NEW YORK (PRWEB)
December 09, 2019

Leading healthcare marketing agency Heartbeat has been named to the 2019 MM&M Magazine Best Places to Work list. The prestigious MM&M listing honors agencies whose exceptional cultures and communities stand as models for the entire healthcare sector. It is Heartbeat’s second consecutive year on the MM&M list and the third consecutive year overall with a workplace award—the agency was honored in 2017 with inclusion in Ad Age’s Best Places to Work list and again in MM&M’s inaugural Best Places to Work 2018 list.

Eligibility for the MM&M program was open to all U.S. agencies, vendors, and consultancies focused on the healthcare space. The competition included an initial eligibility questionnaire, followed by a survey to be completed by a portion of the company’s staff. A panel of external judges and experts in healthcare marketing talent recruitment were convened to work with MM&M staff on selecting the final winners. A total of twelve companies were selected—four winners in each of three size-based categories: small, medium, & large agency.

Heartbeat was once again a selection in the mid-size agency category and was the subject of a feature story in the MM&M December Issue (https://www.mmm-online.com/best-places-to-work/a-day-in-the-life-of-2019-best-places-to-work-winner-heartbeat/). Widely known for a passionate devotion to company culture, Heartbeat has maintained a steadfast commitment to cultivating a unique employee experience. Also dedicated to leading the charge for diversity and gender equality in advertising, the agency boasts some of the highest diversity, employee satisfaction, and retention rates in the industry—all factors that have weighed into the company’s now three straight Best Places to Work list inclusions.

According to MM&M officials, “Companies that made the cut for the Best Places to Work list scored high on fostering collaboration, inspiring creativity, having offices that are flexible and spacious, and providing access to the best technology.” MM&M Senior Editor Larry Dobrow also noted, “Given the intense degree of competition for A-list talent, agencies need to continue to invest in all aspects of their culture. The ones honored in our Best Places to Work program are the ones who have taken the extra step to bolster the professional and personal lives of their employees – and are enjoying the benefits in terms of recruitment and retention.”

“Good things happen when we invest in one another. Whether that investment is in mentorship programs, in consistent creative critique, or in the celebration of our diverse community… it shows that we believe in each person’s potential,” said James Talerico, Heartbeat President & Executive Creative Director, of the company’s newest Best Place to Work honor. “We’re proud of the culture we’ve grown at Heartbeat, and we’re grateful to MM&M for recognizing it. But we’re far more proud of the people who make our culture what it is, and who’ve realized their potential because of it.”

The full MM&M Best Places to Work 2019 list can be found on mmm-online (https://www.mmm-online.com/best-places-to-work/best-places-to-work-2019/).

About Heartbeat:

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring a client’s market position is uniquely owned. They house strategy, creative, media, and technology under a single roof for the tightest, most integrated campaigns possible. And Heartbeat looks to understand and extract maximum value from every dollar spent, constantly—all the necessary elements for Challengers to triumph.

That’s the philosophy, here are the creds: 200 employees between NYC & LA; 6 agency leaders with a decade+ of tenure; a pile of awards from the likes of the Mannys, MM&M, OMMA, and Clio, not to mention an Agency of the Year nom to boot; and led by a President who dared to be quoted as follows: “We celebrate people who stand up and say, ‘You know what? This is dumb.’” Damn straight.

For more information about Heartbeat, please contact Jared Watson at jared.watson@weareheartbeat.com or (646) 701-6240.

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IRVING, Texas (PRWEB)
December 09, 2019

Mojo Media Labs, an Inc. 5000 fastest growing companies honoree, looks forward to 2020 and beyond with focused, intentional plans to be the leading agency in the B2B growth space. With this vision in place, Mojo has set the stage for 2020 with the announcement that they have brought Chief Revenue Officer, Tiago Moro de Castro, on board. Tiago will focus on functions that enable Mojo’s growth such as new sales, consulting, partnership channel growth, account growth, and future additional revenue streams. His role will bring added value to Mojo’s current and future clients, as well, through stronger partnerships and intensified focus on client success.

With over a decade of experience in sales and sales management, Tiago has a strong history of managing operations, developing robust sales pipelines, and leading organizational growth. He is proficient in developing and introducing performance metrics and aims to consistently achieve sales objectives. He has additional experience in the form of developing marketing campaigns, technical leadership, and data analysis. Mojo Media Labs is excited about the versatility Tiago will bring to its clients and to this multifaceted industry.

