Licefreee! Launches Hulu Campaign with Lice Man

Licefreee!®, the leading non-toxic head lice treatment in the US market, has launched a Hulu campaign featuring Super Lice Man. The campaign will bring a funny and lighthearted spin to a typically unpleasant topic, head lice.

Licefreee!® partnered with Whitney Cicero from The New Stepford (@TheNewStepford) to create this surprisingly witty lice campaign. Cicero has been working with the company for over two years, originally creating Super Lice Man for a social media series. Super Lice Man, played by Johnno Wilson, has gained traction, and since branched out from the initial social media campaign, snagging his own Instagram account, TikTok page, and now a campaign on Hulu.

The campaign is set to run from September through November.

About Licefreee!®

Licefreee was created in 1999 when an employee of Tec Laboratories, the parent company of Licefreee, could not find a solution to combat their child’s head lice infestation. During that time, the options were limited to mainly those that contained chemical pesticides, pyrethrum, and Permethrin. Pyrethrum, an insecticide derived from chrysanthemum plants, and Permethrin, a synthetic insecticide, were (are) used in agriculture to combat pests that threatened the livelihood of crops. Unfortunately, both can be harsh when used to treat head lice but were long considered the standard for lice treatment. Tec Laboratories was determined to come up with a head lice treatment free of Permethrin and pyrethrum. After countless hours of research and testing, the Original Non-toxic™ head lice treatment, homeopathic Licefreee!® Gel was created, hitting retail shelves in 1999. Over the years, we’ve added more products to our beloved line of safe solutions including Licefreee Spray!®, the Licefreee!® Kit which includes Licefreee!® Gel and Licefreee® Everyday! Daily maintenance shampoo, and now, Licefreee!® Home™.

To learn more about Licefreee!™, please visit

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