Plastic Surgeon – Post-Covid Times

Just like many other businesses, plastic surgeons had to adjust, offering virtual consultations and finding creative ways to keep providing their services.

San Antonio, Texas (PRWEB)
May 29, 2020

2020 has been an interesting year for plastic surgery practices. In addition to the highly competitive nature of the industry and the ever-changing trends, surgeons have had to adjust their operations to continue serving patients under the Coronavirus pandemic. In addition to keeping up to state and federal guidelines, surgeons had to temporarily shut their doors to their patients. Just like many other businesses, plastic surgeons had to adjust, offering virtual consultations and finding creative ways to keep providing their services.

And that was only a few weeks ago.

Today, we are realizing that the impact of the pandemic might not be temporary, and might have lingering effects in not only the economy, but in the way businesses operate. Just like many industries, including technology, financial companies, and even educational institutions, plastic surgery and other medical practices have now realized that communities are inclined to maintain a more “virtual approach” to their everyday lives. Working from home, relying on delivery services, and holding virtual meetings and conferences might permanently become more standard than in the past.

For this reason, it is vital for businesses, including plastic surgery practices, to ensure that they are optimized to continue serving their patients and customers efficiently and with ease. Now more than ever, customers expect businesses to adapt to their needs, and the businesses that thrive are and will be the ones that do it best.

With that said, here is a checklist that should serve as a starting point to maximize the efficiency in the business process between your plastic surgery practice and your patients.

A User-Friendly, Responsive Website

Though it has been essential for years, having a modern, responsive website for your practice is one of the most important tools for your practice. Your website should not only be your presentation card, but also make it easy for your current and future patients to find the latest information about your services, your practice, and the industry itself. Additionally, your website should be able to integrate appointment scheduling and have easy ways for your patients to get in touch with your practice – whether by instant messaging, Chatbots, or other integrations. All of this should, of course, be built in an inviting, professional way that’s user-friendly, and more importantly, responsive. More people are migrating to their mobile devices for navigation – make sure to give them the experience they expect.

Virtual Consultations

As we mentioned earlier, there is a high probability that virtual consultations are here to stay. Whether your practice offered this in the past or used it during the pandemic, virtual consultations can help you service patients that do not have the opportunity to visit your practice. Remember, many people in your community aren’t relying on this because they remain hesitant or uncertain about the pandemic, but because their situations make it difficult for them to do so. With schools and daycares still closed in many places, parents are forced to stay at home with their children, or simply do not have time to leave their homes.

Before-and-After Patient Gallery

Many studies have confirmed that before-and-after galleries are the most efficient ways to pushing your future patients to take action and book their consultations. It is important to have a dedicated page on your website that offers a user-friendly, well-arranged gallery of before-and-after patient photos broken down by categories and services you offer.

Rapid-Response To Appointment Requests

When a patient is looking for a plastic surgeon, he/she typically looks at various different practices through their browsing/searching session. Additionally, patients have become more and more used to instant gratification. This means that you must be able to be there for your patients to answer their questions or book their appointments at all times. Is your practice optimized to text, email, or follow-up with your patients 24/7? If not, there are many services and tools that make it easy for you and your staff to do so.

An Exceptional Marketing Plan

Almost every practice has a social media page these days that enables them to quickly bring information, case studies, discounts, and other material to their clients. But we find it incredible that many practices are relying solely on posts these days! If your practice does not have a well-structured marketing plan and strategy for patient acquisition and retention, then your practice is lagging. By defining what works for your practice and your area, focusing on the most efficient methods, and tracking the results of your ads and campaigns, your practice can stay ahead of other plastic surgeons in your city. Over time, this efficiency in your marketing plan not only leads to a lower cost per lead, but also ensures that you have a devoted following that can help your business grow even further.

Review Your Reviews

How often do you manage the reputation of your practice? If it’s not daily, then you’re not doing it as you should. One bad review or comment can have a significant impact on the reputation of your practice, and thus your patient acquisition and retention. It is vital to quickly respond to both positive and negative reviews, and to make sure your patients and future patients feel like they’re listened to. No matter the nature of the comment or review, you must respond in an empathetic manner and work on gaining the trust of the patient or solidifying his/her loyalty to your practice. Never let a review or a comment harm your practice when you can use it to your advantage.

Remember, accomplishing these vital strategies take time. You do not have to create a marketing plan, set up a gallery, automize consultations and respond to patient reviews all in a single day. Great things take time. And thankfully, there are many tools, services, and companies that help you stay up to date. From automatic scheduling tools that you can integrate into your website, reputation management companies, and digital marketing companies that build marketing plans and lead generation programs, there are many, many ways to ensure you distinguish your practice from your competitors’, and that you don’t do so by yourself.