“Account-Based Marketing keeps evolving,” says Moro de Castro. “The integration between Marketing, Sales, and Operations are more critical than ever to deliver a delightful, seamless customer experience. I am excited to have joined Mojo to help our clients and partners address silos and gain efficiencies within their organization to drive accelerated revenue growth and realize the full potential of their marketing investments.”

Part of Tiago’s role will be to build and develop Mojo Media Labs’ own business development team and sales playbook to model a scalable, repeatable process using an account-based marketing approach. Through these efforts, Mojo is excited to implement these processes for current and future clients who will benefit from proven account-based marketing services and programs.

“I’m thrilled to have Tiago onboard. His experience, knowledge, humility, willingness to coach, and life-long learning approach to business is a rare find in a business development leader,” says Mike Rose, CEO of Mojo Media Labs. “His caliber of thinking and ownership of his role is going to continue our journey from a sales and marketing agency to a revenue growth agency to help our clients grow smarter.”

The past two years have been huge years of growth for Mojo Media Labs, as it acquired Spinweb, a web development agency, near the end of 2018, and Oklahoma-based McMahon Marketing, a digital marketing firm, in mid-2019. Both acquisitions brought talent, new and/or strengthened capabilities, and opportunities for additional revenue streams to further evolve the quality of services delivered for its clients. Mojo will continue to make strategic investments to fulfill our mission of helping our stakeholders grow smarter.

In preparation for continued inorganic growth, Mojo Media Labs’ leadership identified the need for a Chief Revenue Officer to help further streamline and develop the company’s organic growth strategies, finding a perfect fit in Tiago. Working directly with CEO, Mike Rose, and President, Nikole Rose, Tiago will bring his enterprise-caliber experience to the table in order to bring Mojo’s continued vision of growth to life.

Mojo Media Labs is a full-service digital marketing agency focused on Account-Based Marketing, Inbound Marketing, Website Design and Development, Sales and Marketing Alignment, and Sales Enablement.. Think of us as an extension of your organization’s sales and marketing functions, arming you with brand messaging, an online presence, and process alignment that provides growth-driven results. Interested in partnering with us? Learn how Mojo Media Labs can help you grow smarter at https://hubs.ly/H0m6qRW0.

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The MSA Coalition Board of Directors

By initiating this new research direction, the MSA Coalition aims to make more strategic research funding decisions and be the catalyst that will encourage collaborative efforts and bring a laser sharp focus towards solving these problems.

CHARLOTTE, N.C. (PRWEB)
December 06, 2019

The Multiple System Atrophy Coalition (MSA Coalition), the leading nonprofit funder of global MSA research, recently unveiled its bold new initiative to kickstart MSA research collaborations. Multiple system atrophy is a rare neurodegenerative disorder that strikes in the middle-years of life.

Infused by $3 million in new bequests earmarked for research and combined with ongoing grassroots fundraising efforts, the MSA Coalition is poised to play an exciting new role by planning and initiating international MSA research working groups. The new research initiative will focus primarily on providing seed funding to highly collaborative research projects which tackle critical unanswered questions about this rare neurodegenerative disease: What causes MSA? Where in the body does MSA start? How does MSA progress and can a standardized measurement (biomarker) be developed? How do we treat MSA, and ultimately can we hope to cure it?

“Satisfactory answers to the mysteries surrounding this rare disease have been elusive,” said Gregor K. Wenning, MD, Ph.D., Chairman of the MSA Coalition’s Scientific Advisory Board. “By initiating this new research direction, the MSA Coalition aims to make more strategic research funding decisions and be the catalyst that will encourage collaborative efforts and bring a laser sharp focus towards solving these problems.”

To initiate these projects, known as Cores, the MSA Coalition will initially select a group of key investigators based on their demonstrated willingness to openly collaborate on these unanswered questions. In fact, the MSA Coalition has made it a requirement that before gaining acceptance to a Core project, investigators must first agree to share their results with the wider research community. In the future, they will offer Core Expansion Grants to enable interested new members to join a Core project.

Building hope through research

Historically the MSA Coalition has provided seed funding to individual investigators and some smaller collaborative teams seeking proof-of-concept on their innovative ideas in the hope that, if successful, their research might qualify for additional funding from government or other private sources.

