FORT WORTH, Texas (PRWEB)
October 10, 2019

Inspirus, a Sodexo Group company and leader in elevating employee experiences and optimizing organizational culture through people-focused solutions, is pleased to announce it has added three senior members to its executive team—Therese Harkins, Kathi Feczko and Gene Park. “Theresa, Kathi and Gene are exceptional leaders who make a genuine difference for our clients,” said Inspirus Chief Executive Officer Tatiana Frierson. “Collectively, they deliver real value to our customers by improving the employee experience and providing actionable insights into the future of our industry. By doing so, they are leaving a strong imprint on the success of Inspirus and the companies we serve. Without question, they have played a significant role in helping Inspirus achieve the number two spot in two categories on the 2019 HRO Today Baker’s Dozen Customer Satisfaction Ratings in Recognition list—overall excellence and quality of service.”

In her new role as senior vice president of customer experience, long-time industry veteran Theresa Harkins (SPHR, CCP, CRP), helps Fortune 500 companies elevate their culture and productivity through award-winning employee recognition programs. As a driving force behind the certification of recognition professionals and passionate advocate for the transformative power of employee recognition, Theresa is a respected thought leader and innovator of many of the industry’s best practices. Before joining Inspirus in 2010, Harkins garnered attention with the development of Delta Air Lines’ award-winning recognition program—a model that quickly became the blueprint for recognition in organizations across the nation. Her deep industry knowledge and consultative approach are instrumental in the strategic design and integration of recognition solutions that align organizational values, goals and performance. Harkins is a past president of Recognition Professionals International and currently serves on its board, as well as the board of the Incentive Federation. She has been a speaker at WorldatWork, HRO Today, Recognition Professionals International and Society of Human Resource Management conferences. She is a graduate of Indiana University Bloomington.

Kathi Feczko brings 25 years of experience assisting Fortune 500 companies optimize their talent management and employee engagement programs to her new post as senior vice president of operations and client services. Highly regarded for her industry acumen and performance expertise, Feczko has been instrumental in aligning service delivery with clients’ organizational goals—ultimately helping them to attract, develop and retain their people through an enriched employee experience. Under her leadership and trusted guidance, clients realize significant gains in productivity, engagement and customer satisfaction. As a result, Feczko and her teams achieve enviable client retention and net promoter results—along with customer satisfaction scores of over 95 per cent. Her proficiency in customer experience, business development and talent management have made her a desired speaker at industry conferences such as the Forum for Expatriate Management and Global Employee Relocation Council Conference. Before joining Inspirus in 2018, Feczko was the senior vice president of strategic account development in the Americas for Cartus. She is Sigma Six certified and has completed the CEO Business Series of the University of Pennsylvania’s prestigious Wharton School of Business.

Before assuming his new role as vice president of sales and business development at Inspirus, Gene Park spent more than a decade helping Fortune 1000 companies invigorate their performance through highly effective recognition programs. Adept at identifying the disconnect between an organization’s mission, vision, values and behaviors, Park designs strategic plans that close the gaps, solve significant business issues, and drive robust sales. His acumen in sales strategy and execution is enhanced by a nuanced understanding of all the facets of business development—lead generation, sales methodologies, closing tactics, and account management. The result is the powerful internal and external alignment of an organization’s brand promise. Park is a graduate of the University of North Texas.

About Inspirus

Inspirus believes employees make up the foundation of culture shaped and evolved through every day experiences that are essential to the development of strong, high-performing organizations. Through our technology and integrated solutions, we elevate the employee experience and optimize organizational culture by providing a holistic approach throughout the entire employee journey. We seek to influence the employee experience through our six Quality of Life dimensions: recognition, health and well-being, personal growth, physical environment, social interaction, and ease and efficiency.

Only Inspirus combines an integrated rewards engine, learning courses, communication tools, and analytics into a single platform spanning recognition, service anniversary, well-being, and diversity and inclusion. Inspirus aims to bring joy to work, one experience at a time.