If you feel you’re falling behind, start by taking small steps. Respond to a review. Research what offers have worked best, what posts have had the best reach. Start working on a before-and-after gallery. Reach out to marketing companies to see what they can do for you – many usually offer free consultations. If you are unsure where to look, we encourage you to check out Fully Booked Doctors, a company that offers plastic and cosmetic surgery practices a complete “done-for-you” system that helps establish patient generation systems and marketing strategies. Whatever you do, don’t let your practice become stagnant.

About The Author

Carlos J. Gracida is the co-owner of Fully Booked Doctors, a small business company headquartered in San Antonio, Texas that focuses on bringing complete done-for-you systems to plastic and cosmetic surgeons. With over 10 years of experience in helping companies grow in different industries, Carlos has dedicated to helping business owners grow their companies through successful marketing and advertising. For more information, visit FullyBookedDoctors.com

Dr. Swapna Thota

“We hypothesized that increased immune surveillance after treatment with these drugs could halt clonal evolution and reduce risk of therapy-related hematologic cancers — specifically, myelodysplastic syndrome or acute myeloid leukemia.”

BUFFALO, N.Y. (PRWEB)
May 29, 2020

– 15-year database lookback reveals decline in therapy-related MDS/AML

• Findings to be highlighted in discussion at ASCO 2020 virtual meeting
• Dr. Abhay Singh earned a Conquer Cancer Merit Award for role in study

While breakthrough treatments have emerged for several cancers over the last two decades, driving striking improvements in survival and other clinical outcomes, too little is known about the risk of therapy-related hematologic cancers following targeted and immunotherapeutic approaches. In a study to be presented at the American Society of Clinical Oncology (ASCO) 2020 virtual meeting, a Roswell Park Comprehensive Cancer Center team reports that in many cases, these newer treatment approaches may reduce the risk of therapy-related myelodysplastic syndrome or acute myeloid leukemia (tMDS/AML) compared to chemotherapy-based treatment strategies.

Using 17 population-based Surveillance, Epidemiology and End Results (SEER) cancer registries, a team led by Swapna Thota, MD, and Abhay Singh, MBBS, MPH, evaluated the cases of 565,149 patients diagnosed between 2000 and 2015 with melanoma, non-small cell lung cancer (NSCLC), renal cell carcinoma (RCC) or multiple myeloma. Current standard treatment for all of these cancer types relies on drugs that stimulate the immune system — tyrosine kinase inhibitors (TKIs) and immune checkpoint inhibitors (ICIs), in the case of NSCLC, RCC and melanoma, and immunomodulatory imide drugs (IMiDs), in the case of multiple myeloma.

“We hypothesized that increased immune surveillance after treatment with these drugs could halt clonal evolution and reduce risk of therapy-related hematologic cancers — specifically, myelodysplastic syndrome or acute myeloid leukemia,” says Dr. Thota, Assistant Professor of Oncology in the Department of Medicine.

“Our data suggest that tMDS/AML risk is indeed declining in specific cancer cohorts for three of the cancer types we studied — NSCLC, RCC and melanoma — but not in myeloma,” says Dr. Singh, a Hematology-Oncology Fellow in the Department of Medicine. “We believe that a protective effect of immune checkpoint inhibitors and immunomodulatory agents, in addition to the relatively low leukemogenic effects of these therapies, likely contributed to this trend.”

Co-authors on this work include Megan Herr, PhD, Assistant Professor of Oncology in the Department of Medicine.

In recognition of his contributions to this important research, Dr. Singh was awarded the Conquer Cancer – Syndax Pharmaceuticals Inc. Endowed Merit Award, which recognizes a fellow who submitted a high-scoring abstract focused on acute leukemias.

The study, Abstract 7516, will be displayed on board 289 in the Hematologic Malignancies—Leukemia, Myelodysplastic Syndromes, and Allotransplant virtual poster session and discussed in the poster discussion session “Battle of the Clones: Establishing the Leukemia Roadmap” from 8 a.m. to 11 a.m. Eastern Time today, May 29.

Roswell Park faculty leaders were invited to serve as discussants for two other sessions during the meeting:

• Grace Dy, MD, will be the discussant for “New Antibodies, New Targets: Are We Making Progress?” within the Lung Cancer—Non-Small Cell Metastatic oral abstract session. Registered, logged-in attendees can access the presentation here.
• Philip McCarthy, MD, Director of the Transplant & Cellular Therapy Center, will be the discussant for “New Kids on the Block (NKOTB): Novel Therapies in Multiple Myeloma” within the Hematologic Malignancies/Plasma Cell Dyscrasia oral abstract session. Registered, logged-in attendees can access the presentation here.

