People Analytics for Retailers
Our data provides stores with key people traffic metrics that validate social distancing strategies, support public health programs, and enable better communication directly to customers.
TORONTO (PRWEB)
April 09, 2020
InnerSpace, the world’s most accurate WiFi-based indoor location intelligence platform, today announced it will provide its platform free-of-charge to retailers during the COVID-19 pandemic. The company will provide its location data API and analytics dashboard to retailers to monitor and validate social distancing strategies, measure store performance and throughput, and support public health outcomes.
Retailers such as Walmart, Best Buy and others, are moving quickly to implement social distancing strategies. These strategies aim to ensure people can maintain a distance of 2 meters or 6 feet apart. At this time, strategies are largely manual with pylons, tape on floors, and staff counting people at the front door.
“Retailers are a core component of our success in managing health outcomes, and supporting our communities during this pandemic,” said James Wu, CEO, InnerSpace. “Our data provides stores with key people traffic metrics that validate social distancing strategies, support public health programs, and enable better communication directly to customers. It can be used to automate people counting and inform customers. ”
Using existing WiFi networks, the InnerSpace platform anonymously measures the number of people and their travel patterns inside retail locations. Key metrics include total visitors by day, density, visit frequency, length of visit, and more. These metrics can be used by retailers to:
+ Support Social Distancing – Assess people density in-store, identifying high-risk areas and re-designing the layout to improve traffic flow.
+ Support Public Health – In the event of someone being impacted by COVID-19, stores can assess travel pathways and exposure risks at specific dates and times to inform public health communication.
+ Improve Customer Communication – Provide customers with in-store traffic insights to help make informed choices by providing optimal times to visit the store based on current customer traffic.
“Retailers play a critical role in servicing our communities, but now also play a part in the current social distancing policies which require people to remain a minimum of two meters or six feet apart,” said Cerys Goodall, President & COO, InnerSpace. “We hope to help retailers quickly implement measures that will improve public health outcomes and slow the spread of the virus.”
What’s Included:
InnerSpace will set-up its platform free-of-charge and process a store’s existing WiFi data, to return indoor locations via API. The company will also provide its analytics dashboard including key metrics: people count, visit frequency, area density, time on site.
Retailers interested, should contact sales@innerspace.io.
For more information: InnerSpace.io
About InnerSpace
InnerSpace is on a mission to become the world’s leading indoor location platform. Delivering the most accurate WiFi-based indoor location data, the company gives clients unparalleled value with its easy-to-use API, out-of-the-box analytics, and workflow initiation solutions. The company’s Fortune 500 clients use InnerSpace to create innovative solutions that drive revenue and improve operations in their Smart Buildings. Innerspace.io
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