Visit inspirus.com for more information.

About Sodexo

Founded in Marseille in 1966 by Pierre Bellon, Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organizational performance. Operating in 72 countries, Sodexo serves 100 million consumers each day through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services. Sodexo provides clients an integrated offering developed over more than 50 years of experience: from foodservices, reception, maintenance and cleaning, to facilities and equipment management; from services and programs fostering employees’ engagement to solutions that simplify and optimize their mobility and expenses management, to in-home assistance, child care centers and concierge services. Sodexo’s success and performance are founded on its independence, its sustainable business model and its ability to continuously develop and engage its 460,000 employees throughout the world.

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AURORA, Ill. (PRWEB)
October 10, 2019

We might be living in a digital world, but there is still a place for those glossy, eye-catching direct mailers. Traditional marketing tools can serve as a stepping-stone in helping companies gain name recognition when coupled with social media tactics.

Nationally recognized by both Facebook and LinkedIn as social media experts, Strategic & Creative Marketing Inc., a full-service marketing firm in Aurora, Illinois, serves on national advisory panels, testing services for both platforms. Even though the firm is recognized as a leader in paid social media advertising, Strategic & Creative Marketing Inc. still believes in the power of utilizing both digital and traditional marketing tactics to reach both B2B and B2C customers, explains Susan MacNicol, founder and president of Strategic & Creative Marketing Inc.

“Direct mail is gaining a second wind,” says MacNicol. “There is a good chance you’ll grab B2B marketing executives’ attention because they are not getting many print pieces in the mail like they used to receive as more companies reach out solely through email and social media messaging.”

Even if executives do not read the entire piece, the direct mailer serves as a good foot in the door by grabbing their attention and introducing them to a company, she adds.

Timing is key when integrating a multi-tactic campaign. MacNicol stresses the importance of using a variety of tactics to get impressions and ultimately the sale.

For example, before a trade show, a company can send an email to attendees about its services or post a paid ad on social media. On the flight over, executives might open a trade magazine to find an ad for the company. During the trade show, attendees will see signage for the company in the conference hall. Companies even can target attendees before they step foot in the convention hall through unique promotional pieces, such as hanging “do not disturb” style signs on the hotel room doors with the company name and brief information. Back at the office, there is a direct mail piece waiting on their desk from the company.

“By the time that sales call is made, it’s more likely the executive will recognize your name and take that call thanks to the targeted traditional and digital channels of communications,” MacNicol says.

Strategic & Creative Marketing Inc. applies that same strategic mindset when developing digital campaign tools. When creating content for social media campaigns, MacNicol has noticed video ads tend to generate hundreds of clicks per week to a client’s website and generate eight times more clicks than an ad without video.

“Whether it’s a traditional or digital piece, you need to deliver compelling content that your audience will find useful as an executive, such as business trends in their industry. Then you need to ensure people will see your content. That’s why targeted paid social media ad campaigns are essential,” MacNicol says.

Knowing that paid social media ad campaigns are the future of digital marketing, MacNicol’s company is a leading expert in using artificial intelligence (AI) software. Unlike A/B testing—a tedious process to see how well messages resonated with audiences on various social media platforms—AI instantly recognizes what messages work best with specific audiences and automatically redirects the ad to have the greatest impact. The AI software can enable their firm to create custom and lookalike audiences to reach specific individuals with similar characteristics.

“AI software tells us who wants to see the ad and what type of audience is interested in a product to develop a new list of clients to target,” MacNicol explains.

For more information, visit https://www.scmarketinginc.com.