Results from MSA Coalition-funded research are now being reported in scientific journals showing progress being made towards developing blood and skin biomarkers that could diagnose MSA earlier and with greater accuracy. There are also several potential MSA treatments now moving through the pipeline that were originally funded by the MSA Coalition in early laboratory studies.

“It’s really exciting to see our investments in MSA research starting to have a direct impact on patients,” said Pam Bower, Chair of the MSA Coalition’s Research Committee. “Our decision to fund a proof-of-concept laboratory study of the diabetes drug Exendin-4 in MSA mouse models back in 2016 has paved the way for the development of a clinical trial in MSA patients that will soon be underway in the UK. In addition, a recent MSA Coalition funded clinical study in Austria has reported for the first time that physiotherapy is of benefit to MSA patients. None of this would have been possible without the help of our grassroots donors and supporters.”

The MSA Coalition has a proven track record of catalyzing research collaborations, and with the advice and expertise of their renowned Scientific Advisory Board, selecting and funding the most promising MSA research efforts around the world. As of 2019, the MSA Coalition has funded 37 high-impact MSA research projects at 25 research centers in 10 countries for a total of $1.7 Million.

“From the beginning the MSA Coalition’s research program has been aimed at encouraging new ideas from global scientists. The ongoing success of our original seed grant program has enabled the MSA Coalition to build a strong network of connections with MSA researchers interested in a collaborative approach to understanding multiple system atrophy and finding both symptomatic and disease-modifying treatments leading to a cure,” said Larry Kellerman, Co-Chair of the MSA Coalition’s Research Committee. “After two years of extensive planning we are now ready to move our research program to the next level as we strive to improve early diagnosis, alleviate symptoms, slow disease progression, and ultimately find a cure. We will also renew our efforts to provide seed grants to promising research ideas that fall outside of our Core program. We are very excited to launch this comprehensive research program and plan to begin funding by early 2020.”

The MSA Coalition utilizes its globally represented, highly engaged Scientific Advisory Board (SAB) to vet and help guide the Board of Directors in developing and executing a research strategy, including the best allocation of research funds. With access to the highest level of expertise in MSA research, efficient progress towards viable treatments for multiple system atrophy is now bringing hope to families affected by MSA.

“We are very excited about the new direction of our research program and the tremendous progress we have made since awarding our very first MSA research grants in 2014. Working together, our research committee and SAB have put together a well-coordinated, openly collaborative, patient-centric MSA research plan,” said Don Crouse, Vice-Chair of the MSA Coalition Board of Directors. “It is truly amazing to be a part of transforming the SDS/MSA Support Group into what is now the Multiple System Atrophy Coalition.”

Due to the rarity of multiple system atrophy, funds for research are highly dependent on philanthropy from those personally affected by the disorder. Over the past four years the MSA Coalition has received nearly $7 million in contributions from memorial donations, grass-roots fundraisers, planned giving bequests, and corporate sponsors.

“It is important to recognize the significance of bequests. Thanks to these generous and selfless gifts we now have considerable funds earmarked for research. These bequests were made based on the MSA Coalition’s proven track record of funding research and our commitment to financial transparency,” stated Cyndi Roemer, Chairman of the MSA Coalition Board of Directors. “Additionally, our teams of dedicated fundraisers and donors continue to support the growth of not only our research programs, but also much needed education, support services, and advocacy initiatives.”

A list of all MSA Coalition funded research plus upcoming grant opportunities can be found at: https://www.multiplesystematrophy.org/msa-research/. Interested researchers are encouraged to check back regularly and to sign up for the MSA Coalition’s researcher newsletter

About the Multiple System Atrophy Coalition

The Multiple System Atrophy (MSA) Coalition is a positive beacon of hope standing up to a little-known, rare, insidious disorder. Since 1989, the MSA Coalition has been devoted to improving the quality of life and building hope for people affected by multiple system atrophy by focusing on a four-pillar mission:

• 
  Providing patients and caregivers with trusted and compassionate emotional support
• Educating patients, care partners and healthcare professionals with credible, critically important and relevant information
• Funding patient-centric collaborative research aimed at alleviating symptoms, slowing disease progression and discovering a cure
• Building a sense of community by connecting and unifying people affected by MSA.

Thousands of participants benefit from the annual MSA Coalition Family Conference, which is live- streamed and posted online. With multiple online discussion groups and a dedicated support line, someone is always there to help. As the host of the first-ever Global MSA Advocacy meeting, the MSA Coalition works with other like-minded charities to foster a community of support and care, while also playing an important role in global MSA research efforts.

