All posts by imreal

Science: Biology

The Advertising Checking Bureau, Inc. (ACB) Names Mike Tumminello President

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Prior to this role, Tumminello served as Chief Operating Officer where he directly oversaw all business operations in addition to the personnel management of over 300 client services professionals across all ACB offices. During his career he was instrumental in driving the creation of ACB’s Incentive Operations and expanding and solidifying ACB’s strong position in the automotive sector. Prior to joining ACB, Mike was with Pinpoint Marketing/Trade One where he rose to the position of Vice President & General Manager.

In his new role, Mike will report directly to the Board of Directors and work with the Executive Committee of ACB.

Mike and his wife Laura reside in Arlington, Tennessee and have four children. He holds a bachelor’s degree from the State University of New York at Fredonia.

About ACB:

The Advertising Checking Bureau, Inc, (ACB) specializes in the development, management, and analysis of channel marketing programs within the consumer and B2B marketplaces. It works with leading brands and manufacturers to design and manage world-class co-op advertising and MDF programs, consumer rebate and channel spiff programs. ACB benchmarks, client programs and installs professional solutions, which ensures ongoing program performance and results.

All ACB’s work is performed in-house by full-time, U.S.-based employees. Its client services teams collaborate with clients to build brand awareness through their dealer channel programs to establish long term relationships with both retailers/resellers and consumers.

ACB’s award-winning service team comes from our decades of experience handling sensitive data, processing large volumes of transactions, and providing a unique perspective on how to best maximize co-op advertising and MDF, rebate and channel spiff marketing investments. As a single source for co-op advertising, consumer rebate and channel spiff program management, ACB’s cross-program Channel Resource Platform delivers integrated analytics and comprehensive insights into client programs.

ACB maintains the broadest insights into co-op advertising and MDF programs and incentive strategies. The high volume of claim and incentive transactions processed through its systems help keep ACB abreast of trends within the channel marketing industry. As one of the fastest growing rebate and spiff providers in the industry, ACB manages marketing programs for over 200 brands, with combined co-op and incentive reward issuance exceeding $6 billion annually.

Learn more at https://www.acbcoop.com.

Media Contact

Madeline Hiller, The Advertising Checking Bureau, Inc., 1 704-519-5837, [email protected], https://www.acbcoop.com

SOURCE The Advertising Checking Bureau, Inc.

Lifestyle: Self Help

Leading Senior Care Franchise Right at Home Targets Expansion in Corpus Christi, TX; Looking for Prospective Franchisees who want to Make a Difference in Their Community

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The in-home health care franchise is looking to tap into unmet demand in Corpus Christi

CORPUS CHRISTI, Texas, Oct. 6, 2023 /PRNewswire-PRWeb/ — Right at Home, the 700-plus location in-home health care concept helping seniors and adults with disabilities live comfortably at home, is looking to expand in Corpus Christi, Texas. The opportunity gives local entrepreneurs a chance to make a difference in their communities and provide peace of mind to families needing care.

Right at Home employs professionally trained caregivers to provide care and assistance to seniors and adults with disabilities who wish to remain in the comfort and safety of their own home or current living arrangement. With over 28 years of experience providing essential care in more than 700 locations across six countries, Right at Home has become one of the world’s largest in-home health care franchises.
With an aging population of 65,000 seniors, Corpus Christi is primed for Right at Home’s services. According to Data USA, Corpus Christi’s largest industry is Healthcare & Social Assistance, making it the perfect location for a Right at Home. With Texas employment numbers increasing in 2023, the state is a prime target for new businesses.

“Right at Home starts with our passionate franchise owners, and we’re excited to partner with the people of Corpus Christi,” said Jennifer Chaney, Vice President of Franchise Development. “We are seeking passionate individuals who aren’t just looking for a business to make a living. Entrepreneurs should choose Right at Home to make a positive impact on their communities and the people for whom they provide care. Our mission is to improve the quality of life for everyone that we serve.”

With its eyes on Corpus Christi, the industry-leading in-home health care concept is seeking franchise partners to provide its much-needed services within one territory in the market.

