Rex Gryphon’s Highly-Anticipated Rex Baron Survivors Kitchen/VRex Lounge Opens in South Florida


By creating and mastering the ReStory, a new category in hospitality, our REX posts offer a high quality, healthy and delicious menu with a storied, rustic, new world cross-generational atmosphere that engages and stimulates,”

Ready to excite, astound and surprise residents and visitors this holiday season, Rex Gryphon (RG) Restaurant Group has opened its newest REX (Restaurant, Entertainment, Xperience) destination: Rex Baron Survivors Kitchen/VRex Lounge at Town Center at Boca Raton. “Where the art of food meets the art of survival”, the “nothing like it” interactive, multi-sensory experiential destination meeting place, dining haven, watering hole and hi-tech virtual reality escape lounge is the second in Rex Gryphon’s network of casual, upscale “vigilante posts” set for national expansion.

Rex Baron is perfect for lunch, dinner and late-night dining as well as private celebrations, corporate events, and team building. The destination location is where ‘urbanites’ are encouraged to create and share their own experiences. The food and cocktails surprise, and visits to the hi-tech HD Sports Hangar or ‘Lamborghini-level’ 2,500-square-foot VRex Lounge (with 32 virtual reality and simulation stations) engages survivors (the guests) in “thrill and chill” seeking “bucket list” escapes. Survivor Sundays will feature a variety of programming, including live entertainment, car and motorcycle club meet-ups, fashion shows, art shows, nonprofit fundraisers and more.

Everyone Becomes Part of the New World Re-Story

The 8,500-square-foot avant-garde post-apocalyptic themed restaurant concept — where food, culture, community, interactive tech and art thrive — engages guests (aka survivors) with characters (aka vigilantes, the “good guys…and gals”) who together are building a peaceful, inclusive new world. As its sister outpost to Rex Gryphon’s Mad Rex in Philadelphia, the South Florida outpost is named for its own lead vigilante Rex Baron and features a collection of authentic fashion-infused vigilante persona art exhibits (clothed in post-apocalypse recovered remnants of Dolce & Gabbana, Louis Vuitton, Jean-Paul Gaultier, Prada, John Galliano, Alexander McQueen, Isaac Sellam and Carol Christian Poell couture) each with their personal stories.

Guests themselves become part of the South Florida post’s ReStory (Rex Gryphon’s term for restaurant story), as they dine and get to know more about Rex Baron and his 18 vigilante character personas (nine men and nine women) who each play an impactful role in the New World. Under Rex Baron’s leadership, the vigilantes are helping create a sanctuary for all survivors (including the animals) by protecting them against a lawless society while replenishing the earth, health and wellness in the New World. To help survivors spot and learn about each vigilante boasting “style so good it intimidates,” guests will be provided a pocket-size gallery guide as an app is currently under development.

“By creating and mastering the ReStory, a new category in hospitality, our REX posts offer a high quality, healthy and delicious menu with a storied, rustic, new world cross-generational atmosphere that engages and stimulates,” shared hospitality industry veteran Michael Norris who leads the development of Rex Gryphon’s vigilante posts. “By debuting this holiday season, there will be a lot more entertaining opportunity for South Florida residents, businesses and visitors from Miami to Stuart.”

Food Amongst the Art…and Conversation

Driven by Rex Gryphon Culinary Director Ralph P. Fernandez and Rex Baron Executive Chef MJ Smith, the Survivors (Scratch) Kitchen’s Modern American cuisine is based on classic world techniques with new and old-world flavors with a focus on high-quality locally-sourced ingredients; fresh vegetables and highest-grade organic meats, seafood, poultry and spice blends and “unusually served” themed cocktails.

Guests indulge in a Survivors Menu inspired by Mother Nature and the human instinct of eating well and spoiling palates. Seated at literally the “hottest tables” in town, diners can be their own chef, cooking at their table on a 600-million-year-old Pink Himalayan Salt Block heated to 350C or a Black Lava Rock heated to 650C. An in-house butcher brings out the finest steaks, seafood, poultry and gives guests tips on personal seasoning and block/rock cooking that offers many health benefits. To prepare their meals, those choosing the Hunters (Meat, Poultry, Seafood) Table cooked on the Black Lava Rock or Foragers (Vegetable) Table cooked on the Pink Himalayan Salt Block, select from three collections of signature gluten-free sauces: Vigilante (Meat), Outpost (Fish) and Grasslands (Vegan).

For the Adventurous to the Classic Food Lover…A Varied Menu for Every Preference

Executive Chef MJ Smith shares that there are plenty of vegan, vegetarian and gluten-free options on the menu, with allergens noted by each dish. Starters include Fried Green Tomatoes, Steakhouse Chips, Cauliflower Bites, and Buffalo Chicken Dip. Featured salads include the REX Southwest Wedge, Ancient Grain and Grilled Caesar. Chef selections that wow include the Prime Rib Melt, Laporte Pan Seared Scallops and Southwestern Rigatoni. In addition, there Is the Rex Baron Burger, Survivor Vegan Burger and a Way Beyond Burger. Signature sides include Sherry Shallot Fingerling Potatoes, Crispy Smashed Potato and Smoked Gouda Mac & Cheese.

All of this can be topped off by Rex Baron’s choice of 16 signature cocktails, some emboldened with fire, others presented in post-apocalyptic barware or a few playfully “administered” in Camel Back “Survivor Bags” perched on rolling frames. The latter enables guests to move to and from the indoor sanctuary and outside terrace dining, the VREX Lounge, and the HD Sports Hangar. Among the most popular libations are Flame Thrower, The Vigilante, Tea-Rex, Gryphon, Ginslinger, Survivor Espresso and Salvation Sangria.

Begin or Finish Dining with a Virtual Reality “Bucket List” Escape

With Never Before 5k VR Encounters Available to the Public

When guests want to step out of their world and their day-to-day routine to replenish or invigorate, they can step into the VRex Lounge (with full-service bar) for their choice of Oculus, Valve Index and XTAL experiences. Venturing generations beyond the tech available at arcade-level experiences, the Rex Gryphon VRex Lounge advances this hospitality genre by featuring never before 5k virtual reality encounters available to the public. Rex Gryphon’s latest-generation VRex Lounge is the only public VR venue in the world offering the XTAL, the world’s first VR headset with AutoEye and embedded Leap Motion with 5k resolution. Exclusively outfitted for Rex Gryphon by VRgineers based in Prague, the VRex Lounge brings to the U.S. the company’s highest level patented technology Vrgineers develops solely to deliver the highest level simulations for corporate, medical, pilot and aviation trainings.

At the VR bar and the intimate VR Chamber located behind glass waterfalls, guests can take a walk in space, venture on a safari, leap from a plane, dive the oceans, walk with dinosaurs, swim with the turtles in the Galapagos, pilot a plane, hit the track in a high-performance race car, tour cities and countries, etc.

“We are excited to welcome Rex Gryphon’s newest Vigilante Post to Town Center at Boca Raton,” shared Town Center General Manager Sal Saldaña. “We are certain this vibrant, high-energy new dining and entertainment destination will become an instant favorite for our shoppers and visitors.”

Located in the Nordstrom wing at Town Center at Boca Raton (6000 Glades Road, Boca Raton, Fla.) and offering inside and outside terrace dining and bar services, Rex Baron is open seven days a week, on Sundays to Thursdays from 11 a.m. to midnight and Fridays and Saturdays from 11 a.m. to 2 a.m. Reservations are not required but can be made via http://www.TheRexBaron.com, Open Table or by calling (561) 447-6993. For large private groups and corporate events and team-building email at info@therexbaron.com or call (561) 447-6993.

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