Learn more at http://www.multiplesystematrophy.org/ or call our support hotline toll-free at 866-737-5999.

About Multiple System Atrophy

Multiple system atrophy, previously known as Shy-Drager Syndrome, is a rare and fatal disorder with less than 15,000 Americans diagnosed and 35,000 undiagnosed at any given time. According to the National Institutes of Health, “Multiple system atrophy is a progressive neurodegenerative disorder characterized by symptoms of autonomic nervous system failure such as fainting spells (neurogenic orthostatic hypotension) and bladder control problems, combined with motor control symptoms such as tremor, rigidity, and loss of balance and muscle coordination.” MSA affects both men and women primarily in their 50s. MSA tends to advance rapidly over the course of 6 to 10 years, with progressive loss of motor skills, eventual confinement to bed, and death. There is no cure or remission from the disease.

BALTIMORE (PRWEB)
December 06, 2019

Brain Sentinel, Inc. announces it is hosting a non-CME satellite symposium for healthcare professionals in Baltimore, Maryland at the AES Annual Meeting. The symposium, “Fundamentals of Quantitative Surface Electromyography (sEMG) for Long-Term Monitoring”, has 5 key learning objectives:

1. Understand methods of quantitative sEMG analysis during ictal events;

2. Review specific sEMG patterns of motor seizures and the quantitative EMG biomarkers of convulsive seizures;

3. Discuss how physicians can differentiate between sEMG data recorded during epileptic and psychogenic non-epileptic events;

4. Identify patients that may benefit from long-term physiological monitoring; and

5. Discuss the value of sEMG in clarifying patient-reported seizures.

“In 2017, the FDA cleared the SPEAC® System as the first non-EEG physiological signal based seizure monitoring system to identify sEMG signals that may be associated with a seizure,” said Dr. Luke Whitmire, PhD, Chief Science Officer of Brain Sentinel. “Over the past three years, our understanding of the clinical value of sEMG data has expanded. Today, physicians are using sEMG data to characterize the events their patients are having in the real-world. Unlike patient-reported outcomes, the sEMG signal can help physicians characterize and quantify events giving them better clarity about what is happening. We are seeing how the objective data can influence physicians’ treatment plans,” continued Whitmire.

Healthcare professionals are invited to attend. Pre-Registration is encouraged and can be done online at BrainSentinel.com/sEMGsymposium/

• Sunday, December 8, 2019
• 7:30 p.m. – 10:30 p.m.
• Hilton Baltimore Inner Harbor, Key Ballroom 4, Second Floor

Panelists and Speakers:

1. Jonathan J. Halford MD, FAES, FACNS

Professor of Neurology

Director, Translational Research Unit

The Medical University of South Carolina in Charleston, South Carolina

2. Selim R. Benbadis MD, FAAN, FACNS

Professor of Neurology and Director

Comprehensive Epilepsy Program, The University of South Florida in Tampa, Florida and Tampa General Hospital

3. Sándor Beniczky MD, PhD

Professor of Neurology, Aarhus University Hospital

Head of Clinical Neurophysiology Department,

Danish Epilepsy Centre

Editor-in-chief, Epileptic Disorders

“Brain Sentinel is committed to helping patients. We are excited that high-profile thought leaders are sharing their expertise related to how physicians can use sEMG data to improve outcomes,” said Chris Fashek, CEO of Brain Sentinel. Fashek continued, “There is a data gap between short-term EEG studies and low-tech patient diaries. When sEMG data is continuously recorded for 30 days or longer, it can bring objectivity and clarity to physicians when other data sources are limited.”

About Brain Sentinel

Brain Sentinel, Inc. is a privately held company based in San Antonio, Texas, pioneering the use of sEMG technology to help improve the lives of people living with epilepsy. Brain Sentinel manufactures robust diagnostic monitoring platforms for seizures. The SPEAC System is the first-in-class, non-EEG, physiological signal-based seizure monitoring system cleared by the FDA. The data collected by the SPEAC System helps physicians quantify and qualify the types of seizure events that their patients experience. For more information visit https://BrainSentinel.com

Note: Opinions presented during the Industry Supported Non-CME Satellite Symposia are those of the speakers and not a reflection of AES opinions, nor are they supported, sponsored, or endorsed by the American Epilepsy Society.

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