All posts by imreal

Intelliworx Launches New Workforce Management Software for Rural Hospitals


Research shows that the average cost to recruit a single new physician can easily cost $50,000 – yet that’s just the beginning because position vacancies also impact revenue. Statistics compiled by CompHealth, a staffing firm for healthcare employers, show physician vacancies cost hospitals between $7,000 and $9,000 in lost revenue per day. The average vacancy lasts 195 days and hospitals have dozens of vacancies annually, so the effects can add up quickly.

Workforce Management helps to solve these challenges by streamlining the processes of recruiting, hiring and onboarding new employees. The software is secure, intuitive and easy to integrate with existing human resources (HR), recruiting or payroll systems a hospital may already have in place. It consists of a suite of tools with four distinct sets of functionality:

  • Position management maintains and organizes all the employee positions a hospital has along with the key attributes, such as location, responsibilities and compensation, among others. This allows the HR department to perform what the industry calls ‘practice analysis.’ In turn, practice analysis gives recruiters the information they need to identify the right candidates – without a lot of back and forth. Everyone from the C-Suite to the assigned recruiter has one place to find the information they need to make hiring plans and execute a talent search.
  • Candidate engagement provides several tools for recruiters to engage with prospective candidates, track those interactions and provide a self-service report for hiring managers to see how a particular talent search is progressing. It can be used to ingest resume data – such as experience and contact information – from job sites or other sources without having to re-key the data. Recruiters can also send candidate surveys and information requests to confirm eligibility to work, ask for references or schedule and manage interviews.
  • Onboarding supports a variety of information and checklist requirements, such as an offer letter, letter of acceptance, Form W-2, and more. It also supports the issuing of office space, computers, provisioning of system accounts, badges, parking and the completion of new hire orientation training. Self-serve reporting provides the leadership with onboarding status reporting at any time.
  • Credentialing is the process of ensuring a provider has the requisite credentials and licenses to treat patients. Many hospitals have a committee that reviews and authenticates a provider’s credentials. The credentialing functionality also helps ensure providers remember to complete continuing education requirements or recurrency training to keep their credentials from expiring.

One of the things that separates Intelliworx from “no-code” or “low-code” process automation tools is that Workforce Management has the laws and regulations that govern the collection of data integrated into the software. That ensures the hospital obtains and maintains all the information requirements it’s obligated to collect, which keeps the hospital in compliance.

Information security and data protection are also key characteristics that are native to the platform. Intelliworx has worked with government agencies such as the Department of Veterans Affairs and Homeland Security for decades. The product complies with the Federal Risk and Authorization Management Program (FedRAMP) which standardizes security assessments and monitoring of SaaS-based products and services.

Finally, integration is native to the platform, so hospitals can import or export the data to any other system they already have that can benefit from the data collection. This provides a truly enterprise-capable system that’s designed around the needs of rural hospitals.

While there are many tangible benefits to the software, like reducing the cost of recruiting and the time it takes to fill positions, there are also intangible benefits. Intelliworx has observed healthcare facilities often ask candidates for the same information repeatedly, as they move through the hiring process. This can suggest to a candidate their prospective new employer is disorganized which may cause them to question their decision to join.

“When you think about the time, treasure and effort that goes into recruiting a physician, nurse, or medical assistant, you don’t want a disjointed hiring process to scare them off before or after they accept an offer,” added Hankey. “To that end, Intelliworx is striving to improve the overall recruiting and hiring experience for everyone involved.”

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About Intelliworx

Intelliworx (formerly HRWorx) provides workflow management software that helps clients automate business processes such as financial disclosure, telework, credentialling, onboarding, and workflow, among others. The company got started more than 20 years ago by converting complex forms into intelligent interviews – similar to the way tax software simplifies the completion of complicated tax forms. It has since evolved from a simple and easy tool for collecting data, to a platform that manages and analyzes data to support decision-making.

Intelliworx creates solutions for rural healthcare facilities and the U.S. Government. It has provided purpose-built software more to than 30 federal government agencies. The company is a certified veteran-owned small business and is FedRAMP-authorized.

To learn more visit us online at www.intelliworxit.com.

