NEW YORK (PRWEB)
July 12, 2021

Healthworks, with 4 locations in the Boston metro area, as well as Healthworks Group Family which operates in over 25 locations in greater Boston, is offering a new and improved digital fitness experience thanks to cutting-edge technology. HWX Digital Studio is a live and on-demand streaming platform powered by FORTË, delivering health and fitness content to members any way and anywhere they want to access it.

The team at Healthworks was thinking about digital for years but other strategic initiatives took precedence. That all changed in the winter of 2020 when COVID started sweeping the globe. Healthworks started putting contingency plans into place for their instructors to train clients remotely and started filming group fitness classes. When the shutdown order came to Massachusetts, they were ready and the week their clubs closed their doors they launched their virtual products. The virtual group fitness product was a collection of various technologies designed to last a few months but has grown to be a critical part of the member experience.

“Digital offerings started a way to save our business and keep our community together through the isolating shutdowns,” said Mark E. Harrington Jr., President of Healthworks Fitness. “When we were able to open our doors after being closed for four months, we found that the vast majority of members keep working out at home and loved the convenience of our virtual offerings and the safety from working out at home. Over the last 16 months, virtual group fitness and remote personal training have become the cornerstone of what we do through additional shutdowns and now the removal of all restrictions.”

This is an incredible opportunity for Healthworks. Harrington said, “We see hybrid fitness as the future. We will continue to offer the best in person experience along with fantastic virtual options. With the hybrid office approach and many of our members only returning to their office part time, we can provide great fitness options wherever they are.”

“Once we determined that the future was hybrid, we did an extensive search of all virtual offerings. We decided on Forte due to its native support of two way video interaction in classes along with its history working with studios. With our digital group fitness, it was very important to be able to take the community feel you get from our clubs and bring it into the virtual world. We know that people are more likely to attend a class if they are expected and will get better results when pushing themselves with the energy of everyone else in the class, “ said Harrington.

FORTË is a fully-automated and all-inclusive white label solution that helps fitness operators seamlessly produce live and on-demand fitness classes. They provide software and hardware – including cameras and lighting – and facilitate the entire installation process. FORTË Founder and CEO, Lauren Foundos, is thrilled about the new partnership. “Healthworks is a unique client, they go beyond the gym and really focus on community and empowering women,” says Foundos. “As a female CEO, partnering with a client that is all about empowering and supporting women is really important to me and a message I want to get out there. Healthworks has the power to reach vastly more women with the addition of our virtual product and I couldn’t be happier to see this happen. This is why we do what we do.”

ABOUT Healthworks

Founded in 1977, Healthworks operates with over four decades of experience and expertise in the fitness and wellness industry. Healthworks Fitness celebrates the Power of Woman and has been an integral part of the Boston community since 1977! We operate 4 premium women’s only gyms , a large outdoor gym in Coolidge Corner and livestream classes to the world through HWX Digital Studio. Our members are hungry for intensity. They want to lift heavier, run faster, HIIT it harder and then recovery with yoga or our spa like locker room. Our team is working tirelessly to enhance our offerings and feed their desired fitness and the community of your local club. Whether it be an amazing class, lifting heavy with a personal trainer or recovering with massage, our gyms have something for everyone.

Healthworks Fitness is part of the Healthworks Group Family which operates in over 25 locations in greater Boston under the brands of Healthworks Fitness, Republic Fitness, GymIt, Healthworks Community Fitness, First Fitness Management and many more. The Healthworks community extends far beyond the fitness centers’ walls by connecting with local restaurants, boutiques, salons and various other local establishments to host fun events and provide our members discounts and incentives. Our members connect through their love of fitness and develop that passion into lasting friendships. Our social media channels allow our fans and members to connect and stay updated on the newest health and fitness trends, delicious and healthy recipes, exercise ideas, or inspirational quotes.

ABOUT FORTË

FORTË is a female founded and led technology company. Launched by Lauren Foundos in 2015, FORTË’s while label streaming platform helps boutique fitness studios, big box gyms and health clubs create premium live and on-demand fitness experiences for members. The FORTË solution is proprietary, turn-key and all inclusive. The company provides hardware and software, and facilitates the entire installation process. By removing complexities associated with production, FORTË’s fully-automated streaming solution allows fitness operators to focus on what they do best – create world-class content and deliver it to members wherever they are. For more information, please visit http://www.goforte.fit or contact the company at partnerships@forte.fit.

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