programs and services provided by Distinguished Programs.

Prior to his work with Distinguished Programs, Somers served as a military officer in the U.S Coast Guard for more 20 years. Throughout his military career he worked as military program manager and later as a commanding officer in Guam before joining Distinguished Programs in a business development role in 2014.

Somers attended North Carolina State University where he earned his bachelor’s degree in political science and government. He is based out of Philadelphia.

About Distinguished Programs

Distinguished Programs is a leading national insurance Program Manager providing specialized insurance programs to brokers and agents with specific expertise in Real Estate, Community Associations, Cultural & Historic Properties and Hospitality & Restaurants. Property and liability products are distributed through a national network of agents and brokers. Serving the same core markets and partnering with the most stable and reputable carriers, Distinguished Programs’ high limit umbrella programs remain the clear choice in its areas of specialty for superior coverage, competitive pricing, and attentive service. Through thoughtful innovation, stemming back to 1987, Distinguished Programs fosters growth and opportunities for its brokers, carriers, and employees. http://www.distinguished.com.

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WorkStride Named a Top Workplace in NYC


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I’m elated we’ve received this recognition for that focus

WorkStride, a leading provider of channel incentives and employee recognition solutions, announced that it has been named one of Built In’s 50 Best Small Companies to Work for in New York City for 2020. This marks the first year WorkStride is recognized for this particular honor.

The 2020 Best Small Companies to Work for in NYC is made up of 50 companies. The annual list is created by Built In NYC. This rapidly growing online community offers tech news, trends, networking, and jobs over a shared passion for technology, across multiple cities, throughout the United States. Their mission is to “reinvent how talented people find their professional purpose, companies tell their stories, and communities connect over a shared passion for tech”. Interested parties can read more about winners here.

“Our employees are vital to our organizational success,” said Tom Silk, CEO of WorkStride in response to the award. “As such, we strive to create and foster an exemplary culture at WorkStride that engages, excites, motivates, and inspires our employees every day at work. I’m elated we’ve received this recognition for that focus.”

Built in NYC’s algorithm weighs compensation and workplace benefits to obtain their scores. Benefits like a flexible work environment, diversity in the workplace, financial planning and stability, and professional and social impact are all weighed accordingly to determine an organization’s score. Both compensation and benefits are weighted at 50% and allotted accordingly.

About WorkStride

WorkStride provides clients configurable reward, recognition, and incentive programs, through powerful software, strategic program design, and modern rewards experiences. Our mission is to provide the most effective and results-driven solutions, centered around client needs and positive behaviors that produce results and growth. The company represents clients of various sizes, including a number of Fortune 500 organizations, from a wide range of industries. WorkStride is based in New York City and is backed by The Riverside Company, a global private equity firm. Learn more about WorkStride at http://www.workstride.com.

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Valued at $125 Million, Figo is now Largest Independent U.S. Pet Insurance Provider


“Figo combines a range of pet insurance options, social connections, and advanced technologies to deliver a best-in-class experience for a growing number of American pet families,” said Rusty Sproat, CEO of Figo.

Figo Pet Insurance is now the largest independent pet insurance provider in the U.S. The company, founded in 2015 and having achieved progressive annual growth driven by consumer attraction to its comprehensive coverage and innovative technology-assisted services, recently received a $5 million investment for a 4% equity stake from underwriting partner Independence American Insurance Company (IAIC), a member of the IHC Group, placing Figo’s valuation at $125 million. Figo is also named the Top InsurTech Leader by A.M. Best’s Review, leveraging advanced technology to reshape the pet insurance experience.

The North American Pet Health Association (NAPHIA) 2019 State of the Industry report presents the U.S. pet insurance market value at $1.3B, representing a one-year growth of 24%. A staggering 21.4% market growth rate since 2014, combined with a market penetration of only approximately 2%, paints a picture of continued robust market growth. This strong performance outlook has triggered a flurry of pet insurance company acquisition activity, with four of the five leading U.S. pet insurance providers having been acquired by larger insurance and credit companies in 2019 alone.

“With pets firmly cast as family-members and the costs of pet medical treatment often equaling human healthcare, pet insurance has become an essential part of family health coverage for millions of Americans,” said Rusty Sproat, CEO and founder of Figo Pet Insurance. “Figo combines a range of coverage options, pet social connections, and advanced technologies to deliver a best-in-class experience for a growing number of American pet families.”

A 2019 survey of pet owners revealed that 42% of millennials have experienced pet-related debt and 39% of all those surveyed regretted not having insurance for their pet. The Insurance Information Institute estimates that U.S. pet owners will spend slightly more than $75 billion on their pets in 2019.

