Nuvance Health brings brand to life with launch of ad campaign


“We’re an organization comprised of imaginative people who never settle, attracting those who have the agility to forge new and better paths together, the ingenuity to reinvent, the curiosity to ask questions and the empathy to truly listen to patients and community members,” Samuelson said.

As a complement to Nuvance Health’s August brand launch, the health system is now unveiling an advertising campaign that brings that brand to life.

“The advertising campaign is well-suited to the integration of Health Quest and Western Connecticut Health Network,” said Michael Samuelson, vice president of marketing and internal communications for Nuvance Health. “The advertisements depict Nuvance Health’s relentless drive to uncover new ways to help the community be healthy and stay healthy,” he said.

“We’re an organization comprised of imaginative people who never settle, attracting those who have the courage and agility to forge new and better paths together, the ingenuity to reinvent, the curiosity to ask questions and the empathy to truly listen to patients, families and community members,” Samuelson said.

Launching in mid-October, the campaign includes a television commercial, radio spots and print ads running throughout Connecticut and the Hudson Valley, in addition to billboards and digital display ads in shopping malls, transportation hubs, movie theaters and more.

Nuvance Health was formed April 1, when Western Connecticut Health Network and Health Quest Systems Inc. combined. The system’s seven hospitals and 2,600 doctors serve an area that encompasses about 1.5 million residents.

To view the television commercial or to listen to the radio advertisements, visit nuvancehealth.org/brandcampaign.

For more information about Nuvance Health, visit nuvancehealth.org.

CONTACTS

John Nelson, Director, Public and Community Affairs

O: (845) 554 1736 | C: (845) 240 4317 | john.nelson@nuvancehealth.org

Andrea Rynn, Director, Public & Government Relations

O: (203) 739 7919 | C: (203) 240 4072 Andrea.Rynn@nuvancehealth.org

About Nuvance Health

Nuvance Health is a family of award-winning nonprofit hospitals and healthcare professionals in the Hudson Valley and western Connecticut. Nuvance Health combines highly skilled physicians, state-of-the-art facilities and technology, and compassionate caregivers dedicated to providing quality care across a variety of clinical areas, including Cardiovascular, Neurosciences, Oncology, Orthopedics, and Primary Care.

Nuvance Health has a network of convenient hospital and outpatient locations — Danbury Hospital, New Milford Hospital, Norwalk Hospital and Sharon Hospital in Connecticut, and Northern Dutchess Hospital, Putnam Hospital Center and Vassar Brothers Medical Center in New York — plus multiple primary and specialty care physician practice locations, including The Heart Center, a leading provider of cardiology care, and two urgent care offices. Non-acute care is offered through various affiliates, including the Thompson House for rehabilitation and skilled nursing services, and the Home Care organizations. For more information about Nuvance Health, visit our website.

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