Right at Home is seeing an increased demand for quality in-home care services across the country as the baby boomer generation reaches its senior years. During 2020 and 2021, the franchise not only survived the height of the pandemic but came out of it stronger than ever– exceeding growth goals by 40%. And in 2022, Right at Home picked up even more momentum as it continued to bring its best-in-class in-home care services to families in new markets across the country. This year, Right at Home is looking forward to building on that growth, including in Corpus Christi.

ABOUT RIGHT AT HOME:
Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 700 franchise locations in the U.S. and five other countries. If you’re interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit https://rightathomefranchise.com// or to read more about franchise ownership, visit our blog at: https://rightathomefranchise.com/forc/.

Media Contact

Lauren Turner, Mainland, 3125263996, [email protected], www.hellomainland.com

SOURCE Right at Home

Science: Biology

Pioneering Adult-Serving University Offers Google Certificates

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National University to offer Google Career Certificates to help students, alumni and employees boost digital skills

SAN DIEGO, Oct. 6, 2023 /PRNewswire-PRWeb/ — National University — a nonprofit Minority Serving Institution that serves more than 43,000 students annually through its degree programs and another 130,000 through its workforce and professional training programs — today announced an initiative that will integrate a suite of industry-recognized Google Career Certificates across its undergraduate and graduate programs. The collaboration with Google will enable current students, employees and alumni to learn job-ready skills across six in-demand fields: Cybersecurity, Data Analytics, Project Management, Digital Marketing and E-Commerce, IT Support, and UX Design.

“Digital skills are increasingly the currency of career advancement. In today’s tech-driven economy, these skills matter in an ever-growing number of careers, not just in the tech industry itself,” said Dr. Susan Zukowski, vice president of professional and continuing education at National University. “The addition of these new certificates across multiple pathways and degree programs is reflective of our commitment to meeting students where they are—and creating a credential-rich pathway for every learner.”

The announcement comes as the job outlook for careers in digital and tech fields remains strong. Job openings for information security analysts, data scientists, and web developers and digital designers are projected to grow much faster than the average for all occupations, according to data from the U.S. Bureau of Labor Statistics.

The credentialing initiative marks the first example of a university integrating Google Career Certificates at both the undergraduate and graduate level. Certificate instruction will be offered across a diverse range of non-academic and academic programs through a combination of standalone offerings, elective classes, and courses with the skills training directly embedded into the curriculum.

In addition, students who have already completed a Google Career Certificate will be able to earn in some cases up to five courses toward a wide range of undergraduate and graduate degree programs, including information technology, engineering, business, human resources, and marketing. The innovative approach to academic credit will dramatically reduce the cost-per-students and time to degree, saving students up to six months of seat-time and between $1,300 and $6,900 in tuition costs.

Students can complete each credential in six months or less. Courses will be taught in a fully asynchronous format that leverages curriculum built by industry experts, including engineers, technologists and learning and development experts.

“Emerging technologies continue to change our jobs and the way we do them. Putting tech and digital skills within reach of our students will help them not only get their next job, but ultimately navigate the challenges of an increasingly dynamic labor market for many years to come,” said Dr. Mark D. Milliron, president and CEO of National University. “We’re finding strategic ways to embed and integrate industry-recognized credentials throughout our degree pathways because it can unlock time, resources and career opportunities for the students that we serve.”

The offering of Google Career Certificates is an extension of National University’s longstanding commitment to educating working adults through its signature credential-rich pathways initiative, which leverages stackable credentials to ensure that individuals have multiple on- and off-ramps to career opportunities throughout their academic experience.

“Google is thrilled that National University is offering the Google Career Certificates program to undergraduate and graduate students throughout the country,” said Bronagh Friel, Head Partnerships, Grow with Google. “We’re proud that this offering will help students gain job-ready skills for growing fields as they pursue a degree.”

Research and evaluation will be a core component of this offering. National University plans to closely monitor certificate completion rates over time and assess how these certificates contribute to individual career advancement for learners who participate.

As a veteran-founded Minority Serving Institution, National University has a student population that reflects the shifting — and highly diverse — demographics of higher education today. Well-known for its distinctive focus on serving adult learners, educators and veterans, the university has for more than 50 years honed its unique expertise in developing workforce-relevant degrees and credentials designed specifically for working adults.

