“If there’s one thing we really carried over from our Tough Mudder foundation, it’s the feeling that fitness does not have to be an individual journey,” said Canady.
CHARLOTTE, N.C. (PRWEB)
August 25, 2022
Volofit, the emerging franchise brand innovating boutique HIIT fitness, is celebrating an upcoming milestone for its first corporate location.
The flagship studio in the South End neighborhood of Charlotte, North Carolina, will celebrate its first anniversary this fall. The team of North Carolina natives leading the franchise say,
“Charlotte is such a fast-growing area that blends density of population with an incredible community feel,” said Volofit CEO Britt Canady. “There is a unique balance of an exciting financial region with a thriving fitness community here, and we’re excited to see what the next years bring.”
The brand, which also has franchise locations in a number of high growth markets throughout the nation, sets itself apart from other fitness concepts with a workout that changes daily to combat boredom and keep both mind and body engaged. A year into building its footing in Charlotte, the South End studio has set the standard for what is possible with further growth.
“You won’t find a more diverse, tight, and motivated studio anywhere else,” said Canady. “Our members and staff all know and love each other, and that extends outside the studio as well – from run clubs to charities and supporting other businesses. That’s what every fitness studio strives to accomplish, and we’re thrilled to have built that community so quickly.”
Volofit, born out of the nationally popular Tough Mudder fitness concept but built to appeal to a wider audience, offers an innovative twist to the usual HIIT workout concepts. From moveable stations and equipment to high-end visual software, the workouts are designed each day to be different – and to build on the benefits of group fitness.
“If there’s one thing we really carried over from our Tough Mudder foundation, it’s the feeling that fitness does not have to be an individual journey,” said Canady. “It’s more compelling to experience that journey with others and be part of a supportive community. There’s a need for us to be together, which is why group fitness bounced back so fast after the pandemic. We love the ability to continue that theme in a new fitness concept.”
With studios now open in North Carolina, Florida, Arizona, California, Oregon and Pennsylvania – and others in development – Volofit is setting its sights on expansion to replicate the success of the flagship location with franchising opportunities throughout the United States.
ABOUT VOLOFIT:
Volofit is the next evolution in studio fitness, offering whole-body transformation through results producing workouts. Every HIIT group workout is designed to challenge, maximize results, and keep members coming back for more. To find a Volofit near you, visit http://www.volo-fit.com. To find out more about owning your own Volofit fitness studio, email Jeff Kulik at jeff.kulik@volo-fit.com.
MEDIA CONTACT:
Matt Randall, mrandall@919marketing.com, 919-578-5994
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