By repurposing clinical trial information instead of letting it languish in a database, sponsors can turn “patient engagement” from a buzzword to an actionable business practice.
October 12, 2020
When we think of transparency in the pharmaceutical industry, our thoughts often focus on transparency in drug pricing. However, regulatory and corporate obligations also call for disclosure of clinical trial information. Public opinion of the pharmaceutical industry has plummeted in recent years. Today, the coronavirus pandemic has placed pharmaceutical companies under a global microscope. Industry watchdogs, patient advocacy organizations and the public in general are demanding greater transparency. This provides clinical trial sponsors the opportunity to make transparency a priority and improve the reputation of their brands and the industry as a whole.
Clinical trials produce a wealth of data, much of which can be repurposed to the sponsor’s advantage. For example, this data can be synced to the search engine of a clinical trial finder website, can help better match patients to clinical trials, and can be shared with other researchers upon request. By repurposing clinical trial information instead of letting it languish in a database, sponsors can turn “patient engagement” from a buzzword to an actionable business practice.
The COVID-19 pandemic brings to light the ethics of getting information out more quickly than strictly required by regulation, or more thoroughly, as medical professionals, media and the general public are all looking for effective and safe treatments. The pandemic also has shown that collaboration is possible within the pharmaceutical community. Drug makers are partnering with one another, as well as with academic institutions, uniting to develop a vaccine.
For more information or to register for this event, visit Beyond Compliance: The Ethical and Business Demands for Clinical Trial Transparency.
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