The Caddie Network Marks Year Two with Continued Growth and Momentum; Secures Next Investment Round, Three New Sponsors and Expands Marketing Staff


The Caddie Network

The Caddie Network Marks Year Two with Continued Growth and Momentum; Secures Next Investment Round, Three New Sponsors and Expands Marketing Staff

Kingmade Jerky, Medterra and OnCore Golf to Present Caddie Network’s First Major Sponsor Campaign with Holiday Promotion

Shortly following its one-year anniversary, The Caddie Network (TCN) announced today its next round of private investment funding, three new corporate sponsors and the addition of key marketing executives to its staff. This positive news marks year two of the Network’s continued growth and success.

With more than 150 professional caddies participating, and a loyal and passionate golf audience, TCN is the first-ever digital content platform dedicated to professional and amateur caddies and their unique experiences and insights. TCN launched in 2018 and has steadily grown its audience in nearly all key engagement metrics.

TCN will soon launch its first major sponsor campaign with Kingmade Jerky, Medterra and OnCore Golf joining TCN’s family of sponsors and all three serving as presenting sponsors of TCN’s upcoming national holiday consumer promotion. TCN’s new holiday promotion will give fans the opportunity to receive special offers from each presenting sponsor and win live chat experiences with 12 professional tour caddies. The promotion kicks off December 2 and concludes December 20.

“We are very excited to partner with The Caddie Network around this great holiday promotion,” said Tom Poden, CEO of Kingmade Jerky. “Given that our brand was created by long-time tour caddie Jeff King, this is a great opportunity to extend our commitment to both caddies and golf fans with a special holiday offer.”

“We are very pleased to be partnering with The Caddie Network and extend our ongoing support of caddies,” said Taylor Massey, Director of Golf at Medterra. “When it comes to aches and pains, if anyone needs recovery assistance, it’s the guys carrying 50 pound bags for six miles a day, five or six days a week.”    

“We are excited to be partnering with The Caddie Network, an authentic voice in golf media,” said Steve Coulton, Cofounder of OnCore Golf. “This is a perfect match for our unique approach to golf ball design and technology.”

With its next capital raise secured from a group of new private investors, including Greg Richter, TCN has expanded its staff with several significant sales, marketing and content executives. Kevin Flanagan has joined TCN as Director of Sales and will lead the Network’s media and sponsorship sales efforts. Flanagan has extensive sales and marketing background with Swing U, Bauer Media Group and Golf Digest.

TCN also has added several staff to elevate and expand its audience and content development, including a new Director of Caddie Engagement who will work directly with the caddies to build new content programs, and a Director of Audience Development.

“We always knew The Caddie Network would provide a unique and unmatched experience for today’s golf fans,” said TCN Co-Founders Merrill Squires and John von Stade. “The exponential growth and success that we have achieved in such a short span; however, are beyond what we could ever have imagined. We could not be more pleased to welcome our new investors, Kingmade, Medterra, OnCore and Kevin to the TCN team. We have caught an incredible tailwind and remain very bullish about TCN’s future.”

TCN has experienced exponential growth since its inception in 2018. During the last six months, TCN reports a more than doubling of all key audience engagement metrics, including: digital impressions, social engagements, social followers and video views.

About The Caddie Network

The Caddie Network (TCN) is the first-ever digital content platform fully dedicated to the unique and critically important profession of caddying. Caddies have a voice and a perspective like none other in all of sports. TCN showcases caddie insights and experiences, helping to bring golf fans worldwide a fresh, informative, entertaining and insider’s perspective. Our exclusive storytelling is written and produced through the eyes of professional and amateur caddies, along with accomplished journalists, hosts and narrators who will help shape and bring the compelling content to life for fans. TCN captures the unique relationships that exist between golfer and caddie. With more than 150 professional caddies participating, TCN is a digital content platform co-owned by Accelerated Growth Partners and the Association of Professional Tour Caddies. For more information, please visit The Caddie Network.

Contact:

Karen Durkin

The Durkin Agency

karen.durkin@thedurkinagency.com

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