“For New Chapter’s fish oil supplements, we ONLY use sustainably caught Wild Alaskan Salmon. In fact, not one additional fish needs to be caught for Wholemega—it’s pressed from the nutritious trim of salmon already caught,” said Blaine Streisand, General Manager, New Chapter.
November 10, 2020
When you see the word fermented, what do you think of? Beer? Maybe sauerkraut? What about vitamins? Fermenting food is an age-old process that is known for its gut health benefits. It’s a probiotic-based process that helps enrich nutrients and unlock the nutritional value of food for the body to use.
In the newest episode of Tomorrow’s World Today, field reporter Darieth Chisolm heads to New Chapter Headquarters in Vermont to learn why fermented vitamins help break down nutrients so they are pre-digested and ready for our bodies to use. The fermentation process not only helps us get the most out of our nutrients but choosing vitamins and supplements fermented with probiotics and whole foods means they are easy to take, even on an empty stomach.
“New Chapter wants you to get the most out of your multivitamin,” said Blaine Streisand, General Manager, New Chapter. “For each New Chapter vitamin, we start with organic whole foods, quality-tested nutrients, and clinically studied organic yeast to create easily digestible nourishment. Transforming multivitamins through probiotic fermentation helps to break down key nutrients. It’s part of carefully crafting our supplements so your body can really get the goodness packed within.”
Chisolm then heads to the Rodale Institute in Pennsylvania where she learns about regenerative agriculture and how New Chapter is partnering with Rodale to inform their formulation decisions. She learns that growing crops organically can help improve nutrient density. She then heads back to New Chapter to get the low-down on sustainable fish oil.
“The truth is, some commonly used fishing methods are destroying ocean habitats. For New Chapter’s fish oil supplements, we ONLY use sustainably caught Wild Alaskan Salmon. In fact, not one additional fish needs to be caught for Wholemega—it’s pressed from the nutritious trim of salmon already caught for fine restaurants and retail stores. Our pure Alaskan Salmon oil offers a full lineup of 17 whole Omegas that help support heart, brain, eye, and joint health,” added Streisand.
To learn more about how New Chapter is revolutionizing the wellness industry, tune in for the seventh episode of season three of Tomorrow’s World Today, airing on Saturday, November 14 at 8:30 am ET/PT on Science Channel and Sunday, November 8 at 6:30 am on Discovery.
About Tomorrow’s World Today
Season three of this family-friendly, cutting-edge television show travels the world in search of innovative pioneers who are creating new ways to utilize our natural and technological resources for a more sustainable lifestyle. Tomorrow’s World Today has a home base in Pittsburgh, PA, one of the nation’s most progressive tech landscapes, home to Duolingo, the most downloaded educational app in the world, and UBER’s flagship location for autonomous transportation.
About New Chapter
New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to deliver the healing intelligence of pure whole foods and herbs for the benefit of both people and the planet. Since 1982, they’ve been raising the bar to make supplements for the body to really, truly absorb. As environmental stewards focused on human health, New Chapter® works to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, they endeavor to use business resources to help solve social and environmental problems—in communities around the world where their ingredients originate from as well as locally right in Vermont. http://www.newchapter.com
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