Two39 Group Launches New Brand, TWO39FITNESS, in Latest Deal


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Two39 Group, LLC today announced that it has launched a new brand, TWO39FITNESS, via the acquisition of the business assets of Fit Nation Media Group, an event and media entertainment brand dedicated to promoting active and healthy lifestyles. Fit Nation operates events geared towards several disciplines of fitness such as endurance races, functional fitness competitions, and yoga festivals. In addition, Fit Nation publishes Fit Nation Magazine, a resource guide which celebrates the active, fitness, and healthy lifestyle community. Fit Nation Magazine is focused on keeping Southwest Florida residents fit, healthy, and active.

Stan Douge, founder and CEO of Fit Nation, will continue to be critical in driving success in his leadership role with TWO39FITNESS. Stan’s knowledge and experience in the sports events space will enable TWO39FITNESS to scale the business across different markets and segments.

Stan will be joined by Kyle Samelson, a graduate of Philadelphia’s Drexel University with a degree in Sports Management, where he gained experience in event planning and management with organizations such as The Philadelphia Eagles and The Philadelphia Freedoms of World Team Tennis.

“I’m excited to partner with the Two39 team to continue to expand the reach of Fit Nation,” Douge said. “I look forward to continue building fitness and healthy lifestyle products that people have come to expect from Fit Nation. The new Two39 Fitness will allow me to stay focused on the creation and development of all of our initiatives while building the brand into a nationally recognized fitness powerhouse.”

The new business will operate out of Southwest Florida’s technology hub and shared workspace, TWO39WORK. The space is located off of US-41 in Bonita Springs, centrally located for entrepreneurs, innovators, thought leaders and business owners from Naples, Bonita Springs, Estero and Fort Myers.

Two39 Group is investing in the success of growing companies through advisory and consulting while providing economic development and growth to the local community.

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