Media Contact:

for Intelliworx

Frank Strong

+1 202-352-5920

[email protected]

SOURCE Intelliworx

Ichor Life Sciences Announces Launch of Ichor Clinical Trial Services


“The launch of Ichor Clinical as part of the Ichor ecosystem creates a premium offering in the industry, providing biotechnology and pharmaceutical clients with a single partner to navigate preclinical work through clinical trials with customized and flexible engagement options,” said Ichor Life Sciences Founder and CEO Kelsey Moody, PhD, MBA. “As both a CRO and longevity drug development company, Ichor brings together a unique combination of expertise that allows our team to understand clients’ needs and develop innovative solutions that address their most difficult challenges. We look forward to serving our clinical trial clients with the same caliber of personalized, relationship-first services that clients have come to expect and trust in our preclinical services.”

Lisa Sonneborn, MA, LMHC, serves as President of Ichor Clinical Trial Services. Sonneborn previously founded and served as CEO of Clarity Clinical Research, which was acquired by the world’s largest site management organization (SMO) in 2021. She is well known and respected in the industry, particularly as a leader in clinical trial operations for Alzheimer’s disease and NASH, having participated in countless industry-sponsored studies. Ichor Clinical employees have extensive sponsor and site experience, providing them with a deep understanding of every aspect of clinical trials.

“Having worked on numerous clinical trials and gained insight into the complex issues that sponsors and sites often face, Ichor Clinical is well-positioned to anticipate and resolve challenges, ensuring the efficient and effective progression of trials,” said Sonneborn. “We concentrate on tailoring solutions to our clients’ specific needs by identifying key issues, ultimately enabling companies to advance their pipelines and contribute to building a healthier world.”

The full suite of services that Ichor now offers is more critical than ever as the CRO industry undergoes consolidation. Through strategic collaborations with renowned institutions, key opinion leaders, and regulatory authorities worldwide, Ichor has strong partnerships that enhance the company’s capacity to support even the most challenging projects. This provides Ichor’s clients with access to cutting-edge technologies, world-class facilities, and diverse patient populations.

About Ichor Life Sciences
Ichor Life Sciences is a full-service, end-to-end contract research organization (CRO) and longevity biotechnology company. Founded in 2013 in Upstate New York, Ichor’s CRO services help biotechnology and pharmaceutical companies solve their most difficult challenges—from preclinical studies to late-stage clinical trials and FDA approval—using a personalized approach that puts relationships and science first.

As a longevity biotechnology company, Ichor aims to help people live longer, healthier lives by developing therapies with the potential to treat age-related diseases. It is the first and oldest longevity-focused venture studio, as well as home to the oldest industry PhD program for drug discovery for longevity. By bringing together its expertise in drug development and as a CRO within its venture portfolio, Ichor is developing promising treatments that have the potential to transform how we age and address unmet needs in the process.

With its breadth of expertise, Ichor is pioneering the longevity and anti-aging biotechnology industry while empowering CRO clients to rapidly advance their research and development programs. To learn more, please visit https://ichorlifesciences.com/ and follow Ichor Life Sciences on LinkedIn.

Media Contact

Virgie Townsend, Strategic Communications, 315-802-6056, Virgie@stratcomllc.com

SOURCE Ichor Life Sciences

Lavior Diabetic Creams Launch at Walmart During National Diabetes Month


Lavior is the standard of care at home and in hospitals nationwide. Its extensively researched medicinal botanical genus, Inula, and breakthrough technology are backed by 13 years of research as a natural treatment for a variety of skin disorders.

“Early management is essential for preventing wound progression,” said Gilad Savion, CEO and Co-Founder of Lavior. “We are excited to partner with Walmart so consumers can easily access effective treatments surpassing what was previously available over-the-counter. Rapid healing is of utmost importance when treating any chronic, debilitating wounds, such as diabetic ulcers and deep tissue injuries. We have made it our mission to help the millions who live with diabetes and have put extensive efforts into research that prevents and heals wounds fast, while providing affordable solutions as they manage their condition every day.”

