Like so many entrepreneurs, my original motivation was solving a problem that I intimately understood. Now, as is so often the case, I am delighted to discover that my solution also solves a number of other problems, including what to wear when having a baby.
LOS ANGELES (PRWEB)
May 04, 2021
HUGGA®, the world’s first premium brand to innovate patient-centered garments, has discovered a new niche with moms-to-be. The line of hospital grade and antimicrobial gowns and masks, along with hospital robes, socks, sleeves, and beanies, were originally designed to provide comfort and coziness to patients with chronic conditions that necessitated extended hospital stays. Now, based on a very limited test, the company has learned that the brand’s design features also solve the comfort and modesty concerns of women in the maternity ward.
“Since being diagnosed with acute Crohn’s disease at seven years old, I have spent a lot of time in hospitals. Because I did not like the uncomfortable, reusable gowns provided by the hospital and felt that they hindered my recovery, I went on a journey that led me to founding HUGGA,” said Yonathan Azran, Patient and Founder, HUGGA. “Like so many entrepreneurs, my original motivation was solving a problem that I intimately understood. Now, as is so often the case, I am delighted to discover that my solution also solves a number of other problems, including what to wear when having a baby.”
A family friend, who was preparing for the delivery of her first child, contacted Azran to see if she could get the full line of HUGGA products to bring to the hospital, as it was very important to her to be comfortable and covered.
“I just got back from the hospital and I cannot thank you enough for the gift of HUGGA! The antimicrobial gown was so soft and comfortable, and kept my body covered the whole time, something that really mattered to me,” said Gladys. “The beanie and socks were great to wear in the hospital because I hate to be chilled. The design features are amazingly functional and are great for breastfeeding.”
HUGGA products are unisex, washable, and designed to meet a myriad of patient needs. The current line features six styles: The Never Give Up Gown, The Hotelish Robe, Yonathan’s Favorite Socks, Be a Hero Masks, The Better Bedhead Beanie, and The (Nothing Up My) Sleeves. The line is offered in soft, dove grey tones in sizes S/M and L/XL. Products are sold individually and in three different sets aptly named Care Packages.
HUGGA, the world’s first premium brand to redefine the patient experience, was founded in Los Angeles, California in 2020 with the mission of helping patients feel confident, nurtured and loved. HUGGA gowns and accessories are hospital grade, anti-microbial, luxuriously soft, and designed for stylish comfort and mobility. Founder Yonathan Azran has spent much of his life in the hospital in a continuing battle with a serious auto-immune disease. He founded the brand to bring the comfort of home to the hospital. The brand name HUGGA was inspired by the Danish word hyyge, which means coziness, comfort, and well-being. Sold separately and also available in customized care packages, HUGGA’s unisex products are designed to provide loving comfort to patients. Products and a portion of the company’s proceeds are donated to organizations who assist those who need help paying their medical bills.
High res images and press samples are available.
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