About Strategic & Creative Marketing Inc.:

Aurora, Illinois-based Strategic & Creative Marketing Inc., is a full-service marketing firm established in 2001, and experienced at working with small, medium and Fortune 500 companies. The firm holds a Women’s Business Enterprise (WBE) Certification and a Women Owned Small Business Certification (WOSB) issued by Women’s Business Enterprise National Council (WBENC). The firm’s team has created and implemented national, regional and local marketing and recruitment marketing campaigns. Creative tactics are based on carefully-crafted marketing plans and strategies first, and include print and on-air ads, social media paid ads and organic campaigns, trade shows, emails, video, public relations and promotions. Owner and President Susan MacNicol leverages 25 years of corporate marketing experience in the U.S. and globally to ensure that campaigns are integrated, backed by data and have the most compelling message reaching the right target market through the most effective tactics. MacNicol and Director of Social and Digital Marketing Tami Wloch speak and train locally and globally on all aspects of Marketing, including Social Media, Employment Branding and more. For more information, visit https://www.scmarketinginc.com.

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LIVONIA, Mich. (PRWEB)
October 09, 2019

RevSpring, a leading provider of healthcare financial engagement and payment solutions, announced today a new solution that prioritizes digital delivery in advance of printed communications. This digital-first approach, which is an enhancement to RevSpring’s eVoke™ omni-channel platform, combined with a more strategic balance of printed communications, allows healthcare organizations to shift confidently to digital delivery, which is faster, more easily actionable, and less expensive than print and mail for patient billing and payments.

“People expect digital convenience, flexibility, and ease across work, business, and personal interactions. Yet, in healthcare, digital adoption remains low due to disconnected systems and a reliance on more familiar printed processes,” said Marty Callahan, RevSpring’s president of healthcare. “We’re confident this new solution will close the digital gap in healthcare financial communications to deliver the digital experience that patients want, and providers need, to optimize effectiveness.”

RevSpring’s eVoke platform enables providers to strategically move “digitally forward” by prioritizing digital communication delivery above traditional print and mail. Providing important financial information to patients using SMS/text messages and email allows patients to act on that information sooner and at a lower cost. Because patients who engage digital tend to pay digitally, by reducing lockbox and human-assisted call center payments, providers can carve out costs using more cost-effective channels.

The solution takes a more holistic view of the patient’s digital profile and uses digital options early in the financial conversation. Using digital channels first, the patient receives the message three to five days before they would have received a mailed statement.

In an early pilot of the solution, one provider realized the following immediate results:

•     Patients receiving a text notification in advance of a paper bill paid their balance 12 days faster.
•     12.6 percent of patients who made a payment paid their bill before they received a printed statement.
•     Mobile payments increased, and more patients paid online.

The solution supports digital consent gathered inside and outside of traditional billing and payment channels, such as during registration. Providers can choose to suppress statements that are delivered digitally based on patient preference, and can automatically send the printed content based on patient action. Once engaged digitally, patients are more likely to expect and act on additional communications from digital channels.

To understand market needs, RevSpring frequently surveys providers and patients across the country to understand their goals and obstacles. In recent surveys, the company learned that despite investments in digital communication technology, digital adoption remains low with only eight percent of patients receiving their statements digitally—yet 25 percent prefer digital only. Over 69 percent of patients surveyed said they weren’t offered digital options or don’t remember being offered the option of paperless billing at time of service.

“Digital isn’t right for everyone but knowing the most effective engagement channel and balancing the use of digital and paper communications is the right approach in healthcare,” Callahan added. “We know that providers want digital success to control costs, improve performance, and meet patient expectations. Our intent is to help providers make digital innovations a priority in 2020.”

With more than 1.5 billion pre-and post-service communications sent annually, RevSpring is leading the digital transformation providers want and patients crave. More details on the platform can be found at revspringinc.com/transformingdigitalnow.

About RevSpring

RevSpring leads the market in financial communications and payment solutions that inspire patients to pay. Since 1981, the company has built the industry’s most comprehensive and impactful suite of patient engagement, omni-channel communications and payment solutions backed by behavior analysis, propensity-to-pay scoring, contextual messaging and user experience best practices. Using proprietary data analytics to tailor the engagement from pre-service to post-service, we improve the financial experience and outcomes for providers and their patients.