Lavior Diabetic Hydrogel Wound Dressing helps maintain the ideal environment to help wounds heal faster. The revolutionary Diabetic First Aid Gel is infused with targeted ingredients to address common diabetic injuries such as minor cuts, scrapes, and burns, offering immediate aid to help minimize the risk of infection and promote fast healing.

Savion added that healthcare disparities disproportionately affect BIPOC (Black, Indigenous, People of Color) communities. Lavior is dedicated to preventing and reducing diabetic amputations and bridging the gap to help heal patients, leading to longer lifespans. The launch of Lavior at Walmart and its participation in the ADA Better Choices for Life program are significant steps toward addressing this chronic condition in these affected communities. For example, African Americans have a 77% higher diabetes risk, a threefold increase in amputations, and are twice as likely to succumb to diabetes complications.

Lavior is now available in 3,000 Walmart stores nationwide and on Walmart.com for less than $20 for a 30-day supply. For more information, visit http://www.lavior.com.

About Lavior:
Lavior is the only company exclusively dedicated to the therapeutic diabetes skincare market. The Lavior skincare product line soothes and heals some of the most widespread and challenging skin problems – diabetic ulcers, wounds, burns, eczema/atopic dermatitis, bacterial and fungal infections, skin irritations and cracked skin. Lavior’s line of products is based on the proven efficacy of the Inula AGS RIED botanical species. They are developed using the highest quality, pharmaceutical-grade ingredients, manufactured and tested to deliver safe, effective and compliant products. Backed by over 13 years of extensive research and clinical trials, proven clinical safety and efficacy, they consistently outperform conventional treatments.

Media Contact

Leah, ChicExecs PR, 7084268730, [email protected], https://lavior.com 

SOURCE Lavior

Apollo Previews New Version of its Multi-Disciplinary Medical Imaging Platform at RSNA 2023 Annual Meeting


  • an updated UI that optimizes screen real estate for clinical image display by almost 20%.
  • revamped UI/UX aimed at providing a more intuitive and optimized user workflow. This redesign minimizes clicks, enhances collaboration, and improves overall efficiency.
  • additional filter/sort capabilities to speed user access to relevant clinical imaging
  • improved metadata management
  • expand Digital Pathology WSI viewable formats and increase speed to image display
  • interface to AWS HealthImaging, HIPAA-eligible service for storing, analyzing, and sharing medical images at petabyte scale
  • FlexView integration and performance improvements, increasing the speed to image display

“We are excited to offer this preview of our upcoming release that has truly been driven by the needs of our clinical users,” said Mark Newburger, Apollo CEO. “In addition, following the launch of AWS HealthImaging, this upgrade also provides a major value add with the ability to deploy arcc on AWS to securely and cost-effectively store medical imaging using AWS HealthImaging.”

Apollo is exhibiting in North Hall Booth 6810 at the RSNA 2023 Annual Meeting, Nov. 26-29, 2023, in Chicago. Our Enterprise Imaging experts will demonstrate these new capabilities and discuss how the flexible, scalable, pay-as-you-go AWS storage provides cost-effective, multi-disciplinary access to patient images for collaboration, care planning, tumor boards, and viewing across the continuum of care.

Apollo will also be on hand at the AWS Booth 4724 in the South Hall, to demonstrate arccCloud hosted on AWS, emphasizing the speed of access to view clinical images and studies on AWS cloud-hosted storage and AWS HealthImaging.

Apollo’s multi-disciplinary medical imaging platform deployed on AWS, arccCloud™ enables multi-disciplinary access to all necessary imaging from anywhere at any time. Deployed using AWS HealthImaging, arccCloud speeds access to medical imaging in addition to providing ROI for storage and IT cost reductions.

arcc is comprised of several modules. arccClinical, the clinical application and universal viewer supports viewing images from various modalities side by side on a single pane of glass. It interfaces with the EMR, providing the ability to view DICOM studies and non-DICOM clinical images directly from the EMR. arccClinical provides both orders- and encounters-based workflows for 45 specialty departments across the healthcare enterprise. This enables multi-disciplinary access to all clinical content through one platform. arccCore is an enterprise clinical content repository and IT management platform that incorporates VNA functionality, enterprise imaging management tools, advanced security and reporting, storage management, and more. It provides the ability to interface with modality devices across the enterprise and ensure the accurate assignment of relevant metadata.

