MINNEAPOLIS (PRWEB)
February 14, 2020
Salt Athletics, an innovative and patent-pending approach to scientific wellness, has selected FitnessOnDemand as the company’s virtual fitness partner. The partnership gets underway immediately with the integration of more than 1,000 FOD functional digital fitness classes into Salt’s comprehensive program, as well as the creation of a FitnessOnDemand room at the new 13,000 square foot World Gym Pensacola, Fl., one of the first locations to employ the Salt Athletics’ Scientific Wellness program.
Salt Athletics’ scientific wellness program combines the stacked applications of red light therapy, halotherapy (dry salt inhalation), oxgen concentration, negative ion imersion, HIIT, ionized water, extraction juice and functional exercise together with immersive video content to bring a wide variety of health and wellness benefits to club members. The protocols can help improve the respiratory system, increase VO2max, speed recovery of muscles and ligament sprains, help fight depression and mood swing, deliver more energy, and increase vitality, youthful appearance, weight loss and improve athletic performance.
“We’re combining leading wellness and fitness protocols and technologies into one holistic wellness experience that doesn’t exist anywhere else in the industry today,” says John Brier, managing partner, Salt Athletics. “It’s important to us to bring together best-in-class partners like FitnessOnDemand whose vast library of global fitness and wellness content can really enable us to bring a unique, custom and differentiated experience to every member who steps into our locations. World Gym Pensacola is the first, industry-leading location partner in our planned national roll out and we have plans to offer FitnessOnDemand as one option for new venues going forward.” Salt Athletics is currently expanding domestically and internationally with additional locations opening soon in Tampa, FL, Atlanta, GA, Florida panhandle and Weimar, Germany.
The Salt Athletics experience gives members access to a series of wellness and fitness room experiences. These include the Athletic Advantage Room which features recumbent and upright cardio bikes from Precor, as well as immersive video screens. The Red Room On-Demand focuses on Fitness On-Demand where members can experience more than 1,000 interactive functional workout videos. The Recovery Red Room is outfitted with a state-of-the-art Hydro Massage lounge along with immersive video, and the Extreme Performance Room is loaded with HIIT Rogue Echo bikes and immersive video.
“Salt Athletics is one of the most innovative integrations and uses of our on-demand technology and global content we’ve seen to date,” says Andrew Evenson, senior director operations and brand strategy, FitnessOnDemand. “We’ve grown rapidly over the past five years throughout the fitness club and gym industry, but see enormous potential for more location partnerships with Salt Athletics, introducing our carefully curated content to new audiences across the wellness industry.”
Salt Athletics is a division of HaloTherapy Center LLC, and currently has three patents pending with the United States Patent and Trademark Office. The company’s approach combines infrared and deep red therapies, salt therapy and exercise to deliver a 30-minute “scientific wellness” experience to members.
About Salt Athletics (http://www.SaltAthletics.com)
Salt Athletics is a division of HaloTherapy Center, LLC. Their patent-pending scientific wellness system is available for licensing to fitness centers, wellness centers, and other synergistic businesses. Contact them at info@HaloTherapyCenter.com, or visit them online at SaltAthletics.com for more information.
About FitnessOnDemand (http://www.fitnessondemand247.com)
FitnessOnDemand is a global leader in the collection, curation and provision of high-quality, premium digital fitness content from some of the world’s leading names and experts in personalized fitness. The company is the only provider of Omnichannel content in the fitness industry, meaning customers can experience branded content via mobile app, smart device or in-club and in-room installation. This Omnichannel model allows club managers and owners to build brand loyalty among membership, and keep members engaged wherever they may be. FitnessOnDemand is a leading provider of digital fitness to many industries including health clubs, premium residential and business property developers and leading, luxury hotel chains. Content creators include Jillian Michaels, SH1FT, Zumba & Strong by Zumba and many more.
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