Figo Pet Insurance delivers benefits far beyond medical care cost protection. The Figo Pet Cloud™, with proven artificial intelligence (AI) technology, provides live 24/7 access to veterinarians, social media pet connections, and location-based pet-friendly product and service listings to enhance the pet-parent experience. Services such as pet record management, claims processing, and support access are also greatly simplified and accelerated with the Pet Cloud.

“Figo has set a higher insurance experience standard with this personalized, portable, cloud-based technology,” says Sproat. “What’s more, Figo’s connectivity and information exchange technologies bring our customers conveniences that exceed traditional insurance industry norms.”

Figo Pet Insurance, launched in April 2015, was born in one of nine Google for Entrepreneurs (GFE) North American Tech Hubs, the nationally renowned Chicago technology business incubator, 1871. Under the leadership team led by Sproat, Figo’s advanced pet insurance experience has earned impressive company growth, with Figo outperforming the pet insurance market growth rate by more than 80% between 2017 and 2018.

Figo Pet Insurance policies are underwritten by Independence American Insurance Company (IAHC), a member of the IHC Group, rated A- (Excellent) by A.M. Best Company, Inc., to bring pet-centric, cost-effective insurance options to responsible pet parents.

About Figo Pet Insurance

Figo is a Chicago-based InsurTech company founded in 2015. Figo offers a unique combination of comprehensive insurance policies to protect your pet in the event of injury or illness; as well as industry leading technology. They have become one of the fastest growing start-ups in the country. Figo utilizes a highly engaging and mobile-friendly Pet Cloud that allows consumers to manage their pet’s healthcare, socially engage with fellow pet parents, and easily discover and locate services within the pet ecosystem. They provide simple, comprehensive, and transparent policies with an award-winning customer service staff, and are widely regarded as one of the leading pet insurance companies. Pet insurance policies are underwritten by Independence American Insurance Company, a Delaware Insurance Company. Plans are administered by Figo Pet Insurance, LLC.

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Matt Fossey Named CEO of Invoke Tax Partners


Matt Fossey

Invoke is in the unique position to operate in the national marketplace as a true independently owned and operated SALT practice. This agility allows us to focus solely on our client’s needs rather than satisfying outside sources.

Invoke Tax Partners, a State and Local Tax firm, has named Matt Fossey as Chief Executive Officer. Matt is a prominent fixture in the industry and brings more than 16 years of experience providing strategic leadership anchored in integrity and ingenuity.

“Matt was the clear choice to take operations to the next level. Not only is he well-respected amongst his peers, he also portrays a kindred entrepreneurial spirit in all of his dealings,” said Mark Boozer, Founding Partner/Chairman of Invoke Tax Partners. “Matt is the type of leader who can steer Invoke to transcend its capabilities and continually ensure its exponential growth.”

Early in his career, Matt joined a newly minted national tax firm as its first Managing Consultant. He went on to acquire ownership and serve as a Senior Executive during two private equity holds. His personal trajectory provided unique experience with business development, sales strategy, technology development, and multimillion-dollar P&L management. Matt managed hundreds of employees throughout North America and provided key executive leadership to increase the firm’s valuation from $11 million to $150 million.

“Matt brings a multitude of experience and expertise to Invoke having spent his entire career in the State and Local Tax industry,” said Jerrod Raymond, Founding Partner of Invoke Tax Partners. “When we sat down to talk about an opportunity to build a firm with a great culture, the latest technology, and a structured sales path to take to market, I knew Matt would be a perfect fit.”

Since partnering with Invoke, Matt has focused on building the right foundation to support a sustainable growth and delivery model. With three major pillars in mind – consistency, clarity, and discipline – Matt has instilled a transparent and collaborative environment that prides itself on both internal and external engagement.

“I am honored to lead such an excellent group of tax professionals as we bring a new vision of State and Local Tax solutions to life in 2020,” said Matt Fossey, CEO. “Invoke is in the unique position to operate in the national marketplace as a true independently owned and operated SALT practice. This agility allows us to focus solely on our client’s needs rather than satisfying outside sources.”

About Invoke Tax Partners – Invoke Tax Partners delivers state and local tax solutions to corporations across the nation. Committed to tried-and-true methodologies and equipped with modern technology, our tax experts create a meaningful partnership to invoke impactful results your firm deserves.

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Does It Make Sense To File In Small Claims?