About Apollo

Apollo is a healthcare IT company providing enterprise clinical image management & workflow solutions to healthcare enterprises for 30 years. Apollo’s multi-disciplinary medical imaging platform, arcc, integrates to the electronic health record (EHR), provides a holistic longitudinal view of all patient data, and focuses on clinical workflows, interoperability, and connectivity so that every department throughout the entire enterprise can securely acquire, manage, store, and access all clinical content. In addition, as an AWS Partner, Apollo is working with AWS to offer cost-effective and scalable multi-disciplinary cloud access to patient images.

To learn more about Apollo:

Media Contact

Lisa Haas, Apollo Enterprise Imaging Corp, 1 7032601873, [email protected], www.apolloei.com 

SOURCE Apollo

Repaint Studios Unveil The Repaint Tray


“Our mission at Repaint Studios is to reduce the environmental impact of home improvement with our reusable, and eco-friendly painting supplies,” says Billie Asmus, Founder of Repaint Studios. “I saw a need while doing my own DIY projects for a product that not only makes the painting and clean-up process easier but also aligns with our customers’ values of sustainability and eco-consciousness. The Repaint Tray is a testament to our commitment to innovation, functionality, and environmental stewardship.”

The Repaint Tray’s standout features include:

Eco-Friendly Innovation: Made from durable materials, the Repaint Tray is designed to stand the test of time and can be reused for a lifetime.

Resealable Lid: The air-tight lid allows for seamless pausing of projects and easy cleanup, providing a hassle-free painting experience while keeping paint fresh.

Ease of Use: Users can simply let the paint dry in the liner, and peel it away after finishing projects.

Recyclable: Unlike single-use plastic liners, the Repaint Tray’s liner and lid can be recycled even after a lifetime of use. Repaint Studios will take the parts back to be properly recycled, where those recycled parts are then made into playground mulch and mats for inclusive playgrounds for children with disabilities.

Cost-Effective: With its durability and reusable nature, the Repaint Tray is a cost-effective alternative to traditional liners.

Woman-Led Initiative: Repaint Studios takes pride in being a woman-owned business that stands at the intersection of environmental advocacy and the empowerment of female entrepreneurship.

The product release comes at a time when consumers are more conscious than ever about their environmental footprint. Repaint Studios taps into this movement with the Repaint Tray, ensuring that eco-consciousness is at the forefront of home improvement.

Repaint Studios invites you to join the revolution of sustainable DIY painting. Pre-orders are now available for the Repaint Tray. For more information and to become part of the change, visit http://www.repaintstudios.com to pre-order or follow us on: Instagram: @Repaint_Tray and Facebook: @RepaintTray

About Repaint Studios:
Repaint Studios is a woman-owned start-up focused on creating innovative, eco-friendly solutions for everyday challenges. With a passion for sustainability and DIY, Repaint Studios is dedicated to offering products that support both the environment and the creative spirit of home improvement enthusiasts while painting a greener future.

For media inquiries, please contact:
Jordan Lee
727-977-8887 (texts welcome)
[email protected]

Media Contact

Jordan Lee, Repaint Studios, 727-977-8887, [email protected], https://repaintstudios.com/

SOURCE Repaint Studios

International Sports Sciences Association Welcomes 1st Phorm as Official Supplement Partner


“The buzz is real, and we are excited to introduce our new official supplement partner, 1st Phorm,” shared Kurt Mangum II, ISSA’s Director of Strategic & Business Partnerships. “We’re eager to fuel the enthusiasm of our existing students and prospective members alike, showcasing the opportunities that lie ahead by joining ISSA and embracing the industry leading supplements offered by 1st Phorm.”

Through ISSA, fitness enthusiasts will not only have access to incredible 1st Phorm opportunities, they will also solve two common challenges: securing discounts on high-quality supplements and embarking on a journey to generate revenue while gaining valuable insights into building their fitness training business.

The partnership offers ISSA members with 1st Phorm’s award-winning supplements as well as an entire ecosystem of opportunities. The Legionnaire Program offers members the ability to earn while they learn, get early access to exciting events and product launches, and gain access to valuable educational resources for building their fitness businesses.

