One of the biggest changes to Facebook and other platforms over the last two years is the heavy restrictions they have placed on what can and cannot be in paid ads.

AURORA, Ill. (PRWEB)
September 10, 2019

Effective digital marketing is a must in today’s marketplace, and Aurora-Illinois based Strategic & Creative Marketing Inc. (S/C) is at the forefront of the movement. With noticeable expertise in creating paid social marketing campaigns, top online leaders have from Facebook and LinkedIn reached out to S/C’s Director of Social and Digital Marketing, Tami Wloch, requesting her input on their national advisory panels. As a result, Wloch’s contributions and feedback are shaping the direction of social media, while simultaneously providing a strategic advantage to all of her clients.

Currently, Wloch serves on advisory panels for some of the biggest names in social media, including Facebook and LinkedIn. Within this advisory role, she offers customer feedback, product evaluations, and consumer input. This uniquely positions her to gain insight into today’s best social media practices. In turn, Wloch applies this insider knowledge to S/C clients, giving them a leg up in the world of digital marketing.

“One of the biggest changes to Facebook and other platforms over the last two years is the heavy restrictions they have placed on what can and cannot be in paid ads,” Wloch said. “My team and I get updates often from my Facebook contacts about what isn’t allowed. Because of this, about 90% of the time, when we create a post or graphic for a client, it passes the ‘test’ and starts running. Most of the time when clients try to create their own graphics, they do not know the ‘rules’ and their post is rejected with no explanation. If we do get an odd rejection, I can reach out to my Facebook reps and they can approve the post almost immediately, so it starts running.”

Due to their unique insider knowledge, the S/C team crafts dynamic content that achieves better business recognition and product consumption for their clients. This expertise has earned them numerous successful placements in top online platforms, including, CNN, BuzzFeed, Daily Wire, USA Today, BBC News, Huffington Post, Chicago Tribune, RetailMeNot, and Oprah.com.

With demonstrated results, S/C continues to achieve extremely successful audience engagement for both business-to-business and business-to-consumer marketing.

For a 100-year-old law firm client, with zero prior digital marketing experience, S/C generated nearly 25,000 digital impressions in its first month of social media advertising. Today, this same firm regularly receives a 6-7% engagement rate, which has ultimately increased their company’s brand recognition and community engagement.

S/C accomplished similar results in their business-to-consumer marketing approach, where they aided a home inspection company owner in increasing his online visibility by 7,000 views in just a few weeks. Today, his company regularly achieves 8-15% audience engagement.

“The average engagement rate on social media is .05% so our numbers are huge in comparison,” Wloch said.

“It’s absolutely important for every company to maintain a social media presence,” Wloch emphasized. “And now with recent changes on the platforms and increased restrictions, organic posts are not reaching audiences as they did in the past. So, businesses must implement ad buys to reach targeted audiences on social media. We are experts in using the AI (Artificial Intelligence) software to reach the exact individuals that clients want to speak to! We pride ourselves in crafting the right message and reaching the right audience to increase awareness and sales for our clients.”

For more information, visit scmarketinginc.com.

About Strategic & Creative Marketing Inc.:

Aurora, Illinois-based Strategic & Creative Marketing Inc, is a full-service marketing firm established in 2001, and experienced at working with small, medium and Fortune 500 companies. The firm holds a Women’s Business Enterprise (WBE) Certification and a Women Owned Small Business Certification (WOSB) issued by Women’s Business Enterprise National Council (WBENC). The firm’s team has created and implemented national, regional and local marketing and recruitment marketing campaigns. Creative tactics are based on carefully-crafted marketing plans and strategies first, and include print and on-air ads, social media paid ads and organic campaigns, trade shows, emails, video, public relations and promotions. Owner and President Susan MacNicol leverages 25 years of corporate marketing experience in the U.S. and globally to ensure that campaigns are integrated, backed by data and have the most compelling message reaching the right target market through the most effective tactics. MacNicol and Director of Social and Digital Marketing Tami Wloch speak and train locally and globally on all aspects of Marketing, including Social Media, Employment Branding and more. For more information, visit https://www.scmarketinginc.com. ###

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The Beryl Institute announces the release of the full research report from its latest patient experience benchmarking study, A Call to Action for the Future of Human Experience.

NASHVILLE, Tenn. (PRWEB)
September 11, 2019

The Beryl Institute announces the release of the full research report from its latest patient experience benchmarking study, A Call to Action for the Future of Human Experience. The study engaged over 1,000 healthcare organization voices from 34 countries across six continents and shares trends, identifies changes, elevates challenges and shares insights on patient experience including how healthcare professionals are structuring their experience efforts across the globe.

Since the launch of its first biennial benchmarking study in 2011, the Institute continues to expand the conversation on experience. It has evolved from something that healthcare does to what healthcare is and will need to be. The study reinforces the idea that experience is essential to the future of healthcare and through community, greater change can be achieved.

The study reveals relevant and practical data and insights, providing clarity on the state of patient experience across the continuum of care. According to the research:

• Patient experience efforts continue to mature and remain established within healthcare organizations.
• An integrated view of experience continues to be supported and is grounded in the engagement of patients and families as well as employees.
• Focused leadership remains the greatest support of experience, while diluted leadership emerges as the biggest roadblock.
• Culture is vital for achieving positive experience efforts, signifying a growing recognition that the types of organizations we build in healthcare are the foundations for the experience provided.
• Healthcare organizations are utilizing social media feedback as a tool to measure their overall improvement in patient experience.
• The eight strategic lenses of The Beryl Institute’s Experience Framework support and influence experience outcomes.

“The patient experience movement is at an exciting moment in its arc of life” said Jason Wolf, Ph.D., CPXP, President of The Beryl Institute. “We are now at an inflection point, where healthcare organizations globally now recognize the broad and integrated effort it takes to elevate the human experience they provide. It this realization and the action that results that will ultimately lead to the outcomes healthcare aspires to achieve every day.”

This year’s study was conducted in partnership with patient experience management firm Service Management Group. A complimentary webinar of the research occurred on Tuesday, September 10th. To access the complimentary research report and to view a recording of the webinar, visit: http://www.theberylinstitute.org/?page=PXBENCHMARKING.

About The Beryl Institute:

The Beryl Institute is a global community that builds the capacity of organizations to elevate the human experience in healthcare and develops individuals who impact experience excellence. We believe human experience is grounded in the patient & family experience and integrates the experiences of healthcare staff and the communities they serve.

We define patient experience as the sum of all interactions, shaped by an organization’s culture, that influence patient perceptions across the continuum of care.

About Service Management Group (SMG):

SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services—making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit http://www.smg.com.

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