PORTLAND, Ore. (PRWEB)
May 09, 2023

What: Nautilus, Inc., an innovation leader in home fitness for over 30 years, recently conducted a survey to uncover Americans’ attitudes toward fitness.

The survey revealed that people do not consider how they look as the primary driver for exercise:

• The most popular reason for working out is to feel strong and healthy, with more than twice as many people who work out choosing this reason over working out to improve their appearance (41% vs 20%).
• More than half of Americans who work out know they had a good workout when they feel satisfied that they are taking care of themselves (52%), and almost half said it’s when their mental state is better afterward (46%), or when they feel focused and clear (37%). Only 15% mentioned it was because “their muscles look pumped.”

The survey also revealed where Americans work out and how it affects them:

• 86% of Americans who work out do so at home in some form.
• One in three respondents (34%) said that where they work out helps them feel more centered and focused.
• Only 22% of respondents never feel self-conscious when working out at the gym, fitness studio, or outside.

Americans desire guidance and accountability—even in their home workouts, according to the survey:

• 62% of Americans who work out are more consistent if they have accountability from an app, online coach, workout buddy, or trainer.
• 59% of respondents mentioned they appreciate feedback during a workout.
• 54% of respondents who work out follow the suggestion of their workout apps.

Why: Becky Alseth, Chief Marketing Officer at Nautilus, Inc. says the survey offers two important takeaways:

• Americans are realizing that true fitness is about mental as well as physical well-being, and they believe that exercise positively affects both.
• The survey shows that home fitness is here to stay. Forty-four percent of people surveyed said working out at home would be a better experience with a wider variety of equipment.

Who: Nautilus, Inc. is consumer-driven and focused on providing its customers with a differentiated connected fitness offering that helps them live a healthier, happier, and better life. The company continues to advance connected home fitness through its Bowflex® brand, offering superior equipment paired with a digital fitness platform that challenges users and evolves as they do. JRNY®, its digital fitness platform, offers consumers a wide range of connected fitness options, including trainer-led workouts, Explore the World routes, and streaming capabilities. And the recently released JRNY® app with Motion Tracking provides real-time, intelligent form guidance, rep counting, and recommendations that enhance Bowflex® SelectTech® Dumbbell workouts.

Where and when: All cited figures are from a survey conducted by YouGov Plc on behalf of Nautilus, Inc. Total sample size was 2,407 adults. The figures have been weighted and are representative of all US adults (18+). Fieldwork was undertaken between January 23-25, 2023. Participants completed the survey online.

About Nautilus, Inc.

Nautilus, Inc. (NYSE:NLS) is a global leader in digitally connected home fitness solutions. The Company’s brand family includes Bowflex®, Nautilus®, Schwinn®, and JRNY®, its digital fitness platform. With a broad selection of exercise bikes, cardio equipment, and strength training products, Nautilus, Inc. empowers healthier living through individualized connected fitness experiences, and in doing so, envisions building a healthier world, one person at a time.

Headquartered in Vancouver, Washington, the company’s products are sold direct to consumer on brand websites and through retail partners and are available throughout the U.S. and internationally. Nautilus, Inc. uses the investor relations page of its website (http://www.nautilusinc.com/investors) to make information available to its investors and the market.

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