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“Paying from your own pockets for minor damage is something quite usual. Always asking for financial compensation for scratches or dents will make car insurance more expensive”, said Russell Rabichev, Marketing Director of Internet Marketing Company.

Compare-autoinsurance.org has released a new blog post that explains if drivers should file in car insurance claims for minor accidents or should they pay from their own pockets.

For more info and free car insurance quotes online, visit http://compare-autoinsurance.org/does-it-really-make-sense-to-fill-in-small-claims/

Car insurance is supposed to provide financial support whenever the vehicle is damaged by covered events (collision, vandalism, animal attacks or extreme weather). But does it really worth the money to fill claims for minor damage? Find out more and get the best coverage deals from http://compare-autoinsurance.org.

When a serious accident happens and the car is seriously damaged, the driver should immediately contact the insurance company and file a claim. But what happens if the car is just scratched or the paint is damaged a bit? Does it make sense to contact the insurer and ask for reimbursement?


  • It all resumes to basic math. How much does it cost to fix the damage without involving the insurance company? If repairs are more expensive than the deductible? Will the premium increase be more expensive than the repair?
  • If all it takes to fix a scratch is something around $100-$150 at a repair shop, filling a claim may not be advantageous. The insurance company will slowly increase the rates and will recover those $100 in 6 months or a year. But what is more important, the claim will be recorded.
  • Filing multiple claims for minor damage or in a relatively short time will heavily impact the premiums. Keep in mind that auto insurance is based on the risk of making a claim. Plus, it will affect future bonuses, like no-claim discounts.


Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://compare-autoinsurance.org.

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Paid Search Association Launches Daily PPC Email and Adds New Board Members


Paid Search Association Logo

Paid Search Association Logo

To get the Daily PPC Links, join the Paid Search Association at https://paidsearch.org.

The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors.

The Daily PPC Links is authored by Paid Search Association President David Szetela, also author of Paid Search An Hour Per Day and host of the PPC Rockstars podcast. To get the Daily PPC Links, join the Paid Search Association at https://paidsearch.org.

New Paid Search Association board members include:

Andrew Goodman, Founder and President of Page Zero Media, a pioneering PPC agency that originally started in 1999. Goodman is the author of one of the first books on paid search, Winning Results With Google AdWords (McGraw-Hill, 2005, 2008). He is a frequent speaker on ppc subjects.

Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing). Anders was also COO for GroupM Search across EMEA

William (Bill) Leake is the CEO of ApogeeResults.com, whose clients include high-growth VC-backed, Internet Retailer 500 and Inc. 5000 companies, as well as large brands like Amazon, Whole Foods, HP, IBM, and others. He is also the president of the Austin Interactive Marketing Association, and is a SEMPO board member. He has driven provable digital revenues since building the first company obtaining nine-figures of Internet-based revenue, before Amazon or eBay.

Gianpaolo Lorusso AdWords trainer since 2004, he is the founder of ADworld Experience (the largest European PPC event, as well as the only one in the World based exclusively on real PPC & CRO cases). Author of the best-selling Italian book on Google Ads, Agile Google Ads. He patented in US the “PPC CheckMate” optimization methodology and is a frequent speaker on paid search topics.

Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today. In addition, She s about digital advertising and measurement including paid search, paid social, display, mobile, with a focus on Google, Microsoft and Amazon. She is heavily involved in programming and speaking at SMX events.

Christi Olson is Head of Evangelism for Search and Advertising at Microsoft, where she is responsible for increasing brand awareness and bring feedback to engineering and product teams. Olson is a frequent columnist and speaker and is also a member of SEMPO’s Board of Directors.

Adam Proehl is Co-founder/Partner at Nordic Click, where his primary role is to drive strategic direction and support agency teams. He is a frequent speaker at conferences and is an instructor at the Online Marketing Institute and the University of San Francisco. He has more than two decades of online marketing expertise.

Purna Virji was crowned the 2019 Search Personality of the Year at the US Search Awards, Purna was also named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a keynote speaker at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is a columnist on digital marketing for Search Engine Land and Moz.

About the Paid Search Industry

In 2019 Paid Search Advertising became a $135.9 billion industry, see https://www.statista.com/statistics/267056/paid-search-advertising-expenditure-worldwide/

About the Paid Search Association

The Paid Search Association is dedicated to advancing the paid search industry by encouraging communication, learning, collaboration, diversity and high ethical and business standards among professionals and organizations involved in the paid search industry.

Paid Search Association, 500 North Reo Street, Suite 300, Tampa, FL 33609

Contact: Mike Freedman (813) 368-1501

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