BROOKLYN, N.Y. (PRWEB)
October 03, 2022

Van Leeuwen Ice Cream, the nationally adored brand known for making decadent and delicious dairy and vegan ice cream with high-quality, simple ingredients, is reviving nostalgia once again in the ice cream category by reintroducing familiar flavors consumers grew up with to Sprouts stores nationwide this October. The exclusive launch includes a new pint flavor, Vegan Banana Bread Pudding, this week followed by two new specialty nostalgia ice cream bar flavors Black & White Layer Cake, and Strawberry Shortcake later this month.

Van Leeuwen’s exclusive new flavors are permanently rolling into 390 Sprouts locations. The new pint is available in 23 states today and will be followed by the ice cream bars later this month. This is the brand’s first exclusive collaboration with Sprouts and its first exclusive launch to feature nostalgic ice cream bars.

“Sprouts has been an amazing partner to Van Leeuwen the past few years, so we couldn’t be more excited to be launching a new pint flavor and two new ice cream bars exclusively in Sprouts stores,” said Ben Van Leeuwen, Co-Founder and CEO of Van Leeuwen Ice Cream. “Sprouts has always been known as the grocery chain that carries brands that truly care about the ingredients it’s sharing with customers, so we feel exceptionally honored that Sprouts has given us the opportunity to launch new products exclusively in its stores.”

“Knowing how much ice cream lovers crave a bit of childhood nostalgia, we thought this partnership with Sprouts would be the perfect opportunity to innovate two ice cream bars that so many people loved growing up. While the bars might look familiar, they were created in typical Van Leeuwen fashion, by featuring our signature premium quality single-fold vanilla and sustainably sourced cocoa. We also wanted to put a unique twist on another nostalgic treat, Banana Bread Pudding, but create this as a vegan flavor. We love providing top-quality ice cream for all, so we are thrilled to be offering vegans another delicious flavor to add to their freezers,” said Van Leeuwen.

Van Leeuwen is bringing back nostalgia with a decadent twist on classics you love with an exclusive pint available this week and two ice cream bars later this month:

• 
  Vegan Banana Bread Pudding (with Fudge Swirls) Pint: With the vegan banana ice cream, fudge swirls, and brown sugar bread bites, you’d think your momma broke into your house in the middle of the night and baked you your favorite dessert.
• Black & White Layer Cake Nostalgia Bar: If this doesn’t remind you of your childhood, nothing will. And if you’re a child, you just hit the jackpot. Chocolate ice cream wrapped in vanilla ice cream dunked in chocolate cookies.
• Strawberry Shortcake Nostalgia Bar: From ice cream trucks to elementary cafeterias, this bar was everywhere when you were growing up. Strawberry ice cream wrapped in vanilla ice cream dunked in strawberry cookies. Ahh, youth.

Van Leeuwen’s newly launched pint is available now for $6.99 with a four-count pack of the nostalgia bars following later this month available for $7.99. For more information about the new Van Leeuwen’s exclusive Sprouts launch and to keep up on all things Van Leeuwen, follow the brand on Instagram @vanleeuwenicecream or visit http://www.vanleeuwenicecream.com.

ABOUT VAN LEEUWEN ICE CREAM

Van Leeuwen Ice Cream was started out of a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen, and Laura O’Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good.

Since 2008, Van Leeuwen Ice Cream has innovated beyond the original dairy recipe and added vegan ice cream to their scoopable lineup. In 2021, they launched their line of dairy and vegan ice cream bars.

Van Leeuwen has now opened 34 scoop shops in NYC, NJ, CT, LA, PA, TX, and CO has products in grocery stores across the country, and is available to order for nationwide shipping from their website. All the while, continuing the ultimate goal of making good ice cream that makes you feel good.

BECAUSE A LIFE WITHOUT ANYTHING GOOD IS BAD.

ABOUT SPROUTS

Sprouts is the place where goodness grows. True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States, Sprouts employs approximately 31,000 team members and operates approximately 380 stores in 23 states nationwide. This year Sprouts celebrates its 20th anniversary. To learn more about Sprouts, and the good it brings communities, visit about.sprouts.com.

MEDIA CONTACT:

Alissa Bremner | Konnect Agency

abremner@konnectagency.com

213.225.4420

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