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Tyson Group Expands Senior Management Team to Accelerate Momentum in Next Phase of Growth

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Tyson Group’s mission is to coach, train, and consult with sales leaders and their teams to compete in a complex world.

“Tyson Group has a deep bench of talent, with a wealth of experience in vertical markets such as professional sports and entertainment, technology, financial services, manufacturing, insurance, and more,” said Lance Tyson, President and CEO, Tyson Group.


DUBLIN, Ohio (PRWEB)

Tyson Group, the sales consulting firm that coaches and trains sales leaders and teams, today announced that it has expanded its leadership bench with several senior business development leaders who will reinforce existing client relationships and capture new business opportunities for the firm in new markets.

“Tyson Group has become a household name within the professional sports and entertainment arena, due to the success we’ve had training sales teams at leading professional sports organizations, such as the Dallas Cowboys, Cleveland Browns, New York Yankees, Miami Dolphins, and more,” said Lance Tyson, President and CEO, Tyson Group. “What some people may not realize is that we have a deep bench of talent, with a wealth of experience in other vertical markets such as technology, financial services, manufacturing, insurance, and more.”

Building upon Tyson Group’s award-winning presence as a leading sales training and consulting firm in the professional sports and entertainment industry, the firm is entering a new phase of growth in various vertical markets and geographical regions across the United States. Tyson Group’s expansion is supported by an expanded senior management business development team, including:


  • Sandy Beck, Senior Director of Business Development. With more than three decades of experience in B2B sales, Beck will support Tyson Group’s expansion by delivering sales training and consulting services to new and existing Tyson Group clients on the East Coast. Prior to Tyson Group, Beck developed and delivered strategic sales training solutions for Dale Carnegie, where she was a Sales Award recipient for 30 years, and remained in the top 20% in Carnegie Worldwide. As a team player, trusted advisor and valued business partner, Beck specializes in cultivating new partnerships and strengthening existing ones. She is viewed by colleagues as a mentor in living a balanced, productive and successful life and as a motivator in increasing sales, developing strong leadership skills and ensuring effective communication.

  • Gina Beltrama, Senior Director of Business Development. Based in Northern California, Beltrama brings more than 14 years of experience with premiere professional sports organizations, including Topgolf, the San Francisco Bay Area Super Bowl 50 Host Committee, San Francisco 49ers, and Dallas Cowboys, among others. She began working with Tyson Group in 2018 to develop new business opportunities. As an experienced sales person, she specializes in creating, cultivating and strengthening new and existing partnerships.

  • Jessica Eickholt, VP Business Development. Eickholt has been with Tyson Group since 2007, working her way up from Inside Sales Representative to Director of Demand Generation to Director of Account Management, and now to VP of Client Business Development, giving her the unique opportunity to learn every aspect of the sales process, build a book of business, manage a staff and maintain client relationships. As VP of Client Services, she will continue to use her vast experience to grow and develop young talent and work directly with Tyson Group clients to ensure that they are happy and satisfied with their service.

  • Moni Gerbini, Trainer and Coach. Basedin Miami Beach, FL, Gerbini started with Tyson Group in August 2019. She brings nearly a decade of experience as a Sales and Business Development Executive for the Miami Dolphins and Hard Rock Stadium, where she served as Vice President of Ticket Sales, spearheading business and membership development as well as group sales and all new season membership sales. She previously worked as Manager of Membership Development for the Dolphins where she was responsible for the recruiting efforts and development of the entry level sales team and oversaw more than 30 staff promotions. At Tyson Group, Gerbini works with clients in professional sports and entertainment to assess their strengths and provide on-site coaching and training.

  • Desiree Hoffman, Director of Training and Instructional Design. Hoffman has been developing instructional materials for Tyson Group since 2016, creating learning experiences by identifying gaps, defining objectives, finalizing content, and measuring outcomes. As an expert in adult training, she focuses on providing learning solutions for eLearning, instructor led training, and blended learning to establish the best learning environment for the desired results. She adapts the approach for each client with tailored learning objectives that achieve behavioral changes for better outcomes.

  • Dan Rosenthal, Trainer and Coach. Rosenthal has more than a decade of experience generating revenue, accelerating sales efforts and developing top tier talent for some of the most recognizable brands in the world of professional sports and entertainment. Most recently, he served as Vice President of Premium Sales for On Location Experiences, where he ignited the company’s significant growth by building a high-performing sales team while developing sales strategies for the Super Bowl, Masters tournament, and NCAA Final Four. Previously, Dan spent time as a sales executive with Madison Square Garden and the New York Yankees, where he was responsible for all premium seating and suite sales revenue. Dan began his career as a top performing seller with the Cleveland Cavaliers. At Tyson Group, Rosenthal will consult, train and coach sales teams to help maximize their results, in addition to leading special projects as the company builds on its success.

  • Allison Schuller, VP Training and Strategy. A seasoned veteran at Tyson Group, Schuller has spent the last eight years producing sales results to support the growth of the firm and meet client goals; planning for long-term and short-term goals; refining the sales process; growing the internal staff; building the culture of Tyson Group; and serving as a role model to grow talent internally. As VP of Training and Strategy, she will focus on scaling the business by developing a new department of professional instructors, helping them to build and diversify their own skills, and match their talents with the needs of Tyson Group’s client base.

“Lance Tyson is recognized as a trusted partner by senior executives across sports and entertainment and works with many of the best performing sales organizations in our industry,” said Dan Rosenthal, Trainer and Coach, Tyson Group. “I am excited to draw upon my experience to help amplify Tyson Group’s growth.”

Lance Tyson’s best-selling book, “Selling is an Away Game: Close Business and Compete in a Complex World” was used to develop the content for Tyson Group’s core sales training program, Away-Game Selling, which is designed to provide a strategic framework for handling day-to-day sales situations. Clients in a wide variety of industries look to Tyson Group for help with increasing sales production, shortening sales cycles, reducing the cost of sale, negotiations and closing, and sales leadership development. Tyson Group’s tailored training solutions and ongoing coaching are used by a host of premiere professional sports organizations, including the Dallas Cowboys, the Cleveland Browns, Topgolf, the Miami Dolphins, the Tampa Bay Lightning, the New York Yankees, Boston Redsox/Fenway Sports Management, the San Francisco 49ers, and Legends, among others.

To learn more about Tyson Group, please visit https://tysongroup.com/.

About Tyson Group

Tyson Group’s mission is to coach, train, and consult with sales leaders and their teams to compete in a complex world. Taking a diagnostic approach, Tyson Group strives to understand sales teams and addresses gaps through a cyclical process: Assess, Design, Train, and Coach. The firm starts by assessing the team’s competencies to determine strengths and weaknesses. Then, it designs a tailored playbook that defines an action plan to further develop team members and equip them with the desired skills for each marketplace. This leads into Tyson Group’s tailored training solutions and on-going coaching, which provide an overall strategy to handle day-to-day situations. Tyson Group works with premiere clients including Topgolf, Miami Dolphins, the New York Yankees, Boston Redsox/Fenway Sports Management, and more. The firm was recognized this year on Selling Power’s 2019 Top 20 Sales Training Companies List and by the Institute for Excellence in Sales’ 9th Annual Sales Excellence Awards in the Sales Training category. To learn more about Tyson Group, please visit https://tysongroup.com/.

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