Undefeated Tribe dba Crunch Fitness Austin Names Brooke Chavez CMO


Brooke Chavez, CMO Crunch Fitness Austin

Brooke is an experienced marketer and transformative leader who has implemented end-to-end marketing strategies, re-engineered local store marketing and community management, and has a track record of rapid scale for growth.

Undefeated Tribe dba Crunch Fitness Austin today announced the appointment of Brooke Chavez as Chief Marketing Officer. In this position, Chavez will lead the Crunch Austin franchise group’s marketing strategy and operational integration, rapidly expanding the brand’s footprint from 6 to 50 locations in the next 5 years.

With a previous position of Vice President of Franchise Operations at Massage Heights, Chavez is a seasoned professional with over 20 years of marketing and operations leadership including work with brands such as Papa Johns, Jimmy Johns, Genghis Grill.

“Brooke is an experienced marketer and transformative leader who has implemented end-to-end marketing strategies, re-engineered local store marketing and community management, and has a track record of rapid scale for growth. She has the experience and expertise in sales, brand growth, and overall capability to accelerate the Crunch Fitness brand throughout Texas and Oklahoma,” said Tony Hartl, CEO and Founder of Crunch Fitness Austin.

About Crunch Fitness

Fusing fitness with entertainment to make serious exercise fun, Crunch Fitness offers miles of top-quality cardio and strength training equipment, power half-hour circuit training, a functional training area with indoor turf, a dedicated group fitness studio offering 70+ weekly classes, Ride Studio for high-energy spin classes, Kid’s Crunch Babysitting, a sauna, premium tanning beds, spray tanning, HydroMassage® and more.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,300,000 members with over 300 gyms worldwide in 29 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.

Contact Crunch Fitness Austin: marketing@undefeatedtribe.com

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