Simple App Introduces an AI-Based Feature That Analyzes User Behavior and Offers Personalized Guidance


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As people are becoming more self-aware about, the interest in intermittent fasting has grown considerably over the last few years too. And it comes as no surprise that intermittent fasting has become Google’s most-searched diet in 2019

Simple, a leading intermittent fasting app available for both Android and iOS users, is happy to announce the release of a new feature that analyzes user behavior and provides personalized fasting recommendations. The mechanism is very straightforward: a user enters information about their meals and mealtimes and the app provides text notifications based on their results:

1. Direct response. A notification is sent to the user right after they enter the data, guiding them to healthier food choices.

2. Analytics. The app analyzes user behavior for a certain amount of time and provides comprehensive insights into their dieting habits. Based on the accumulated data, the app can inform users whether they are eating healthy and provide advice on how to balance their diets.

“As people are becoming more self-aware about their health and are more than ever motivated to self-educate on the topic, the interest in intermittent fasting has grown considerably over the last few years too. And it comes as no surprise that intermittent fasting has become Google’s most-searched diet in 2019 since it’s a great method of maintaining optimal health and fitness,” comments Alex Ilinski, the CEO of Simple.

To address the growing need for guidance and motivation, the Simple app emerged and in just 3 months became the second most popular fasting app, with over 100 000 new downloads per month on App Store and Google Play (and growing!).

By implementing the new AI-based feature and also by providing users with the motivation and science-based information they need to stay healthy and fit, Simple goes far beyond what traditional intermittent fasting apps do. Simple is not just an application which keeps notes of how and when someone fasts. The team behind Simple is constantly working on features that could help users make informed health decisions, along with providing motivation and guidance in the overwhelming and ever-growing sea of information about fasting. The Simple app offers just what people need to embark on a journey to a balanced diet and better health, regardless of their diet choices, thus offering them help in developing a personalized fasting and wellness strategy.

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