Aaron Summers, 1st Phorm’s Director of the Legionnaire Program, added, “This partnership aligns perfectly with our mission to help people achieve their fitness goals while offering a pathway to financial freedom. Together with ISSA, we look forward to transforming lives and empowering fitness enthusiasts around the world.”

ISSA members can explore the abundance of 1st Phorm opportunities now available in their student portal. For more information about this partnership and the exclusive benefits offered to ISSA members, visit the ISSA student portal https://www.issatrainer.com/professional-division/partner-discounts/.

About International Sports Sciences Association

International Sports Sciences Association (ISSA) is the global leader in online fitness and wellness certifications. For 35 years, ISSA has been committed to delivering comprehensive, cognitive, and practical education grounded in industry research. Rooted in Certified Personal Training certifications, ISSA offers over 50 fitness and wellness certifications and specializations, including a Yoga Alliance-recognized Yoga 200-Hour Teacher Training Course, Certified Personal Training en EspaQol, Health Coaching, Nutrition, and more. ISSA has educated nearly half a million trainers across 176 countries while driving toward their vision to connect 100 million people to the power of healthy living by 2030.

About 1st Phorm

1st Phorm is a leading supplement company known for its commitment to producing top-quality products designed to optimize fitness performance. With a focus on innovation, education, and empowerment, 1st Phorm is changing the way fitness enthusiasts approach their health and wellness journey.

Media Contact

Tami Nealy, International Sports Sciences Association, 1 6024635727, [email protected], https://www.issaonline.com/ 

SOURCE International Sports Sciences Association

Center to Advance Palliative Care (CAPC) Launches Expanded Palliative Care Provider Directory


Due to the consistent growth and demand for palliative care services beyond the hospital setting, the Palliative Care Provider Directory enables users to search for providers based on location as well as care setting, including: hospital, home, nursing home, and office/clinic.

Currently, the Provider Directory offers information on more than 350 palliative care programs, with new programs being added each day.

Palliative care programs in all settings can be listed in the Provider Directory by signing up on the Center to Advance Palliative Care website.

Listing a program is free and open to all specialty palliative care programs in the U.S.

“Patients with serious illness, and their families, face a great many challenges and stresses. Palliative care provides an all-important added layer of support so that patients have the best possible quality of life while they complete their treatments, and families get their questions and concerns addressed. Finding these services needs to be easy and convenient, not only for patients and families but also for their medical teams,” said Brynn Bowman, MPA, chief executive officer at the Center to Advance Palliative Care. “Our Palliative Care Provider Directory makes it easy to find and connect with programs in your area.”

Palliative Care is specialized medical care for people with serious illness. This type of care is focused on providing relief from the symptoms and stress of a serious illness. The goal is to improve quality of life for both the patient and the family. Palliative care is provided by a specially-trained team of doctors, nurses and other specialists who work together with a patient’s other doctors to provide an extra layer of support. Based on need, not prognosis, palliative care is appropriate at any age and at any stage in a serious illness, and it can be provided along with curative treatment.

About the Center to Advance Palliative Care

The Center to Advance Palliative Care (CAPC) is a national organization dedicated to increasing the availability of quality, equitable health care for people living with a serious illness. As the nation’s leading resource in its field, CAPC provides health care professionals and organizations with the training, tools, and technical assistance necessary to effectively meet this need. CAPC is part of the Icahn School of Medicine at Mount Sinai in New York City. For more information, visit capc.org

Media Contact

John Zocola, Center to Advance Palliative Care, (267) 664-2759, [email protected], www.capc.org

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SOURCE Center to Advance Palliative Care



Strategic Radiology Adds 17-Radiologist Skagit Radiology for Foothold in Washington State


Strategic Radiology enters the state of Washington with new member Skagit Radiology, based in Mount Vernon, Wash. The practice includes 17 subspecialty-trained radiologists, covers six hospitals in Washington and Alaska, and has served the region since 1972.

SEATTLE, Nov. 14, 2023 /PRNewswire-PRWeb/ — Strategic Radiology enters the state of Washington with new member Skagit Radiology, based in Mount Vernon, Wash. The practice includes 17 subspecialty-trained radiologists, covers six hospitals in Washington and Alaska, and has served the region since 1972.