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For an online version of this release, please visit the Roswell Park website.

Roswell Park Comprehensive Cancer Center is a community united by the drive to eliminate cancer’s grip on humanity by unlocking its secrets through personalized approaches and unleashing the healing power of hope. Founded by Dr. Roswell Park in 1898, it is the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. Learn more at http://www.roswellpark.org, or contact us at 1-800-ROSWELL (1-800-767-9355) or ASKRoswell@RoswellPark.org.

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Inaugural Issue of the Chief Medical Officer 360º Newsletter

CMOs are first and foremost responsible for patient safety and drive all R&D functions while supporting the CEO. We want to build more resources to help the CMO community interact and share peer-to-peer best practices.

NEW YORK (PRWEB)
May 29, 2020

The Conference Forum is pleased to announce the launch of Chief Medical Officer 360°, the first newsletter solely dedicated to the unique role of the Chief Medical Officer in the biotech industry. The newsletter will capture a wide range of perspectives on the responsibilities, problem-solving, best practices and career development of CMOs and Heads of R&D from different therapeutic areas in the US and around the world. Physician scientists and others serving in biotech will also benefit from the expertise of leaders in the community.

“Chief Medical Officers are responsible for a vast number of R&D functions and we are excited to publish a quarterly newsletter specifically for this community,” said Andrew Goldstein, Editor of Chief Medical Officer 360°.

The inaugural issue will feature the following topics: the evolving role of the CMO through IPO; incorporating the patient perspective; enterprise management; developing treatments for SARS-CoV-2; advice for R&D leaders in challenging times; and partnering effectively with CROs. The issue ends with a recap from the archive: a session from the 2017 Chief Medical Officer Summit on How R&D Leadership Can Work More Collaboratively with Investors.

“CMOs are first and foremost responsible for patient safety and drive all R&D functions while supporting the CEO. We want to build more resources to help the CMO community interact and share peer-to-peer best practices,” said Valerie Bowling, Executive Director, the Conference Forum.

The following CMOs are featured in the inaugural issue: Dr Dana Hilt, CMO, Frequency Therapeutics, Dr Barry Ticho, CMO, Stoke Therapeutics, Dr Nerissa Kreher, CMO, Tiburio Therapeutics, Dr Beth Trehu, CMO, Jounce Therapeutics, Dr Akshay Vaishnaw, President, R&D, Alnylam, Dr Francisco Diaz-Mitoma, CMO, VBI Vaccines, and Dr Daniel Burch, Global Head, PPD Biotech.

The Conference Forum also presents the Chief Medical Officer Summit 360° two-day event and CMO-related podcasts. With the conferences, podcasts and quarterly newsletters, the company provides helpful insights and ongoing support for the CMO and R&D leadership community.

About the Conference Forum:

The Conference Forum is a research firm and develops specialized content for professionals in the life science and healthcare industries. The company currently offers conferences and newsletters for R&D leaders, clinical development professionals, biotech executives, VCs, drug delivery specialists, patient advocates and non-profit/government healthcare groups. The Conference Forum’s mission is to create the best content, facilitate the exchange of ideas and provide quality networking to help move therapeutics to patients faster. Learn more about The Conference Forum at https://theconferenceforum.org.

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The already impressive team at Clarity Health Solutions adds another expert to its roster of mental health professionals. Sharron Frederick Clinical, LCSW, is now part of the team of trained, results-driven practitioners lead by Jenn Tomko LCSW.

JUPITER, Fla. (PRWEB)
May 29, 2020

Sharron Frederick Clinical, LCSW, is a licensed clinical social worker in the state of Florida specialized in working with a range of clientele with a special focus on teenagers. Sharon also brings her skills as a trained professional life coach to the practice, helping clients be leaders in their own lives while partnering with them to help accomplish their goals.

“My belief is in meeting people where they are, addressing their individual needs and barriers such as childhood traumas, mood disorders such as depression and anxiety, low self-esteem, intimacy and trust issues, communication and anger problems. My approach to therapy is solution focused and multicultural and also includes cognitive therapy and identifying strengths.” says Frederick, “I’m thrilled to be joining a practice that values treating every individual with dignity and respect no matter what their background, financial status or goals. I believe in empowering the people I work with to accomplish their goals, understand their triggers and use positive coping skills when dealing with adverse situations in their life. It’s wonderful to be part of a team of practitioners that share these values. I’m so proud to be part of the Clarity family.”

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PracticeWise President/co-founder and UCLA Professor, Bruce Chorpita, Ph.D., hosted a webinar for educators in the mental health field on how to adapt curricula due to the changes caused by COVID-19.

