Technology: Computer

New Software Release Makes It Data Privacy Day Every Day

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To Track or Not to Track: Key Practices


BETHESDA, Md. (PRWEB)

Email marketing gets results. It also requires compliance with data privacy and protection regulations like the EU GDPR and the California Consumer Privacy Act. To help organizations, today L-Soft released the newest version of LISTSERV® Maestro, the only email marketing software enabling personal tracking with consent from subscribers.

In the spirit of Data Privacy Day, here are some tips for responsible email tracking:

1.    Track your communications to learn and improve

2.    Track anonymously for compliance and trust

3.    Track with explicit prior consent, if using personal tracking

4.    Turn off tracking when it’s not necessary

Today’s new version, LISTSERV Maestro 9.0, features a redesigned user interface with improved navigation and workflow. It is available as on-premises email marketing software or as a hosted cloud service, ListPlex Maestro. Highlights of the new version include:

  •     New user interface, navigation menu, 7-step workflow

  •     Improved subscriber list and profile field creation

  •     Responsive subscription pages that automatically adapt to changes in settings

See how LISTSERV Maestro 9.0 can help your organization:

http://www.lsoft.com/products/maestro_90.asp

View demo:

http://www.lsoft.com/products/maestro_demo.asp

Contact L-Soft for a free evaluation license:

http://www.lsoft.com/contact/econtact.asp?id=sales

About L-Soft

As a communication software and service provider, L-Soft’s mission is to provide LISTSERV email technology to serve the group communication needs of all types of organizations. Government agencies, educational institutions, businesses and non-profit organizations worldwide count on L-Soft’s solutions for dedicated communication channels, reliable information distribution and flexible opportunities for knowledge exchange. Our solutions have been helping people connect, communicate and collaborate since 1986.

L-Soft Media Contacts

Want to get in touch? Send your inquiry here:

http://www.lsoft.com/contact/econtact.asp?id=pressinfo

Susan Brown Faghani, +1-301-789-9292 (EST)

Outi Tuomaala,+46-8-50709911 (CET)

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