“Skagit Radiology has developed a high-service, subspecialized, patient-centered model to meet the needs of patients and partners in the key cities in Skagit County as well as rural communities in the region,” said Scott Bundy, MD, FACR, CEO and Chair, Strategic Radiology (SR). “We are excited to welcome this innovative group into the coalition and introduce them to our unique process of sharing and collaborating.”

In addition to covering hospitals, the practice has a strong outpatient imaging presence in its coverage area, operating two full-service imaging centers and partnering with Skagit Regional Health on a third. Skagit Radiology deployed advanced interoperability technology to connect all sites serviced by its subspecialized team trained in neuroradiology, musculoskeletal, breast, and body imaging, nuclear medicine, and cardiovascular and interventional radiology.

“Our group is a strongly independent, service-minded practice dedicated to providing our patients and partners with excellence in diagnostic and interventional imaging services,” said Kelley L. Cline, MD, president of Skagit Radiology. “We hope to expand best practices, scale business operations, and leverage the group purchasing opportunities through our membership in Strategic Radiology.”

Skagit Radiology is based in Mount Vernon, Washington, the county seat of Skagit County, and adjacent to a vast river delta that stretches west to the Puget Sound. Mountains surround the delta on three sides and support an area of fertile farmland settled by Swedish and Dutch immigrants, whose legacy lives on in the annual Skagit Valley Tulip Festival each spring.

About Strategic Radiology    
Strategic Radiology (SR) is a national coalition of 36 privately owned, independent radiology practices representing 1500+ radiologists that have come together to improve quality, gain operational efficiencies, and innovate the future of radiology’s private practice model. SR established the nation’s first imaging-specific Patient Safety Organization listed by the Agency for Healthcare Research and Quality and also provides its member groups value through shared savings via a group purchasing program, strategic partnerships, and proprietary products and services, including SR Health, an independent health insurance plan for members. To learn more, visit http://www.StrategicRadiology.org and follow SR on LinkedIn, Twitter, and Instagram.

SR Members:

  • Advanced Radiology Services; Grand Rapids, MI
  • ARA Health Specialists; Asheville, NC
  • Casper Medical Imaging and Outpatient Radiology; Casper, WY
  • Catawba Radiology Associates; Hickory, NC
  • Central Illinois Radiological Associates; Peoria, IL
  • Chesapeake Medical Imaging; Annapolis, MD
  • Delaney Radiology; Wilmington, NC
  • Diagnostic Imaging Northwest; Portland, OR
  • Gaston Radiology; Gastonia, NC
  • The Hill Medical Corporation; Pasadena, CA
  • Huron Valley Radiology, a division of Advanced Imaging Alliance; Ann Arbor, MI
  • Intercity Radiology; Bozeman, MT
  • Mecklenburg Radiology Associates; Charlotte, NC
  • Mountain Medical Physician Specialists; Salt Lake City, UT
  • Naugatuck Valley Radiological Associates, a division of Advanced Imaging Alliance; Waterbury, CT
  • Northwest Radiology; Indianapolis, IN
  • Quantum Radiology; Atlanta, GA
  • Radiologic Medical Services; Iowa City, IA
  • Radiology Associates; Corpus Christi, TX
  • Radiology Associates; Jeffersonville, IN
  • Radiology Associates; Eugene, OR
  • Radiology Associates of Albuquerque; Albuquerque, NM
  • Radiology Associates of Lynchburg; VA
  • Radiology Associates of Macon; Macon, GA
  • Radiology Associates of North Texas; Dallas/Fort Worth, TX
  • Radiology Associates of Richmond; Richmond, VA
  • Radiology Associates of Tallahassee; Tallahassee, FL
  • Rome Radiology Group; Rome, GA
  • Southeast Radiology, Ltd.; Glen Mills, PA
  • Southern Radiology Consultants; Baton Rouge, LA
  • Skagit Radiology; Mount Vernon, WA
  • Summit Radiology; Fort Wayne, IN
  • Tower Imaging Medical Group; Santa Monica, CA
  • Triad Radiology Associates; Winston-Salem, NC
  • United Imaging Consultants; Mission, KS
  • X-Ray Consultants, a division of Advanced Imaging Alliance; South Bend, IN

