Jazzercise, Inc. Launches New On-Demand Exercise Video Platform


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Jazzercise On Demand

Jazzercise, Inc., the company that pioneered aerobic dance fitness and became a global phenomenon, has launched its most contemporary and exciting initiative: Jazzercise On Demand. This app and web-based platform houses the global fitness leader’s first-ever on-demand exercise video subscription service and furthers Jazzercise’s commitment to making physical fitness accessible for everyone. Now, consumers can experience Jazzercise’s proven, effective and fun workout from wherever is most convenient – the living room, garage, home gym, or while traveling. This foray into virtual exercise instruction provides a solution for customers across the country who want access to Jazzercise, but may not live in proximity to a studio or center.

Jazzercise On Demand features exclusive new video content in 10, 20, 30 and 40-minute sessions. The videos offer a variety of choreography targeting all muscle groups and types of workouts, such as cardio, strength training, restorative and more. Jazzercise On Demand will release new video content each week to ensure subscribers can experience the same variety that in-studio consumers are provided. The videos are hosted by select Jazzercise “FitPro” instructors, including Jazzercise President, Shanna Missett Nelson.

“It has always been our goal to make physical fitness as enjoyable and accessible as possible. We are so excited to launch a platform that broadens our community, reengages those who may no longer have access to a studio, and allows Jazzercisers to keep up the great work wherever they are,” said Missett Nelson. “We are thrilled to supplement our fantastic franchises with this new streaming service.”

Jazzercise on Demand will be available for $19.99/month or $195/year on the Jazzercise On Demand website, or $19.99/month on the app, available in the App Store for iPhone, Apple TV, Amazon Fire TV Stick and Roku. Jazzercise Insiders, those who operate franchises, or who already have a recurring Jazzercise studio membership, will be able to purchase a subscription for $12.99/month.

This new release comes one month before the brand’s 50th anniversary, celebrating Founder and CEO Judi Sheppard Missett’s first classical jazz dance class that she transformed into the upbeat, dance cardio workout that changed the fitness industry. Before Missett, the common belief was that exercise was the domain of men. She disrupted this attitude by creating the heart-pumping choreographed class that has since grown into a global empire.

In the wake of the brand’s growing popularity, in 1982, Jazzercise became the first fitness program to franchise as a means of expanding. In the last 50 years, the single class of 15 women has expanded into 32,000 classes per week across 8,500 franchises worldwide. The release of Jazzercise On Demand further demonstrates Jazzercise’s ingenuity, continuing to evolve the program in ways that make physical fitness accessible and fun.

About Jazzercise

Jazzercise believes you can create a stronger, happier, healthier life through fitness. The company draws on the passion to motivate and inspire customers, instructors and employees to live healthier, fitter lives. Jazzercise develops fun and effective fitness routines and products that enhance the well-being of people of all ages. Learn more about Jazzercise at http://www.jazzercise.com.

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