Comfort Your V Naturally with Heating and Cooling ‘Private Packs’


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Private Packs intends to start the conversation about vulvovaginal self-care by first honoring vulvas in a natural, therapeutic way.

Private Packs, an emerging women’s wellness company announces the launch of a set of natural, non-invasive heating and cooling pads used to soothe and comfort vulvas from myriad medical and beauty issues, or anytime a woman wants extra care of her vulva.

Women all over the world at one point have experienced vaginal discomfort, with as many as 14 million women in the United States experiencing chronic vulva pain as a result of vulvodynia. Rather than using bulky electric heating pads or shoving frozen vegetables down there, Private Packs is completely reimagining the outdated do-it-yourself solutions that women have been using for decades to get vulva relief. The brand’s food-grade therapy pads are wearable, discreet and reusable for life on-the-go.

“I created Private Packs for myself after a traumatic Brazilian wax. I then became a customer of my own product after stage three breast cancer treatment affected my vagina, which my doctors had not prepared me for,” said Suzanne Sinatra, founder, and chief executive officer of Private Packs. “Since it’s helped me so much I won’t stop until I get this product in the hands of women across the country. Women make up half of the global market and it’s high time we have an attractive alternative to vaginal discomfort.”

According to a March 2019 report from Frost & Sullivan, the Femtech industry is predicted to have a market potential of $50 billion by 2025 and will grow significantly as a result of continued innovation in the space.

“Private Packs addresses many vaginal issues women face, but having a reusable cooling pad that can be used immediately after childbirth for swelling and discomfort is a gamechanger for the approximately 90 percent of women who experience vaginal tearing,” said Dr. Kameelah Phillips, M.D. “Private Packs has integrated feedback from users and physicians to create a unique self-care experience for women unlike anything currently available on the market.”

Private Packs heating pads provide thermal therapy to relieve muscle pain/spasms, soreness, inflammation for relaxing relief. The cooling pads offer cryotherapy treatment that can reduce swelling, bruising, irritation and are refreshing. The products provide treatment options for women experiencing discomfort as a result of menstrual cramps, chronic infections, exercise soreness, post-surgery, pubic area hair removal, sexual activity or vaginal childbirth.

“Patients benefit from heat and ice to relieve their symptoms, so Private Packs is a great option for a variety of issues, but in particular, it fills the need for a non-medical alternative to pelvic floor pain and discomfort,” said Dr. Rachel Gelman, PT, DPT, Doctor of Physical Therapy and Pelvic Floor Specialist in San Francisco.

Private Packs launched today an Indiegogo campaign to raise money for additional inventory to meet the growing demand for its product. To learn more about the crowdfunding campaign, visit http://bit.ly/indiegogopp.

About Private Packs

Private Packs is a New York City-based women’s wellness company and the maker of heating and cooling gel pads optimized for both form and function to soothe and comfort the intimate body parts. The natural, safe and non-invasive gel pads comfort women that suffer from symptoms such as swelling, itching, inflammation, soreness and more related to Bacterial vaginosis (BV) sexually transmitted infections (STI), yeast infections, vaginal dryness, vaginal childbirth, post-sex, dyspareunia, pubic area hair removal, or anytime a woman wants extra care for her vagina. For more information, visit http://www.privatepacks.com.

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