CAMPBELL, Calif. (PRWEB)
August 02, 2022

German functional sportswear brand, Medico Sports Fashion GmbH (MEDICO), has selected Centric Software‘s Product Lifecycle Management (PLM). Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

MEDICO is part of the family-owned JCK group, and has stood for functional sportswear for over 100 years. The company became known internationally in the 1960s following its invention of a turtleneck ski jumper called the “ski-rolli”. Following numerous subsequent innovations, MEDICO is renowned worldwide as a leading product developer in the sport and outdoor segment.

Over the last 10 years, MEDICO has been awarded the license rights for FILA footwear, apparel and accessories across Continental Europe. The business now manages the collection development and production control of their joint venture suppliers in Bangladesh, as well as sales and building up the FILA distribution network in Europe. MEDICO has also recently been awarded the textile license for TAMARIS apparel and accessories. The new partnership begins with the spring/summer 2023 season.

Due to their association with FILA, a major international brand which has seen a huge comeback in recent years, in addition to developing TAMARIS and their own proprietary label, MEDICO soon found themselves drowning in offline, manual processes, such as Excel spreadsheets, PowerPoint presentations, design documents, contracts, emails and more. The company had to significantly ramp up their design and production processes to keep up with demand.

“We saw the need for greater product development and production standardization to shorten our lead time and meet market requirements. We wanted more reliable product information with fewer errors, and a way to eliminate our manual and decentralized ways of working,” says Medico.

In order to manage their processes more effectively, MEDICO made the decision to leave offline documents behind and enter the world of PLM. Their evaluation process was highly pragmatic and they reached out to Centric Software to find out how Centric’s out-of-the-box, cloud-integrated PLM solution could help to improve their workflows.

The benefits of adopting Centric PLM™ were immediately apparent, such as its intuitive and easy-to-use interface, and enabling teams to collaborate between the company HQ in Germany, the footwear division in the Netherlands and the offices in Far East and Turkey.

“We evaluated a few PLM solutions, but we chose Centric for its robustness, intuitiveness and flexible user interface. With Centric PLM we will be able to manage all our products including textiles and accessories as well as shoes on one centralized platform. We expect to see optimization of our time and resources, cutting down steps in our internal and external processes.”

MEDICO is now looking forward to the future with Centric and the ever-increasing ease and efficiency of having all product data combined in one easy to use solution.

“With Centric PLM, we have equipped MEDICO for the future and can efficiently develop FILA, Tamaris and future brands to come.”

“Centric Software is thrilled to partner with such a well-regarded German sportswear brand. We look forward to working with MEDICO to achieve their digital transformation goals and keep pace with the high demand for its products,” comments Chris Groves, President and CEO of Centric Software.

Learn more about Centric PLM

Request a Demo Medico Sports Fashion GmbH (http://www.medico.eu)

MEDICO has stood for functional sportswear for over 100 years. MEDICO became internationally known for its invention of a turtleneck ski jumper in the 1960s and is now a leading product developer in many sports areas.

On the basis of this long-standing experience, the MEDICO teams in Quakenbrück and Amsterdam now develop optimum solutions for sports brands such as FILA.

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