Media Contact

Cheryl Proval, Strategic Radiology, 310.750.9329, [email protected], www.strategicradiology.org

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SOURCE Strategic Radiology



New Direction Trust Company Named to IBD’s Best HSAs for 2024


“We are deeply honored to have been chosen as one of the top HSAs for 2024 by IBD.” stated Kevin Dodson, CEO of NDTCO. “We take pride in empowering our investors to invest in assets that they know and understand. This recognition fuels our commitment to furthering flexibility and genuine diversity within Health Savings Accounts”.

As we continue to grow and serve our clients, NDTCO remains committed to enhancing our HSA offerings, ensuring that our clients have the tools they need to maximize their healthcare savings and investment potential.

For further details on NDTCO’s HSA offerings, please visit the HSA page on our website.

About New Direction Trust Company:

NDTCO is a trusted provider of self-directed IRA and HSA services, offering clients the opportunity to invest in a wide variety of assets to achieve their retirement and health savings goals. With a focus on education, flexibility, and customer service, NDTCO empowers clients to take control of their financial future.

Media Contact

Claire Doyle, New Direction Trust Company, 3035467930, [email protected]

SOURCE New Direction Trust Company

Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement


The partnership between Resulticks and PathFactory will give businesses a competitive edge in the way they engage with and nurture their prospects. With the integration of Resulticks’ RESUL platform, PathFactory customers will be able to identify and target their most qualified leads and customers, nurture them through the sales funnel and beyond with personalized content, as well as track their progress with robust analytics and dashboards.

Highlights of the Resulticks and PathFactory partnership include:

  • Personalized Content Experiences: RESUL’s real-time orchestration and PathFactory’s content intelligence work together to provide highly-personalized content experiences for customers, delivering the right message to the right person at the right time.
  • Improved Customer Engagement: By leveraging RESUL’s connected experiences and PathFactory’s interactive content capabilities, businesses can engage customers across multiple touchpoints—both offline and online-–to create a seamless experience that drives better engagement.
  • Enhanced Data Insights: RESUL’s AI-powered analytics and PathFactory’s content engagement metrics provide deeper insight into customer behavior and preferences, enabling businesses to make more informed decisions about their customer engagement strategies.
  • Streamlined Marketing Operations: Businesses reduce the time and resources required to create, manage, and distribute content as well as customer engagement initiatives.

“The Resulticks team is constantly striving to push boundaries and innovate in the audience engagement space,” said Redickaa Sundaram, CEO of Resulticks. “Our partnership with PathFactory and its world-class content intelligence platform is a great step forward in elevating the kind of connected experiences we’d like to deliver for B2B businesses and their audiences.”

Besides Resulticks, PathFactory also integrates with a number of marketing automation and CRM tools, including AEM, Marketo and Salesforce, to help B2B revenue teams grow pipeline and personalize their customer outreach. For more information visit pathfactory.com/partner

About Resulticks:
Resulticks is a fast-growing leader in real-time audience engagement solutions that deliver top-line growth for brands through connected experiences. Outcomes-focused and enabled by its proprietary cookie-independent identity resolution technology, Resulticks Solutions Inc equips brands to make a transformational leap to true 360-degree customer engagement. With its AI-powered, audience-centric approach it is changing how brands worldwide reach, acquire, and retain satisfied customers. Resulticks Solution Inc. is headquartered in New York City.

About PathFactory:
PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue.

PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions.

About A Next-Gen Holdings:
NextGen is a distributor of Resulticks and a global technology company focused on no-code cloud solutions that deliver customer engagement innovation. Its ecosystem of next generation cloud, customer engagement, and IoT technologies, coupled with forward thinking IT service providers and digital agencies, help visionary brand leaders succeed in digital transformation. As a multi-cloud partner, NextGen enables its partners to embrace omnichannel engagement, achieve faster go-to-market, and stay ahead of the competition.

Media Contact

Katey Townshend, PathFactory, 4163049400, [email protected], pathfactory.com

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SOURCE PathFactory