“The disruptions caused by COVID-19 are leading to an unprecedented mental health crisis. Unlike the current pandemic though, we have the tools available now to proactively support those that are on the frontlines of this upcoming mental health crisis.”

INDIATLANTIC, Fla. (PRWEB)
May 29, 2020

PracticeWise, a behavioral health company that partners with organizations and agencies to help kids improve their mental health, has made a collection of free resources available to support frontline mental health providers, educators, and families helping children and adolescents overcome the challenges caused by the COVID-19 pandemic.

As schools, colleges, and mental health agencies shifted to online environments in response to the crisis, PracticeWise intensified their efforts to disseminate decades of evidence-based mental health research and resources to frontline workers, educators, and families. These free resources include on-demand courses and videos, webinars, and roundtable discussions.

“We have what we like to think of as a ‘national stockpile’ of evidence-based ideas and resources focused on children’s behavioral health distilled from over 50 years of worldwide research,” explained PracticeWise President/co-founder and UCLA Professor, Bruce Chorpita, Ph.D. “We have been building and preparing for this moment for more than 20 years as collaborators and for more than 15 years as a company.”

The stockpile of resources includes a distance learning library, which contains free courses covering tools that assist with evidence-informed clinical decision making; concepts or applications from evidence-based treatments and common practices; and supervision and training topics. These courses help both providers and educators better implement evidence-based resources in their teaching and practice.

PracticeWise recently held an invitation-only online roundtable discussion with educators to share ideas and learn about the most pressing challenges, needs, and opportunities they face. The event included attendees from 16 states, Canada and Puerto Rico from institutions like Palo Alto University, University of Southern California, University of California, Berkeley, American University, University of Delaware, University of Illinois, University of Nebraska, University of North Carolina, and Brigham Young University among others. The outcomes of this event helped PracticeWise focus on how best to serve and support educators in social work, psychology, and other areas of mental health as the field transitions from classroom-based to online or partial-online curricula.

“During these stressful and often dark pandemic days, PracticeWise is shedding light and hope by offering free access to their curricula to behavioral health professionals,” said Robert D. Friedberg, Ph.D., ABPP, Head, Child, and Family Emphasis Area, Professor, Palo Alto University. “Their portable, state of the science guides and skills are accessible, powerful, and widely applicable to diverse populations and settings. Providing free access to these robust resources reflects the company’s and its leaders’ generous and heroic spirit.”

Also, PracticeWise Trainers and Consultants have hosted free webinars to provide support to providers, educators, and caregivers. Topics have focused on evidence-based tools and resources, as well as a specific session zeroing in on how to help children adjust to learning at home and helping them thrive during the pandemic.

Dr. Chorpita was also recently invited to share his expertise and insights with the Division of Student Health and Human Services at the Los Angeles Unified School District (LAUSD), which is the 2nd largest public school district in the United States.

“Our team of psychiatric social workers, pupil services, school nurses, healthy start navigators, coordinators, teachers, pediatricians, child psychiatrists and various other school support personnel are so appreciative of Dr. Chorpita for joining us during our ‘Connecting with Colleagues’ Series online. Dr. Chorpita’s message about family engagement and best practices was inspiring during this COVID Pandemic,” explained Pia V. Escudero, LCSW, Executive Director, Division of Student Health and Human Services, LAUSD. “We are eager to learn more about his work and will be utilizing the resources [he discussed] as we are always eager to learn how to improve our services to better impact the quality of health and mental health care for our students. We extend our gratitude to Dr. Chorpita and the entire PracticeWise team.”

Bryan J. Stewart, PracticeWise CEO, stated, “The disruptions caused by COVID-19 are leading to an unprecedented mental health crisis, which has the potential to last far beyond any COVID-19 vaccine produced. Unlike the current pandemic though, which caught the world unprepared, we have the tools available now to proactively support those that are on the frontlines of this upcoming mental health crisis. We have a window of opportunity to prevent what could be a generation of pain with some of the best tools already in hand. Our stockpile of resources, custom analytics, and tools are built on decades of research, collaboration and development can help existing and emerging companies and organizations focused on mental health be more effective and efficient. I believe we are uniquely positioned to help others become “Powered by PracticeWise” in order to create enduring, thriving, socially constructive, and commercially successful enterprises. Our team stands ready to serve to help others do what they do better.”

About PracticeWise

Founded in 2004, PracticeWise helps those who are in the business of helping others lead better lives. We prioritize and deliver the best available evidence to enable behavioral health providers and the systems they work in to be as efficient and effective as possible by helping them to know what to use when based on knowledge and context. PracticeWise provides training, tools, and resources that help individuals working with children and families to help kids get better faster. Find more information about how PracticeWise is serving and shaping the future of behavioral health at http://www.practicewise.com.

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