To learn more, visit revspringinc.com. For information about RevSpring’s focus and leadership in healthcare, visit revspringinc.com/healthcare.

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MONTVALE, N.J. (PRWEB)
October 09, 2019

EmpiRx Health, a risk-bearing pharmacy benefit management company in Montvale, NJ, announced today that Nathan Drapkin will be joining the senior leadership team as Head of Strategic Partnerships.

Drapkin is well known as a dynamic executive with a wealth of experience reenergizing markets and driving highly successful go-to-market strategies at leading healthcare services organizations.

“We are very excited to welcome the kind of talent and breadth of knowledge Nathan brings as a visionary growth leader,” said Karthik Ganesh, President of EmpiRx Health. “His deep experience and credibility with the benefit advisor community as well as his ‘customer first’ mindset will not only help us drive the continued growth of our value-based model but also aligns with our strategy and culture.”

Drapkin most recently served as Vice President of Sales & Client Management at Cigna where he provided leadership for Cigna’s growing presence in key geographies by executing a focused market strategy while rebuilding the sales organization and driving a culture of performance accountability. Prior to his role at Cigna, he held sales leadership roles at Horizon BCBSNJ and Aetna.

Drapkin is a member of the Rutgers Innovation Education Advisory Board where he provides input on the university’s academic programs and helps build value for its Design Thinking program in the business community. He holds an M.S. in Business & Information Systems from the New Jersey Institute of Technology and a B.S. in Finance and Economics from Kean University.

About EmpiRx Health

As a value-based pharmacy benefit management (PBM) company, EmpiRx Health assumes downside financial risk in our relationship with our partners. We don’t get paid until we hit our promised guarantees. Our model is based on doing the right thing at all times by driving the right financial and clinical outcomes as agreed to by our partners—not discounts and rebate checks. At EmpiRx Health, it’s about doing better, not more. To learn more about EmpiRx Health, visit: http://www.empirxhealth.com.

CONTACT:

For more information about EmpiRx Health, please call Glenn Herdling at 201-746-6902.

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RESTON, Va. (PRWEB)
October 08, 2019

Many healthcare providers showed discordance from guideline recommendations in their first-line treatment selection for patients coinfected with HIV and hepatitis C virus (HCV), according to an analysis of data from an online treatment decision support tool developed by Clinical Care Options (CCO) during the past year.

The online tool allows users to define a patient case scenario using variables, such as current HIV therapy, HCV genotype, and liver histology, and receive instant recommendations from published guidelines. In more than one third of the 972 cases entered into the online tool between August 2018 and August 2019, users selected treatments that were inconsistent with guideline recommendations. Key areas of inconsistency involved user choices that were suboptimal due to drug–drug interactions, specific HCV genotype or HIV drug resistance, or the patient’s renal function or HLA-B*5701 status.

“In many cases where learners initially selected an option that differed from the guidelines, they indicated that they would change their treatment plan to match the guidelines after using the tool,” said Edward King, Executive Vice President of CCO. “Decision support tools such as this may improve outcomes for people coinfected with HIV and hepatitis C by helping healthcare providers to make optimal treatment choices.”

The results were presented October 3 at IDWeek 2019 in Washington, DC, and can be reviewed at https://www.clinicaloptions.com/publications/2019/10_2019_hcvhivcoinfection

About Clinical Care Options

Clinical Care Options, LLC, is a global leader in the development of innovative educational programs and technology platforms. CCO’s team has been a pioneer in the creation of continuing education and decision support resources for healthcare professionals both in the United States and around the world for more than 2 decades. For more information, visit clinicaloptions.com.

Contact:

Tradd Sanderson

Director of Marketing

Clinical Care Options

Telephone: 855.224.2241

tsanderson@clinicaloptions.com

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