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Stem-Designated MBA Concentration in Business Analytics and Management Science Announced by UNC Kenan-Flagler Business School

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“Students will develop a deep understanding of business problems and the analytics skills to make informed, data-driven strategic decisions.”


CHAPEL HILL, N.C. (PRWEB)

The University of North Carolina Kenan-Flagler Business School will offer a new concentration in business analytics and management science in its full-time MBA Program that is STEM designated.

UNC Kenan-Flagler will start offering the business analytics and management science concentration in in January 2020.

“Our focus is on strategic decision-making to prepare our graduates to use analytics to lead companies,” said Rajdeep Grewal, the Townsend Family Distinguished Professor of Marketing and a concentration leader.

“Today managers are inundated with data that comes in large volume at immense velocity and in diverse, structured and unstructured forms,” he said. “Through the concentration, our students will develop a deep understanding of business problems and the analytics skills to make informed, data-driven strategic decisions.”

“Courses build the data analytic toolkit for business applications and business acumen to apply and refine them for a diverse set of business functions,” said Vinayak Deshpande, professor of operations and a concentration leader.

The toolkit includes computational tools, predictive and prescriptive models, and statistical methods. The business knowledge encompasses business functions including finance, human resources, marketing, operations and strategy.

As students build their course portfolios, they can hone their data analytic skills across business functions and go deep in selected functions. These skills help students succeed in:


  •     Traditional business sectors such as retailing, industrial markets, energy, real estate and consumer packaged goods

  •     Emerging sectors that include the digital marketplace, fintech, biotechnology and healthcare

  •     New ventures that seek to exploit opportunities provided by big data in business-to-consumer and B2B markets

“At UNC Kenan-Flagler we continue to innovate so we can prepare students not only for today’s job market, but also for the future,” said Brad Staats, associate dean of MBA Programs and professor of operations. “With our new STEM-certified concentration we draw on the rich analytical skills across the School and apply them to diverse industries to create unique learning opportunities for our students.”

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About the University of North Carolina Kenan-Flagler Business School

Consistently ranked one of the world’s best business schools, UNC Kenan-Flagler offers a broad range of programs – Undergraduate, MBA, Master of Accounting, PhD and Executive Development – and extraordinary, real-life learning experiences. Faculty demonstrate unparalleled dedication to students’ learning and a commitment to world-class research that addresses critical business challenges. Contributing to the School’s thought leadership is the Frank Hawkins Kenan Institute of Private Enterprise, which promotes innovative, market-based solutions to vital economic issues. UNC Kenan-Flagler’s collaborative culture is rooted in core values that date back to its founding in 1919, and graduates are renowned as effective, principled leaders with the technical knowledge and leadership skills to deliver results in the global business environment.

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