Enrollment will open this fall at no or low-cost to current students, current employees and alumni.

About National University:
National University, a veteran-founded nonprofit, has been dedicated to meeting the needs of hard-working adults by providing accessible, affordable higher education opportunities since 1971. As San Diego’s largest private nonprofit university, NU offers over 195 online and on-campus programs with flexible four-week and eight-week classes and one-to-one graduate education models designed to help students reach their goals while balancing busy lives. Since its founding, the NU community has grown to 43,000 students and 230,000 alumni around the globe, many of whom serve in helping industries such as business, education, health care, cybersecurity, and law and criminal justice. To learn more about National University’s new possibilities in education including next-generation education, credential-rich education, and whole human education, visit NU.edu.

Media Contact

Ashleigh Webb, National University, (760) 889-3494, [email protected], https://www.nu.edu/

SOURCE National University

Health

Cerebral Palsy Alliance Research Foundation Funding Registry Study for Arabic-Speaking Countries

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As partners, CPARF and the Cerebral Palsy Research Network already operate robust registries in the US, and funding this study is a global extension of that work.

Driven by Dr. Sahar M. A. Hassanein from Shams University in Cairo, Egypt, an eight-person team with investigators throughout Egypt, Tunisia, Jordan, and Saudi Arabia will evaluate the practicality and affordability of a multicentric cerebral palsy registry in different settings and develop nationally driven evidence-based guidelines to follow children with cerebral palsy in Arabic-speaking countries.

Through statistical analysis estimating cerebral palsy’s prevalence, delineating its clinical spectrum, and describing perinatal risk factors of registered children and adolescents, this study will help develop a multicenter registry in Arabic-speaking countries. Featuring four major academic institutions in Egypt and Tunisia collectively, this study has the potential to revolutionize public health policies and clinical practice by narrowing the knowledge gap around cerebral palsy characteristics.

A registry of this caliber will serve as a foundation for ethically entering, storing, and sharing information reliably among participating institutions and Arabic-speaking countries. “This registry is a critical tool to reach such an underserved population,” Mr. Pearlmutter shared, “so that clinicians can gain awareness and patients can receive the best available treatments, no matter where they are.”

CPARF’S MISSION
Cerebral Palsy Alliance Research Foundation is a nonprofit organization that funds US-based research to change what’s possible for people with cerebral palsy, implements proven science, empowers people through education, and advances technology benefiting all disabled people worldwide. To learn more, visit http://www.cparf.org or contact [email protected].

Media Contact

Jocelyn Cohen, Cerebral Palsy Alliance Research Foundation, 646.340.1208, [email protected], https://www.cparf.org

SOURCE Cerebral Palsy Alliance Research Foundation

Health

NeuroBehavioral Hospitals Selects Proem Behavioral Health to Support Patient Care and Engagement

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NeuroBehavioral Hospitals will use the Proem platform, which includes the world’s most clinically validated set of licensed digital assessments, to help improve patient engagement, measurement-based care, consistency of care, accuracy and efficiency — all to help produce better outcomes for patients.

“Proem delivers exactly what we want in a platform,” says Paul Rashid, MD, chief medical officer of NeuroBehavioral Hospitals. “We wanted a solution that could proactively identify the majority of diagnosed DSM-5 conditions within minutes, in one quick comprehensive assessment. We wanted a solution that would help expand our use of measurement-based care so we can better ensure accuracy and consistency of care. We wanted a solution that would enhance our ability to engage with patients prior to, during, and after their time with us, and we wanted a solution with data and reporting that would empower us to strengthen our evidence-based care pathways. Proem checked all those boxes and more.”

NeuroBehavioral Hospitals also will use Proem to help reduce readmissions. The organization will send ongoing assessments through Proem to patients who have been discharged and those receiving outpatient services to keep them engaged in their ongoing recovery.

“Our hope is that these outreach efforts enable us to further support our patients and identify when they may require additional assistance,” says Beau Lynch, chief executive officer of NeuroBehavioral Hospitals. “When an assessment flags a patient at elevated risk, we can contact this individual and work to get them the services they need to get them back on a path to full recovery.”

Proem’s exclusively licensed digital structured interview has been validated to show psychiatrist agreement in 89% of diagnoses and used in clinical settings, research studies and clinical trials for many years worldwide. The intelligent workflow engine from Proem captures data at every step of the behavioral health care process, providing insight to help providers assess and diagnose mental illness and determine the appropriate next right steps to take in a patient’s care.

“NeuroBehavioral Hospitals is an impressive organization with admirable goals of making mental health treatment services more patient-centered, empathetic and accessible,” says John Letter, chief executive officer of Proem. “They recognize the importance of relying upon measurement- and evidence-based care to better ensure patients receive the right services at the right time. We are pleased that NeuroBehavioral Hospitals chose Proem to support their mantra of ‘always do the right thing’ and further exemplify our belief that ‘healthier minds start with Proem.'”

ABOUT NEUROBEHAVIORAL HOSPITALS
NeuroBehavioral Hospitals is committed to raising the standard of mental health care. With nearly 20 years of experience providing evidence-based, trauma-informed programs in a variety of inpatient, residential, and outpatient settings, NeuroBehavioral Hospitals of the Palm Beaches and its affiliated sites currently provide mental health and substance use disorder treatment to approximately 3,000 patients in 10 states. Learn more at nbhospitals.com.

ABOUT PROEM BEHAVIORAL HEALTH
Proem Behavioral Health provides the premier clinical workflow software engine that helps behavioral health providers, primary care, substance use disorder clinics and research organizations efficiently and accurately screen, test and measure treatment success for those suffering from mental illness. Proem is the exclusive digital licensee worldwide of gold-standard, evidence-based screening solutions, structured interviews and post-diagnosis severity measurement scales to monitor patient outcomes. To learn more, visit proemhealth.com and follow Proem on LinkedIn and X (Twitter).

Media Contact

Holly Wilson, Proem Behavioral Health, 404-966-2328, [email protected]

SOURCE Proem Behavioral Health



Science: Biology

Three Ways to Prevent Payment Card Application Abandonment

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One-in-ten of those who have abandoned an online payment card application did so for fear of being rejected. This proportion increases to 33% among those with FICO scores less than 670. Pre-approvals could help facilitate application completion for those unsure of their approval odds.

According to the Q2-2023 issue of Cardbeat US, 70% of credit cardholders say they are likely to apply for a new credit card if preapproved. This is especially true for cash back and point card applications.

“While some applicants may be attracted to a card’s value proposition, they may think the card is out of reach,” says Jonathan O’Connor, Senior Manager of Research at Auriemma. “A preapproved offer could be the tipping point that is the difference between application abandonment and completion.”

2) Following up by email or text greatly increases application completion odds.

Over four-in-ten cardholders who have abandoned an online payment card application say they received an email or text reminder that they started but did not finish the application. And this reminder led 45% of them to complete at least one of their outstanding applications.

“While reasons for application abandonment vary, some have more to do with technical or application-centric issues,” says O’Connor. “Reminders allow those who abandoned in frustration the opportunity to complete a process they may have always intended to finish.”

However, reminders do not always work on the first try. On average, those who completed an application following a reminder email or text say that they received over three communications before completing an abandoned application.

3) Make sure communications provide new, valuable information.

Email or text payment card application reminders can be helpful to some, but most want these communications to include new, valuable information. 73% of credit cardholders agree that to be valuable reminders should include fresh details about the card such as new introductory offers, rewards, or benefits.

“Providing increased value or reminding applicants of strong rewards and benefits can offset what otherwise may be seen as an irritating message,” says O’Connor. “While these types of communications are seen as an annoyance to some, offering an opt-out option while emphasizing new details or lesser-known features can motivate application completion without alienating your potential cardholder.”

Online payment card application abandonment is a challenge that can be effectively addressed through strategic measures. By enacting these three strategies, issuers can mitigate application abandonment and foster stronger connections with prospective cardholders, ultimately benefiting issuers and cardholders alike.

Survey Methodology

Mobile Pay Tracker

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in August 2023 among 2,151 adult Apple Pay, Google Pay, and/or Samsung Pay eligible credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.

About Auriemma Group

For nearly 40 years, Auriemma’s mission has been to empower clients with authoritative data and actionable insights. Our team comprises recognized experts in four primary areas: operational effectiveness, consumer research, co-brand partnerships, and corporate finance. Our business intelligence and advisory services give clients access to the data, expertise and tools they need to navigate an increasingly complex environment and maximize their performance. Auriemma serves the consumer financial services ecosystem from our offices in New York City and London. For more information, call Jonathan O’Connor at (+1) 1-646-437-6116.

Media Contact

Jonathan O’Connor, Auriemma Group, 646-437-6116, [email protected], www.auriemma.group

SOURCE Auriemma Group

Health

Innovative Health Partners with Lotusphere to Reduce Impact of Device Recalls and Supply Disruptions

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The NotiSphere platform allows the company to quickly and efficiently disseminate important information about device recalls or design changes that impact the supply of reprocessed devices

SCOTTSDALE, Ariz., Oct. 6, 2023 /PRNewswire-PRWeb/ — Innovative Health, Inc. today announced that the company has entered into an agreement with NotiSphere to provide its hospital customers with effective communication about backorders, product recalls, original manufacturer design changes, and other market events with the potential to impact the hospital’s supply of reprocessed devices. In doing so, the company is helping to reduce the impact of disruptions in device supply, ensuring continued and reliable patient access to life-saving cardiology procedures.

Innovative Health’s cardiology-focused single-use device reprocessing program has revolutionized the practice of reprocessing with a barrier-breaking reprocessing technology development program that has resulted in FDA clearances for cardiology devices that were previously thought of as non-reprocessable. This has created a service offering unmatched in the industry in terms of device cost reductions and reductions in CO2 emissions.

A constant, predictable supply of reprocessed devices can be impacted by original manufacturer design changes and recalls that limit the supply of reprocessed devices or delays the reprocessing process. NotiSphere offers an innovative digital platform that directly connects medical device suppliers, such as Innovative Health, and healthcare organizations, enabling direct communication and management of medical device recalls and market events in real-time.

“NotiSphere’s platform solves an important problem for us,” said Rick Ferreira, CEO at Innovative Health. “Our customers don’t want to log into hundreds of platforms to see their supply situation. The NotiSphere platform enables efficient dissemination of critical supply information from all their suppliers. At the same time, our hospital customers need to know market events that impact reprocessed product supplies, as they depend on the savings they provide.”

NotiSphere enables focused communication, directly to those who need to know. Efficient communication through the platform shortens the time it takes to execute recalls, reduces the number of alerts received by an organization, and improves efficiency in managing the market disruption event, allowing providers to focus on patient safety rather than administrative processes.

“Innovative Health and other circular suppliers in healthcare are uniquely vulnerable to recalls and other external events that restrict the company’s ability to collect and return reprocessed products to their partner hospitals,” said Guillermo Ramas, CEO at NotiSphere. “Innovative Health again shows its industry leadership in prioritizing implementation of an efficient solution to this process, and we are thrilled to partner with Innovative Health to address their unique supply disruption situation through efficient communication.”

About NotiSphere
NotiSphere establishes direct connections between medical device suppliers and healthcare organizations, facilitating seamless communication and real-time management of a wide spectrum of medical device supply disruptions. Our vision is to transform how the healthcare industry manages supply chain challenges, significantly reducing processing times, cutting costs for medical device suppliers, and ushering in a new era of sustainability by minimizing the environmental impact of traditional industry processes.

About Innovative Health
Innovative Health is an advanced medical device reprocessing company that offers smarter utilization of medical devices in hospitals’ cardiology and electrophysiology programs.

Innovative Health
Lori Luechtefeld
[email protected]
(310) 210-4757

NotiSphere
Francesca Ferrari
[email protected]
(844) 732-2551

Media Contact

Lori Luechtefeld, WIT Strategy for Innovative Health, 310-210-4757, [email protected], https://innovative-health.com

SOURCE WIT Strategy for Innovative Health